Current Status of Social Technology at AIAA

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Background

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Why?

• Objective Collaboration and engagement to increase relevancy and

brand loyalty• Goal

Increased member and non-member participation• Strategy

Build shared sense of community through online infrastructure• Tactic

Develop and utilize user-oriented platforms to promote two-way communication with constituency online

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How?

• Understand our audience and stakeholders• ID value-add activities that increase AIAA relevance• Define resources needed (tools and people)• Develop strategies

Free vs. paid Marketing Staffing Guidelines and policies Content and schedule

• Metrics, tracking, and reporting

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What? (1)

• Current social media usage Twitter

– @AIAA > 3K followers, @Astro_Sandy ~ 27K followers– Added twitter feed to homepage and event pages– Unique hashtags for all events– Twitter “boards” onsite at events (>850 unique tweets at Space)

Facebook– >10K “likes” – Regular posts about AIAA and industry news

LinkedIn– ~4K members of AIAA group– Discussion content is initiated by members

Youtube and Flickr channels are also maintained Added social sharing buttons to appropriate website content

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What? (2)

• Other current technology utilization Livestream

– Plenary presentations from select events– 41 live recordings archived at livestream.com/aiaa– 86.5K total viewer minutes at Space 2012

Mobile apps– Conference app through S1– Session chair report app– Aerospace America and other publications apps in development

Professional Development webinars– Started Sept 2012– 10 webinars with 200 participants

Electronic archives– 7 Journals – 313 ebooks, 7112 chapters– Technical papers

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What? (3)

• Potential future initiatives AIAA blog Discussion forums and groups Product ratings and reviews Commenting Tweetups and/or online hangouts Polls and surveys Online knowledgebase (wiki) Your ideas!

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