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Current trends for hardware and software developers Vrajesh Bhavsar IoT Segment Marketing Manager @vrajeshio

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Page 1: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

Current trends for hardware and software developers

Vrajesh BhavsarIoT Segment Marketing Manager

@vrajeshio

Page 2: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize
Page 3: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

12 BillionARM based chips shipped in 2014 by leading semiconductor companies

Page 4: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

MCUs radios sensors

4 BillionARM Cortex-M chips shipped in 2014by leading semiconductor companies

Everything Connected

Page 5: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

www.kickstarter.com/arm

Page 6: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

Wide innovation today on Cortex-M

Page 7: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

Richer experiences on Cortex-A

Page 8: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

Democratizing technology

8

§ Raspberry Pi based “Astro Pi” project§ School children’s experiments to run in space§ Astronaut Tim Peake & UK space organizations§ Joins international Space Station (ISS) in 2016

Page 9: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

Choice

Page 10: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

“Internet of Things”

Page 11: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

IoT Evolution in your business

[Source: HBR]

Page 12: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

Hardware trends

Page 13: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

Expanding the Connected ExperienceDoing More With Your Smartphone

Camera ISP

GPS

Application processorBluetooth, WiFi and FM

Sensor hub

Audio hub

Power management

Touch controllerModem

Memory module

NFC

SIM

Page 14: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

Expanding the Connected ExperienceImproving Your Lifestyle Through Smart “Appcessories”

Wirelessconnectivity

Camera ISP

Digital motionprocessor

Videotransmitter

Autopilot

GPS with compass

Multiple sensors

Applicationprocessor

Bluetooth

Sensor hub

Applicationprocessor

Audio hub

Power management

TouchController

Sensor hub

Memory module

NFC

Page 15: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

WearablesStandalone

DevicesCompanion

DevicesTethered

EmbeddedDeeply Embedded

Embedded OS Rich OS

Always Aware, Lowest Power High-efficiency Performance, constrained power budget

Peripheral Autonomous Compute

Wearable Market

Page 16: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

Expanding the Connected ExperienceEnhancing Life With a Smarter Home

Communications• Broadband modem• Wireless router• Home data gateway• VOIP gateway• VOIP phone

Home entertainment• Smart TV• Set top box• Wireless speakers• Blu-Ray/DVD player• Streaming media player• Digital cameras• Digital picture frames

Appliances• Refrigerator• Clothes washer• Clothes dryer• Cooktop/oven

• Dishwasher• HVAC• Water heater• Vacuum cleaners

Safety and security• Security system• Camera surveillance• Smoke detectors• CO detectors• Motion detectors• Door and window sensors

Convenience• Door locks• Windows and blinds• Lighting• Smart energy meter• Thermostat• Power outlets• Vacuum cleaner• Irrigation sensing and control

Page 17: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

Smart, Connected Hardware Driving Innovation in HomeExpanding possibilities of hardware accelerating the smart home

50 ARM-based chips in average smart home in 2020*

*ARM estimates

Page 18: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

Expanding the Connected ExperienceMaking Your Car Do More For You

Driver cockpit• Instrument cluster• Heads-up display• Infotainment• Drowsy driver detection• Audio control• Climate control

Vehicle systems• Engine control• Throttle control• Transmission control• Adaptive suspension • Active steering• Anti-lock braking• Battery management• Passenger airbags• Tire pressure monitoring• Immobilizer and alarms• Telematics • Communication gateway

Advanced driver assistance• Back up camera• Blind spot detection• 360 surround view• Automatic parking• Automatic braking• Lane keeping• Pedestrian and sign recognition

Convenience features• Keyless entry and remote start• Mirror control• Power windows• Seat comfort and adjustment• Motorized trunks lift gates• Interior lighting • Rear seat entertainment• Wipers

Page 19: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

Vehicle Cloud Computing

Vehicle Computer

Fusion

Centralization

Integration

Vision§ Cloud computing

supplements embedded computing

Vision§ Fusion of all DCUs in one

centralized vehicle computer

§ Melted of domains, fusion of DCUs

§ Centralized Domain Control Units (DCUs)§ Standardization of basic controller

§ Merging of ECUs, integration of HW & SW into existing ECUs

§ Each function has his own ECU (“One function – one Box”)

Modular

▪ NHTSA mandates rear camera for 2018 and is considering mandate for V2V and V2I by 2017

▪ Nissan CEO, Carlos Ghosn vows to have fully driverless car on sale by 2020

▪ Self driving technology is a priority for automakers

▪ This disruption is creating demand for complex SoC

Automotive Architectures

Disruption:Complexityexplosion forADAS & IVI

CurrentArchitectures

Source: Bosch

Page 20: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

ARM Ecosystem is Driving Automotive Technology Leadership▪ Vehicle Sensor Fusion (vehicle context to environment)

▪ Analyzing the multitudes of sensor data: Camera, Radar, Ultrasonic, GPS, V2V, and V2I. ▪ Similar to sensor hubs in mobile devices creating “contextual awareness”▪ Key building block to robust, fail-functional, autonomous driving

▪ Passenger Contextual Awareness (occupant context to vehicle)▪ Vehicle that anticipates your needs by listening and seeing▪ Microphones = “the ears of the car”

Ø always-on voice-recognition

▪ Interior camera = “the eyes of the car”Ø Facial / occupant recognition to optimize the vehicle to your likes.

▪ Advanced Gateway “heart of the car”▪ Gateway is at the “heart” of the vehicles enabling distribution of information.▪ “Data” like “life blood” moves from module to module enabling both embedded and cloud computing. ▪ Gateway is central to providing FOTA software updates that will allow carmakers to upgrade software in the field just as

smartphones get OS updates.

Page 21: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

Retail - Smart displays/tags

Page 22: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

Location - Beacons

Great radio performance

Great APIs for developers

Deep user understanding

Page 23: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

Hospitality & Entertainment

Page 24: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

Factory of the Future

Airbus has incorporated innovative digital tracking and monitoring RFID technology to help streamline and increase the efficiency of its industrial operations.

Airbus can track and visualize its production processes in real-time.

RFID component tracking and machine vision systemsusing National Instruments / Cortex-A based SBCs

Source: Airbus / National Instruments

Page 25: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

Software algorithms in hardware – eg. Teradeep

Page 26: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

Long tail of “IoT” devices

Page 27: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

Hardware platforms – the new gold rush

Page 28: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

Software trends

Page 29: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

Security

[Source: bankinfosecurity.com]

• Security hacks are having corporate wide impact & is discussed all the way in board meetings• While enterprises try to secure their current assets, they’re vary about adding “new threats”• IoT solutions need to address these concerns about network security as well as customer privacy

Page 30: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

The era of the platforms…

2000s

Architectures1990s

Devices2010s

Platforms

Page 31: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

MCU/MPUs

radios

sensors

C / C++

Software

Page 32: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize
Page 33: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

Getting “things” online…

BIG DATALittle Data

End-to-End Security, Web, Data Objects & Management

Page 34: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

ARM Cortex®-M-based MCU

mbed Ecosystem• Partners• Developers• Enabled Services• Enabled Products

mbed Device ServerFree and commercial versions

Application data and device management Growth market access for cloud platforms

and operators

mbed OSFree & open source for ARM

Leading connectivity standardsProductivity, minimized costsBuilt-in device management

Security

Page 35: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

mbedDevice Services

135,000+ developers

100+ mbed Enabled products

mbed OS

Page 36: Current trends for hardware & software developers · monitoring RFID technology to help streamline and increase the efficiency of its industrial operations. Airbus can track and visualize

Anything that could be connected, will be…Delivering more performance

with less powerRight-size processing

for new marketsDelivering the time and innovation advantage

Farming

Environmental

Energy Grid

Home Automation

Identity &Tracking

Logistics &Shipping Building

Management ConnectedCar

Social &Local

Healthcare

+

Thank you!@vrajeshio