current issues in marketing
DESCRIPTION
Current Issues class at Post Graduate program at Universitas Pelita Harapan Jakarta Check the notes for source linksTRANSCRIPT
Current Issues in Marketing
July 2014- marlinsugama
marketing
broadcasting printing
digitalevents and activations
companies
contentdevelopers
agencies
market
digital marketing players
shift of trends
year content development
2008 content developers
2011 companies and agencies
2013 market
marketing trends for 2014
end of desktop
prime time 2 real time
snackable content
marketing trends for 2014
wearable tech
data is so yesterday
more meet-ups
mobile coupon promotion
marketing trends for 2014
crowd sourcing
no banner, video only
“how to” online marketing
Top B2B content marketing strategies
social media,
articles on a business’s website,
eNewsletters,
case studies,
videos
and articles on other websites
Diversity of Social MediaFacebook, LinkedIn Twitter Google+Tumblr
Image-Centric Content Will RuleBuzzfeed
Visual Micro sharing Platform
Less Will be MoreSimplified customer’s experience
successful brands utilizing instragrambehind the scenesbehind the scenes
projects and contestsprojects and contests
selfiesselfies
promote new productspromote new products
employing socmed for the 1st time
employing socmed for 1-2 years
employing socmed for 5 years
employing socmed B2B , B2C
we are all visual slaves
best video ads 2013
http://blog.hubspot.com/opinion/top-15-marketing-videos
other sources
http://www.forbes.com/
http://www.fastcompany.com/
http://www.huffingtonpost.com/
http://adsoftheworld.com/
http://hbr.org/