currentblend digital brand strategy

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Hi, I’m Joshua Premuda, founder of currentblend. We provide our clients with digital-based strategies to enhance their brand’s physical product. We’ve put together this deck to explain what we do and how we do it. Our contact information is at the end of this short presentation. We look forward to continuing the conversation with you. [currentblend] DGTL. BRND. STRTGY.

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Digital brand strategists, CURRENTBLEND, provide this introduction to small businesses about their capabilities.

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  • 1. Hi, Im Joshua Premuda, founder of currentblend. We provide our clientswith digital-based strategies to enhance their brands physical product.Weve put together this deck to explain what we do and how we do it. Our contact information is at the end ofthis short presentation. We look forward to continuing theconversation with you. [currentblend]!DGTL. BRND. STRTGY.

2. WE ARE THINKERS, STRATEGISTS ANDCREATIVES. 3. Who Will 4. ENHANCE YOUR DIGITAL IDENTITY AND PRESENCETO COMPLEMENT YOURPHYSICAL BRAND. 5. Huh? (what are these guys talking about?) 6. digital[dij-i-tl] All things tech related. How you (and your products) arerepresented online. / please note these are our own definitions, not the dictionary. 7. identity[ahy-den-ti-tee] Who you are. What you wantand plan to be. Who you can be. Products. / please note these are our own definitions, not the dictionary. 8. presence[prez-uhns] Continuous evaluation of the quality of a brandsrelationship (online andoffline) with its consumers. / please note these are our own definitions, not the dictionary. 9. brand[brnd] Its the details. Your brand is the font, colors and style you choose. It goes as far as what your employees wear. Everything related to your company is your brand./ please note these are our own definitions, not the dictionary. 10. We Dont NeedNo Stinking Digital BrandingHelp!(you may be thinking this) 11. Now that Im on Facebook, there just arent that many mountains to climb 12. Wrong Answer, Hotshot. (we figure we can tell it like it is at this point; were all friends here, right?) 13. You really cant survive at the strategy level if you dont understand all of the aspects of both traditional and interactive advertisingdirect marketing, SEO/SEM, sponsorships, event marketing, etc.- Charlie ODonnell, Path101.com 14. We Get It.(remember what we said earlier?) 15. ENHANCE YOUR DIGITAL IDENTITY AND PRESENCETO COMPLEMENT YOURPHYSICAL BRAND.(spoiler alert: next slide contains a visual aid) 16. Price 4 PsProductPlacementPromotion(of marketing) (its always been about these) 17. Same Principles Still Apply (with a new) 18. product distributiondirect mailemail campaigns event planning search engine optimization website creationweb strategy SKILLSET(fyi, these are all things we do) site metricsgoogle adwordsbrand messagingproduct collaborationssocial media outreach 19. Operating Theorem. (the theory and formula for our approach) 20. Bespoke Ideas: a term typically used Live the brand: we believe we have to love with clothing, we love the idea of our clients products in order to give the best handmade, made-to-measure solutions, service. So, we make sure we live the brand, so weve built that into our process. We meaning we read the same periodicals as will ALWAYS tailor our work to youryour audience, shop the same places and product. wear what they wear. B2+ CS / (L*365*24*7)Continual Strategy: it sounds so nice to just throw a one-time solutionout there, but we dont believe in that method; its just not sustainable. Wemeasure and continue to adjust our strategy for you as the landscapechanges./ this formula means absolutely nothing, we made it up like were Will Hunting 21. Us. (background and contact information) 22. contact jpp @ currentblend.com me companyDGTL. BRND. STRTGY.