curriculum and syllabus forstc.ac.in/syllabus/2016-2017/mba.pdf · sub total 3 0 2 3 1 5 0 550 700...
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Curriculum and syllabus
for
MBA (MASTER OF BUSINESS ADMINISTRATION)
2016-2017 Batch
Knowledge Wisdom Compassion
SREE SARASWATHI THYAGARAJA COLLEGE An Autonomous, NAAC Re-Accredited with ‘A’ Grade, ISO 9001-2008 certified Institution,
Affiliated to Bharathiar University, Coimbatore
Approved by AICTE for MBA/MCA and by UGC for 20(F) & 12(B) Status
Palani Road, Thippampatti, Pollachi – 642 107
SREE SARASWATHI THYAGARAJA COLLEGE [AUTONOMOUS], POLLACHI
SCHEME OF EXAMINATIONS AND SYLLABI FOR MBA (CBCS) WITH EFFECT
FROM 2016-17 ACADEMIC YEAR ONWARDS
BATCH CODE MEDIUM OF INSTRUCTION: ENGLISH PROGRAMME CODE: MBA
CORE COURSES
*Evaluated at the end of second semester
CORE COURSES
S.NO SPL CODE PART SEM COURSE HOURS CREDITS INT EXT TOTAL
1 Z N6MBA1T51 III I
Core 1:Management
Principles and Practice 5 4 25 75 100
2 Z N6MBA1T52 III I
Core 2:Organizational
Behaviour 5 4 25 75 100
3 Z N6MBA1T53 III I
Core 3:Managerial
Economics 5 4 25 75 100
4 Z N6MBA1T64 III I
Core 4:Financial &
Management Accounting 5 4 25 75 100
5 Z N6MBA1T65 III I
Core 5:Applied Statistics
for Management 5 4 25 75 100
6 Z N6MBA1T66 III I
Core 6:Executive
Communication 5 4 25 75 100
Sub Total 30 24 150 450 600
Additional Courses
7 Z N6MBA1T57 IV I Yoga for Modern Age 2 1 50 - 50
8 Z N6MBA1P68 IV I IT for Managers 2 2 20 30 50
9 Z N6MBA1P69 IV I Management Practice* 2 - - - -
10 - - IV I Business News 3 - - - -
11 - - IV I Words worth 2 - - - -
12 - - IV I Library 1
Sub Total 12 3 70 30 100
TOTAL (1) 30+12 24+3 220 480 700
S.NO SPL CODE PART SEM COURSE HOURS CREDITS INT EXT TOTAL
1 Z N6MBA2T51 III II Core 7:Operations Management
5 4 25 75 100
2 Z N6MBA2T52 III II Core 8:Marketing
Management 5 4 25 75 100
3 Z N6MBA2T63 III II Core 9:Financial Management
5 4 25 75 100
4 Z N6MBA2T64 III II Core 10:Human
Resource Management 5 4 25 75 100
5 Z N6MBA2T65 III II
Core 11:Operations
Research for
Management
5 4 25 75 100
CORE / ELECTIVE COURSES
6 Z N6MBA2T66 III II
Core 12:Research
Methods for
Management
5 4 25 75 100
Sub Total 30 24 150 450 600
Additional Courses
7 Z N6MBA2T67 IV II Entrepreneurship
Development 3 1 20 30 50
8 Z N6MBA1P69 IV II Management Practice 2 2 50 - 50
9 Z - IV II Words worth 2 - - - -
10 - - IV II Business News 4 - - - -
11 - - IV II Library 1 - - - -
Sub Total 12 3 70 30 100
Total (2) 30+12 24+3 220 480 700
S.NO SPL CODE PART SEM COURSE HOURS CREDITS INT EXT TOTAL
1 Z N6MBA3T51 III III Core 13:Global
Business 5 4 25 75 100
2 Z N6MBA3T62 III III Core 14:Strategic
Management 5 4 25 75 100
3 A N6MBA3T5X III III Elective – I: Paper 1 5 3 25 75 100
4 A N6MBA3T5X III III Elective – I: Paper 2 5 3 25 75 100
5 A N6MBA3T5X III III Elective – II: Paper 1 5 3 25 75 100
6 A N6MBA3T5X III III Elective – II: Paper 2 5 3 25 75 100
7 Z N6MBA3R57 III III
Core 15:Internship /
on the job training &
viva voce#
- 3 - 100 100
Sub Total 30 23 150 550 700
Additional Courses
8 Z N6MBA3T68 IV III Quantitative Aptitude
and Verbal Reasoning 5 2 100 - 100
9 Z N6MBA4T69 IV III Business Laws 3 1 25 75 100
9 IV III Words worth 2 - - - -
10 IV III Library 2 - - - -
Sub Total 12 3 125 75 200
Total (3) 30+12 23+3 275 625 900
CORE / ELECTIVE COURSES
*Additional Credit # (Internship Report: 80 marks + Viva Voce: 20 marks – Jointly Evaluated By Internal and
External Examiners)
The number of subjects w.r.t. their depth of theory, the corresponding contact hours and the credits have
been balanced through the four semesters giving due weight age to the practical time days in each
semester.
1.The scheme does not provide uniform credit vs contact hours. This is due to (1) importance of the
subject from concept point of view (2) more practice by the student than teaching & training.
2.Electives I : Paper1,Paper 2 & Electives II : Paper1,Paper 2 will form one subject Group such as HR or
MARKETING or FINANCE or SYSTEMS or OPERATONS or SERVICES in Semester III. Electives I :
Paper 3,Paper 4 & Electives II : Paper 3,Paper 4 will form the Corresponding second subject Group in
Semester IV. The two chosen Elective Groups will together give the student the dual elective option with
any two of the said subject Groups.
Classification of Total credits: 90
S,No Courses Number of Courses Total Credits
1 Core 17 66
2 Elective 8 24
3 Additional courses 7 10
S.N
O SPL CODE PART SEM COURSE
HOU
RS
CREDI
TS INT EXT TOTAL
1 Z N6MBA4T51 III IV Core 16:Management
Information System & Security 5 4 25 75 100
2 A N6MBA4T5X III IV Elective – I: Paper 3 5 3 25 75 100
3 A N6MBA4T5X III IV Elective – I: Paper 4 5 3 25 75 100
4 A N6MBA4T5X III IV Elective – II: Paper 3 5 3 25 75 100
5 A N6MBA4T5X III IV Elective – II: Paper 4 5 3 25 75 100
6 Z N6MBA4R56 III IV Core 17:Project Report & Viva voce
6 3 40 60 100
Sub Total 31 19 165 435 600
Additional Courses
7 Z N6MBA4T67 IV IV Ethics and Values in
Business 3 1 25 75 100
8 - - IV IV Library 4 - - - -
9 - - IV IV Words worth 2 - - - -
10 - - IV IV Management Practice 2 - - - -
Sub Total 11 1 25 75 100
Total (4) 31+11 19+1 190 510 700
Grand total (1+2+3+4) 121+47 90+10* 905 2095 3000
List of Electives
HR Electives a. Human Resources
Development
b. Managing Interpersonal
Effectiveness
c. Advanced Behavioural
Science
d. Performance
Management
e. Labour Welfare &
Industrial Relations
f. Training & Development
g. Organizational Dynamics
h. Strategic Human
Resources Management
MARKETING ELECTIVES
a. Promotion Management
b. Export Management
c. Consumer Behaviour
d. Applied Marketing
Management
e. Industrial Marketing
f. Marketing Research
g. Brand Management
h. Distribution
Management
i. Services Marketing
j. International Marketing
Management
k. Media and Mass
Communication
l. Digital Marketing
FINANCE ELECTIVES
a. Financial Services
b. Equity Research &
Portfolio Management
c. Rural Banking
d. Derivatives
Management
e. Strategic Cost
Management
f. International Finance
Management
g. Insurance & Risk
Management
h. Project Appraisal and
Finance
SYSTEMS ELECTIVES
a. Information Technology
& Applications
b. Software Project
Management
c. Data Mining
d. Electronic Data
Interchange
e. Information Systems
Control and Audit
f. E-Commerce
g. System Analysis and
Design
h. ERP Applications in
Business
i. Computer
Communication
&Network Management
OPERATIONS ELECTIVES
a. Integrated Materials
Management
b. Quality Management
Systems
c. Logistics and Supply
Chain Management
d. Total Productive
Maintenance
e. Total Quality
Management
f. Technology Management
SERVICES ELECTIVES
a. Banking Management
b. Healthcare & Hospital
Management
c. Management of IT
Services
d. Rural Marketing
e. Retail Management
f. Tourism and Travel
Management
Expansions for the titles
SPL : Z for compulsory one and A for alternatives Code : Code number for each of the course
COURSE : Title of the paper
HOURS : Contact hours as per norms allocated for each course
CREDITS : Credit weight age allocated for each course and total for each program
INT : Maximum internal marks allocated for each course
EXT : Maximum external marks allocated for each course
SEMESTER – I
Core:1 - MANAGEMENT PRINCIPLES AND PRACTICE
Credits: 4 Course Code: N6MBA1T51
Total Instructional Hours: 60
Course Objective: To expose the students to the evolution of Management as a Science and to
the theories of management principles and practices!
Skill sets to be acquired: On successful completion of the course the students should have:
Understood management functions and principles.
Learnt the scientific decision making process and problem solving techniques.
Learnt the modern trends in management process.
UNIT I
10 Hours
Management: Science, Theory and Practice - The Evolution of Management Thought and the
Patterns of Management Analysis - Management and Society: The External Environment -
Global and Comparative Management - The Basis of Global Management.
STUDENT EXERCISE:
Interview two local business Experts/Managers and ask them how they learned about Managing.
UNIT II
12 Hours
The Nature and Purpose of Planning - Objectives - Strategies, Policies and Planning Premises -
Decision Making - Global Planning.
STUDENT EXERCISE:
Search the internet for “creativity” and illustrate how creativity can be applied to decision
making
UNIT III
13 Hours
The Nature of Organizing and Entrepreneuring - Organizational Structure: Departmentation -
Line/Staff Authority and Decentralization - Effective Organizing and Organizational Culture -
Global Organizing.
STUDENT EXERCISE:
Select one department of your own and Draw its structure and explain its functions,
UNIT IV
13 Hours
Co-ordination functions in Organization - Human Factors - Committees and group Decision
Making - Communication - Global Leading.
STUDENT EXERCISE:
“Leaders are not born they are made” Discuss with an example
UNIT V
12 Hours
The System and Process of Controlling - Control Techniques and Information Technology -
Productivity and Operations Management - Overall Control and toward the Future through
Preventive Control - Global Controlling and Global Challenges.
STUDENT EXERCISE:
SWOT Analysis of any one sector.
TEXT BOOKS:
1. Koontz & Weihrich, Essentials of Management, Tata McGraw Hill, 12th
Edition.2013
2. Rao VSP, Hari Krishna V – Management: Text and Cases, Excel Books, 2012 Edition.
REFERENCES:
1. Stoner & Stoner A.F & James Freeman Edward R, Management, PHI.2011
2. Robert Krcitner, Management, ATTBS.2013
3. Weihrich & Koontz, Management - A Global perspective, McGraw Hill.2012
4. Hellrieger, Jackson & Slocum, Management - A Competency based approach , Thomson
Learning, 13th
Edition.2013
SEMESTER – I
Core 2: ORGANISATIONAL BEHAVIOUR
Credits: 4 Course Code: N6MBA1T52
Total Instructional Hours: 60
Course Objective: To expose the students on behaviour of people individually and collectively
in an organizational set up! To learn the modern trends, theories and concepts in organizational
behaviour
Skill sets to be acquired: On successful completion of the course the students should have:
Understood personality traits and its influence on organization.
How personality traits can be molded to suit the organization needs.
UNIT I
12 hrs
Organizational Behaviour - Nature and Scope, Challenges and Opportunities, contributing
disciplines, management functions and relevance to OB with response to global and cultural
diversities. Personality - Determinants, structure, behaviour, assessment, psychoanalytical social
learning, job-fit, trait theories.
STUDENT EXERCISE:
Understanding Personality differences through personality assessment.
UNIT II
12 hrs
Emotions and EI as a managerial tool, Implications of EI on the performance of the managers.
Attitudes - Components and Functions, Values - importance, sources, types, Perception -
Process, Selection, Organisation Errors, and Managerial implications. Learning – approaches and
its Implications on managerial performance.
STUDENT EXERCISE:
EI as a managerial tool
UNIT III
12 hrs
Motivation –concepts, needs & theories and Leadership – concepts, perspectives & theories
STUDENT EXERCISE
Types of Leadership
UNIT IV
12 hrs
Stress - Nature, sources, Effects, Influence of personality, managing lifestyle health issues &
occupational stress. Conflict - Management, Levels, Sources, bases, conflict resolution strategies,
negotiation. Foundations of group behaviour: linking teams and groups, Stages of development
Influences on team effectiveness, team decision making. Issues in managing teams.
STUDENT EXERCISE:
Negotiation
UNIT V
12 hrs
Organisational change - Managing planned change. Resistance to change - Approaches to
managing organisational change - Organisational Development - values - interventions, change
management.
Organisational politics - Political behaviour in organisation, Impression management, Self-
monitoring. Organisational culture - Dynamics, role and types of culture and corporate culture,
ethical issues in organisational culture, creating and sustaining culture.
STUDENT EXERCISE:
Impression Management
Note: Cases shall be discussed for each of the units in the syllabus.
Text Books:
1. Robbins.S. Organisational Behaviour, 15th
edition 2014, Prentice-Hall, India.
Reference Books:
1. Hellriegel, D., Slocum, J. W.,Jr. Organizational Behavior 14th
edition. Mason, OH:South-
Western, 2013
2. Harris & Hartman, Organisational Behaviour, Jaico, 2012.
3. Hellinegal.et.al, Organisational Behaviour, Thomson Learning.2011
4. Robbins S.P., OB Concepts contrivances and applications, Prentice Hall.2012
SEMESTER – I
Core 3: MANAGERIAL ECONOMICS
Credits: 4 Course Code: N6MBA1T53
Total Instructional Hours: 60
Course Objective: To orient the students on basics of economics as relevant to management. To
enable the students to understand the relationship between economics and business management.
Skill sets to be acquired: On successful completion of the course the students should have learnt
The basic concepts & principles involved in micro and macro economics
The basic concepts and principles that is essential in managerial decision making process.
The techniques and methods of solving problems and the issues at National & International
levels
UNIT I
12 hrs
Managerial Economics - meaning, nature and scope - Managerial Economics and business
decision making - Role of Managerial Economist - Fundamental concepts of Managerial
Economics. Demand Analysis - meaning, determinants and types of demand - Elasticity of
demand.
STUDENT EXERCISE:
Economic factors taken in to consideration to market a product/service.
UNIT II
12 hrs
Supply meaning and determinants - production decisions - production functions - Isoquants,
Expansion path - Cobb-Douglas function. Cost concepts - cost - output relationship - Economies
and diseconomies of scale – cost functions.
STUDENT EXERCISE:
Calculation of cost - output relationship in automobile sector.
UNIT III
12 hrs
Market structure - characteristics - Pricing and output decisions - methods of pricing -
differential pricing - Government intervention and pricing.
STUDENT EXERCISE:
Pricing methods followed by mobile phone companies in India and pricing of various products in
online shopping
UNIT IV
12 hrs
Profit - Meaning and nature - Profit policies - Profit planning and forecasting – Cost volume
profit analysis - Investment analysis
STUDENT EXERCISE:
Profit planning and forecasting of smart watches in India
UNIT V
12 hrs
National Income - Business cycle - inflation and deflation - balance of payments - Monetary and
Fiscal Policies
STUDENT EXERCISE:
Calculation of Inflation
Text Books:
1. Mehta P.L., Managerial Economics – Analysis & Cases, Sultan Chand, 21th
revised edition
2014
Reference Books:
1. Joel Dean - Managerial Economics, Prentice Hall. 2011.
2. Rangarajan .C, Dholakiabh - Principles of Macro Economics, Tata McGraw Hill. 2012
3. Howard Davies Pun-Lee Lam - Managerial Economics an Analysis of Business Issues,
Prentice Hall, 6th
Edition. 2011
4. Atmanand.R., Managerial Economics, Excel, New Delhi. 2012
SEMESTER – I
Core 4:FINANCIAL AND MANAGEMENT ACCOUNTING
Credits: 4 Course Code: N6MBA1T64
Total Instructional Hours: 60
Course Objective: To orient the students on concepts, theories and practices in financial
accounting and in management accounting. To bring out the differentiation between the two in
the practical applications.
Skill sets to be acquired: On successful completion of the course the students should have:
Understood what financial accounting is all about
Understood the concepts and application of management accounting along with the
preparation and analysis of financial statements
Understood the nuances of cost accounting and its management applications.
UNIT –I
12 hrs
Financial Accounting-Definition - Accounting Principles - Concepts and conventions - Journal -
Ledger - Trial Balance - Final Accounts with simple adjustment (Problems), Depreciation -
Concept - Objectives - Methods - Straight line method, Written down value method (Problems) –
– International Financial Reporting System (IFRS)
STUDENT EXERCISE:
Depreciation; Concept and methods
UNIT – II
12 hrs
Financial Statement Analysis – Meaning – Objectives – Rearranging Financial Statements for
Analysis – Techniques of Financial Statement Analysis: Comparative Statement Analysis,
Common Size Statements, Trend Analysis – Ratio Analysis – Classification of Ratio- Problems
on computation and interpretation of Accounting Ratios.
STUDENT EXERCISE:
Advantages and disadvantages of Ratio Analysis
UNIT – III
12 hrs
Fund Flow Statement Analysis – Preparation of Statement of change in working capital –
Computation of fund from operation and preparation of fund flow statement – Cash flow
statement: computation of cash from operations – Preparations of cash flow statement –
Distinction between Fund flow statements and cash flow statement – Advantages of Fund flow
statement and Cash flow statement.
STUDENT EXERCISE:
Distinction between Fund flow statements and cash flow statement – Advantages of Fund flow
statement and Cash flow statement.
UNIT – IV
12 hrs
Cost Accounting – Meaning and Objectives – Classification – Direct cost – Overheads – Cost
Sheet - Preparations of Cost Sheet –Marginal Costing: - Break Even Point Analysis,
Contribution, PV Ratio, Margin of Safety – Problems on Applications of Break Even concept.
STUDENT EXERCISE:
Break Even Point
UNIT – V
12 hrs
Budget – Budgeting and budget control – Types of Budgets – Preparation of Flexible and fixed
budgets, Master budget and Cash budget.
STUDENT EXERCISE:
Zero Base Budgets
Questions: 60% of the questions shall be problems
40% of the questions shall be theory based.
Text Books
1. Ramachandran.N., Ram Kumar Kakan, “Financial Accounting for Management”, The
TATA McGraw Hill Publishing Company Ltd, New Delhi, 2014.
2. Sharma K Sasigupta, “Cost And Management Accounting” Sultan Chand and Sons, New
Delhi, 2012.
3. Dr.S.N.Maheswari “Management accounting” Sultan Chand and sons, New Delhi. 11th
Edition 2013.
Reference Books:
1. Antony and Recece, Management Accounting. 2011
2. Batty J, Management Accounting.2013.
3. Brown and Howard, Management Accounting. PHI 2014
4. T.Vijayakumar - Accounting for Management, Tata McGraw Hill, 2010 Edition.
SEMESTER – I
Core 5: APPLIED STATISTICS FOR MANAGEMENT
Credits: 4 Course Code: N6MBA1T65
Total Instructional Hours: 60
Course Objective: To train the students on Forecasting Techniques and applying Sampling
Theory to real life situations.
Skill sets to be acquired: After the completion of the course the student will be able to apply
Statistical Tools effectively in management decisions.
UNIT I (15 Hours)
Correlation: Definition – Types of Correlation – Correlation Co-efficient r – Calculating r
bivariate data.
Regression: Meaning – Regression lines – uses – problems.
Time Series Analysis: Meaning – Uses; Components of Time Series
Measurement of Trend using – Method of Moving averages – Method of least squares.
Seasonal variations using: Method of moving averages.
Forecasting Techniques: Exponential smoothing.
UNIT II (15 Hours)
Hypothesis Testing : Population–Sample–Null Hypothesis–Alternative Hypothesis–Critical
region–One tailed – Two tailed tests–Type I & Type II errors – Size of Type I & Type II errors –
Level of significance.
Z Test : To test at 5 % level, the significance of the difference between
a). assumed Population Proportion P and sample proportion p.
b). two sample proportions p1 & p2
c). assumed population mean μ and sample means x
d). two sample means x1 and x2
UNIT III (15 Hours)
t Test : To test at 5% level the significance of the difference between assumed population mean
and small sample mean - two small sample means
χ2
test: to test the significance of sample correlation coefficient and to test the independence of
two attributes using 2x2, 2x3, 3x2 contingency table.
UNIT IV (15 Hours)
Analysis of variance – Definition, One-Way and Two-way classification – Meaning and
problems.
UNIT V (15 Hours)
Non parametric Tests for Large samples : Run Test for Randomness. The Matched – Pairs
Sign Test. Mann Whitney Wilcoxon Test. The Kendalls Test of Concordance
Question Paper Structure: 20% Theory and 80% Problems.
TEXT BOOKS:
1. R.S. Bhardwaj “Business Statistics” – Excel Books – Edition 2006, New Delhi.
Unit I, [Page No:265-286,297-310,387-420]
Unit II, [Page No:631-635,637-640,647-649]
Unit III, [Page No:-642,643,662-672]
Unit IV, [Page No:683-694]
Unit V, [Page No:727-740]
REFERENCE BOOKS:
1. Gupta S.C. and Kapoor V.K, Fundamentals of Mathematical Statistics, S.Chand& Co.,
2. Prem Kumar Gupta & Hira D.S., Operations Research – (for Forecasting Techniques in Unit
I)- S Chand Publishers.
3. Dr. Vittal P.R., Business Mathematics and Statistics, Margham Publications, Chennai -
Edition 2006.
SEMESTER – I
Core 6: EXECUTIVE COMMUNICATION
Credits: 4 Course Code: N6MBA1T66
Total Instructional Hours: 60
Course Objectives
The course is focused to enhance students‟ understanding of business communication skills.
After completion of the course the students would be able to communicate diligently and
effectively, develop listening skills and identify the various aspects of organizational setting for
business communication, plan and deliver presentations, apply techniques for adapting message
to the audience, master various types of graphic aids and incorporate them and show sensitivity
to ethical and intercultural communication issues.
Skill sets to be acquired: On successful completion of the course the students should have:
The confidence to speak in English and express himself adequately
Reasonable ability to carry on inter- personal, team communications and to make
presentations in English
Understood the preparation and development of business letters and reports.
Decent knowledge of business communication concepts
UNIT – I
12 hrs
Basic of Communication – Business Communication – Components, Importance, Types,
Barriers - Media and Channels of Communication, Importance of Feedback - Art of Listening,
Types of listening, Active and Passive Listening, Barriers to listening , Writing E-Mails and E-
Mail Etiquette.
STUDENT EXERCISE
Importance of Feedback
UNIT – II 12 hrs
Oral Communication, Non-Verbal Communication, and Written Communication,
Communicating in Teams, Cross-Cultural Communication.
STUDENT EXERCISE
Cross-Cultural Communication
UNIT – III
12 hrs
Understanding Corporate Communication – Employee Communication – Managing
Correspondence with Governmental machineries –Crisis Communication - Writing for Media
and Media Relations, Understanding Advertisements
STUDENT EXERCISE
Crisis Communication
UNIT – IV 12 hrs
Report writing: Characterizing & Business Reports – Types and Forms of Reports – Project
Proposals – Collection of Data – Tables‟ Constitution – Charts – Writing the Report –
Documenting the Sources – Proof Reading.
STUDENT EXERCISE
Proof Reading
UNIT – V 12 hrs
Communication Technology, Business Meetings – Minutes of Meeting - Business Presentations,
Visual Aids for Business Presentation - Ethics and Communication, Preparing Resume and Job
Applications, Profile of a Good speaker – case study Analysis.
STUDENT EXERCISE
Preparing Resume and Job Applications.
Text Book
Bovee, Courtland L., Thill, John V. and Mukesh Chaturvedi (2011).Business Communication
Today, 3/e; New Delhi: Pearson
Additional Reading
1. Ober, Scot (2009). Contemporary Business Communication, 5/e; New Delhi: Biztantra
2. AnjaneeSethi, and Adhikari Bhavana (2010).Business Communication; New Delhi: Tata
McGraw-Hill
3. JaishriJethwaney, Corporate Communication Principles and Practice, Oxford Publications
Ltd., 2010
4. Ajay Pandit, Rajendra Pal & J.S.Korlahalli - Essentials of Business Communication, Sultan
Chand & Sons, 2013 Edition
SEMESTER – I
YOGA FOR MODERN AGE
Credits: 1 Course Code: N6MBA1T57
Instructional Hours:30
OBJECTIVES:
Understanding the Law of Nature – Learning about Management Techniques and Exam
Preparation.
UNIT: 1 Simplified Physical Exercises of SKY System - (6 Hrs) Simplified Physical
Exercises Kayakalpa – Managing infatuation – Practice.
UNIT: 2 Meditation - (6 Hrs) Definition of Meditation – Mental Frequency – Types –
General and Special meditations in SKY – Importance – Practices – Eye brow centre meditation
– Genetic centre meditation – Clearance – Crown centre meditation.
UNIT: 3 Management of life - (6 Hrs) Concepts of Life – Problems faced by Individual –
Difference between Ego and Personality – Impact of Ego –Factors influencing Personality –
Women empowerment - Individual difference – Role of Hereditary, Environment.
UNIT: 4 Law of Nature - (6 Hrs) Cause and effect - Unity in diversity – Consciousness
and living – Relation between body and consciousness – Conciousness and Society –
Concept of Action-Karmayoga – Role of karma yoga for self management – Impact of Qualities
– Supremacy of love and compassion.
UNIT: 5 Management Techniques - (6 Hrs) Stress Management – Emotional Management
- Self Management – Conflict Management – Peer Pressure Management – Self identity – Self
Monitering – Self Evaluation – Self Reinfocement – Group dynamics – Team Management.
Reference Books:
1. Simplified Physical Exercises – Thathuvagnani Vethathiri Maharishi
2. Karma yoga - Thathuvagnani Vethathiri Maharishi
3. Journey of Conciousness – Thathuvagnani Vethathiri Maharishi
4. Yoga for modern age – Thathuvagnani Vethathiri Maharishi
5. Unified force – Thathuvagnani Vethathiri Maharishi
6. The History of universe and living beings – Thathuvagnani Vethathiri Maharishi
7. Genetic centre – Thathuvagnani Vethathiri Maharishi
8. Psychology - Robrt A. Baron
SEMESTER – I
IT FOR MANAGERS
Credits: 2 Course Code: N6MBA1P68
Total Instructional hours: 30
Course Objective: To train the students - through lab practical lessons - in the use of basic
office management and account management software for effectiveness in their executive roles.
Skill sets to be acquired: On successful completion of the course the students should have:
Basics of a Computer; Hardware & Software-Operating systems-Directories and File properties.
Ability to use MS Office, specially MS Word, Power Point and Excel. Introduction to internet
and google applications.
UNIT I
6 hrs
WORD - Creating a new document - Opening/modifying a saved document - Using keyboard
short-cuts & mouse - Adding symbols & pictures to documents - headers and footers - Finding
and replacing text - spell check and Grammar check - Formatting text - line space - character
space - Changing front type, size - Bullets and numbering - Tables - Adding, editing, deleting
tables - Working within tables - Adding, deleting, modifying rows and columns - merging &
splitting cells.
UNIT II
6 hrs
EXCEL - Working with worksheets - Entering, editing, moving, copying, cutting, pasting,
transforming data - Inserting and deleting of cells, rows & columns - Working with multiple
worksheets - switching between worksheets - moving, copying, inserting & deleting worksheets -
Using formulas for quick Calculations - Formatting a worksheet - Creating and editing charts -
elements of an EXCEL chart - Selecting data to a chart - Types of chart - chart wizard -
Formatting chart elements - Editing a chart – Printing charts.
UNIT III
6 hrs
POWERPOINT-Creating new presentations-Auto content wizard-Using template–Blank
presentation-Opening existing presentations-Adding, editing, deleting, copying, hiding slides -
Presentations-Applying new design- Using headers and footers-Animating text-Special effects to
create transition slides-Controlling the transition speed-Adding sounds to slides - Using action
buttons.
UNIT IV
6 hrs
Introduction to Analytics - What is Analytics? - Popular Tools - Role of Data - Scientist -
Analytics Methodology - Problem Definition. Statistical Concepts and their Application in
Business - Descriptive Statistics - Probability Theory - Tests of Significance - Non-parametric
Testing
UNIT V
6 hrs
Worksheet – Introducing excel tables – Building Tables –Analyzing Table Information –
Getting data the Export way – Querying External databases and web page tables – Editing
imported workbook – cleaning data with text functions- using validation to keep data clean.
Text Books:
1. Maria Reid, BPB, OFFICE 2000 complete, 2008 edition
Reference Books:
1. Dyson Peter, BPB, Windows 98 complete
2. Ed, Bott, Using Microsoft OFFICE 2000 by– PHI
3. Jane Calabria & Dorothy Burke, Windows 98 6in1 by PHI
4. Mike Barlow, Real Time Bigdata Analytics : Emerging Architecture, O‟Reilly, 2013
5. Michael Wessler, OCP & CISSP, Big Data Analytics, Alteryx Special Edition, 2013
SEMESTER – I
MANAGEMENT PRACTICE
Credits: 2 Course Code: N6MBA1P69
Total Instructional hours: 30
Course Objectives: To cultivate in the students (by practical) an aptitude to assimilate real time
practices to make the students employment ready by broadening their exposure to industry news,
cases and research, as also train them for team work.
Skills to be acquired: On successful completion of the course the students should have:
Cultivated the habit of extracting useful business news and data
Acquired knowledge on specific industries and industrial sectors.
The skill to effectively participate in team work
The ability to handle real life situations in Management
The ability to read, review and assimilate contemporary management theory and research
UNIT I 6 HRS
Contemporary Business News and Analysis:
The objective of this Unit is to create an aptitude in the student to become aware of current
happenings in Business.
The students are guided (1) to read and understand specified news articles in the newspaper and
selected news items and business reports in the business magazine (2) to prepare extract of their
understanding of their reading (3) to make presentation.
Methodology
All students would be subscribed to their own personal copy of any daily.
Assigned faculty, each day, shall select certain news items from that day‟s newspaper for
students to read on their own after the college hours. During the next day‟s class the faculty shall
call individual students – selected in a predetermined order – to make a verbal or PPT
presentation of his / her learning / understanding of the news item read by him / her the previous
day. News items to be read for the next day shall be assigned and the cycle will continue
throughout the semester.
Assigned faculty, each week – as soon as the subscribed business magazine arrives - shall select
different articles / reports from that week‟s issue for students to read on their own after the
college hours. During the next week‟s class the faculty shall call individual students – selected in
a predetermined order – to make a PPT presentation of his / her learning of the article / report
read by him / her the previous week. Article / Report to be read for the next week shall be
assigned and the cycle will continue throughout the semester.
Assessment
Each student shall be assessed on the spot during his / her presentation and a mark out of 10
would be awarded. The faculty shall ensure that each student is assessed on the above two
aspects (business newspaper and business magazine reading and assimilating) at least twice
during the semester and the higher of the two marks shall be taken as the student‟s final marks in
this Unit.
UNIT II 6 hrs
Journal & Books Review:
The objective of this unit is to enable the students to know the basics of management research
The students are guided (1) to read and understand business management related articles in
national and international journals (2) to read and understand various management related topics
in reference books (3) to prepare extract of their understanding of their reading (3) to prepare
assignment on what they read.
Methodology
Individual students would be provided a personal copy of a (monthly) Journal – “MBA Review”
or any other reputed journal. In addition students would be pre-assigned specific journals and
reference books that are available in the Library.
Each student needs to prepare at least 6 reports during the semester – 2 on articles appearing in
the journal subscribed by him, 2 from the assigned library journal and 2 from the assigned
reference books. The students – with the permission of the faculty – are allowed to spend the
class hour in the library.
Assessment
The assignment shall be valued as and when the report is submitted, each for 10 marks totaling to
60 which would be averaged down to 10 which will be the marks obtained by the student in this
unit.
UNIT III 6 hrs
Review of various Industry Sectors using financial databases:
This will be team based learning. The objective of this unit is to enable the students to know
about various industrial sectors and their performance;
The students are guided (1) to read, refer and understand business performance of various
industry sectors and their inter plays by using financial databases. (2) To read and understand
business performance of selected industries in each sector and analyze its performance. (3) To
understand the impact and contributions of the various industry sectors in the national growth
and societal benefits. (4) To prepare extract of their understanding in the form of an assignment
and PPT.
Methodology
The faculty shall form the teams – a permanent team for that semester - teams with a minimum
of 4 and maximum of 6 students in each team.
The basis of training relating to Industry Sectors shall be the data and information available in
“Survey of Indian Industry” or any such publication by The Hindu or MalayalaManorama or any
other similar publisher. In addition the students would be guided to access appropriate websites
for additional information on the industry sector.
The faculty shall pre-assign at least two sectors of the industry to each team and two specific
companies in the assigned industry sectors. The student teams would then be guided to study the
complete information regarding the assigned sector of industries and the assigned industry
(company). prepare a detailed PPT presentation on each industry sector and the company. The
presentation shall give information regarding the history of the sector, its growth, its past
performance, its challenges and future prospects for the sector in India and for export. Regarding
the assigned company, the presentation shall be on its complete financial performance over the
past 10 years and its scope for the next 3 years.
In each class the faculty shall call a team – selected in a predetermined order – to make a PPT
presentation of their report.
Assessment
The students would be assessed on the spot and through assignments. For spot assessment the
parameters on which the student would be assessed are (1) level of understanding of the sector of
the industry and the assigned company. (2) Group coordination during presentation and (3) value
of specific findings. The marks for each aspect of the presentation would be 10 and the total
would be averaged to 5 and 5 marks shall be for the written assignment of the sector and the
assigned industry totaling to 10. At the end of each presentation, the faculty shall explain the plus
and minus of the presentation.
The faculty shall ensure that all the students are given opportunity to present at least two sectors
each during the semester and the higher of the two sets of marks shall be taken as the student‟s
final marks in this Unit.
UNIT IV 6 hrs
Group Discussions (GD):
The objective of this unit is to prepare all the students in effective participation in GD.
The unit would train the students on principles and practice of GD and guidance on Dos and
Donts. Training will be imparted with warm up GD sessions and practice with live sessions on
pre-assigned and extempore topics of general nature.
Methodology
The faculty shall spend the first two or three classes of the semester – with PPT presentations –
to explain to the students the purpose of GD, how to prepare for it and how effectively to
participate. Further consolidation of this input would be made by conducting a few GD sessions
and explaining to the students what went right and what was not right in each team member‟s
participation.
In preparation for the subsequent GD classes, the faculty shall announce in advance a list of
general topics on which GD would be conducted during the semester and also announce a list of
permanent (for that semester) teams with a minimum of 4 and maximum of 6 students in each
team.
In all the subsequent class hours different teams would be called to carry on a GD for which the
topic (out of list of topics pre-announced) would be chosen on the spot by the faculty. The
faculty shall set the time limit for each GD – recommended 10 minutes.
At the end of each GD, the faculty shall explain the plus and minus of the GD
Assessment
Each student team member would be assessed in the live GD. The parameters on which the
student would be assessed are (1) level of involvement in the discussion (2) communication
ability (voice, language, grammar, tact) (3) strength of the points brought out by the student in
favour of his submission at the GD (4) ability to make the other members see his / her point of
view. The assessment would be out of 10 for each of the above aspects and total marks would be
averaged to 10 for each student.
The faculty shall ensure that all the teams (and thus all the students) are given opportunity to
participate at least twice during the semester and the higher of the two sets of marks shall be
taken as the student‟s final marks in this Unit.
UNIT V 6 hrs
Case let Studies:
The objective of this unit is to give hands on training to the students on simulated real life
business issues of general nature.
The students would initially receive training on how to understand the case and its core issues.
They will also receive training on analysis and recommending solutions.
Methodology
The faculty shall spend adequate time to explain to the students the purpose of Caselet Studies,
how to understand, analyze, prepare a synopsis of data and how to answer set questions or
prepare recommendations / findings.
A book containing a number of case lets (at least twice the number of students in the class) shall
be distributed to the students at the beginning of the semester. The students are to be guided to
prepare the report in the serial order (at the rate of 4 cases per week) of caselets as found in the
book. In each class the faculty shall call individual students – selected in a predetermined order –
to make a verbal or PPT presentation of his / her report and answers to specific questions on the
4 case lets chosen for the week.
Assessment
The students would be assessed on the spot and through assignments. For spot assessment the
parameters on which the student would be assessed are (1) level of understanding of the caselet
(2) communication ability (voice, language, grammar, tact) (3) value of his recommendations /
answers to questions. The marks for each aspect of the presentation would be 10 and the total
would be averaged to 5 and 5 marks shall be for the written assignment of the case, totaling to
10. At the end of each presentation, the faculty shall explain the plus and minus of the
presentation.
The faculty shall ensure that all the students are given opportunity to present at least two case
lets each during the semester and the higher of the two sets marks shall be taken as the student‟s
final marks in this Unit.
SEMESTER – II
Core 7: OPERATIONS MANAGEMENT
Credits: 4 Course Code: N6MBA2T51
Total Instructional Hours: 60
Course Objective: To provide practical insight into operations (Production / Manufacturing)
management and to focus on key analytical tools methods.
Skill sets to be acquired: On successful completion of the course the students will
Good idea of manufacturing environment, process components thereof and management of
manufacturing process
Have learnt adequately on analytical tool and methods available for effective design and
management of a manufacturing process
UNIT I 12 hrs
Operations Management–Meaning–Importance–historical contributions– System view of OM -
Operation strategy and competitiveness - Functions of OM – types of production systems
STUDENT EXERCISE:
Operation Strategy
UNIT II 12 hrs
Product design and process selection–Evaluation and Selection of appropriate Production and
Operations technology. Types of layout – analysis and selection of layout – Product and / or
Process layout, Cellular, Lean and Agile manufacturing systems – Computer Integrated
Manufacturing Systems - Assembly line balancing.
STUDENT EXERCISE:
Computer Integrated Manufacturing Systems
UNIT III 12 hrs
Materials management–functions–material planning and budgeting–Value Analysis- purchase
functions and procedure - inventory control – types of inventory – safety stock – order point –
service level – inventory control systems – perpetual – periodic – JIT – KANBAN.
STUDENT EXERCISE:
Value Analysis
UNIT IV
12 hrs
Production planning and control – meaning – functions – aggregate planning – master production
schedule (MPS) – Material requirement planning (MRP) – BOM – Capacity requirement
planning (CRP) – Techniques – problems in MRP and CRP – an introduction to MRP II and
ERP – Business Process Re-engineering - Total Productive Maintenance (TPM) -Theory of
Constraints.
STUDENT EXERCISE:
Business Process Re-engineering
UNIT V 12 hrs
Total Quality Management Concept - Statistical Quality Control for Acceptance Sampling and
Process Control – Concepts of O.C.C. Curve – Use of the O.C. Curve – Concept of Type I and
Type II error – Quality movement – Quality circles –– ISO Quality Certifications and types –
Quality assurance – Six Sigma concept
.
STUDENT EXERCISE:
Six Sigma concept.
Question Paper Structure: 60% Theory and 40% problems
Text Books:
1. K.Aswathappa & K.Shridhara Bhat - Production & Operations Management Himalaya
Publishing House, Revised Edition, 2015
Reference Books:
1. Chary S N, Production and Operations Management, TMH Publications. 2009
2. Joseph G Monks, Operations Management (Theory and Problems), McGraw Hill 2000
3. Chase, Aquilano & Jacobs “Production and Operations Management”, Tata McGraw
Hill.2009
4. Ajay.K.Garg - Production and Operations Management, Tata McGraw Hill, 2012 Edition
SEMESTER – II
Core 8 : MARKETING MANAGEMENT
Credits: 4 Course Code: N6MBA2T52
Total Instructional Hours: 60
Course Objective: To orient the students on various aspects of marketing management for
different products and services!
Skill sets to be acquired: On successful completion of the course the students should have:
Understood the marketing concepts and marketing tasks in the global economy.
Learnt the buyer behaviour and factors influencing the buyer behaviour.
Understood the marketing communication process, along with knowledge of marketing
channels.
UNIT I
12 hrs
Marketing Concepts and Tasks, Defining and delivering customer value and satisfaction - Value
chain - Delivery network, Marketing environment. 8Ps – Product, Pricing, Place (Distribution),
Promotion, People, Process, Physical evidence and Production
.
STUDENT EXERCISE:
4Ps – Product, Pricing, Place (Distribution) & Promotion.
UNIT II
12 hrs
Market Research, Buyer Behaviour, Market Segmentation and Targeting, Positioning and
differentiation strategies, Product life cycle strategies, New product development, Product Mix
and Product line decisions, Branding and Packaging, Price setting - objectives, factors and
methods, Price adapting policies, Initiating and responding to price changes, Intellectual property
rights and legal Metrology Act-2010
STUDENT EXERCISE:
Intellectual property rights and legal Metrology Act-2010, Product life cycle strategies, New
product development
STUDENT EXERCISE:
Product life cycle strategies, New product development
UNIT III 12 hrs
Marketing channel system - Functions and flows; Channel design, Channel management -
Selection, Training, Motivation and evaluation of channel members; Channel dynamics - VMS,
HMS, MMS, SCM; Market logistics decisions.
STUDENT EXERCISE:
Selection, Training, Motivation and evaluation of channel members
UNIT IV 12 hrs
Integrated marketing communication process and Mix; Advertising, Sales promotion and Public
relation decisions. Direct marketing - Growth, Benefits and Channels; Telemarketing; Viral
marketing and Virtual marketing, Sales force objectives, structure, size and compensation.
STUDENT EXERCISE:
Direct marketing - Growth, Benefits and Channels; Telemarketing
UNIT V 12 hrs
Adapting marketing to new liberalized economy - Digitalization, Customization, Changing
marketing practices, e-business (social marketing tools) – setting up websites; Marketing
Information System, Strategic marketing planning and organization.
Identifying and analysing competitors, Designing competitive strategies for leaders, challengers,
followers and nichers: Customer Relationship marketing - Customer database, Data warehousing
and mining. Attracting and retaining customers, Customerism in India, Controlling of marketing
efforts. Global Target market selection, standardization Vs adaptation.
STUDENT EXERCISE:
Customer Relationship marketing, Attracting and retaining customers, Customerism in India
Note: The subject will be reinforced with Case Studies – Marketing Success Stories
Text Books:
1. Philip Kotler, Marketing Management, Pearson Education PHI 14th Edition, 2012.
Reference Books:
1. Rajan Saxena, Marketing Management, Tata McGraw Hill, 2012.
2. Jayachandran S, Marketing Management, Excel Books, 2013.
3. Michael J Etzel, Bruce J Walker, William J Stanton and Ajay Pandit, Marketing concepts and
cases, TMH 14th Edition, New Delhi, 2012.
4. Perreault and McGarthy, Basic Marketing, Tata McGraw Hill, 2011.
SEMESTER – II
Core 9 : FINANCIAL MANAGEMENT
Credits: 4 Course Code: N6MBA2T63
Total Instructional Hours: 60
Course Objective: To train the students on foundation of financial management as opposed to
financial and management accounting!
Skill sets to be acquired: On successful completion of the course the students should have:
Learnt the various functions of financial management.
Learnt capital budgeting and cost of capital.
Learnt capital structure, dividend policy and working capital management, etc.
UNIT I 12 hrs
Objectives and functions of Financial Management - Role of Financial Management in the
organisation - Risk-Return relationship- Time value of money concepts - Indian Financial system
- Legal, Regulatory and tax framework. Sources of Long term finance
STUDENT EXERCISE:
Indian financial system
UNIT II 12 hrs
Capital Budgeting - methods of appraisal - Conflict in criteria for evaluation - Capital Rationing
- Problems - Risk analysis in Capital Budgeting.
STUDENT EXERCISE:
Capital Rationing
UNIT III 12 hrs
Cost of Capital - Computation for each source of finance and weighted average cost of capital -
EBIT -EPS Analysis - Operating Leverage - Financial Leverage - problems.
STUDENT EXERCISE:
Advantages of and disadvantages of cost capital
UNIT IV
12 hrs
Capital Structure Theory - Net Income Approach - Net Operating Income Approach – MM
Approach - Dividend Policy - Types of Divided Policy - Dividend Policy and share valuation -
CAPM.
STUDENT EXERCISE:
Factors determining the capital structure theories.
UNIT V
12 hrs
Working Capital Management - Definition and Objectives - Working Capital Policies – Factors
affecting Working Capital requirements - Forecasting Working Capital requirements (problems)
- Cash Management - Receivables Management & Inventory Management.
STUDENT EXERCISE:
Factors determining the working capital requirements.
Question Paper Structure: 80% Theory and 20% problems
Text Books:
Dr.S.N.Maheswari, “FINANCIAL ANAGEMENT”, Sultan Chand Publications, April 2012
Reference Books:
1. Pandey I.M, “Financial Management”, Vikash Publishing, New Delhi.2011.
2. Camsey B J, EngeneF.Brigham, “Introduction to Financial Management”, The Gryden
Press.2012
3. Prasanna Chandra, “Financial Management – Theory & Practice”, Tata McGraw Hill,
New Delhi (2012).
4. M.Y.Khan & P.K.Jain - Financial Management, Tata McGraw Hill, 9th
Edition.2010
SEMESTER – II
Core 10: HUMAN RESOURCE MANAGEMENT
Credits: 4 Course Code: N6MBA2T64
Total Instructional Hours: 60
Course Objective: To train the students on management of human resources by exposing them
to theories and practices on HR management!
Skill sets to be acquired: On successful completion of this course, the students should have
understood
Functions of HR/Personnel Department
Manpower planning, performance appraisal, …
Salary administration, Labour Welfare, Industrial Relations,
UNIT I 12 hrs
Human Resource Function: Human Resource Philosophy - Changing environments of HRM -
Strategic human resource management - Using HRM to attain competitive advantage – managing
migrated workforce - Organisation of HR departments - Line and staff functions - Role of HR
Managers. Personnel Management, HRM, HCM – Differences.
STUDENT EXERCISE:
Role of HR Managers
UNIT II 12 hrs
Recruitment & Placement: Man Power Planning and Forecasting - Job analysis: Methods - IT
and computerized skill inventory – Job Description - Writing job specification – HR and the
responsive organisation.
Recruitment: Recruitment Sources - Internal and External - Building employee commitment:
Promotion from within - Sources, Developing and Using application forms – E- Recruitment.
Employee Testing & Selection: Selection process, basic testing concepts, types of test, work
samples & simulation, selection techniques, interview, common interviewing mistakes,
Designing & conducting the effective interview, small business applications, computer aided
interview.
STUDENT EXERCISE:
Difference between recruitment and selection
UNIT III 12 hrs
Training & Development
Orientation & Training: Orienting the employees, the training process, need analysis, Training
techniques, special purpose training, Training via the Internet.
Developing Managers: Management Development - On-the-job and off-the-job Development
techniques using HR to build a responsive organisation. Key factor for success, Management
Development Programs – Objectives and Methods.
Performance appraisal: Methods - Problem and solutions - MBO approach - The appraisal
interviews - Performance appraisal in practice, Potential appraisal system.
Managing Careers: Career planning and development - Managing promotions and transfers.
Succession Planning: Family Businesses
STUDENT EXERCISE:
MBO
UNIT IV 12 hrs
Compensation & Managing Quality
Establishing Pay plans: Basics of compensation - factors determining pay rate – Current trends
in compensation - Job evaluation - pricing managerial and professional jobs - Computerised job
evaluation.
Pay for Performance and Financial incentives: Money and motivation - incentives for
operations employees and executives - Organisation wide incentive plans - Practices in Indian
Organisations.
Benefits and services: Statutory benefits - non-statutory (voluntary) benefits – Insurance
benefits - retirement benefits and other welfare measures to build employee commitment.
STUDENT EXERCISE:
Financial incentives practices in Indian Organisations,
UNIT V 12 hrs
Labour relations and employee security: Industrial relation - Collective bargaining; Discipline
administration; Labour Welfare; Whistle Blowers; Performance Management, HR Accounting,
Auditing HR functions, Challenges of HRM function. Absenteeism – Causes of Attrition.
STUDENT EXERCISE:
Collective Bargaining
Text Books:
1. Gary Dessler, "Human Resource Management", 11th
edition, Prentice-Hall of India P.
Ltd.2011.
Reference Books:
1. Rao VSP, Human Resource Management: Text and cases, 1st edition, Excel Books, New
Delhi - 2010.
2. David A.De Cenzo& Stephen P. Robbins, Personnel/Human Resource Management, 3rd
edition, PHI/Pearson.2010
3. John Bernardin H &Joyee E.A.Russel, Human Resource Management - An experiential
approach, 4th Edition, McGraw-Hill International Edition., 2012
4. Robert L.Gibson and Marianne H.Mitchell, Introduction to Counseling and Guidance, VI
edition, PHI, 2011.
SEMESTER – II Core 11: OPERATIONS RESEARCH FOR MANAGEMENT
Credits: 4 Course Code: N6MBA2T65
Total Instructional Hours: 60
Course Objective: To teach the students about various modeling in Operations Research for
business decision.
Skill sets to be acquired: On successful completion of this course, the student is expected to
process the skills to apply the relevant mathematical and statistical techniques to solve
management problems.
UNIT I (7 Hours)
Origin and Development of OR, Applications of OR, Opportunities and Shortcomings of
Operation Research. Linear Programming Problem: Meaning of LPP – Formulation of LPP,
Graphical Solution of LPP.
UNIT II (8 Hours)
Transportation Problem: Introduction – Formulation of the Transportation Problem- Finding
an Initial Basic Feasible Solution by NWCR and VAM – MODI method to find optimal solution
(only Non Degeneracy is to be considered) – unbalanced, Prohibited, Maximization
Transportation Problem. Assignment Problem: Hungarian Method of Optimal Assignment –
Maximisation Case – Prohibited assignments.
UNIT III (15 Hours)
Decision Analysis: Decision Making Problem – Decision Making Environment.
Decision under uncertainty: Laplaces, Maximin, Maximax, the Savage, Hurwicz Criterion.
Decision under risk – EMV criterion – EOL criterion – EPPI – EVPI. Decision Tree Analysis –
Problems.
UNIT IV (15 Hours)
Inventory Model: Inventory Decision – Costs – Factors affecting inventory, EOQ.
Deterministic inventory model with no shortage – characteristics – Problems, EOQ problem with
finite replenishment and no shortage – EOQ problem with shortages - EOQ problem with price
– Breaks - Probabilistic Inventory problems. Queuing Theory: Characteristics - Necessity –
M/M/1; ∞ ; FIFO Model – Problems.
UNIT V (15 Hours)
Network Scheduling by PERT / CPM network and basic components – Rules of network
construction – CPM analysis – PERT – Distinction between PERT and CPM. Game
Theory: Games and Strategies: Pure and mixed game – minimax and maximin principle –
Principle of dominance – Graphical solution of E x n and M x e games.
Question Paper Structure: 20% Theory and 80% Problems
TEXT BOOKS:
1. Kanti Swarup, P.K. Gupta, Man Mohan Operation Research by Sultan Chand & sons, New
Delhi, Edition 2014.
Unit I: [Page No: 25, 26, 33-35, 39-79]
Unit II: [Page No: 247-248, 253-259, 261-266, 273-287, 298-315]
Unit III: [Page No: 415-438]
Unit IV: [Page No: 509-539] Unit V: [Page No: 763-791, 443-465]
REFERENCE BOOKS:
1. Prem Kumar Gupta, D.S. Hira, Operation Research by Sultan Chand & Co., - New Delhi,
Edition 2009.
2. Dr. J.K. Sharma, Operations Research, Macmillan India Ltd., New Delhi, 2001
3. N.D.Vohra, Quantitative Techniques in Management, Mc Graw Hill Education, 4th
edition,2010.
SEMESTER – II
Core 12: RESEARCH METHODS FOR MANAGEMENT
Credits: 4 Course Code: N6MBA2T66
Total Instructional Hours: 60
Course Objective: To orient the students on how to go about research relating to management
needs.
Skill sets to be acquired: On successful completion of the course the students should have
understood:
Scope and significance of research in business decisions.
Sampling techniques along with hypothesis.
Various scaling techniques, parametric and non-parametric tests.
UNIT I 12 hrs
Research - meaning - scope and significance - Types of research - Research Process -
Characteristics of good research - Scientific method - Problems in research – Identifying
research problem – concepts, constructs and theoretical framework.
STUDENT EXERCISE:
Identifying research problem
UNIT II 12 hrs
Hypothesis:- meaning - sources - Types - formulation Research design - Types - case study -
features of good design - measurement - meaning & need - Errors in measurement - Tests of
sound measurement &Techniques of measurement - scaling Techniques - meaning - Types of
scales - scale construction techniques.
STUDENT EXERCISE:
Scaling Techniques
UNIT III 12 hrs
Sampling design - meaning - concepts - steps in sampling - criteria for good sample design -
Types of sample designs - Probability and non-probability samples. Data collection:- Types of
data - sources - Tools for data collection - methods of data collection – constructing
questionnaire - Pilot study - case study - Data processing:- coding - editing - and tabulation of
data - Data analysis.
STUDENT EXERCISE:
Sampling Techniques
UNIT IV 12 hrs
Assumptions about Parametric and Nonparametric tests, F test,Kruskal Wallis Test,
FriedMann Test, Multivariate analysis-factor, cluster, MDS, Discriminant analysis. (NO
Problems). SPSS- its applications & lab practical.
Parametric tests ( Test of Differences – T test, Independent sample T-test, Paired sample test, one
way ANOVA and test of Association – Bivariate correlation, simple regression.
STUDENT EXERCISE:
Assumptions about Parametric and Nonparametric tests
UNIT V 12 hrs
Interpretation-meaning-Techniques of interpretation-Report writing:-Significance–Report
writing:- Steps in report writing-Layout of report-Types of reports-Oral presentation-executive
summary-mechanics of writing research report-Precautions for writing report-Norms for using
Tables, charts and diagrams-Appendix:-norms for using Index and Bibliography.
STUDENT EXERCISE:
Report writing: - Steps in report writing
Question Paper Structure: 80% Theory and 20% problems
Text Books:
1. Kothari C.R.- Research methodology, Wishwa Prakashan 2013.
Reference Books:
1. Uma Sekaran, Research Methods for Business, Wiley Publications, 2011.
2. Donald R.Cooper and Pamela S.Schindler - Business Research Methods - Tata McGraw Hill,
2010.
3. Naresh K Malhotra – Marketing Research: An Applied Orientation, Pearson Education, 4th
Edition, 2010.
4. T.N.Srivastava & Shailaja Rego - Business Research Methodology, Tata McGraw Hill,2013
Edition. 2012
Semester II ENTREPRENEURSHIP DEVELOPMENT
Credits: 1 Course Code: N6MBA2T67
Total Instructional Hours: 45
Course objective: To develop and strengthen entrepreneurial quality and motivation in students.
To impart basic entrepreneurial skills and understandings to run a business efficiently and
effectively.
Skill sets to be acquired: on the successful completion of the course students will gain
knowledge and skills needed to run a business.
UNIT I 9 hrs
ENTREPRENEURAL COMPETENCE
Entrepreneurship concept – Entrepreneurship as a Career – Entrepreneurial Personality -
Characteristics of Successful Entrepreneur and challenges – Knowledge and Skills of
Entrepreneur.
UNIT II 9 hrs
ENTREPRENEURAL ENVIRONMENT Business Environment - Role of Family and Society - Entrepreneurship Development Training
and Other Support Organizational Services - Central and State Government Industrial Policies
and Regulations - International Business.
UNIT III 9 hrs
BUSINESS PLAN PREPARATION
Sources of Product for Business - Prefeasibility Study - Criteria for Selection of Product -
Ownership - Capital - Budgeting Project Profile Preparation - Matching Entrepreneur with the
Project - Feasibility Report Preparation and Evaluation Criteria.
UNIT IV 9 hrs
LAUNCHING OF SMALL BUSINESS
Finance and Human Resource Mobilization Operations Planning - Market and Channel Selection
- Growth Strategies - Product Launching – Incubation, Venture capital, IT startups.
UNIT V 9 hrs
MANAGEMENT OF SMALL BUSINESS
Monitoring and Evaluation of Business - Preventing Sickness and Rehabilitation of Business
Units- Effective Management of small Business – Interactions with successful entrepreneurs –
Industry Visit and Review – Role of EDII
TEXTBOOKS
1. K C Sharma, Entrepreneurship Development, Regal Publications New Delhi 2010.
2. S.S.Khanka, Entrepreneurial Development, S.Chand and Company Ltd, New Delhi, 2011.
REFERENCES
1. Mathew Manimala, Entrepreneurship Theory at the Crossroads, Paradigms & Praxis,
Biztrantra , 2nd Edition ,2012.
2. Prasanna Chandra, Projects – Planning, Analysis, Selection, Implementation and
Reviews, Tata McGraw-Hill, 2011.
3. P.Saravanavel, Entrepreneurial Development, E P K Publishing House, Chennai - 2011
4. Arya Kumar. Entrepreneurship. Pearson. 2012
5. Donald F Kuratko, T.V Rao. Entrepreneurship: A South Asian perspective. Cengage
Learning. 2012
SEMESTER III
Core 13: GLOBAL BUSINESS
Credits: 4 Course Code: N6MBA3T51
Total Instructional Hours: 60
Course Objective: The course is intended to give an exposure to the students on Indian and
Global environment in which the business operates.
Skill sets to be acquired: On successful completion of the course the students should have:
Understood the fiscal policy framework and legal environment of business in India
Understood the global management issues.
Understood the concepts and significance of business environment
UNIT I
12 hrs
Business environment - The concept and significance - constituents of business environment -
Business and society – Profits, Corporate Governance, Structure of Boards, Reforms in Boards,
Compensation Issues, Business and Government, Political system and its influence on business,
Theories and research about Indian economy from business prospective as propagated by
management gurus like Prahalad and Amritiya Sen.
STUDENT EXERCISE: Theories and research about Indian economy from business prospective as propagated by
management gurus like Prahalad and Amritiya Sen.
UNIT II
12 hrs
Legal environment of business - Competition Act 2002, Foreign Exchange Management Act-1,
Securities and Exchange Board of India Act, Customs & Central Excise Act, Central & State
Sales Tax, Consumer Protection Act, Patents Act.
STUDENT EXERCISE: Consumer Protection Act, Patents Act
UNIT III
12 hrs
Fiscal Policy - Central finances and New fiscal policy - Direct and indirect Tax structure, VAT,
MODVAT - Service Tax - Expenditure Tax - Public debts & deficit financing; current issues and
policies relating to tax reforms.
STUDENT EXERCISE:
Current issues and policies relating to tax reforms.
UNIT IV 12 hrs
The Global Trade and Investment Environment
International trade Theory: Introduction - An Overview of Trade Theory - Mercantilism -
Absolute Advantage - Comparative Advantage – Heckscher - Ohlin Theory - The New Trade
Theory - National Competitive Advantage - Porter's Diamond. The Revised Case for Free Trade
- Development of the World - Trading System - WTO & development of World trade - Regional
grouping of countries and its impact.
STUDENT EXERCISE: WTO & Development of World trade - Regional grouping of countries and its impact.
UNIT V 12 hrs
Foreign Direct Investment: Introduction - Foreign Direct Investment in the World Economy -
Horizontal Foreign Direct Investment - Vertical Foreign Direct Investment. Benefits and
advantages to host and home countries
The Global Monetary System
The Foreign Exchange Market: Introduction - The Functions of the Foreign Exchange Market.
Exporting, Importing and Counter trade: Introduction-The Promise and Pitfalls of Exporting-
Improving Export Performance-Export and Import Financing-Export Assistance – Counter trade-
Foreign Trade Policy- MOU & JV, IE Code, Wire Transfer, SWIFT Code and ABA number
STUDENT EXERCISE:
Foreign Direct Investment in the World Economy-The Promise and Pitfalls of Exporting
Text Books:
1. Francis Cherunilam - Business Environment, 4PH 21st Edition, 2012.
2. Hill.C.W, International Business: Competing in the Global market place, Irwin-McGraw Hill,
2010
Note: One book does not cover the syllabus. Hence two books prescribed.
Reference Books:
1. Adhikari M - Economic Environment of management, Sultan Chand & Sons, 2010
2. Agarwal A.N - Indian Economy – WishwaPrakashan,2012
3. Davis & Keith William C. Frederik - Business and society,2014
4. Pruti S. - Economic & Managerial Environment in India,2013
SEMESTER III
Core 14: STRATEGIC MANAGEMENT
Credits: 4 Course Code: N6MBA3T62
Total Instructional Hours: 60
Objectives:
Students are expected to integrate their knowledge gained in various functional areas to make
business decisions, from the general manager's point of view in the global and Indian context.
Teaching and Examination: Students are expected to keep abreast of the contemporary business
practices by reading the business practices by reading the business magazines and management
journals. Case studies, application project Seminars and group exercises will supplement the
class lectures.
UNIT I 12 hrs
Strategic Management: Definition - Nature and Value - Benefits and Risk - Strategic
Management Process - Mission - Vision of the firm - Hierarchal levels of planning - Strategic
planning process. Competitive advantage of Nations and its implication on Indian Business.
STUDENT EXERCISE:
Competitive advantage of Nations and its implication on Indian Business
UNIT II 12 hrs Environment Analysis: External Environment – Remote Environment – Industry environment –
Operating Environment.Global Environment – Global strategic planning - M.Porter's approach
for Globalization– Competitive strategies for firms in foreign markets. Internal Environment –
SWOT analysis – Value chain analysis – Resource based view of the firm.
STUDENT EXERCISE: Value chain analysis – Resource based view of the firm
UNIT III 12 hrs
Strategy Formation: Long term objectives – Generic strategies - Grand strategies - The role of
diversification - means and forms. Strategic management for small organizations, nonprofit
organizations and large multi product and multiple market organizations.
STUDENT EXERCISE:
Nonprofit organizations and large multi product and multiple market organizations.
UNIT IV 12 hrs Tools of Strategy Planning and evaluation:Competitive cost dynamics - experience curve -
BCG approach - cash flow implication -IA-BS matrix - A.D.Little‟s Life-cycle approach to
strategic planning - Strategic funds programming.
STUDENT EXERCISE:
Strategic funds programming.
UNIT V 12 hrs
Strategy implementation & Control:
Various approaches to implementation of strategy - Matching organization structure with
strategy - 7S model - Strategic control process –Du Pont's control model and other Quantitative
and Qualitative tools - the balanced scorecard methodology -Future of Strategic Management.
STUDENT EXERCISE:
Future of Strategic Management
TEXT BOOK: 1. John A Pearce II, Richard B. Robinson, Amita Mital, Strategic Management-
Formulation,Implementation and Control, Tata Mcgraw Hill, 12th
Edition.2014
REFERENCES:
1. Pearce & Robinson, Strategic Management, All Indian Travellors N D. 2010
2. A.C.Hax and NS, Strategic Management: An Integrative Perspective, Majifu, Prentice Hall.
3. Michael Porter, Competitive strategies.2012
4. John A Pearce II and Richard B Robinson, “Strategic Management: Formulation,
Implementation and Control”, 12th Edition, TMH, 2012 Michael Porter, Competitive
Advantage of Nations.
SEMESTER – III
Core 15: INTERNSHIP / ON THE JOB TRAINING & VIVA VOCE
Credits: 3 Course Code: N6MBA3R57
Total Instructional Hours: 45
The Process of Learning through and Valuation of Internship
1. Students shall select or the department shall select and assign a company for the student
to do the internship for a minimum period of 8 weeks at the end of II Semester for
Internship training before the commencement of III Semester. The department (STC)
shall nominate a faculty as mentor to the student for guidance on internship and
preparation of report.
2. The company has to be a Private Limited or Public listed or Government owned
manufacturing or marketing or service providing company with a gross turnover of at
least Rs. 50 crores per annum.
3. The student shall attach himself to a particular department or division or branch of the
company to do the internship. The student shall coordinate with the company to identify
and attach himself to a mentor in the department / division / branch who is a
professionally qualified manager / supervisor with good experience in the company. The
said mentor is the student‟s internship guide inside the company.
4. The student shall be given a questionnaire to facilitate his structured learning during the
internship. The questionnaire shall broadly cover the following aspects:
a. The genesis of the company
b. Nature of its business and important stages of its growth/progress
c. Annual turnover
d. Organization structure and hierarchy
e. Core areas of administration
f. Names and role of the promoters, CEO and key executives
g. Business performance and profitability
h. Functioning of each and every department
i. Production processes
j. Vision, mission and objectives of the organization
k. System prevailing in the organization
l. Total number of workers and executives
m. Present scenario of the industry, which the company belongs to.
n. Market leader of the industry concerned and market share of the company studied.
o. Major competitors of the company or product under study.
p. Major customers of the company
q. A SWOT analysis of the industry to which the company belongs and the company
itself.
r. Any other general particulars of the company and the department / division /
branch
5. In addition to the learning and data collection as above, the student shall seek – from the
internal guide – some specific assignment that can be carried out during the period of
internship and that enables the student to learn the department‟s / division‟s / branch‟s
operation.
6. The “Trainee‟s Log Book (TLB)” will be issued to the student. The student shall log his
daily learning / finding the log book and have it signed by the internal guide.
7. The student shall report on a weekly basis – by email and through telephone call – to the
faculty guide as to the progress (training, observations and learning) in the internship, and
they should attend the review meetings as per specifications.
8. The student shall obtain a Certificate of Internship from the company in their official
letterhead which shall contain the following
a. Full name of the student with his roll / registration number
b. Name of the department / division / branch in which the student did his internship
c. The start date and the end date of internship and the intermediate dates of
student‟s absence (during any working day of the company) if any with reason.
d. Brief details of the work assigned to the student and an assessment of the work
carried out by the student; as also some comments on student‟s overall learning
during the internship and on his/her attitude to learning.
e. On the date of commencement of III semester the student shall submit a brief (1
page) report of his / her internship to his faculty guide along with a copy of the
certificate issued by the company and the Training Log Book
9. The student shall then prepare a detailed Internship Report under the guidance of the
faculty guide. The same shall be submitted in the shape of a project report within 15 days
from the date of commencement of the III semester.
10. The viva voce examination for the Internship will be conducted in the III semester.
SEMESTER – III
QUANTITATIVE APTITUDE & VERBAL REASONING (Common for MBA / MCA / MSW Students admitted on 2015 onwards)
Credits: 2 Course Code: N6MBA3T68
Total Instructional Hours: 60
Course Objectives: To inculcate the managerial and problem solving skills among the students.
Skill sets to be acquired: After the completion of the course the student will be able to develop
reasoning skills and face any competitive examinations with confidence.
Unit I (12 Hours)
Analogy
Coding and Decoding
Direction sense Test
Unit II (12 Hours)
Series Completion
Logical Venn diagram
Data sufficiency
Unit III (12 Hours)
Profit and Loss
Ratio & Proportion
Percentages
Unit IV (12 Hours)
Problems on Numbers
Problems on Ages
Problems on Averages
Unit V (12 Hours)
Time & work
Time and Distance
Problems on Train
Text Book:
“Quantitative Aptitude for Competitive Examinations (Science stream)” ,Department of
Mathematics”, Sree Saraswathi Thyagaraja College, Pollachi,2016.
Reference Books:
1. R.S. Aggarwal, A Modern Approach to Verbal and Non-Verbal Reasoning,
S. Chand & Company Ltd, 2011 Edition, New Delhi (For units I & II only).
2. R.S. Aggarwal, Quantitative Aptitude for Competitive Examinations, S. Chand &
Company Ltd, 2012 Edition, New Delhi(For units III, IV, V).
3. B. S. Sijwali, Quantitative Aptitude, Arihand Publications (India) PVT LTD, 2007.
4. Abhijit Guha, Quantitative Aptitude for Competitive Examinations, McGraw Hill
Companies, 2006.
SEMESTER – III
BUSINESS LAWS
Credits: 1 Course Code: N6MBA4T69
Total Instructional Hours: 45
Course Objective
The purpose of this course is to acquaint students with various laws, forces and regulatory
measures governing business operations in India.
Skill Sets to be Acquired: On successful completion of the course, the students should obtain
Various laws and acts bound in Indian business.
To get into the partnership deed
UNIT I
Contract Act, 1872 9 hrs
Definition of a Contract and its essentials, Formation of a valid Contract - Offer and Acceptance,
Consideration, Capacity to Contract, Free consent, Legality of object, Discharge of a Contract by
performance, Impossibility and Frustration, Breach, Damages for breach of a contract, Quasi
contracts, Contract of Indemnity and Guarantee, Bailment and Pledge, Agency.
STUDENT EXERCISE: Preparing various contracts between part A and B on leasing the land
UNIT II 9 hrs Partnership Act, 1932 Definition of Partnership and its essentials, Rights and Duties of
Partners: Types of Partners, Minor as a partner, Doctrine of Implied Authority, Registration of
Firms, Dissolution of firms.
STUDENT EXERCISE: Dissolution of firms
UNIT III 9 hrs Sale of Goods Act, 1930 Definition of a Contract of Sale, Conditions and Warranties, Passing of
Property, Right of Unpaid Seller against the Goods, Remedies for Breach.
STUDENT EXERCISE: Remedies for Breach
UNIT IV 9 hrs
Negotiable Instrument Act, 1881 Definition and characteristics, Kinds of negotiable instruments, Promissory Note, Bill of
Exchange and Cheques, Holder and Holder in due course, Negotiation, Presentment, Discharge
from Liability, Noting and Protest, Presumption, Crossing of Cheques, Bouncing of Cheques.
STUDENT EXERCISE: Crossing & Bouncing of cheques
UNIT V 9 hrs
Companies Act, 1956 / 2013 Nature and Definition of a Company, Registration and Incorporation, Memorandum of
Association, Articles of Association, Prospectus, Kinds of Companies, Directors: Their powers
and duties, Meetings, Winding up.
STUDENT EXERCISE: Directors: Their powers and duties, Meetings, Winding up.
Text Book
Kuchhal M.C. - Business Law (Vikas Publication, 4th
Edition),2014
Reference Books
1. Gulshan J.J. - Business Law Including Company Law (New Age International Publisher, 13th
Edition), 2013
2. Avtar Singh - Principles of Mercantile Law (Eastern Book Company, 7th
Edition). 2013
3. Relevant Acts
SEMESTER- IV
Core 16: MANAGEMENT INFORMATION SYSTEM & SECURITY
Credits: 4 Course Code: N6MBA4T51
Total Instructional Hours: 60
Course Objective: To impart in the students a strong base for creation and effective utilization
of various forms of management information systems.
Skill sets to be acquired: On successful completion of this course, the students should have
understood
The need for MIS
The various types of management information generated by different departments and
their inter-relationship.
Technology tools used in generating and analyzing MIS
The issues and challenges in effectiveness of MIS
UNIT I 12 hrs
Foundations of Information Systems: A framework for business users - Roles of Information
systems - System concepts - Organization as a system - Components of Information Systems - IS
Activities. Types of IS.
STUDENT EXERCISE: Types of IS
UNIT II 12 hrs
IS for operations and decision making: Marketing IS, Manufacturing IS, Human Resource IS,
Accounting IS and Financial IS - Transaction Processing Systems- Information Reporting
System. Information for Strategic Advantage.
STUDENT EXERCISE: Information for Strategic Advantage.
UNIT III 12 hrs
DSS and AI: DSS models and software: What if analysis, Sensitivity analysis, Goal-seeking
Analysis and Optimizing Analysis. Overview of AI, Neural Networks, Fuzzy Logic Systems,
Genetic Algorithms - Expert Systems. The decision making process - Structured, Semi
Structured and Unstructured problems;
STUDENT EXERCISE: The decision making process - Structured, Semi Structured and Unstructured problems.
UNIT IV 12 hrs
Managing Information Technology: Managing Information Resources and technologies – IS
architecture and management - Centralized, Decentralized and Distributed - EDI, Supply chain
management. Global Information technology Management.
STUDENT EXERCISE: Global Information technology Management.
UNIT V 12 hrs
Cyber Security – Cryptography and cryptographic protocols – Operating system security –
network security – software security–Language based security.
STUDENT EXERCISE: Operating system security
Text Books:
1. James A O'Brien, "Management Information Systems", Tata McGraw Hill, 12th
Edition,
2012
Reference Books:
1. Effy Oz, "Management Information Systems", Vikas Publishing House, 3rd
Edition,
2012.
2. Kenneth C Laudon and Jane P Laudon, “Management Information System”, 9th Edition,
PHI, New Delhi, 2010.
3. Srinivasan R., “Strategic Management”, IInd edition, Prentice Hall of India, New Delhi.
4. Senthil M., “Management Information System”, 2013.
SEMESTER – IV
Core 17: PROJECT REPORT& VIVA VOCE
Credits: 3 Course Code: N6MBA4R56
Total Instructional hours:30
Course Objective: To provide an opportunity for the student to learn hands on by taking
specific real life issues / needs of a company and do a research on it.
Skills to be acquired: Ability to understand real life business needs issues and challenges and
acquire the skill to analyse, research and arrive at solutions.
Methodology:
Students shall select or the department shall select and assign a company for the student to do the
project work. The company has to be a Private Limited or publicly listed or Government owned
manufacturing or marketing or service providing company with a gross turnover of at least Rs.
50 crores per annum. The company should not be in the neighbourhood of the family home base
of the student. In such a case special permission from the department (STC) will be given subject
to the stature of the company.
Immediately after III semester, the student is to approach the assigned / chosen company and
seek a subject on which the company would like the student to do the project. The company shall
nominate a Manager or a supervisor who could help the student in the research project.
The department (STC) shall nominate a faculty as mentor guide faculty to the student for
guidance on the research project. Through structured field survey or through other methods of
research, students are expected to prepare a comprehensive project research report duly guided
by an assigned faculty using statistical techniques to the greatest extent possible. The Project
Report shall have the following chapters
Objective of the Research Understaken
Review of Literature
The Methodology of Research
Data and Data Analysis
Findings and Conclusions
Suggestions and Recommendations
Bibliography
Appendices – including survey questionnaire if any.
The student shall be given a period of maximum 2 weeks – towards framing of the research
project and for collection of data for the project. The students are expected to submit the detailed
project report for the project before the end of Semester IV as per deadlines to be announced by
the department.
Evaluation of the Project consists of two parts.
a. Comprehensive internal assessment by the guide in-charge and through phase by phase
presentation to the faculty. The External assessment carries a maximum of 60 marks and
the internal assessment carries a maximum of 40 marks.
b. A viva-voce would be conducted by an external and an internal examiner.
The marks obtained in Project Work shall be reflected in the 4rd
Semester Mark List.
SEMESTER – IV
ETHICS AND VALUES IN BUSINESS
Credits: 1 Course Code: N6MBA4T67
Total Instructional Hours: 60
UNIT I 12 hrs
Business ethics – Definition, nature, scope and purpose, Requirements - moral judgment,
Importance and moral standards, features, types and relevance of ethical values, Ethical Theories
STUDENT EXERCISE:
Types and relevance of ethical values, Ethical Theories
UNIT II 12 hrs
Ethics in Corporate –India Vs. Western style of Ethics, Relevance of Indian ethos, Corporate
Social Responsibility [Adherence to laws of the land, schemes for service to society, Regulations
regarding Environment (Pollution and laws thereof) and Social responsibilities of business, Case
Studies, social audit, Social reporting], Professional ethical issues in public and private
organizations.
STUDENT EXERCISE: Corporate Social Responsibility, Professional ethical issues in public and private organizations
UNIT III 12 hrs
Corporate Governance: Ethics in Advertisement, Investment, International Business,
Technology, Jurisprudence, HRM, Environment, Human Values & Indian Managers – Ethics in
managing diverse work force
STUDENT EXERCISE: Ethics in Advertisement, Human Values & Indian Managers
UNIT IV 12 hrs
Ethics for Management Professionals, Quality of Work Life, Total Quality Management
STUDENT EXERCISE:
Ethics for Management Professionals
UNIT V 12 hrs
Ancient Indian Wisdom – Ethical Value System - Law of Karma, Ethics and Religion –
Hinduism, Buddhism, Jainism, Ethical values of Gandhiji, Vivekananda, Aurobindo, Tagore.
STUDENT EXERCISE: Ancient Indian Wisdom, Ethical values of Vivekananda, Aurobindo
Text Book:
1. Indian Ethos and Values in Management by Dr, R. Nandagopal and Dr. RN. AjithSankar
Tata Mc Graw Hill Education Pvt Ltd, New Delhi, 2012
2. BiswanathGhosh, Vikas - “Ethics in Management and Indian Ethos” by TBH Publishing
House Pvt. Ltd, Noida, UP. 2014
Reference Book: Craig E. Johnson - Organizational Ethics A Practical Approach, Sage
Publications, 4th Edition 2013
Note: One text book does not cover the entire syllabus and hence two text books prescribed.
LIST OF ELECTIVES
A.HR ELECTIVES a. HUMAN RESOURCE DEVELOPMENT
Credits: 3 Total Instructional Hours: 60
Course Objective: To enable the students to learn the principles and practices of developing
human resources!
Skill sets to be acquired: On successful completion of this course, the students should have
understood
The concept and philosophy behind human resources development
Performance appraisal systems and HRD there from
Career Planning & Training
Effectiveness of HRD for organizational effectiveness
UNIT I
12 hrs
Introduction to the concept and philosophy of HRD - Meaning, scope, importance, difference
between traditional personnel management and HRD - Contextual factors and Human Resource
System Designing. Role Analysis and HRD-Key performance areas, Critical Attributes, Role
Effectiveness, Role analysis methods.
STUDENT EXERCISE
Role Analysis and HRD-Key performance areas, Critical Attributes
UNIT II 12 hrs
Performance appraisals and performance development - objectives of performance appraisal -
The past and the future; Basic considerations in performance appraisal; Development oriented
appraisal system. Interpersonal Feedback and performance counseling - Giving and receiving
feedback; Developing dyadic relationship through effective counseling.
STUDENT EXERCISE
Interpersonal Feedback and performance counseling - Giving and receiving feedback
UNIT III 12 hrs
Training - conceptual framework for training; learning principles; Identification of training
needs; Determination of training objectives; Training programme design; Training methods,
Effectiveness of training, evolution and refresher training, Why training failed to deliver
expected result?
STUDENT EXERCISE
Training methods
UNIT IV 12 hrs
Potential Appraisal and Development. Career planning and Development.
STUDENT EXERCISE
Career planning
UNIT V 12 hrs
Organization Effectiveness - Organisation Culture, HRD climate; Organization Development -
characteristics, HRD - OD interface, Managing change through OD. HRD/OD approach to I.R.
HRD implementation strategies and issues in Human Resources System designing. HRD
experiences in India - Emerging trends and perspectives.
STUDENT EXERCISE
HRD - OD interface, Managing change through OD.
Text Books:
1. PareekUdai&Rao T.V, Designing and Managing Human Resource Systems, Oxford &
IBH.2014
Reference Books:
1. Kandula, R. Srinivasan, Strategic Human Resource Development, PHI, 2012
2. Mandev, An Introductory course in “Teaching and Training Methods for Management
Development” Sterling Publishers.2013
3. Rao T.V, Human Resource Development, Himalaya Publishing, 2013
4. Rao T.V: Prformance Appraisal: Theory and Practice. AIMA-Vikas.2013
b. MANAGING INTERPERSONAL EFFECTIVENESS
Credits: 3 Total Instructional Hours: 60
Course Objective: To enable the student to learn about oneself and others in the organization
and further learn tools and techniques to make the interaction between one and the others
effective.
Skill sets to be acquired: On successful completion of this course, the students should have
understood
To know about one self and how to train one self
The methods of interpersonal communications and their effectiveness
Definitive trainings, psychological theories relating to interpersonal interactions, and
counseling methodologies.
UNIT I 12 hrs
Self Definition and Perception. Self Schemes, Gaining Self Knowledge, Self Knowledge, Self
awareness, Self effectiveness, Self presentation motives and Strategies, Self monitoring,
Impression Management. JOHARI window & MBTI concepts, Types of Counseling – its
successes and failures
STUDENT EXERCISE: Types of Counseling – its successes and failures
UNIT II 12 hrs
Communication - Communication and language, models of - oral - Qualities and profile of a
good speaker, written - clarity, responsibility, simplicity, style, brevity Interpersonal
Communication–Barries-ways of overcoming-Nonverbal Communication-Paralanguage, Eye
Contract, Neuro linguistic aspects, Facial expression, Kinersics, Body language, Deception, and
Detecting deception.
STUDENT EXERCISE: Kinersics, Body language, Deception, and detecting deception
UNIT III 12 hrs
Assertive Training - Nature, importance & relevance to organizational life - Assertion and
aggression, Assertive writing, preparing for assertive business writing - tools, tips, pitfalls,
persuation.When to say Yes/No. Being assertive with oneself - cutting, rewriting, editing and
How to enhance individual assertiveness?
STUDENT EXERCISE:
How to enhance individual assertiveness?
UNIT IV 12 hrs
Transactional Analysis - Introduction, Ego States, exclusion contamination, strokes, Life
positions, Types of Transactions, Time Structures-Withdrawal, Rituals, Pastimes, activities,
games-types, Stamps, Rackets and sweat shirts, scripts. Advantages and disadvantages of TA,
TA tips for performance interviews, Development Planning with subordinates, TA tips for
selection.
STUDENT EXERCISE:
Development Planning with subordinates, TA tips for selection
UNIT V 12 hrs
Counseling - Introduction-other interventions-steps Elements of Counseling-Counseling as a
helping strategy and Significance Predicting People's Problems Journey into life space. Anxiety
and stress counseling to develop organisations, Check list for Counselors, Training for
Counseling.
STUDENT EXERCISE:
Check list for Counselors, Training for Counseling.
Text Books:
1. Venkatapathy.R and Jackson.P.T. Managing Interpersonal Effectiveness, Adhithya
Publishers, 2011.
Reference Books:
1. Fishert Uray Getting to Say yes: Negotiating an agreement without giving in AMA, 2013.
www. Ta Tutor.
2. Robert L.Gibson and Marianne H.Mitchell, Introduction to Counseling and Guidance, VIII
edition, PHI, 2011.
3. Thomas Harris I'm okay, you're okay.
c. ADVANCED BEHAVIOURAL SCIENCE
Credits: 3 Total Instructional Hours: 60
Course Objective:To provide the student with broader & in-depth knowledge of behavioural
theories, measurement & application of concepts including of leadership and to learn how to use
these for organization development!
Skill sets to be acquired: On successful completion of this course, the students should have
understood
Deeper aspects of personalities and their behaviours
Behavioural theory vs leadership
The usage of these theories in practice of organization development sets to be acquired:
UNIT I 12 hrs
Personality Theories (Trait Theory, Type Theory) & (Self-Theory, Social Learning Theory)
Extraversion, Introversion measurements. Achievement orientation – self-esteem & risk taking.
Motivation: ERG Theory – Vroom‟s Theory – Porter & Lawler Theory.
STUDENT EXERCISE:
Motivation
UNIT II 12 hrs
Creativity: Creative Process – Creative Personality Techniques of creative problem solving & the
management of creativity.
STUDENT EXERCISE:
Creative problem solving
UNIT III 12 hrs
Attitudes – Formation of attitudes – Methods of measuring attitudes – Attitude of Employee Vs
Employer & their application – The change of attitude characteristics. Determination of attitude
change & persistence.
STUDENT EXERCISE:
Methods of measuring attitudes
UNIT IV 12 hrs
Leadership: Functions – Trait theory, Behavioural Theory, Path Goal Theory, Situational
Theory, Transactional & Transformational Theory Leadership styles – Application of situational
leadership. Situational Leadership in various organizational settings & Leadership styles through
situational leadership.
STUDENT EXERCISE:
Leadership styles
UNIT V 12 hrs
Organizational Development (OD) – Need for OD. Characteristics of OD – Method of
organizational development – Diagnosis of problems – Questionnaire, feed back methods T-
Group& Sensitivity training – Interview methods.
STUDENT EXERCISE:
Need for OD
Text Books:
1. Stephnen .P. Robbins, OrganisationBehaviou , Prentice hall of India Ltd., 11th Edition.2014
Reference Books:
1. French & Bell, Organisational Development, Prentice hall of India Ltd.,2012
2. Umasekaran, Organizational Behaviour, TataMcGraw Hill, 10th Edition.2011
d. PERFORMANCE MANAGEMENT
Credits: 3 Total Instructional Hours: 60
Course Objective:To enable the student to understand the deeper aspects of performance
management to enable real life practice.
Skill sets to be acquired: On successful completion of this course, the students should have
understood
Performance management processes in an organization
Performance planning and evaluation
Creating and implementing performance management systems
UNIT I 12 hrs
Introduction to Performance Management: Role of Performance in Organizations, What is
Performance Management, Dimensions of Performance Management, Role of Appraisals in
Performance Management, Performance Management in today‟s scenario.
STUDENT EXERCISE:
Performance Management in today‟s scenario
UNIT II 12 hrs
Performance Management Process: Relevance of Objectives in organizations and Performance
Management Organizational and Individual Performance in Performance Management, Process
of Performance Management, Performance Management and Human Resource Management.
STUDENT EXERCISE:
Performance Management and Human Resource Management - importance and difference
UNIT III 12 hrs
Performance Planning and Analysis: What is Performance Planning, Performance Planning
and Performance Analysis, KPAs and Performance Planning, Components of Performance
Planning, Objectives of Performance Analysis, Performance Analysis Process
STUDENT EXERCISE:
Structure of performance planning and Importance of performance analysis
UNIT IV 12 hrs
Performing Review and Discussion: Significance of Performance Review in Performance
Management, Process of Performance Review, Performance Ratings: Self Appraisal, Factors
affecting appraisals, Methods and Errors, Reducing Rater Biases. Performance Review
Discussions: Objectives, Requisites, Process, Role of Mentoring and Coaching in Performance
Review Discussions.
STUDENT EXERCISE:
Performance Review in Performance Management. Role of Mentoring and Coaching in
Performance Review Discussions
UNIT V 12 hrs
Implementing Performance Management System: Operationalizing change through
Performance Management Process, Factors affecting implementation, Pitfalls of Implementation.
Experiences in Performance Management: Traditional Practices in the Industry, Recent
approaches in practice, Case studies of Performance Management Systems in select
organizations.
STUDENT EXERCISE:
Pitfalls in Implementation of Performance Management
Text Books:
1. Rao, T.V., “Performance Management and Appraisal Systems – HR Tools for Global
Competitiveness” Response Books, New Delhi, 2012.
Reference Books:
1. ChandhaPrem, “Performance Management – It‟s about Performing – Not just Appraising”,
Macmillan India Limited, New Delhi, 2013.
2. Johnson, C. Merle, Redmon, K. William, Mawhinney, ed., “Handbook of Organizational
Performance – Behaviour Analysis and Management”, Jaico Publishing House, New Delhi,
2013.
e. LABOUR WELFARE AND INDUSTRIAL RELATIONS
Credits: 3 Total Instructional Hours: 60
Course Objective: To enable the HR students in understanding the Labour, their behaviour
patterns and their welfare aspects in the context of legal framework to ensure productive and
healthy IR.
Skill sets to be acquired: On successful completion of this course, the students should have
understood
The history of Industrial relations at national and international levels
The factors that affect the industry relations and how to take care of them
The Legislations relating to Industrial Disputes and Labour welfare
UNIT I 12 hrs
Industrial Relations - Concepts and systems - IR Trends in India. Trade unionism - Theory,
Policy - their influence on HRM - objectives and functions – structure - Types - Indian Trade
Union movement - Their strength and weaknesses - Reasons for the failure of Trade union
Movement in India.
STUDENT EXERCISE:
Strength and weaknesses - Reasons for the failure of Trade union Movement in India.
UNIT II 12 hrs
Labour Relations: - Industrial relations - industrial disputes - causes - handling and settling
disputes - employee grievances - steps in grievance handling - causes for poor industrial
relations– managing separation and dismissal - Role of an Industrial Relations Officer.
STUDENT EXERCISE:
Managing separation and dismissal
UNIT III 12 hrs
Collective Bargaining: - Concept - function and importance - conditions for effective collective
bargaining - worker's Participation in management:- Role and methods of worker's participation.
Why WPM failed in India?
STUDENT EXERCISE:
Worker's Participation in management:- Role and methods of worker's participation
UNIT IV 12 hrs
Working Conditions: Labour Welfare – Importance & Implications of Labour Legislations.
Factories Act 1948 – Records to be maintained – Industrial Safety – Welfare. The Employee's
State Insurance Act, 1948 - The Employee's Provident Funds and Miscellaneous Provisions Act,
1952 - Role of Labour Welfare Officer & Safety Officer – Employee Compensation Act 1923.
STUDENT EXERCISE:
The Employee's Provident Funds and Miscellaneous Provisions Act, 1952
UNIT V 12 hrs
The Payment of Wages Act,1936 - Permissible deductions -The Minimum wages Act, 1948 -
The Industrial Disputes Act 1947 - The Industrial Employment (Standing Orders) Act,1946,
Commissions and Omissions under standing order - The Inter State migrant workmen
(Regulation of employment and conditions of Service) Act 1979 - The Sexual Harassment of
Women at Workplace (Prevention, Prohibition and Redressal) Act 2013
STUDENT EXERCISE:
The Industrial Employment (Standing Orders) Act, 1946
Text Books:
1. Arun Monappa, Ranjeet Nambudiri & P.Selvaraj, Industrial Relations & Labour Laws, Tata
McGraw Hill , 2nd
Edition Reprint 2014
Reference Books:
1. PRN Sinha, Indu Bla Sinha & Seema Priyadarshini Shekhar, Industrial Relations, Trade
Unions & Labour Legislations, Pearson Education 2nd
Edition, 2013
2. Dr.R.Sivarathinamohan, Industrial Relations & Labour Welfare-Text & Cases,PHI Learning
Pvt Ltd, 2010
3. C.B.Mamoria, Sathish Mamoria & S.V.Gankar, Dynamics of Industrial Relations,JBA
Publishers.2015
4. Nair N.G & Latha Nair, Human Resource Management – Sultan Chand & Sons.2013
f. TRAINING AND DEVELOPMENT
Credits: 3 Total Instructional Hours: 60
Course Objective:To enable the management students to understand the basic principles, areas
and methods of training to improve the productivity of the human resources towards the needs of
the organization.
Skill sets to be acquired: On successful completion of this course, the students should have
understood
The concepts of training and development; how to identify the needs, how to develop and
implement training and how to assess the results of training.
The need and importance of training and development for the growth of business and thus
evolve policies and strategic plan for training and development in the
UNIT I 12 hrs
Concepts of T & D & Education, Importance of training and development, Identifying training
needs, Learning principles. Learning curve, organization of training. Structure and function of
training department. Training policy, training strategy. Prerequisites for a sound / successful
T&D system and Trade Apprenticeship.
STUDENT EXERCISE:
Training strategy
UNIT II 12 hrs
Training interventions: On the job training – coaching, apprenticeship, job rotation, job
instruction training. Off the training programme – lectures, conferences, programmed
instruction-training, simulation, role-play.
STUDENT EXERCISE:
Role-play
UNIT III 12 hrs
Need and importance of management development programme – Requirements for successful
management development programme. Management development techniques – Case studies,
incident method, in basket method, sensitivity training, Junior boards, video conferencing.
STUDENT EXERCISE:
Sensitivity training
UNIT IV 12 hrs
Execution of training: Designing the training and development programmes – individual learns
quality – learning preferences – outlining the programme, application to learning. Evaluation of
training: reasons for evaluation process, design of evaluation process, line manager‟s
involvement. Effects of training – Tangible and intangible benefits. Methods of assessing and
scaling the effectiveness of Training. T& D in India
STUDENT EXERCISE:
T& D in India
UNIT V 12 hrs
Need for training in India, training and management development institutes in India –
management associates, educational institutions, consultants – Post training support for
improved performance – Action research for better training.
STUDENT EXERCISE:
Training and management development institutes in India
Case Studies relating to practical aspects of Training and Development
Text Books:
1. Rolf P Lyton – Training and Development, Vistar Publications.2012
Reference Books:
1. Jack J. Philip Training Evaluation and Measurement methods, Jaico Publications.2011
2. Leslie Rae – How to plan and design effective training programme, Infinity books.2012
3. Richard S Johnson, Quality training practices, Vision books private ltd., 2012
g. ORGANIZATIONAL DYNAMICS
Credits: 3 Total Instructional Hours: 60
Course Objective: To enable the students gain knowledge on the principles and practices of
developing (building) an organization.
Skill sets to be acquired: On successful completion of this course, the students should have
understood
The history of organization development, the components of the same, the OD practices, etc
The methods for creating OD plans, implementing the same and monitoring for assessing the
success of OD plans
UNIT I 12 hrs
Introduction to Organisation Development:- Concepts, Nature and Scope of O.D. : Historical
Perspective of O.D. - : Underlying Assumptions & Values Theory and Practice on change and
changing - The Nature of Planned Change - The Nature of Client Systems : Group Dynamics,
Intergroup - Dynamics and Organisations as Systems.
STUDENT EXERCISE:
Group Dynamics
UNIT II 12 hrs
Operational Components of O.D - Diagnostic, Action and Process - Maintenance components
STUDENT EXERCISE:
Maintenance components
UNIT III 12 hrs
O.D.Interventions: - Team Interventions - Inter-group Interventions - Personal, Interpersonal and
group process interventions - Comprehensive interventions - Structural Interventions.
STUDENT EXERCISE:
Team Interventions
UNIT IV 12 hrs
Implementation and assessment of O.D-Implementation conditions for failure and success in O.D.-
efforts-Assessment of O.D. and change in organisational performance-The impact of O.D.
STUDENT EXERCISE:
Assessment of O.D.
UNIT V 12 hrs
Some key considerations and Issues in O.D - Issues in consultant - Client relationship -
Mechanistic & Organic systems and contingency approach - The future of O.D. - Some Indian
experience in O.D.
STUDENT EXERCISE:
The future of O.D.
Text Books:
1. Wendell L.French& Cecil H. Bell,Jr.Organization Development, PHI Sixth edition.2014
Reference Books:
1. French, Bell and Zawacki - Organization Development Theory, Practice and Research
Universal Book Stall, Third Edition2012 .
2. Rosabeth Moss Kanter: The change Masters, Simson&Schaster 2011
3. Dipak Kumar & Bhattacharyya - Organizational Change and Development, Oxford
University Press, 2013 4th Edition.
h. STRATEGIC HUMAN RESOURCES MANAGEMENT
Credits: 3 Total Instructional Hours: 60
Course Objective: To facilitate the students to have clear understanding on the strategic
importance of human resource as the most important resource of any organization.
Skill sets to be acquired: On successful completion of this course, the students should have
understood
The depth of dimensions of human resource as a critical need of strategic planning
The details of planning and implementation of human resource management policies for
effectiveness
UNIT I 12 hrs
An Investment Perspective of Human Resources: Human Resource Investment Considerations–
Training and Development – Improves Retention – Job-secure Workforces – Employment
Practices. The Human Resource Environment: Technology and Organizational Structure –
Management Trends – International Developments.
STUDENT EXERCISE:
International Developments with reference to SHRM
UNIT II 12 hrs
Strategy Formulation: Theoretical Foundations – International Strategy – Human Resource
Contributions to Strategy. Human Resource Planning: Overview of Human Resource Planning –
Managerial Issues in Planning – Selecting Forecasting Techniques – Forecasting the Supply of
Human Resources – Forecasting the Demand for Human Resources.
STUDENT EXERCISE: Human Resource Contributions to Strategy, Forecast the demand and supply of Human
Resources
UNIT III 12 hrs
Strategy Implementation: Workforce Utilization and Employment Practices – Efficient
Utilization of Human Resources – Dealing with employee shortages – Selection of Employees –
– Dealing with Employee Surpluses – Special Implementation Challenges.
STUDENT EXERCISE: Workforce Utilization and Employment Practices
UNIT IV 12 hrs
Strategy Implementation: Reward and Development Systems – Strategically Oriented
Performance Measurement Systems – Employee Development.
STUDENT EXERCISE: Strategically Oriented Performance Measurement Systems
UNIT V 12 hrs
The Performance Impact of Human Resource Practices–Individual High–performance Practices–
Limitations of Individual Best Practices vs. Systems of Practices. Human Resource Evaluation:
Overview of Evaluation – Approaches to Evaluation – Prevalence of Evaluation – Evaluating
Strategic Contributions of Traditional Areas.
STUDENT EXERCISE: Human Resource Evaluation
Case Studies: relating to practical aspects of strategic development of human resources.
Text Books:
1. Charles R. Greer, “Strategic Human Resource Management” Pearson Education Asia, 2013
Reference Books:
1. Chanda, Ashok and Kabra, Shilpa, “Human Resource Strategy – Architecture for Change”,
Response Books, New Delhi, 2012.
2. Greer, R. Charles, “Strategic Human Resource Management – A General Managerial
Approach”, Pearson Education, New Delhi, 2012.
3. Mello, A, Jeffery, “Strategic Human Resource Management”, Thomas Learning, New York,
2012.
4. VenkataRatnam, C.S. “Industrial Relations”, Oxford Press, New Delhi, 2011
B. MAREKTING ELECTIVES
a. PROMOTION MANAGEMENT
Credits: 3 Total Instructional Hours: 60
Course Objective: To enable the students to distinctly understand the specific scope of
promotion management in the overall marketing management!
Skill sets to be acquired: On successful completion of the course the students should
Have understood the Fundamental concepts required for promotion management
Be familiar with advertising and media management
UNIT I 12 hrs
PROMOTION MIX & PERSONAL SELLING: Promotion Mix Tools, Steps in
Communication process, Factors in deciding promotion mix. Personal selling - Sales force
Design - objectives, strategy six, structure and compensation. Principles of Personal Selling -
Salesmanship, steps in selling process, Negotiation - Models, Strategy & Tactics, Customer
Relationship Management. Evaluation of personal selling
STUDENT EXERCISE :
Negotiation and CRM
UNIT II 12 hrs
ADVERTISTING MANAGEMENT: Meaning, Objectives, Importance, Classification of
advertisement, Economic and Social Effects of Advertising, Organisation of Advertising
Department, Advertising Agency Management, Campaign Planning, Advertising Budget.
STUDENT EXERCISE :
Agency management and advertising budget
UNIT III 12 hrs
ADVERTISING MEDIA MANAGEMENT: Types - Print, Radio, TV, Cinema Outdoor and
other forms - Advantages, Limitations, Availability, Media Rates, Media Planning and
Scheduling.
STUDENT EXERCISE :
Media planning and scheduling
UNIT IV 12 hrs
ADVERTISING CREATIVITY: Advertising Copywriting for Print and Broadcast Media -
Principles, Styles, Advertising Visualization and Design, Production of Print, Broadcast and
other Advertisements, Evaluation of Advertising.
STUDENT EXERCISE :
Production of advertisements for various medias and advertisement evaluation
UNIT V 12 hrs
SALES PROMOTION AND PUBLIC RELATIONS
SALES PROMOTION: Objectives, Tools, Planning, Implementation and Control, Evaluation
of Sales Promotion.
PUBLIC RELATIONS: Objectives, Tools, Media and Message, Evaluation of Public
Relations.
STUDENT EXERCISE :
Evaluation of sales promotion and public relations
Note: The subject would be taught with extensive use of Case Analysis
Text Books:
1. John.J.Burnett–, Promotion Management, AITBS, 2014
Reference Books:
1. VernonFryburger – AITBS, Advertising - Theory & Practice - 2011
2. Beichge, Advertising and Promotion: An Integrated Marketing Communications Perspective
8th Edition, TMH, 2011
3. Cundiff, Stil&Govani, Sales Management, PHI/Pearson. Practical Public Relations - Sam
Black - Universal Book.2012
4. P.K.Agarwal - Advertising, Sales Promotion and CRM, Pragati Prakashan, 5th Edition.2013
b. EXPORT MANAGEMENT
Credits: 3 Total Instructional Hours: 60
Course Objective: To help students acquire familiarity and knowledge on process of export and
import trade and regulations thereof.
Skill sets to be acquired: On successful completion of the course the students should
Become generally familiar with Export Trade
Become conversant with procedures, legal and financial aspects
Have a good idea of India in the Export Trade
UNIT I 12 hrs
Export - meaning - scope - functions - Role of export in economic development - Planning for
export - market analysis:- market intelligence and market Research – market selection and entry
strategies for export.
STUDENT EXERCISE
Market selection and entry strategies for export
UNIT II 12 hrs
Legal aspects of export trade:- International law: Private Law - Transport contracts - Payment
and credit - settlement of disputes - Indian Laws: EXIM policy - Law relating to packaging -
pricing - Advertising - distribution.
STUDENT EXERCISE
Pricing - Advertising - distribution.
UNIT III 12 hrs
Export financing: methods and sources of export finance - Terms of payment for export - Letter
of credit - Institutional aid for export financing: RBI, EXIM Bank, ECGC - commercial banks.
Export pricing: Factors influencing export price - Forms of pricing – pricing approaches -
Transfer pricing - Dumping - International price quotation - Incoterms.
STUDENT EXERCISE International price quotation – Incoterms
UNIT IV 12 hrs
India's export performance - Problems in export trade- Export promotion - Need - Export
promotion in India:- Institutional support for export promotion - Export promotion incentives -
EPZ & FTZ, 100% EOU, Export houses, Trading houses - Star Trading houses - Project and
consultancy export.
STUDENT EXERCISE
Project and consultancy export.
UNIT V 12 hrs
Export Procedure and documentation: Export order execution - Product preparation - quality
control and Pre-shipment inspection - Packaging - freight forwarders - Cargo insurance -
customs clearances - Documentation Procedure and clearing Export bills. Import Procedure:-
Import licensing - Replenishment license - Advance import license - Pass book scheme – Import
of capital goods.
STUDENT EXERCISE
Pass book scheme – Import of capital goods.
Text Books:
1. Balagopal TAS - Export management – Himalaya Publishing House, 2006.
Reference Books:
1. Francis Chernmilam RL- International Trade and Export management - Himalaya
2. B.S Rathor& J.S. Rathor - Export Management – Himalaya Publishing.
3. S. Shivaramu - Export Marketing – Himalaya
4. Varshney&Battacharya - International Marketing Sultanchand& sons
5. P.K. Khurana – EXIM Management – Galgotia Publications
c. CONSUMER BEHAVIOUR
Credits: 3 Total Instructional Hours: 60
Course Objective: To educate the students on dimensions of consumer behaviour to enable him
understand this basis to create company‟s overall business strategy.
Skill sets to be acquired: On successful completion of the course the students should
Know the importance of consumer behavior in the application of marketing
Have understood the characteristics of consumer behavior
Have learnt to plan to manage consumer behaviour for the benefit of the organization.
UNIT I 12 hrs
Consumer Behaviour and Marketing Strategy, nature and scope of Consumer Behaviour. Market
segmentation and Consumer Behaviour. Learning-nature, conditions relevant to high and low
involvement strategies, characteristics and types of learning, Brand loyalty, Brand equity
&leverage. Perception-Process, interpretation, Perception and marketing strategy. Perceptual
process and buying behaviour. Perception-Elements, Just notice able difference-its application to
Consumer Behaviour, Perceptual organization and defense, consumer imagery.
STUDENT EXERCISE:
Perception
UNIT II 12 hrs
Motivation - Nature, motivational strategies, theories and their relevance, marketing strategies
based on motivational conflict.
Personality - Psycho-analytical neo-Freudian and social approaches to personality understanding
consumer diversity, Brand personality, Self and self image.
STUDENT EXERCISE:
Brand personality
UNIT III 12 hrs
Attitude formation & change - Tricomponent and structural models of attitudes, sources of
attitude formation, strategies of attitude change, cognitive dissonance, attribution, self perception
theories, Foot in the door phenomenon. Groups - types, Celebrities, Family, Socialization of
family members, Function of family, Family decision-making and consumption - related roles,
Family life cycle.
STUDENT EXERCISE:
Family decision-making
UNIT IV 12 hrs
Culture- Nature - Characteristics - Measurement, Sub-cultures – Nationality, age, geographic,
Regional and Sex, Sub cultural interaction. Cross culture: International perspective cross cultural
consumer analysis, Multinational strategies, Cross–cultural psychographic segmentation
marketing mistakes – undertaking differences.
STUDENT EXERCISE:
Multinational strategies
UNIT V 12 hrs
Opinion leadership & process, Dynamics, motivation and opinion leadership, Measurement and
corporate strategy of opinion leadership. Innovation, Characteristics, Types, Profile of consumer
innovator, Diffusion of innovation, Adoption process.
STUDENT EXERCISE:
Diffusion of innovation
Text Books:
1. Schiffman.L.G. &Kanuk.L.L., Consumer Behaviour, PHI/Pearson, 2014
Reference Books:
1. David L Loudone, Albert J. Della Bitta, Consumer Behaviour, Concepts & Applications,
McGraw Hill 6th
Edition.2012
2. Ingel, Roger & Blackwell, Consumer Behaviour.2012
3. Kurder, Consumer Behaviour, PHI / Pearson,2011
4. Michael R. Solomon - Consumer Behaviour, Prentice Hall, 12h Edition 2013
d. APPLIED MARKETING MANAGEMENT
Credits: 3 Total Instructional Hours: 60
Course Objective: To enable the students to acquire the knowledge about marketing into
different segments of the market place.
Skill sets to be acquired: On successful completion of the course the students should acquire
fairly good knowledge on marketing to rural consumers and marketing agricultural products,
FMCG products, Pharmaceutical products and technology products
UNIT I 12 hrs
Rural Marketing – Understanding Rural Environment, Rural Market overview, Rural consumer,
Process in rural markets, Rural – Urban disparities – Case Study.
STUDENT EXERCISE: Process and nature of rural marketing, rural consumer
UNIT II 12 hrs
Agricultural Marketing – Introduction to Agribusiness Marketing, Agricultural Marketing in a
Multi-National Environment, Agricultural Development – Case Study.
STUDENT EXERCISE: Growth of Agriculture Sector, Emerging trends in Agriculture Sector
UNIT III 12 hrs
FMCG Industry – FMCG Markets, FMCG Vs Industrial Marketing, Aggressive Marketing and
Competition in the Industry – Case Study.
STUDENT EXERCISE: FMCG in India.
UNIT IV 12 hrs
Pharmaceutical Industry – Health care marketing, overview of the pharmaceutical marketing
practices, Ethical aspects of Pharma marketing, Direct to customer marketing – Case Study.
STUDENT EXERCISE: Ethical aspects of Pharma marketing
UNIT V 12 hrs
Technology Products – Technology and Innovation, market measurement, demand forecasting
and the related product development process for high-technology firms.
STUDENT EXERCISE: Mobile marketing, Trends in Technology.
Text Books:
1. A Guide to Applied Marketing Management, Published by Bronsman Business library of
Schulich School of Business.2013
Reference Books:
1. Badi&Badi, Rural Marketing, Himalaya Publishing House, 2011
2. Habib Ur Rahman, Rural Marketing in India, Himalaya Publishing House, 2011
3. Sivaram Prasad A., Agricultural Marketing in India, Mittal Publications 2011.
4. Krishnama C, Ramakrishnan, “Rural Marketing: Text and Cases”, Pearson Education,
Delhi 2012
e. INDUSTRIAL MARKETING
Credits: 3 Total Instructional Hours: 60
Course Objective: To enable the students to learn the process of B2B marketing!
Skill sets to be acquired: On successful completion of the course the students should
gain good idea of marketing to industries and business buyers
gain knowledge on products development and pricing strategies
gain knowledge on management of sales force for industrial marketing
UNIT I 12 hrs
Industrial marketing- B2B & B2C differences - the role of industrial marketing - Understanding
industrial markets – Buying behaviour models-Segmentation-Making & buying decision-The
informal influences.
STUDENT EXERCISE:
Buying behaviour models-Segmentation-Making & buying decision
UNIT II 12 hrs
Marketing & Corporate strategy: The rise of corporate strategy - objectives - strategy
development - company resources - Task of strategy
Preparing marketing plan: Period of Plan - Developing the marketing plans - development of
strategies - the elements of the plan setting out of the plan.
STUDENT EXERCISE:
Developing the marketing plans
UNIT III 12 hrs
Developing new product: The basic approach - Product guidelines. The products search - The
screening process – Organisation of the product function
Communication to industrial marketing: Developing communication opportunities - Choosing
the target – The channel of communication - The company image
STUDENT EXERCISE:
Developing communication opportunities - Choosing the target – The channel of communication
UNIT IV 12 hrs
Concept of pricing strategy: The price – the buying price - The arithmetic of short-term prices -
Price negotiations
Organising the market function: The marketing manager - The basis of organisation -
Departmental organisation. Establishing a marketing department
STUDENT EXERCISE:
Establishing a marketing department
UNIT V 12 hrs
Sales force economics - The role of service - Planned advertising - Price, promotion and public
relations- Territory planning, records and returns Product / market strategies
STUDENT EXERCISE: Planned advertising
Text Books:
1. Raymond Corey, “Industrial Marketing”, Case & Concept, Prentice Hall of Inc, New Jersey,
1983.
Reference Books:
1. Micheal H Morris, “Industrial Organisation Marketing”, 2nd
ed., Macmillan Publishing
Co.,New York, 1992.
2. Pickering J F, “Industrial Structure and Market Conduct”, Martin Robertson & Co. Ltd.,
London, 1986
3. SchereF.M – Industrial Market Structures and Economic Performance”, Rand Mcnally
College Publishing Co., Chicago, 1982
f. MARKETING RESEARCH
Credits: 3 Total Instructional Hours: 60
Course Objective: To enable the students to learn the concepts and elements of marketing
research for business decisions!
Skill sets to be acquired: On successful completion of the course the students should
Have understood the concepts and conventions in marketing research and
Be acquainted with marketing research process, tools and techniques and
Be knowledgeable about how marketing research facilitates decision making in marketing
UNIT I 12 hrs
Marketing Research – An Introduction: Conceptual Frame Work – Historical Development,
Nature – Scope – Importance – Relationship with other Disciplines – Consumer and Industrial
Marketing Research – Organization of Marketing Research Department -Marketing Research
Process: Steps in Marketing Research – Problem Definition – Research Design – Field Work –
Data Analysis – Report Preparation – Characteristics of Good Marketing Research – Marketing
Research Plan
STUDENT EXERCISE: Characteristics of Good Marketing Research and Marketing Research Plan
UNIT II 12 hrs
Research Design: Exploratory Research – Descriptive Research – Case Research Design –
Longitudinal / Panel Analysis – Cross Sectional Analysis – Alternative Research Designs –
Simulation – Special Techniques of Marketing Research – Image research – Omnibus – Trade
Research Experimental Design: Concept, Use, Experimentation in Marketing Research,
Limitations, Experimentation Vs Other Primary Data Collection Methods – Purpose and Validity
– Field Setting Vs Laboratory Setting – Uncontrollable External Influencing Factors
STUDENT EXERCISE:
Field Setting Vs Laboratory Setting – Uncontrollable External Influencing Factors
UNIT III 12 hrs
Product Research: New Product Research – Idea Generation, Idea Screening – Concept
Development and Testing, Business Analysis, Product Development, Test Marketing,
Commercialization – Product Life Cycle Research – Product – Mix Research
STUDENT EXERCISE:
Product life cycle research
UNIT IV 12 hrs
Sales Control Research: Sales Forecasting – Sales Analysis – Sales Potential – Methods for
Developing Marketing Potentials – Direct Data Methods, Corollary Data Method – Use of
Surveys to Determine Potentials -Advertising Research: Advertising Content Research,
Advertising Media Research, Advertising Effectiveness Research
STUDENT EXERCISE:
Advertising research
UNIT V 12 hrs
Ethics in Marketing Research: Treatment of Respondents, Buyers & Researchers – International
Code of Marketing Research Practice
Data Analysis: Univariate Analysis, Bivariate Analysis and Multivariate Analysis
STUDENT EXERCISE:
Data analysis
Text Books:
1. Beri, G.C. “Marketing Research”, Second Edition, Tata McGraw-Hill Publication Ltd.,
New Delhi, 1993
Reference Books:
1. Green, Paule E Tull, Donald S and Gerald Albaum “Research for Marketing Decisions”,
Prentice Hall of India, New Delhi, 1993
2. Kinnear, Thomas C and James R. Taylor “Marketing Research” : An Applied Approach,
McGraw Hill International Student Edition, 1995
g. BRAND MANAGEMENT
Credits: 3 Total Instructional Hours: 60
Course Objective: To expose the students to the world of brands and brand creation as a
strategic tool in growth of business.
Skill sets to be acquired:On successful completion of the course the students should have
understood
The importance of Branding
The Brand positioning and Creating Brand image
The value of the brand towards the growth of the organization
UNIT I 12 hrs
Concept of a brand – Evolution, perspectives, anatomy, types of brand names, brand name
associations, Brands Vs Products, Advantages of Brands to consumers & firms. Brand elements:
Components & choosing brand elements, Branding challenges & opportunities.
STUDENT EXERCISE:
Branding challenges and opportunities
UNIT II 12 hrs
Brand positioning–Basic concepts–alternatives – risks – Brands & consumers –Strategies for
positioning the brand for competitive advantage–Points of parity–Points of difference-Buying
decision perspectives on consumer behaviour, Building a strong brand–Method & implications
STUDENT EXERCISE:
Building a strong brand
UNIT III 12 hrs
Brand Image, image dimensions, brand associations & image, Brand identity – perspectives,
levels, and prisms. Managing Brand image – stages – functional, symbolic & experiential brands.
Brand Equity – Sources of Equity. Brand Equity models, Brand audits. Brand Loyalty & cult
brands
STUDENT EXERCISE:
Brand equity
UNIT IV 12 hrs
Leveraging Brands – Brand extensions, extendibility, merits & demerits, Line extensions, line
trap – Co-branding & Licensing Brands. Reinforcing and Revitalisation of Brands –need,
methods, Brand Architecture – product, line, range, umbrella & source endorsed brands. Brand
Portfolio Management.
STUDENT EXERCISE:
Brandarchitecture
UNIT V 12 hrs
Brand valuation – Methods of valuation, implications for buying & selling brands. Applications
– Branding industrial products, services and Retailers – Building Brands online. Indianisation of
Foreign brands & taking Indian brands global – issues & challenges.
STUDENT EXERCISE:
Building brands online and Indianisation of foreign brands
Text Books:
1. Kevin Lane Keller, Strategic Brand Management, PHI/Pearson, New Delhi.2012
Reference Books:
1. Chandrasekar, Product Management, Himalaya Publishing House.6th
Edition 2012
2. Harsh Varma, Brand Management, Excell Books, New Delhi.4th
Edition 2011
3. Sengupta, Brand Positioning, Tata McGraw Hill, 4th Edition.2011
4. Paul Temporal - Branding in Asia. The Creation, Development and Management of Asian
Brands for the Global Market, John Wiley & Sons (Asia), Revised Edition.2013
h. DISTRIBUTION MANAGEMENT
Credits: 3 Total Instructional Hours: 60
Course Objective: To familiarize and make the students to assimilate the concepts of sales and
distribution management
Skill sets to be acquired: On successful completion of the course the students should have
understood
The functions, trends and types of sales management
The factors that contribute to creating and implementing a sales plan
The factors that go into creating and managing distribution channel
The process of human resources for sales management
UNIT I 12 hrs
The field of sales management – functions of sales management – trends in modern sales
management, SPIN Selling. Sales organization structure: Sales management positions – Inter
departmental relations
STUDENT EXERCISE:
Sales management positions – Inter departmental relations
UNIT II 12 hrs
Personal selling – objective – steps – strategies – determining sales force profile – product –
market analysis. Determining sales force size – customer oriented selling strategies Sales force
recruitment–selection–training–motivation–compensation – Evaluation and supervision
STUDENT EXERCISE: selection–training
UNIT III 12 hrs
Determining Sales Budget – targets– territories. Sales process – prospecting, building rapport,
presentation, handling objections, closing the sale, building relationship
STUDENT EXERCISE:
Closing the sale, building relationship
UNIT IV 12 hrs
Distribution logistics: Elements of physical distribution – ware housing – inventory decision,
transportation, trends in distribution
STUDENT EXERCISE:
Trends in distribution
UNIT V 12 hrs
Creating the channel: Deciding the number and location of channel Members.Selection and
appointment of dealers. Managing the dealer Network – dealer – principal relations, dealer
motivation, dealer training – Performance appraisal of dealers
STUDENT EXERCISE:
Dealer training – Performance appraisal of dealers
Text Books:
1. Tapan K Panda, Sunil Sahadev, “Sales and Distribution Management 1st Edition Oxford
Publication, 2005.
Reference Books:
1. BantWeitz, Castleberry S Band Heff Tanner, “Selling”, 2nd
ed., Irwin Chicago, 1995.
2. Eugene M Johnson, David L Kurtz and Eberhard E Scheving, “Sales Management -
Concepts, Practices and Cases”, 2nd
ed., McGraw Hill Int., New York, 1994.
3. K KKhanna, “Physical Distribution Management”, 5th
ed., Himalaya Publishing House,
Mumbai, 1998.
4. Richard R Still, Edward W Cundiff & Norman AP Govini – “Sales Management Decisions”,
Strategies and Cases, Prentice Hall of India, 5th
Edition.
i. SERVICES MARKETING
Credits: 3 Total Instructional Hours: 60
Course Objective: To enable the students to gain knowledge and skills in the area of marketing
of various types of services!
Skill sets to be acquired: On successful completion of the course the students should have
understood
The types and characteristics of different services and the principles in Service Marketing
The elements and tools needed to take product mix, promotional decision in services
marketing by exposure to prevailing strategies in services businesses
The details of some verticals in services such as hospitality, financial; as also services by
non-profit organizations. And to acquaint students with marketing in Financial services and
Hospitality industry etc.,
UNIT I 12 hrs
Services Marketing - meaning - nature of services - Types and importance - Relationship
marketing - Mission, strategy, elements of design, marketing plan market segmentation.
STUDENT EXERCISE: Relationship marketing, marketing plan & market segmentation
UNIT II 12 hrs
Marketing mix decisions:- unique features of developing, pricing, promoting and distributing
services - Positioning and differentiations strategies, quality of service industries - Achievement
and maintenance, customer support service.
STUDENT EXERCISE: Unique features of developing, pricing, promoting and distributing services
UNIT III 12 hrs
Marketing of hospitality: - Perspectives of Tourism, Hotel and Travel services - Airlines,
Railway, Passenger and Goods Transport - Leissure services.
STUDENT EXERCISE:
Marketing Strategy for Tourism Industry and Hotel Industry
UNIT IV 12 hrs
Marketing of Financial services: - Concept - Features of Banking, Insurance, Lease, Mutual
Fund, Factoring, Portfolio and financial intermediary services.
STUDENT EXERCISE: Leasing Services, Major players in leasing service, Marketing of Factoring Services
UNIT V 12 hrs
Marketing of IT Services. Marketing of Non-Profit Organisations :- Services offered by charities
– Educational service - miscellaneous services - Power and Telecommunication
STUDENT EXERCISE:
Marketing Mix in Charities, Marketing Strategy for Education Industry
Text Books:
1. S.M.Jha, Services Marketing, Himalaya Publishing Company 2014, Mumbai.
Reference Books:
1. Ravishankar, Services Marketing, Indian experiences, South Asia Publication 2014, Delhi.
2. Valarie A Zeitnamd and Mary Jo Bitmer, Services Marketing: Integrating Customer Focus
across the Firm, 3rd Edition, TMH, 2013.
3. Adrian Pyne , Essence of Services Marketing, Prentice Hall of India, New Delhi.2012
4. Venkatesh .K, “Marketing of Information Technology”, McGraw Hill, 2015.
j.INTERNATIONAL MARKETING MANAGEMENT
Credits: 3 Total Instructional Hours: 60
The objective of the course is to provide students with a perspective of International Marketing
Management, its environment and complexities.
12 hrs
UNIT I:
International Marketing Scope and Significance of International Marketing, the strategic
importance of international marketing, Differences between international and domestic
marketing. Need for international trade, trends in foreign trade.
International market environment: International environment, International Social & culture
Environment, the political legal environment and regulatory environment of international
marketing. Technological Environment ,Business Customs in International Market.
STUDENT EXERCISE: Business Customs in International Market
12 hrs
UNIT II:
Canalising and targeting international market opportunities: regional market Characteristics,
Marketing in transitional economies and third world countries, international market segmentation
and targeting.
International Market Entry Strategies: Indirect Exporting, Domestic Purchasing, Direct
Exporting , Foreign Manufacturing Strategies Without Direct Investment, Foreign
Manufacturing Strategies With Direct Investment. Entry Strategies of Indian Firms.
STUDENT EXERCISE: International Market Entry Strategies
12 hrs
UNIT III:
International product management: International product positioning, Product saturation Levels
in global Market, International product life cycle, Geographic Expansion–Strategic Alternatives.
New products in Intentional Marketing, Product and culture, brands in International Market.
International Marketing Channels: channels –Distribution Structures, Distribution Patterns,
Factors effecting Choice of Channels, the Challenges in Managing An international Distribution
Strategy Selecting Foreign Country Market intermediaries. The management of physical
distribution of goods.
STUDENT EXERCISE: International Marketing Channels
12 hrs
UNIT IV:
Pricing and Promotion for international Markets: Environmental influences on Pricing Decisions,
Grey Market goods, Transfer pricing, Global Pricing – Policy Alternatives. Global Advertising
and branding, selecting an advertising agency. Personal selling, Sales Promotion, Public
Relations and Publicity, Sponsorship Promotion
STUDENT EXERCISE:
Sponsorship Promotion
UNIT V: 12 hrs
Export Marketing: Introduction to Export Marketing, Export Policy Decisions of a firm, EXIM
policy of India. Export costing and pricing, Export procedures and export documentation. Export
assistance and incentives in India.
STUDENT EXERCISE: Export assistance and incentives in India.
TEXT:
• Philip R. Cateora, John L. Graham, International Marketing 11/e, Tata McGraw-Hill Co. Ltd.,
2006
REFERENCES • SakOnkvisit, John J. Shaw, International Marketing Analysis and Strategy, 3/e, Prentice-Hall of
India Pvt. Ltd., 2007.
• Isobel Doole and Robin Lowe, International Marketing Strategy, 2/e, Thomson Learning, 2006.
• Subhash C. Jain, International Marketing, 6/e, South-Western, 2006.
• Vern Terpstra, Ravi Sarathy, International Marketing, 8/e, Harcourt Asia Pvt. Ltd., 2007.
• Keegan: Global marketing Management 7/e Pearson Education, Delhi, 2006.
• Roger Bennett & Jim Blythe. International Marketing Strategy Planning Market Entry &
Implementation, 3rd edKogan Page Ltd. 2005.
• Michael Czinketa: International Marketing 8/e Thomson 2007
k. MEDIA AND MASS COMMUNICATION
Credits: 3 Total Instructional Hours: 60
Course Objective: To enable the students to distinctly understand the specific scope of media
and mass communication in the overall marketing management.
Skill sets to be acquired: On successful completion of the course the students should
Have understood the Fundamental concepts required for communication
Be familiar with media theory and mass communication
Will have knowledge on new technology in media and mass communication.
Unit 1: Basics of Communication 12 hrs
Concept, Definition, Elements. Functions and history of Human Communication - Interpersonal,
Intrapersonal, Group & Mass Communication – Feedback and evaluation of Communication –
Forms and means of Communication - Communication models.
STUDENT EXERCISE: Communication models.
Unit 2: Media Theory & Mass Communication 12 hrs
Media Systems & Theories- Social Scientific, Normative, Everyday Theories- Normative theory:
Authoritarian, Utilitarian, Socialistic, Social responsibility, development participatory etc.
Nature & Process of Mass Communication – Media of Mass Communication, Characteristics &
typology of audiences etc. media Communication – Media and Women, Human Rights and
Environment.
STUDENT EXERCISE: Media and Women, Human Rights and Environment.
Unit 3 : Communication & Society 12 hrs
Concept & Theory of Development Communication - Planning & implementation of
Communication strategy for Development- Dominant Paradigm - Development Support
Communication- Alternative Paradigm. International Communication – Concept – Origin &
development- Role of league of Nations, legal, ethical & cultural issues - New Challenges-
Political & Social.
STUDENT EXERCISE: New Challenges- Political & Social.
Unit 4 : Communication, Culture & New Technologies 12 hrs
Inter-Cultural Communication-distinction process –modern media as vehicles of intercultural
communication – religions, political & economic pressures; folk culture, intercultural conflicts
and communication- Mass Media & Mass Culture – Globalization: Infotainment & Impact of
New Technology.
STUDENT EXERCISE: Globalization: Infotainment & Impact of New Technology.
Unit 5: New Media Technology 12 hrs
CT: Concept & Scope – CT & IT: - Convergence –End of Mass Communication Internet:
concepts, application and potential of Internet.
STUDENT EXERCISE: Potential of Internet.
Text book:
Kumar J. Keval, Mass Communication in India, Fourth Edition, Mumbai: Jaico publication
Reference books:
1. De Fleur, M Theories of Mass Communication, 2nd Edition, New York; David Mc Kay
2. Klapper, J.T. The effects of Mass Communications, New York Free Press
3. John Vernon Pavlik New Media Technology Allyn & Bacon ISBN 020527093X
4. Michael M. Mirabito, New Communication Technologies: Application, Barbara.
Mogrenstorn, Policy & Impact Focal Press, 4th edition ISBN 0240804295
5. Fiske John Introduction to Communication Studies, London: Methuen.
6. Narula Uma, (Mass Communication Theory and practice, New Delhi: Her-Anand
publication.
7. Redmon James, Trager Robert Media Organization Management, New Delhi: Biztantra.
8. Singhal Arvind, Dearing James Communication of Innovations: A Journey- with Everett
Rogers, Sage.
9. Agee Warren, Ault Philip, Emery Edwin Introduction to Mass Communication, New
York: Harper and Row Publication.
l. DIGITAL MARKETING
Credits: 3
Total Instructional Hours: 60
Course Objective
The main objective of the course is to help students understand digital marketing methods, from
a variety of perspectives like analysts, consumers and entrepreneurs.
Skill sets to be acquired
Understands the importance of Internet and its potential to become a marketing channel, Learn
different methods of online marketing
UNIT I
Introduction to Digital Marketing
Meaning and definition of digital marketing, comparison of traditional marketing and Digital
marketing, types of marketing
UNIT II
E-mail Marketing – Learn how to effectively build your users lists, deliver e-mails & generate
relevant contacts.
UNIT III
Social Media Marketing (SMM) – Learn how to build brand, generate leads & aggregate
audience on Social Media marketing.
UNIT IV
Inbound Marketing– Learn how to attract & convert customers by earning their trust through
various techniques such as content marketing.
UNIT V
Search Engine Marketing (SEM) Learn how to effectively run ads on Search Engines, search
Engine Optimization (SEO)– Learn how to get website listed among top search engine results
and E-business payments and security. E-payments - Characteristics of payment of systems,
protocols, e-cash, e-cheque and Micro payment systems- internet security – cryptography –
security protocols – network security.
References
Websites:
1. http://www.convinceandconvert.com
2. eMarketer.com
3. forrester.com
4. contentmarketinginstitute.com
TEXTBOOKS
1. Parag Kulkarni, Sunita Jahirabadkao, Pradeep Chande, e business, Oxford University
Press, 2012.
2. Harvey M.Deitel, Paul J.Deitel, Kate Steinbuhler, e-business and e-commerce for
managers, Pearson, 2011.
3. Efraim Turban, Jae K. Lee, David King, Ting Peng Liang, Deborrah Turban, Electronic
Commerce –A managerial perspective, Pearson Education Asia, 2010.
REFERENCES
1. Hentry Chan & el , E-Commerce – fundamentals and Applications, Wiley India Pvt Ltd,
2007.
2. Gary P. Schneider, Electronic commerce, Thomson course technology, Fourth annual
edition, 2007
3. Bharat Bhasker, Electronic Commerce – Frame work technologies and Applications, 3rd
Edition. Tata McGrawHill Publications, 2009
4. Kamlesh K.Bajaj and Debjani Nag, Ecommerce- the cutting edge of Business, Tata
McGrawHill Publications, 7th reprint, 2009.
C. FINANCE ELECTIVES
a. FINANCIAL SERVICES
Credits: 3 Total Instructional Hours: 60
Course Objective: To enable the students to understand the various financial products and
management of related services!
Skill sets to be acquired: On successful completion of the course the students should have:
Learn the various financial services available in the market.
Learn the various tools and techniques in implementing the financial services
UNIT I 12 hrs
Merchant Banking - Functions - Modes of raising capital from Domestic and foreign markets -
Raising short term funds -Recent developments in the capital markets - SEBI guidelines on
merchant banking in India. NBFCs in India.
STUDENT EXERCISE: Recent developments in the capital markets
UNIT II 12 hrs
Hire Purchase - Concept - evaluation of Hire Purchase Proposals. Leasing -overview - tax
aspects - Lease Accounting - Types of leases - Evaluation of leasing proposals.
STUDENT EXERCISE: Types of leases
UNIT III 12 hrs
Mutual funds - operations performances, regulation - SEBI guidelines for mutual funds.
STUDENT EXERCISE: SEBI guidelines for mutual funds.
UNIT IV 12 hrs
Other financial services. Venture Capital - Bill Discounting - Factoring - credit rating - Asset
securitization - Depositories.
STUDENT EXERCISE: Credit Rating
UNIT V 12 hrs
Mergers and Acquisitions- SEBI code on Take-overs - Business Failures and reorganizations.
Case Analysis, Review of relevant articles.
STUDENT EXERCISE:Business Failures and reorganizations
Note: The subject would be taught with extensive use of Case Analysis
Text Books:
1. Khan M.Y, Financial services, Mcgraw Hill Education, 2012 Edition.
Reference Books:
1. Nalini Prava Tripathy, Financial Instruments and Services, PHI New Delhi 2013
2. Thummuluri Siddaiah - Financial Services, Pearson, 2011 Edition.
3. Madhu Vij Swati Dhawan, Merchant Bnaking and Financial services - Mcgraw Hill
Education, 2012 Edition
b. EQUITY RESEARCH AND PORTFOLIO MANAGEMENT
Credits: 3 Total Instructional Hours: 60
Course Objective: To enable the student to get in-depth understanding of stock market.
Skill sets to be acquired: On successful completion of the course the students should have:
Good understanding of investment settings and valuation of securities
The ability to study the fundamental and technical analysis of the stock market.
Be able to understand portfolio construction, diagnostic evaluation and revisions.
UNIT I 12 hrs
Investment setting - Securities - Securities Market - Sources of investment information - Security
market indicators - Securities Contracts and Regulation Act 1956.
STUDENT EXERCISE: Securities Contracts and Regulation Act 1956
UNIT II 12 hrs
Valuation of Securities: Equity - Preference shares - Debt instruments – Hybrid securities -
derivatives - Asset pricing theories - CAPM - APT - Portfolio theory - Option pricing theory.
STUDENT EXERCISE: Valuation of Bonds
UNIT III 12 hrs
FUNDAMENTALANALYSIS: Economic Analysis - Economic forecasting and stock
Investment Decisions - Forecasting techniques. Industry Analysis - Industry classifications.
Economy and Industry analysis. Industry life cycle-Evaluating Industry relevant factors-External
industry information sources.
COMPANY ANALYSIS: Measuring Earnings - Forecasting Earnings - Applied valuation
techniques.
STUDENT EXERCISE: Factors determining company analysis
UNIT IV 12 hrs
TECHNICAL ANALYSIS: Fundamental Analysis Vs Technical Analysis - Charting methods –
Market Indicators - Trend - Trend reversals - Patterns - Moving Average - Exponential moving
Average - Oscillators - ROC - Momentum - MACD - RSI - Stoastics.
STUDENT EXERCISE: Factors determining technical analysis
UNIT V 12 hrs
Portfolio - Construction - Diagnostics Management - Performance Evaluation - Portfolio
revision, Case Analysis, Review of relevant articles.
STUDENT EXERCISE: Portfolio Performance Evaluation
Text Books:
1. Investment Management : Preeti Singh, “Investment Management” Sultan Chand and Sons,
2015
2. PunithavathiPandiyan, “Security Analysis and Portfolio Management” Vikas Publishing
House,2015
Reference Books:
1. Balla and Tuteja , Investment Management. Sultan & Chand Company Ltd., 2009
2. Graham and Dodd , Security Analysis, Graham and Dodd , Security Analysis 2009
c.RURAL BANKING
Credits: 3 Total Instructional Hours: 60
Course Objective:To familiarize the students with the State-of-the-art, Policy and Operational
Aspects of Institutional Finances for Rural India
Skill sets to be acquired: On successful completion of the course the students should have:
Good knowledge of financial status of rural India
Good knowledge of rural banking system.
Good knowledge on cost of rural financing.
UNIT I 12 hrs
Financial Environment of Rural India
UNIT II 12 hrs
Rural Finance at Macro and Micro Levels.
UNIT III 12 hrs
Commercial Banks and Rural Development
Performance of Commercial Banks and State Bank of India.
STUDENT EXERCISE
Performance of Commercial Banks and State Bank of India.
UNIT IV 12 hrs
Regional Rural Banks in India
Structural Features of Distribution of Farm Credit
STUDENT EXERCISE
Structural Features of Distribution of Farm Credit
UNIT V 12 hrs
Transaction Costs, Utilisation of Credit and its Impact.
Repayment and Overdues
STUDENT EXERCISE
Utilisation of Credit and its Impact
Text Books:
1. Veerashekarappa, Institutional Finance for Rural Development, Rawat Publications, New
Delhi, 1997
Reference Books:
1. Malcom Harper, Practical Micro-Finance, Vistaar Publications, 2003
2. Gurudev Singh and S R Asokan, Institutional Finance in Rural India, Oxford &
IBH Publishing Company, 1988.
3. K.G. Karmakar, Rural credit and self help groups- micro finance needs and
concepts in India, Pakistan development review, 1999.
4. Kurukshetra, Journal of Rural Development.
5. Laxminarasaiah M and A Udayasree, Financing of Weaker Sections by Regional
Rural Banks, Discovery Publishing House, New Delhi, 1999
6. National Bank News Review.
7. Dr. I. SathyaSundaram, Rural DevelopmentHimalaya Publishing house, 2002.
8. Thomas Fisher & M.S.Sriram – Bankers Institute of Rural Development, (Micro Finance,
Tata McGraw Hill) Beyond Micro – Credit - 2002, Vistaar Publications, 2000.
d.DERIVATIVES MANAGEMENT
Credits: 3 Total Instructional Hours: 60
Course Objective: To introduce the emerging field of derivatives to the students.
Skill sets to be acquired: On successful completion of the course the students should have:
Good knowledge of derivative market
Good knowledge on hedging
Good knowledge on use of derivatives in different segments.
UNIT I 12 hrs
Brief introduction about equity market - Meaning – origin, purpose of derivatives‟ market,
types of derivatives and features
STUDENT EXERCISE:
Types of derivatives
UNIT II 12 hrs
Derivatives instruments in equity market & debt market – Introduction about F&O -
futures, trading mechanism, clearing and settlement system, pricing of futures, pricing of option,
profit or loss in F&O, strategies in Futures and options – brief case studies.
STUDENT EXERCISE:
Strategies in Futures and options
UNIT III 12 hrs
Derivative instruments in foreign Exchange market - Introduction about FOREX Market.
Currency futures, options and Swaps – meaning, features and trading mechanism
STUDENT EXERCISE:
Features and trading mechanism
UNIT IV 12 hrs
Derivative instruments in Commodity Market: Meaning, Regulatory framework, NCDEX
system – computation of profit or loss, trading strategies - brief case studies, instruments
available for trading, pricing commodity futures , trading mechanism , clearing and settlement
system
STUDENT EXERCISE:
Pricing commodity futures
UNIT V 12 hrs
Risk Management: Risk containment measures by NSCCL, risk exposures on foreign exchange
rate; Volatility types
Financial Modeling: Application of VAR, ARIMA & GARCH MODELS for different
derivative instruments.
STUDENT EXERCISE:
Risk exposures on foreign exchange rate.
Text Books:
1. Don. M.Chance, “An introduction to Derivatives & Risk Management”, Thompson South
western Publication, 2004
Reference Books:
1. John C. Hull, “Options, futures and other derivatives”, PHI Editions, 6th
Edition, 2005.
2. Robert A Strong, “Derivatives An introduction”, Thomson South western Publication
Limited, 2nd
Edition, 2005
3. Jonow & Turnbull, “Derivative securities”, Team spirit (India) Private limited
4. “NCFM Derivatives Module”, NSE Publication Department, Chennai.
e.STRATEGIC COST MANAGEMENT
Credits: 3 Total Instructional Hours: 60
Course Objective: To train the students in the techniques of Strategic Cost management.
Skill sets to be acquired: On successful completion of the course the students should have
understood
The purpose and implications of cost control in organizations‟ profitability
The elements, tools and techniques to evolve a cost management plan.
The ability to build-in effective control mechanism in the cost management plan
UNIT I 12 hrs
Costing-Purpose-Utility, Elements of Cost-Cost Sheet-Problems. Designing Cost Systems for Job
and Process oriented manufacturing environments. Cost Reduction and Productivity: Cost
Reduction value Analysis-Productivity-Value added concepts–Learning curves-quality circles.
STUDENT EXERCISE: Value added concepts–Learning curves-quality circles
UNIT II 12 hrs
Total Cost Management - Managing Process Cost - Managing Production Costs - Managing
Delivery Costs - Managing Structural Cost. Target Costing - cost as a source of competitive
advantage - Life cycle costing.
STUDENT EXERCISE: Target Costing - cost as a source of competitive advantage.
UNIT III 12 hrs
Activity Based Costing - Drawbacks of conventional costing - Methodology of ABC - Merits,
Demerits, suitability of ABC - Implementation of ABC. Management Control Systems -
evaluating Management Control Systems - Engineered, discretionary and committed costs -
responsibility centers-Evaluation of the performance of different responsibility centers-Problems.
STUDENT EXERCISE: Evaluation of the performance of different responsibility centers
UNIT IV 12 hrs
Linear Programming and Regression Analysis - Implications of Linear Programming for cost
accountants-Guidelines for Regression Analysis-Applications of Regression Analysis in Cost
functions
STUDENT EXERCISE: Applications of Regression Analysis in Cost functions
UNIT V 12 hrs
Strategic Control systems-Quality, time and cost as competitive weapons. Decentralization and
Transfer Pricing-Organization structure and decentralization-Choices about responsibility centers
- Market based and cost based transfer prices – Multi national transfer pricing.
STUDENT EXERCISE: Market based and cost based transfer prices – Multi national transfer
pricing.
Text Books:
1. Vijay Govindarajan , Strategic Cost Management, Harper Collins Publishers, 2008
Reference Books:
1 Khan & Jain, Management Accounting: Text, Problem ans Cases, Tata McGraw-Hil, 2008
2 Jawahar Lal & Seema Srivastava - Cost Accounting, Tata McGraw Hill, 2008
g. INTERNATIONAL FINANCIAL MANAGEMENT
Credits: 3 Total Instructional Hours: 60
Course Objective: To enable the students to understand the factors that make up the
International Financial Management different.
Skill sets to be acquired: On successful completion of the course the students should have:
Understood the functions, principles and concepts of International Financial Management.
Learnt the foreign exchange market and related theories.
Learnt the risks, tools and techniques for effective management of international investments.
UNIT I 12 hrs
IFM – Nature and Scope, IFM and Domestic financial Management – Balance of payments –
significance - Preparation of BOP statement – Link between BOP and the economy.
STUDENT EXERCISE:
Link between BOP and the economy.
UNIT II 12 hrs
International Monetary System – Gold standard – IMF and World Bank Exchange Rate
mechanism – Factors influencing exchanging rate – Purchasing power parity and Interest Rate
parity theorems.
STUDENT EXERCISE: Difference between International monetary system and World Bank
12 hrs
UNIT III
Foreign Exchange Market - Transactions- Spot, Forward, Futures, Options and Swaps –
Arbitrage and speculation in Foreign exchange market. Exchange arithmetic, Spread, premium
and Discount. International Investment Decisions – Cost of Capital and Foreign Investment.
STUDENT EXERCISE: International Investment Decisions
UNIT IV 12 hrs
Foreign Exchange Exposure-Management of Foreign Exchange Exposure-Techniques for
covering the foreign exchange risk – Internal and external techniques of risk. Evaluation and
Explanation Foreign Direct Investment – Foreign Institutional Investments.
STUDENT EXERCISE:
FDI and FII
UNIT V 12 hrs
International Financial market instruments – International Equities – ADR and GDR Foreign
Bond and Eurobond – Short term and medium term instruments.
STUDENT EXERCISE:
Short term and medium term instruments.
Text Books:
1. Vyuptakesh Sharan, International Financial Management. PHI Learning Private Limited,
New Delhi (2011)
Reference Books:
1. James C Van Horne, Financial Management and Policy, Prentice Hall of India Pvt.Ltd., New
Delhi (1994).
2. S.Kevi - Fundamentals of International Financial Management, PHI, 2013 Edition
g .INSURANCE AND RISK MANAGEMENT
Credits: 3 Total Instructional Hours: 60
Course Objective: To enable the student to learn the business of insurance management
Skill sets to be acquired: On successful completion of the course the students would have
understood
The dynamics of various types of insurance businesses and their operations
The risks associated with insurance and tools to manage them
The elements that contribute to development of an insurance management plan
UNIT I 12 hrs
Risk and its management - Types of risk facing businesses and individuals- Risk management
– process – methods- Business risk management .Risk identification and measurement - Risk
identification - Evaluating the frequency and severity of losses.
STUDENT EXERCISE:
Evaluating the frequency and severity of losses.
UNIT II 12 hrs
Pooling arrangement and diversification of risk - Risk reduction through pooling independent
losses - Pooling arrangement with correlated losses - Insurers as managers of risk pooling
arrangement
Risk aversion and risk management by individuals and corporations - Risk aversion and
demand for insurance by individuals - Business risk management and demand for insurance
STUDENT EXERCISE:
Business risk management and demand for insurance
UNIT III 12 hrs
Risk retention/reduction decisions - Firm characteristics affecting risk retention (reduction)
decisions - Evidence on business risk reduction decisions - Aggregated or disaggregated risk
management
STUDENT EXERCISE:
Aggregated or disaggregated risk management
UNIT IV 12 hrs
Alternative risk transfer - Description of alternative risk transfer(ART) - Loss sensitive
contracts - Finite risk contracts - Captive insurers – Multiline / multitrigger insurance policies -
Contingent financing arrangement
STUDENT EXERCISE:
Captive insurers – Multiline / multitrigger insurance policies
UNIT V 12 hrs
Analysis tools used in corporate risk management - Risk management tools - Calculating
frequency and severity of losses from historical data - Using entire probability distributions -
Correlation analysis - Using discounted cash flow analysis
STUDENT EXERCISE:
Correlation analysis
Text Books:
1. Harrington E. Scott and Niehaus R. Gregory, Risk management and insurance, McGraw
Hill Education New Delhi 2004
Reference Books:
1. Dorfman S. Mark, introduction to risk management and insurance Prentice hall India
2. Addison Wesley; Emmett J. Vaughan, Therese M. Vaughan, Essentials of Risk
Management and Insurance, Wiley; Edition 2002
3. Arthur C Williams, Peter C Young, Michael L. Smith, Risk Management & Insurance,
McGraw-Hill/Irwin; 8th
edition
4. George E. Rejda, Principles of Risk Management and Insurance
H.PROJECT APPRAISAL AND FINANCE
Credits: 3 Total Instructional Hours: 60
Course Objective:To provide an understanding of the Procedures, Techniques and Methods of
Project Evaluation, Financing and Control!
Skill sets to be acquired: On successful completion of the course the students would have
understood
The types and importance of project reports and related financing.
The tools, techniques and skills required for effective preparation and due diligence of project
reports
The choices of finances for project funding
UNIT I 12 hrs
Introduction - Project: Importance – Types, Features – Project life cycle. Project planning -
Pre-requisites of a successful project implementation. Management Actions - Investment returns
-Corporate strategy
STUDENT EXERCISE:
Project planning
UNIT II 12 hrs
Financial Evaluation - Evaluation and use of hurdle rates cash flows for project appraisal
Investment evaluation using capital budgeting techniques – cases - Project rating Index
STUDENT EXERCISE:
Project rating Index explain the steps involved
UNIT III 12 hrs
Mathematical modelling for multiples projects, constraints and Options - Mathematical
Techniques for project evaluation – Network technique for Project Management - Multiple
projects and constraints - Valuation of real options – option to delay, extend, abandon projects
and the option to change the output or production methods
STUDENT EXERCISE:
Multiple projects and constraints – Method of Ranking, Mathematical Programming Approach
UNIT IV 12 hrs
Project Appraisal by Financial institutions-Technical, Commercial, financial and managerial
appraisal Economic and environment appraisal - Social cost benefit analysis-Preparation of
Project report
STUDENT EXERCISE: Preparation of Project report
UNIT V 12 hrs
Financing of Projects - Financing of Projects – Raising finance in domestic market and
International markets - Infrastructure financing - Evaluation of Leasing and Hire purchasing -
Tax planning while financing for projects
Contemporary issues in Project Appraisal - Project evaluation in non-profit sector - Mergers
and acquisitions
STUDENT EXERCISE:
Financing of Projects – Venture Capital
Text Books:
1. Prasanna Chandra, “Project Planning, Analysis, Selection, Financing, Implementation”, Tata
McGraw Hill
Reference Books:
1. Project management principles by Project Management Institute – USA
2. Project Management Softwares Nicholas – Project Management Today – Pearson
D. SYSTEMS ELECTIVES
a. INFORMATION TECHNOLOGY & APPLICATIONS
Credits: 3 Total Instructional Hours: 60
Course Objective: To familiarize the students on those information technology applications
those are relevant for business management.
Skill sets to be acquired: On successful completion of the course the students should have:
Understood the functions of business management and related IT applications.
Understood ERP in various functionalities
Learnt the use of internet and web in managing businesses
Learnt the dimension of e-Commerce and Data Base Management systems
UNIT I 12 hrs
Business as a System - Business Applications - Accounting - Inventory - Purchase - Sales -
Human Resources - Production System.
STUDENT EXERCISE: Need for On-Line Integrated Computer based system.
UNIT II 12 hrs
Enterprise Resource Planning - Objectives - Need - Advantages & Disadvantages of ERP
products over traditional Development products
STUDENT EXERCISE:
Migration - resource Planning.
UNIT III 12 hrs
Introduction to Internet - Internet Services - WWW - FTP - E-mail - Newsgroup - Telnet.
Intranets - Purpose - Users
STUDENT EXERCISE: Planning Development & Implementation of Intranets.
UNIT IV 12 hrs
E-Commerce - Need - Infrastructure requirements - Implementation Issues
STUDENT EXERCISE: Security aspects.
UNIT V 12 hrs
Database Management System - Normalization - Oracle terminology - Database Connection -
Creating tables - The Basics of SQL: SQL grammar. Transactions - The Basics of PL/SQL
creating and using stored procedures, Functions and Packages - Retrieving Data with cursors.
STUDENT EXERCISE: Enforcing Business Rules with Database Triggers.
Text Books:
1. James O‟Brien, Management Information System, McGraw Hill.
Reference Books:
1. Richard Hammer, Enterprise Resource Planning, 1998.
2. David Loctman, Developing Personal Oracle for Windows 95 Applications.
3. Ivan Bayross, Commercial Applications Development Using Oracle Developer 2000, BPB
Publications
4. Ivan Bayross, Oracle – 7, The Complete Reference, BPB Publishers.
5. Ravi Kalkota, Frontiers of Electronic Commerce, 1998, ADDISON – WESLEY.
b. SOFTWARE PROJECT MANAGEMENT
Credits: 3 Total Instructional Hours: 60 Course Objective: To enable the MBA students the basics of software business and thus
facilitate their understanding of software project management.
Skill sets to be acquired: On successful completion of the course the students should have:
Learnt the various types of software projects and their technical requirements.
Learnt the different planning models for software projects.
Learnt the configuration of software projects and their maintenance.
UNIT I 12 hrs
Introduction to Software Projects: Introduction- software projects - software projects versus
other types of projects - Projects Management - Requirements specification – An overview of
project planning - Project evaluation: Strategic and technical assessment - Risk evaluation -
STUDENT EXERCISE: Project Analysis and Technical planning - Software Estimation.
UNIT II 12 hrs
Activity Planning: Objectives- Project schedules and activities-Different planning models -
Sequencing and Scheduling projects - Network planning model - shortening project duration -
Identifying critical activities
STUDENT EXERCISE: Risk Management: Nature of risk-Management risk-Evaluation risk
UNIT III 12 hrs
Resource Allocation: Nature of resources-Resource requirements-Creating Critical path and
counting the cost- Monitoring and control: Responsibility-assessing progress setting cheek
points- taking snap shots- collecting data - visualizing progress
STUDENT EXERCISE: Cost monitoring - Priority monitoring - Managing people and organizing teams.
UNIT IV 12 hrs
Software Configuration Management: Basic Functions - Responsibilities - Standards -
Configuration management - Prototyping - Models of Prototyping - Planning for small projects:
Introduction - Some problem with student projects
STUDENT EXERCISE: Content of project plan.
UNIT V 12 hrs
Software maintenance and configuration Management: Maintenance characteristics -
Management tasks - Maintenance side effects - Maintenance issues – Configuration.
Management –
STUDENT EXERCISE: Source code metrics - Case study - PRINCE project management.
Text Books:
1. Mike Cotterell, Bob Hughes, "Software project management", Inclination Thomas Computer
press, 1995.
Reference Books:
1. Darrel Ince, H.Sharp and M.Woodman, "Introduction to software project management and
Quality Assurance", Tata McGraw Hill, 1995.
c. DATA MINING
Credits: 3 Total Instructional Hours: 60
Course Objective: To train the students on concepts and elements of data mining as an
important resource for business management decisions
Skill sets to be acquired: On successful completion of the course the students should have:
Understood the scope and significance of using Data Mining in business.
Learnt to effectively use Data Mining in many business applications such as Warehousing,
CRM, etc.
UNIT I 12 hrs
Data Warehousing: Introduction – Data warehousing overview - Overall Architecture - Data
Warehouse Database - Sourcing, Acquisition, Cleanup and Transformation Tools - Meta data -
Access Tools - Data Marts - Data Warehouse Administration and Management
STUDENT EXERCISE: Impact of the Web.
UNIT II 12 hrs
Data Mining: What is Data Mining? - What Data Mining is not? - The motivation for data
mining - Learning from past mistakes - Measuring Data Mining effectiveness - Discovery versus
prediction - Over fitting - State of the industry –
STUDENT EXERCISE: Data Mining Methodology.
UNIT III 12 hrs
Data Mining Business Value: Customer Profitability - Customer Acquisition – Cross Selling -
Customer retention - Customer Segmentation. Building the Business Case: Introduction -
Uncovering the needs for data mining in the company –
STUDENT EXERCISE: Defining the business value - The Costs-Build the business case
UNIT IV 12 hrs
Deploying Data Mining for CRM: Define the problem - Define the user - Define the data - Scope
the project - Trial - Quality Assurance - Launch - Collecting Customer Data: Introduction -
Types of Customer data-Collecting Customer data – Connecting Customer data - privacy and
data mining
STUDENT EXERCISE: Guidelines for privacy - Legal issues associated with data mining.
UNIT V 12 hrs
Customer Scoring: Introduction - The process - preparing the data - Integrating scoring with
other applications-Optimizing the CRM Process: Introduction–Improved Customer Profitability -
Optimized CRM - The Complete loop - Optimal CRM process - Using data mining to optimize
CRM process - Optimization techniques –
STUDENT EXERCISE: Data Mining tools and CRM tools. Cases in Data Mining
Text Books:
1. Jaiwei Jan, Micheline Hamber, "Data Mining Techniques", Elsevier, Morgan Koutmann
Publishers.
Reference Books:
1. Alex Berson, Stephen Smith, Kurt Thearling, "Building Data Mining Applications for
CRM", Tata McGraw Hill, 2002.
d. ELECTRONIC DATA INTERCHANGE
Credits: 3 Total Instructional Hours: 60
Course Objective: To enable the student to be well familiar with the concepts and technologies
in Electronic Data Interchange as the critical need for B2B transactions.
Skill sets to be acquired: On successful completion of the course the students should have:
Understood the technologies of data communication and concepts in data transfer / exchange.
Learnt the standards and process in Electronic Data Interchange.
Understood the Applications of EDI in Business; specially relating Electronic Fund Transfer
and securities thereof.
UNIT I 12 hrs
Electronic Data Interchange: Concepts of Electronic Data Interchange; Formats of EDI;
Communications; Buffering; Format Conversion; Reliability, Geographic Coverage; Application
(Value Added Functions), Value Added Networks. EDI Software: Software Functions; Format
Conversion; Message Management; Security and Access Control; House Keeping and Audit;
Features; Hardware Platforms; Range of Standards;
STUDENT EXERCISE: Open Systems Interaction; Interactive EDI.
UNIT II 12 hrs
EDI Standards: Need for standards; Requirements for a Standard; Scope of EDI Standards;
UN/EDIFACT Standards; Technical EDI Standards; Proprietary Standards; Adaptive EDI.
Control and Remote Hardware: H/W Independence; EDI Host Systems;
STUDENT EXERCISE:
User H/W, Communications H/W; Security.
UNIT III 12 hrs
Implementing EDI: Starting Conditions; Implementation Sequences; Terms of Reference;
Formation of Project Team; Budget; EDI Functional Specifications;
STUDENT EXERCISE: Selection of Network, S/W, H/W, Training.
UNIT IV 12 hrs
Applications of EDI: Trade EDI; Technical EDI; Specialised Transactions; Application
Characteristics; Application of EDI in Retail and Distribution, Transportation, Manufacturing,
Automobile and Electronics Industries. Benefits of EDI: Benefits in Paperwork, Communication
Costs, Errors, Design and Product Data, Lead times,
STUDENT EXERCISE: Inventory Savings, Process Redesign, Customer Service.
UNIT V 12 hrs
Electronic Fund Transfer: Money Transmission and Clearing Systems; Interbank EDI Projects,
Commercial Banking Electronic Fund Transfer. Future of EDI:
STUDENT EXERCISE:
Trends in EDI; Relationship between EDI and Other Techniques.
Text Books:
1. Sokol, Phyllus K., “From EDI to E-Commerce” McGraw Hill, 1995.
Reference Books:
1. Bajaj, K. K. and Nag, Debjani, “E-Commerce The cutting edge of Business”, Tata McGraw
Hill Publishing Company Ltd., New Delhi, 1999.
2. Hendry Mike, “Implementry EDI”, Artech House, 1993.
e. INFORMATION SYSTEMS CONTROL & AUDIT
Credits: 3 Total Instructional Hours: 60
The objective of the course is to provide students with knowledge of control of Information
Systems and Audit.
Unit I: 12 hrs Overview of Information System Auditing-Conducting an Information Systems Audit,
Overview & steps in an Audit. The Management Control Framework-I: Introduction, Systems
Development Management Controls, Approaches to Auditing Systems Development, Normative
,Models of the Systems, Development Process,
STUDENT EXERCISE:
Evaluating the Major phases in the Systems Development Process,
Unit II: 12 hrs
The Management Control Framework-II: Security Management Controls, Operations
management Controls, Quality assurance Management Controls.
STUDENT EXERCISE:
Quality assurance Management Controls
12 hrs Unit III: The Application Control Framework-I : Boundary Controls, Input Controls,
The Application Control Framework-II: Processing Controls,
STUDENT EXERCISE:
Database Controls, output Controls.
Unit IV: 12 hrs Evidence Collection: Audit Software, Code Review, Test Data, and Code Comparison,
Concurrent Auditing techniques, Interviews, Questionnaires ,and Control Flowcharts.
Performance Management tools. Evidence Evaluation: Evaluating Asset Safeguarding and Data
Integrity,
STUDENT EXERCISE: Evaluating System Effectiveness, Evaluating System Efficiency.
Unit V: 12 hrs Information Systems Audit and Management: Managing the Information Systems Audit
Function, Introduction, Planning Function, Organising Function, Staffing Function, Leading
Function, Controlling Function,
STUDENT EXERCISE:
Some Features of Information Systems Auditing.
TEXT:
• Ron Weber, Information Systems Control and Audit, Pearson Education, 2006.
REFERENCES • James A.Hall: Information Technology Auditing and Assurance, 2/eThomson, 2006.
• David Ricchiute: Auditing and Assurance Services, 7/e, Thomson, 2003.
• Davis, IT Auditing, Tata McGraw-Hill , 2007
• Cannon, Bergmann, Pamplin, CICA- certified Information Systems Auditor, Study Guide, 1/e ,
Sybex, WILEY- India, 2006.
• Ronald, Russel, The CISSP prep Guide, 2/e. WILEY – Dreamtech India pvt Ltd, 2006.
f.E – COMMERCE
Credits: 3 Total Instructional hours: 60
Course Objective: To enable the students to know the dimension of e-Commerce.
Skill sets to be acquired: On successful completion of the course the students should have:
Understood the technologies for communication infrastructure for E-Commerce
Understood the various possibilities of business through the internet and web.
Knowledge of security systems in transacting through the net.
UNIT I 12 hrs
Telecommunication Networks: Introduction - LAN - WAN- Internet - What is Electronic
Commerce - Brief history of Electronic Commerce - Advantages and Limitations of Electronic
Commerce - Types of Electronic commerce - Integrating Electronic Commerce- Key questions
for Management
STUDENT EXERCISE:
Advantages and Limitations of Electronic Commerce - Types of Electronic commerce
UNIT II 12 hrs
The Internet and the World Wide Web: The Internet Today - History of the Web – Unique
benefits of the Internet - Internet Architecture - World Wide Web - Concepts and Technology -
Creating Web pages - Launching a Business on the Internet.
STUDENT EXERCISE:
World Wide Web
UNIT III 12 hrs
Electronic Payment Systems: Overview of the Electronic payment Technology - Requirements
for Internet Based payments - Electronic payment Medias – Electronic commerce and banking.
STUDENT EXERCISE:
Electronic commerce and banking.
UNIT IV 12 hrs
E-security: Security in the cyberspace - Designing for security - Virus – Security Protection and
Recovery - Encryption - The Basic Algorithm System – Authentication and Trust - Key
management - Internet Security Protocols and Standards – Other Encryption issues.
STUDENT EXERCISE:
The Basic Algorithm System
UNIT V 12 hrs
Web based Business: Business-to-Business Electronic Commerce-Intranets and Extranets -
Intranets and Supply Chain Management - Legal and Ethical issues – Case studies.
STUDENT EXERCISE:
Intranets and Extranets, Legal and Ethical issues.
Text Books:
1. Elias. M. Awad, “Electronic Commerce", Prentice - Hall of India Pvt Ltd, 2002.
Reference Books:
1. Efraim Turban, Jae Lee, David King, H.Michael Chung, “Electronic Commerce – A Managerial
Perspective", Addison - Wesley, 2001.
2. Elias M Award, “Electronic Commerce from Vision to Fulfillment”, 3rd Edition, PHI, 2006
3. Judy Strauss, Adel El-Ansary, Raymond Frost, “E-Marketing”, 3RD Edition, Pearson Education,
2003
4. Ravi Kalakota, Andrew B. Whinston, "Electronic Commerce - A Manager's guide", Addison -
Wesley, 2000.
5. Ravi Kalakota, Andrew B. Whinston, "Frontiers of Electronic Commerce”, Addition – Wesley,
2000.
g.SYSTEMS ANALYSIS AND DESIGN
Credits: 3 Total Instructional hours: 60
Course Objective: To enable the students gain knowledge on Systems and System design for the
IT managed business houses.
Skill sets to be acquired: On successful completion of the course the students should:
Understand the system concepts and Information System Environment
Study and understand Information System analysis and design.
Should understand various steps in system implementation.
UNIT I 12 hrs
System Concepts & Information System Environment: System concepts - definition,
characteristics of a system, Elements of a system, Types of a System, introduction to System
Analysis and Design - System Analysis, System Design, System Development Life Cycle.
STUDENT EXERCISE:
System Development Life Cycle
UNIT II 12 hrs
The Information System Analysis: Introduction - where does the system analysis come from? -
What does it do? - Preparing for Career as a System Analyst - General Business Knowledge -
Technical Skills - Communication skills - Role of System Analyst - Change Agent – Investigator
and Monitor - Psychologist, Sales Person, Motivator, Politician, and Place of the System analyst
position in the MIS organization.
STUDENT EXERCISE:
Role of System Analyst, General Business Knowledge
UNIT III 12 hrs
System Analysis: Problems who System Development Life Cycle approach, Neet for a
Structured approach, Information Gathering. A problem solving approach - Data Flow Diagrams,
Data modeling with logical entity relationship. Process modeling with logical data flow diagram,
Data dictionary, Decision Tree, Decision tables and Structured English.
STUDENT EXERCISE:
Data Flow Diagrams, Data modeling with logical entity relationship
UNIT IV 12 hrs
System Design: Introduction, The Process of Logical & Physical design - Modern Computer
Databases - Different kinds of databases - E-R models - E-R diagrams - Normalization.
Computer outputs and controls, computer inputs and controls, Code design, Computer based
methods, procedures and controls.
STUDENT EXERCISE:
Different kinds of databases
UNIT V 12 hrs
System Implementation: System testing Conversion Compating resistance to change Post
Implementation review Software maintenance Hardware/Software Selection Security disaster/
recovery and ethics in System development.
STUDENT EXERCISE:
Ethics in System development
Text Books:
1. Elias M.Awad, System Analysis and Design. PHI Publication, 2010
Reference Books:
1. Henry F.Korth, Abraham Silberchatz & Sudharsan, Data base System Concepts, Pearson,
2002
2. Jerry L.Whitten, Lonnie D.Bently& Victor M.Bar, System Analysis and Design, PHI 2000
3. Kendall, System Analysis and Design, Pearson, 2002.
4. Robert J Thierauf., System Analysis and Design - A case study approach
h.ERP APPLICATIONS IN BUSINESS
Credits: 3 Total Instructional hours: 60
Course Objective:To provide foundation knowledge regarding the concept and structure of ERP
systems and to impart necessary skills for its implementation in a business enterprise!
Skill sets to be acquired: On successful completion of the course the students should:
Have a fair knowledge of what ERP is all about and what is the structure of ERP in different
functional areas of an organization; as also the key issues relating to operational use of ERP
in Indian and Global context.
Would be able to use ERP efficiently in information management and resource management
issues for better managerial control
UNIT I 12 hrs
ERP – An Enterprise Perspective: Production, Finance, Personnel disciplines and their
relationship, Transiting environment, MIS Integration for disciplines, Information/Workflow,
Network Structure, Client Server Integrator Systems, Virtual Enterprise.
STUDENT EXERCISE: Client Server Integrator Systems
UNIT II 12 hrs
Information System Perspective of ERP system: Evolution of Application Software Technology
Management, EDP, MIS, DBMS, DSS, OLAP (Online Analysis and Processing), TP, OAS,
KBS, MRP, BPR, SCM, REP, CRM, Information Communication Technology, E-Business, E-
Commerce, EDI.
STUDENT EXERCISE:
E-Business, E-Commerce, EDI.
UNIT III 12 hrs
Resource Management Perspective of ERP Systems: Functional and Process of Resource
Management, Basic Modules of ERP Systems - HRD, Personnel Management, Training and
Development, Skill Inventory, Material Planning and Control, Inventory, Forecasting,
Manufacturing, Production Planning, Production Scheduling, Production Control, Sales and
Distribution, Finance. Resource Management in global scenario, dynamic data management in
complex global scenario.
Note: The Theory would be supported by practical hours on lab exercises with dummy
modules and templates.
STUDENT EXERCISE:
Resource Management in global scenario
UNIT IV 12 hrs
Key Managerial issues in ERP Systems: Concept Selling, IT Infrastructure, Implications of ERP
systems on Business organization, critical success factors in ERP systems, ERP Culture,
Implementation Issues, Resistance to change, Public Service and Organisations (PSO) Project,
ERP selection issues, Return on Investment, Pre and Post Implementation Issues, Role of
Consultants, Key Consultants in India.
STUDENT EXERCISE: Role of Consultants, Key Consultants in India.
UNIT V 12 hrs
Case Studies relating to practical cases in Finance, HR, Marketing and MIS
Text Books:
1. Garg, V. K. and Venket Krishna N. K., “ERP Concepts and Practice”, PHI Publication,
1997.
Reference Books:
1. Champy, J. Harper, “Re-engineering Management”, Harper Collins, 1995.
i.COMPUTER COMMUNICATION & NETWORK MANAGEMENT
Credits: 3 Total Instructional hours: 60
Course Objective: The course aims to combine the fundamental concepts of data
communications and networking and what different alternatives are available with emphasis on
practical applications.
Skill sets to be acquired: On successful completion of the course the students should:
Have learnt the fundamentals of all latest data communication technologies and networking
technologies in terms of hardware, how they interact and how does it serve the managerial
function.
Be able to define the parameters required and guide the design of networking in an
enterprise.
UNIT I 12 hrs
Data communication concepts and application: Introduction to Data communications,
components of data communications, Trends in computer communications and networking.
Network applications
STUDENT EXERCISE:
Trends in computer communications and networking.
UNIT II 12 hrs
Fundamentals of Data Communications and Networking: Messages, characters, bit streams,
symbols and waveforms, digital/analog, serial & parallel, simplex, half-duplex, full duplex,
modem, synchronous/asynchronous transmission, multiplexing, network hardware, network
software, reference models. Physical layer: Transmission media, wireless transmission, the
telephone system, cellular radio, and communication satellites. Data link layer: Media access
control, error control in networks, data link protocols.
STUDENT EXERCISE:
Wireless transmission, communication satellites.
UNIT III 12 hrs
Networking: Network layer: Network topology, network routing, network standards, network
protocols, system network architecture. Local Area Network (LAN): LAN components, Ethernet
(IEEE 802.3), Token ring (IEEE 802.5), selection of LAN, Improving LAN performance.
STUDENT EXERCISE:
Local Area Network (LAN)
UNIT IV 12 hrs
Metropolitan Area Network (MAN) & Wide Area Network (WAN): Telephone network, Dialed
circuit services, Dedicated circuitsources, Switched circuit services, Packet switched networks,
Improving MAN & WAN performance. Backbone networks: Backbone network components,
Fast Ethernet, FDDI.
STUDENT EXERCISE: Metropolitan Area Network (MAN) & Wide Area Network (WAN)
UNIT V 12 hrs
Network Applications and Management: Design of business networks, installation guidelines,
maintenance and security. Case studies on network design and establishment.
STUDENT EXERCISE:
Maintenance and security of networks
Text Books:
1. Black. U., „Computer Networks: Protocols‟, Standards and Interfaces.
Reference Books:
1. David A Stamper, „Business Data Communications‟, Adison Wesley.
2. Jerry Fitzgerald, Alan Dennis, „Business Data Communications & Networking‟, John Wiley
& Sons Inc. S. Tanenbaum, „Computer Networks‟, Eastern Economy ed., PHI.
3. W. Stallings, „Data and Computer Communications‟, Prentice Hall of India Pvt. Ltd., New
Delhi.
E. OPERATIONS ELECTIVES
a.INTEGRATED MATERIALS MANAGEMENT
Credits: 3 Total Instructional Hours: 60
Course Objective: The Course is aimed at acquainting the student with various objectives and
functions of Materials Management. This course also lays emphasis on decision making process
in the material management area.
Skill sets to be acquired: On successful completion of the course the students should:
Have a clear idea of the materials management function
Have learnt the tools and techniques for effective material management planning and
control, purchasing functions and warehouse management.
UNIT I 12 hrs
INTRODUCTION AND BASIC CONCEPTS
Concept and significance of Integrated Materials Management
Materials codification and computerization
UNIT II 12 hrs
MATERIALS PLANNING AND CONTROL Inventory Planning and Control Models – Theory and Practice ABC, VED and other
classifications EOQ – Reorder point – Lead Time Analysis – Safety – Stocks – Q System – P
System – S System. Materials Requirement Planning (MRP) Materials Problems in Indian
Conditions and Inventory Audit and Inventory Audit and Information Systems
STUDENT EXERCISE:
Requirement Planning (MRP)
UNIT III 12 hrs
PURCHASING
Purchasing Fundamentals–Make or Buy–Source Selection–Vendor Rating – Value Analysis.
Purchase Negotiations – Purchase Timing – Purchase Contracts – Purchase Insurance Purchasing
Capital Goods, Seasonal Goods, Imported Goods Deferred Payment Schemes – Lending
Institutions – Leasing Trends Governmental buying – D.G.S.&D – Evaluation of Purchase
Performance.
STUDENT EXERCISE:
Purchase Negotiations – Purchase Timing – Purchase Contracts
UNIT IV 12 hrs
WAREHOUSING AND STORES Location and Layout of Warehouses and stores – Different typical models. Stores Procedures and
Records for Receipt, Inspection, Issue, Reorder checking – Kardex Sores Accounting.
Warehouse Logistics
STUDENT EXERCISE:
Different typical models
UNIT V 12 hrs
SOME PRACTICAL ISSUES Practical problems in Management of Dead Stocks, Surplus stocks and scraps – Evaluation of
Stores Performance. Materials Handling and Transportation Management. Case Studies relating
to practical issues.
STUDENT EXERCISE:
Materials Handling and Transportation Management
Text Books:
1. Patel M.D, Chunawalla A. and Patel D.R. – Integrated Materials Management (Concepts &
Cases) – Himalaya Publishing House.2010
Reference Books:
1. Datta A.K – Integrated Materials Management A Functional Approach – Prentice Hall of
India P. Ltd.
2. Gopalakrishnan P, Purchasing and Materials Management, Tata McGraw Hill Publishing
Company Ltd.
3. Sandilya M.S. and Gopalakrishnan P – Inventory Management: Text and Cases – Macmillan
Indian Ltd.
4. Jeffrey Liker - The Toyota Way, Amazon, 2014 Edition.
b.QUALITY MANAGEMENT SYSTEMS
Credits: 3 Total Instructional Hours: 60
Course Objective: To orient the students on what quality is all about in every facet of
management and how to go about achieving it.
Skill sets to be acquired: On successful completion of the course the students should:
Have clear idea of dimensions of quality in terms of functions and products.
Have knowledge of application of analytical tools to control quality
Have knowledge of implications of lack of quality and reliability; as also the various
international standards for measurement of quality.
UNIT I 12 hrs
Quality – meaning and importance; Principles of quality gurus; Quality improvement techniques
– pareto diagrams, cause-effect diagrams, scatter diagrams and run charts; Statistical concepts –
definitions, measures of central tendency, measure of dispersion, concepts of population and
samples and normal curves; Costs of quality; Process variation – Basic forms and Taguchi‟s
view of variation.
STUDENT EXERCISE:
Pareto diagrams, cause-effect diagrams, scatter diagrams and run charts
UNIT II 12 hrs
Statistical process control charts – p chart, np chart, X-bar chart, R chart, S chart and c chart;
Process capability index; Acceptance sampling – single sample plan, sequential sampling plan,
producer and consumer risk, operating characteristic curve and double sampling plan; Design of
experiments – Two level experiments, orthogonal array, grand mean effect, effect of the factors,
repetition error effect, determining significant factors and optimum results.
STUDENT EXERCISE:
Design of experiments – Two level experiments,
UNIT III 12 hrs
Quality loss function; Taguchi loss functions; Types of quality loss function; Robust design
process; Parameter design process; Parameter optimization experiment; Experimental approaches
– one-factor-at a time experiment, full and fractional factional experiment; Analysis of mean
(ANOM) and Analysis of variance (ANOVA); Failure mode and effect analysis.
UNIT IV 12 hrs
Reliability – definition and concepts; Product life characteristic curve – bath tub curve;
Reliability function; Reliability engineering; Total quality management – principles and
practices; Customer satisfaction; Total employee involvement; Total production maintenance;
Quality assurance; Quality circle; Quality audit – world class standards.
STUDENT EXERCISE:
Quality assurance; Quality circle; Quality audit
UNIT V 12 hrs
Quality standards; ISO 9000 : 2000 – concepts, various procedures / clauses, certification
requirements, implementation of ISO 9000 in Indian business environmental; IS 14000 –
concepts and importance; Six sigma; Service quality measurements – SERVQUAL and national
and international standards.
STUDENT EXERCISE:
Implementation of ISO 9000 in Indian business environmental
Text Books:
1 Dale H. Besterfield, et.a. Total Quality Management, Prentice Hall, 2003.
Reference Books:
1. Donna C.S. Summers, Quality Prentice-Hall, 2006, 4th Edition
2. Douglas C. Montgomery, Introduction to Statistical Quality Control, 4th Edition
3. QMS 56 Success Secrets - John Lancaster, Amazon, 2014 Edition.
c. LOGISTICS & SUPPLY CHAIN MANAGEMENT
Credits: 3 Total Instructional Hours: 60
Objective: The objective of this module is to provide the participants with a good knowledge on
logistics and supply chain management and how these topics can be related with the organization
and their business needs.
Unit I 12 hrs
Logistics Management: Origin and Definition – Types of Logistics – Logistics Management –
Ware House Management – Automation and Outsourcing - Customer Service and Logistics
Management – A Perspective - Concepts in Logistics and Physical Distribution - Distribution
and Inventory
STUDENT EXERCISE:
Distribution and Inventory
Unit II 12 hrs
Types of Inventory Control - Demand Forecasting - Warehousing and Stores Management –
Routing - Transportation Management - Some Commercial Aspects in Distribution Management
– Codification - Distribution Channel Management - Distribution Resource Planning (DRP) -
Logistics in 21st Century
STUDENT EXERCISE:
Distribution Resource Planning (DRP) - Logistics in 21st Century
Unit III 12 hrs
Supply Chain Management: Introduction and Development- Nature and Concept - Importance of
Supply Chain - Value Chain - Components of Supply Chain - The Need for Supply Chain -
Understanding the Supply Chain Management - Participants in Supply Chain – Global
Applications
STUDENT EXERCISE:
Participants in Supply Chain – Global Applications
Unit IV 12 hrs
Role of a Manager in Supply Chain - Supply Chain Performance Drivers - Key Enablers in
Supply Chain Improvement - Inter-relation between Enablers and Levels of Supply Chain
Improvement-Systems and Values of Supply Chain
STUDENT EXERCISE:
Systems and Values of Supply Chain
Unit V 12 hrs
Aligning the Supply Chain with Business Strategy - SCOR Model –Outsourcing and 3PLs –
Fourth Party Logistics – Bull Whip Effect and Supply Chain – Supply Chain Relationships –
Conflict Resolution Strategies - Certifications
STUDENT EXERCISE:
Supply Chain Relationships – Conflict Resolution Strategies - Certifications
Text Book:
D K Agrawal, Textbook of Logistics and Supply Chain Management, MacMillan 2003, 1st
Edition
Reference Book:
1. G Raghuram & N Rangaraj, Logistics and Supply Chain Management - Cases and Concepts.
Mac Millan.
2. Martin Christopher, Logistics & Supply Chain Management: Creating Value-Adding
Networks, FT Press.
3. Janat Shah, Supply Chain Management: Text and Cases, 1st Edition, Pearson.
4. David - Supply Chain Management: Best Practices, 2010 Edition.
d.TOTAL PRODUCTIVE MAINTENANCE
Credits: 3 Total Instructional Hours: 60
Course Objective: To enable the students to be well familiar with processes, elements and
factors that makes up the total productive maintenance management.
Skill sets to be acquired: On successful completion of the course the students should have:
Understood the dimension of maintenance management process and what is meant by total
productive maintenance
Learn the techniques for effective total productive maintenance management
Learn the various applications of total productive maintenance
UNIT I 12 hrs
Maintenance Management – Objectives, Importance – Functions – Structure of the Maintenance
department – Types of Maintenance – Advantages & Disadvantages of Maintenance
Management. Environment of Good Maintenance – Inventory Management in Maintenance –
Maintenance & its service level – Maintenance cost
STUDENT EXERCISE:
Types of Maintenance – Advantages & Disadvantages of Maintenance Management
UNIT II 12 hrs
Total Productive Maintenance (TPM)–Meaning–Basic Philosophy – Goal – Need for Change –
Change Process – TPM and its Environment – Management Information System and TPM –
Equipment Data Base Maintenance – TPM and its Overall equipment Effectiveness.
STUDENT EXERCISE:
TPM and its Overall equipment Effectiveness
UNIT III 12 hrs
Planning of TPM – Blue Print for TPM-8 pillars of TPM-Lean production processes, approaches
and techniques – TPM: Education and Training – Types of Training Required – Training
Schedule – TPM and Equipment Maintenance – TPM and Plant Maintenance – TPM in All
Functional Areas.
STUDENT EXERCISE:
TPM in All Functional Areas.
UNIT IV 12 hrs
TPM Implementation – Method of Implementation – Resistance in Implementation and
Overcoming the Resistance – Role of Top and Middle Level Management in Implementation –
Role of Labour Union/First Level Employees. Role of Maintenance Department – Compensation
– Balancing Compensation and TPM Benefits – Maintenance of TPM system.
STUDENT EXERCISE:
TPM Benefits – Maintenance of TPM system.
UNIT V 12 hrs
TPM and its Application – Planning and Implementation of TPM in Manufacturing & Service
Industries. Planning and Implementation of TPM Small Scale & Large Industries – Planning and
Implementation of TPM in Not-for Profit Organization – Planning and Implementation of TPM
in Public Utility Services.
STUDENT EXERCISE:
TPM Small Scale & Large Industries
Text Books:
1. DaleDester Field, Total Quality Management, 3rd Edition 2004, Pearson Education.
Reference Books:
1. Ramamurthy P, Production and Operations Management, 1st Edition, 2002, New Age
International Publication (P) Limited.
2. Richard Hammer, Enterprise Resource Planning, 1998.
3. TPM Club India - Kobetsu Kaizen Manual, CII Institute, Bangalore, 2013 Edition
e.TOTAL QUALITY MANAGEMENT
Credits: 3 Total Instructional Hours: 60
Course Objective: To educate the students on concept of quality in production leading to total
quality in business management
Skill sets to be acquired: On successful completion of the course the students should have:
Understood the differences between production quality improvement and TQM
Learnt the important factors in production and management processes that contribute to
TQM.
Learnt the various elements in training and education in evolving a TQM process and also
become familiar with various Quality accreditation systems.
UNIT I 12 hrs
Total quality management – concepts – quality management in retrospect – evaluation of quality
approaches – Basic elements of TQM. Accelerating use of TQM – The continuous improvement
process – International trend in continuous improvement process – Service quality Vs Product
Quality. Total Quality: - Value & Differential advantage
STUDENT EXERCISE:
Basic elements of TQM.
UNIT II 12 hrs
Pillars of Total quality management – Strategic thinking and planning, the starting point for total
quality – Total quality policy and deployment guidelines – Total quality approaches – Leadership
for TQM. Attitude & involvement of top management. Organizational implications
STUDENT EXERCISE:
Leadership for TQM. Attitude & involvement of top management. Organizational implications
UNIT III 12 hrs
Total quality models – Enablers for total quality – quality responsibilities – achieving total
commitment to quality – Information & customer – Strategic information system – Strategic
quality management.
STUDENT EXERCISE:
Strategic quality management.
UNIT IV 12 hrs
Quality education and training quality process, Quality system – Quality measurement system –
Quality cost – Quality planning – Quality information feedback – Internal customer conflict –
customer retention and problems.
STUDENT EXERCISE:
Quality information feedback
UNIT V 12 hrs
Tools of TQM – Benchmarking process- Quality Function Deployment – FMEA – Statistical
Process capability &Six sigma – Lean Six sigma – Barriers to TQM implementation
STUDENT EXERCISE: Six sigma – Lean Six sigma
Text Books:
1. Joseph and Berk, Total quality management, Excel Books, 1995.
Reference Books:
1. Bharat Wakhlu , Total quality
2. Bill Creech , Five Pillars of TQM
3. Mohanty R.P and Lakhe R.R. , TQM in service sector
4. Stephen George , TQM Strategies and Techniques
5. Sundararaju , Total quality Management, Tata McGraw Hill, 2001.
6. S.Mohana Krishnan - The Way to the Practice of TQM, Productivity and Quality Publishing
Chennai, 2014 Edition
f.TECHNOLOGY MANAGEMENT
Credits: 3 Total Instructional Hours: 60
Course Objective: To enable the students to acquire knowledge on different technologies and
technological change for effective management of business processes involving different
technologies.
Skill sets to be acquired: On successful completion of the course the students should have:
Understood technological processes and the technique for analyzing organizational impacts
and planning for the management
Acquired the ability to understand new technologies and processes to evolve various aspects
of management of design, development and production based on different technologies
UNIT I 12 hrs
PERSPECTIVES ON MANAGEMENT OF TECHNOLOGY
Management of Technology: Description scope, and implications, A business architecture for
technology management – “Technology cycle” Approach to technology management –
Technological base of the company corporate board and the need for technology analysis.
STUDENT EXERCISE:
Technological base of the company corporate board and the need for technology analysis
UNIT II 12 hrs
METHODOLOGIES TOOLS AND TECHNIQUES
Tools for analyzing organizational impacts of new technology forecasting and planning
technology – knowledge mapping: A tool for management of technology – Process of
developing an R&D Project management – Enterprise engineering in the system age – Managing
the “Technology Gradient” for Global competitiveness.
STUDENT EXERCISE:
Enterprise engineering in the system age
UNIT III 12 hrs
EDUCATION AND LEARNING
Learning Organization – Knowledge imperative and learning process in technology management
- Technical Literacy and the knowledge imperative – Development technology managers
STUDENT EXERCISE:
Development technology managers
UNIT IV 12 hrs
THE NEW PRODUCT PROCESS
Managing technology in the substitution context – A framework for product model and family
competition – Process of managing product definitions in software – Product platform renewal;
Concept to commercialization
STUDENT EXERCISE:
Product platform renewal; Concept to commercialization.
UNIT V 12 hrs
ENERGY MANAGEMENT
Sources of energy, Classification of energy sources, Quality and Concentration of Energy
Source, Alternative sources of energy, Geothermal, Tidal, and Nuclear Energy, Solar, Wind,
Hydro Power, Biomass, Fuel Cell, MHD, Resources of energy use pattern in different regions of
the world, Global trendfor clean technology.
STUDENT EXERCISE:
Global trendfor clean technology
Text Books:
1. Gerard H Gaynor, Hand Book of Technology Management, McGraw Hill, 1994.
Reference Books:
1. David L. Bodde, the International Entrepreneur, Prentice Hall of India, New Delhi.
2. Frederic Betz, Strategic Technology Management, McGraw Hill, 1996.
F. SERVICES ELECTIVES
a.BANKING MANAGEMENT
Credits: 3 Total Instructional Hours: 60
Course Objective: To enable the students to acquire knowledge on different aspects of day to
day management of banking practices.
Skill sets to be acquired: On successful completion of the course the students should have:
Understood banking services in totality
Acquired the ability to quickly adapt to an executive role in a bank
UNIT I 12 hrs Indian Financial System and Banking
Structure and Characteristics of Indian Financial System – Banking – Meaning – Classification
of Banks. Functions of Commercial Banks – Commercial Banks and Industrial Finance the
evolving role – banking consolidation – innovative banking - prudential banking
STUDENT EXERCISE:
Functions of Commercial Banks – Commercial Banks and Industrial Finance the evolving role
UNIT II 12 hrs Development Banking:
Nature of Development Banking – Feasibility Study – Appraisal of Projects; Financial,
Technical and Economics. Social Cost – Benefit Analysis – Development Finance
Institutions.Regional Rural Banks( RRB), Core Banking
STUDENT EXERCISE:
Social Cost
UNIT III 12 hrs Management of Banking Funds
Sources and Uses of bank funds – principles of fund management, asset management & liability
management.. RBI functions – prudential norms. Income recognition, provisioning for loans and
advances and capital adequacy - Analysing bank financial statements – balance sheet analysis –
techniques – CAMEL Rating.RBI Guidelines for new bank License.
STUDENT EXERCISE:
RBI functions
UNIT IV 12 hrs Risk and NPA Management
Risk management – types of risks – credit risks, investment risk, capital adequacy releted risks,
interest rate risk, operational risk, financial innovation risk, FOREX risk, Market risk, IT risk.
NPA Management – classification assets – causes of NPA formation – strategies to minimize.
STUDENT EXERCISE:
NPA Management
UNIT V 12 hrs
E-banking – meaning – types – interbank clearance systems, online payments – RTGS, NEFT,
MICR,CTS,IFSC Code – risks & security systems – governance. CRM for marketing of Banking
Services – principles and practices of quality customer service. Profitability management
systems through e-Governance of banking services and prevention of money laundering.
STUDENT EXERCISE: CRM for marketing of Banking Services
Note: Students would be given practical exposure in a bank
Text Books:
1. Managing Indian Banks – The Challenges Ahead – Vasanth C Joshi, vijaya V Joshi, Sage
Publications.2010
Reference Books
1. Indian Financial System – M.Y. Khan – Tata McGraw Hill,2012
2. Indian Financial System – H.R. Machiraju – Vikas Publishing
3. The Indian Financial System – Vasant Desai – Himalaya Publishing
4. Banking and Financial System – Vasant Desai – Himalaya Publishing
5. Strategic Business Management and Banking – AN Sarkar – Deep & Deep Publications
6. P.K.Srivastava - Banking Theory and Practices, Himalaya Publishing, 2014 Edition.
b.HEALTH CARE & HOSPITAL MANAGEMENT
Credits: 3 Total Instructional Hours: 60
Course Objective:To enable the students to acquire knowledge on different aspects of day to
day management of health care management and hospital administration
Skill sets to be acquired: On successful completion of the course the students should have:
Understood different dimensions of management aspects in health care delivery
Skill to coordinate effectively with clinicians, evolve effective management practices and
coordinate for effective delivery of health care services
Skill to effectively interact with all stake holders in healthcare delivery.
UNIT I 12 hrs
Meaning of Health, concept and determinants of health:History of Healthcare; Healthcare
policy – Government of India & comparative economies; Healthcare plans; Public health,
Preventive Medicine and Family Health Welfare schemes; Mass healthcare
organizational structure, outlays, roles of institutions and impacts. STUDENT EXERCISE:
Family Health Welfare Schemes
UNIT II 12 hrs
Types of healthcare services – nursing & paramedical services –nursing, assisted living,
physiotherapy, counseling; family doctor, community clinics, polyclinics, lab services,
nursing homes, hospitals – multi-specialty, super-specialty; Introduction to hospital /
clinic management – organizational structure –roles & responsibilities of various
positions. Laws governing healthcare services and medico-legal systems; Inter-
relationship between private and Government healthcare providers. STUDENT EXERCISE:
Introduction to hospital / clinic management
UNIT III 12 hrs
Functional units in a hospital (In-patient, Out Patient, Emergency, Causality) / Medical
records in total – origination, preservation, updating – legal compliance – HIS
(Healthcare Information System); Hospital financial and accounting management;
Preparing Hospital Project Report and Financial Planning. Marketing of Healthcare
services – Medical Tourism and Medical Insurance schemes – hospitalization,
domiciliary treatments, personal accident- benefits of medical insurance and pitfalls.
Organisations for Health - Voluntary health agencies in India – Indian Red Cross Society
– Indian Council for child welfare – Tuberculosis Association of India – PAI – Rockfeller
Foundation – Ford Foundation – CARE – International organisations – WHO – UNICEF
– UNDP.
STUDENT EXERCISE:
International organisations – WHO – UNICEF – UNDP.
UNIT IV 12 hrs
HR Planning and Management in Hospitals – Principle of Management, Job definitions,
Selection & Induction, Training and Development, Core Competencies, Performance
Parameters and Standards, Performance Appraisal, Revenue sharing schemes, medico-
legal protections, professional insurance, professional ethics and values, environment for
team work, social objectives, Training and Development for staff.
STUDENT EXERCISE:
HR Planning in Hospitals
UNIT V 12 hrs
TQM in hospitals, Solid – Waste Management and healthcare services – national and
international standards – in healthcare delivery – in administration; Management of -
hygiene maintenance - infection prevention - safety and security of healthcare
professionals - disaster - technology in Medicine – engineering maintenance – biomedical
equipment maintenance – waste disposal – quality standards in administration.
STUDENT EXERCISE:
Waste disposal – Quality standards in administration
Note: Students would be taken to hospitals and primary care centres for on the spot
learning.
TEXT BOOKS:
1. Healthcare Management & Administration, S.L. Goel, Deep & Deep Publications
5th
edition 2013
REFERENCE BOOKS:
1. Healthcare System and Management, SL Goel, Deep & Deep Publications 2012
2. Financial Management of Healthcare Organisations – An Introduction to
Fundamental Tools, Concepts and Applications, William N. Zelman,2013
3. Park K, Text Book on Hygiene and Preventive Medicine, Banarsidas, Bhanoy.2012
4. S.M.Jha - Hospital Management, Himalaya Publishing, 2015 5th Edition
c.MANAGEMENT OF IT SERVICES
Credits: 3 Total Instructional Hours: 60
Course Objective:To develop competencies to manage to pro-actively deliver excellent service
to customers of IT businesses.
To facilitate effective and professional approaches to managing human, infrastructure, systems
and processes to effectively manage delivery of the business of IT Services – Software
Development and IT Enabled Services
Skill sets to be acquired: On successful completion of the course the students should have:
Good overview of products, systems and processes to be delivered by IT Services – Software
Development, IT Enabled Services
Skill to effectively interact with all stake holders in the industry to segregate management
aspects from technical aspects and thus identify the ingredients needed for effective planning
of management of various types of IT services.
Skill to coordinate with the technologists to create strategic plans and facilitate effective
implementation
UNIT I 12 hrs SERVICE CONCEPT
The concept of IT service - understanding customer needs, assessing customer needs &
expectation levels, relationship with customer businesses, achieving operational excellence,
capability maturity model for software and BPO services
ORGANISATION
Overview of organisational groupings - define and manage services, deal with customers, plan
and execute projects, and perform essential administration.
STUDENT EXERCISE: BPO services, Managing Organisational Grouping
UNIT II 12 hrs BUSINESS PROCESSES
The concept of business processes - specific business processes required, based on ITIL model or
similar, primary functions of service management; concept of end-to-end service; definition of
service features and performance targets, planning, funding, resourcing.
CUSTOMER LIAISON
The customer-facing elements of the services organisation, Help-desk, Service Desk; fault
logging and problem management, customer account management.
STUDENT EXERCISE:
Fault logging and Problem management
UNIT III 12 hrs
AVAILABILITY MANAGEMENT
Performance measurement; change management; configuration management; and version
control; resource scheduling; library administration; asset management; shift and team
organisation.
CAPACITY PLANNING
Monitoring of resource usage; determining technology strategy; developing investment plans;
carrying out investment projects; security; business continuity planning and contingency
planning; site planning.
STUDENT EXERCISE: Change Management, Business continuity planning and contingency planning
UNIT IV 12 hrs
SUPPORT PROCESSES
Financial, contracts, and personnel administration.
PLANNING, COSTING AND CHARGING
The requirement to cover costs with income; budget planning and control; need for and methods
of charging of services to customers.
STUDENT EXERCISE:Need for and methods of charging of services to customers.
UNIT V 12 hrs CONTRACTING AND PROCUREMENT
Procurement of hardware and software; service level agreement.
LEGAL AND PROFESSIONAL ISSUES
Cyber laws and regulations; Role of NASSCOM and STPI safety; current EU approaches to
tendering; copyright and licensing issues; the BCS Code of Practice and its use in relation to
Computer Services Management.
STUDENT EXERCISE:
Cyber laws and regulations
Text Books: 1. McNurlin& Sprague, Information Systems Management in Practice, Prentice Hall, 2005,
(7th Ed.)
Reference Books: 1. Bott M. F., Professional Issues in Information Technology, The British Computer
Society, 2005
2. Fidler C. &Rogerson S., Strategic Management Support Systems, Financial Times
Management, 1996
3. Holt, J. and Newton, J., A Manager‟s Guide to IT Law, The British Computer Society,
2004
4. Code of Practice for Information, British Standards Institute, 1998
5. Carroll J. M., Computer Security, 1996, Butterworth-Heineman
d.RURAL MARKETING
Credits: 3 Total Instructional Hours: 60
Course Objective: To enable the student understand the rural environment in various
dimensions from marketing perspective.
Skill sets to be acquired: On successful completion of the course the students should
Have good knowledge of rural economy and its impact on marketing
Be able to evolve marketing strategy for the rural market
UNIT I 12 hrs
Rural Economy - Policy interventions, reforms Diagnosis challenges to Indian Marketer.
STUDENT EXERCISE:
Policy interventions in reforming Indian economy through Rural marketing
UNIT II 12 hrs
Rural Marketing - introduction, nature and attractiveness, rural vs urban Marketing.
Opportunities in India
STUDENT EXERCISE:
Opportunities for rural marketing in India
UNIT III 12 hrs
Selecting and attracting markets - introduction Segmentation – Concept, degree, guidelines and
bases, Targeting and Positioning.
STUDENT EXERCISE:
Targeting and Positioning of products in rural markets
UNIT IV 12 hrs
Product Strategy - Introduction, Classification, Significance, Scope. Product Mix, Competitive
product strategies. Pricing strategy – Introduction, Concepts, Significance, Objectives policy.
Case Studies – ITC, AMUL, Nirma, Lijjad Pappad.
STUDENT EXERCISE:
Product Mix, Competitive product strategies
UNIT V 12 hrs
Promotion Strategy-introduction, exploring, Target audience, Designing, Comparison Distribution
strategy-introduction, channels old, new, pragmatic, approaches covering strategy.
STUDENT EXERCISE:
Comparison Distribution strategy & targeted audience (Rural India)
Note: Students would be given field exposure in rural marketing
Text Books:
1. Krishnamacharyalu & Lalitha, Rural Marketing, Pearson Education, 2002.
Reference Books:
1. Ramkishen, New Perspectives on Rural Marketing, Jaico Books, 2002.
e.RETAIL MANAGEMENT
Credits: 3 Total Instructional Hours: 60
Course Objective: To equip the students with the necessary knowledge base of retailing and
understand the importance of retailing in the application of strategic marketing.
Skill sets to be acquired: On successful completion of the course the students should have
understood
The basic principle of customer relationship maintenance for success of retail marketing
The environmental factors that influence the strategic planning of retail management.
The product and human resource factors that go into designing a retail management plan
UNIT I 12 hrs
Retail Industry in India – Characteristics of retailing – Functions and activities of retailing –
Types of retailers – the changing face of retailing – drivers of success in the retail store.
STUDENT EXERCISE:
The changing face of retailing
UNIT II 12 hrs
Strategic Planning in Retailing: Retail Strategy – Mission –Goals – Retail Consumer behaviour –
Marketing Mix, Positioning.
STUDENT EXERCISE: Strategic Planning in Retailing & its importance
UNIT III 12 hrs
Retail Atmospherics, Establishing and Maintaining a Retail Image: Elements of Retail
Atmospherics – Design Interiors, Exterior, Layout, Display, Décor
STUDENT EXERCISE: Retail Atmospherics
UNIT IV 12 hrs
Merchandise Management – Merchandise acquisition – merchandise control – merchandise
handling – Store operations – role of a store manager- customer service.
STUDENT EXERCISE:
Role of a store manager
UNIT V 12 hrs
Skills, Training, Compensating, Motivating the Retail Employees, SCM in Retailing, Retail
Pricing, Advertising and Promotion.
Feasibility Study on Setting (Locating) New Retail UNIT
STUDENT EXERCISE: Role of SCM in Retailing
Note: Students would be given hands-on training by taking them to selected retail super
markets, departmental stores and product specific retail outlets.
Text Books:
Retail Management, Chetan Bajaj, Rajnish Tuli, Nidhi Varma Srivastava, Oxford University
Press, 2014.
Reference Books:
1. Chunawalla S.A, Cantours of Retailing Management, Himalaya Publishing House, 2008.
2. Dunne P M, Lusch R F, Griffith D A, “Retailing” Thomson South Wester, 2012 acc. 12560.
3. Gopala Krishnan D, Channel Management & Retail Marketing, Himalaya Publishing House,
2007.
4. Micheal Levy &Weitz Barton, “Retailing Management” Tata McGraw Hill, Delhi, 2013.
f.TRAVEL AND TOURISM MANAGEMENT Credits: 3 Total Instructional Hours: 60
Course Objective: To equip the students with the necessary knowledge base of travel and
tourism market and understand the importance of travel and tourism in the development of
country‟s economy.
Skill sets to be acquired: On successful completion of the course the students should have
understood
The broad aspects of travel and tourism industry
The elements and activities of planning and implementation in Travel and Tourism
management
The role of various agencies that have a significant role to play in success of Travel and
Tourism
Unit I 12 Hrs
Tourism –Definitions and Concepts- Tourist destination – Services and Industry –Historical
development of Tourism Industry – General Tourism Trends- General Tourism Trends. Types of
Tourists – Visitor- Traveller, and Excursionist–Definition and differentiation- Tourism,
recreation and leisure, their inter–relationships.
Unit II 12 Hrs
Tourism Products & Attraction- Nature, Characteristics and Components of Tourism Industry.
Difference between tourism and consumer product- Elements and characteristics of tourism
products- Tourism product- production system- Tourism Product Life Cycle - typology of
tourism products.
Unit III 12 Hrs
Types and Forms of Tourism- Inter–regional and intra–regional tourism- inbound and outbound
tourism-domestic, international tourism. Forms of Tourism-religious- historical- social-
adventure- health- business- conferences- conventions- incentives- sports and adventure- senior
tourism- special interest tourism like culture or nature oriented- ethnic or „roots‟ tourism and
VFR.
Unit IV 12 Hrs
Tourist Transportation: Air transportation: The airline industry present policies- practices-
Functioning of Indian carriers- Air Corporation Ac- Air charters.
Surface Transport: Rent-a-car Scheme and Coach-Bus Tour- Fare Calculation- Transport &
Insurance documents- All-India Permits.
Rail Transport: Major Railway Systems of World (Euro Rail and Amtrak)- General information
about Indian Railways- Types of rail tours in India- Place-on-Wheels and Royal Orient- Deccan
Odessy- Toy Trains- Indrail Pass.
Water Transport: Historical past- cruise ships- ferries- hovercrafts- river and canal boats- Fly-
cruise.
Unit V 12 Hrs
A study of International Tourism Organisations- Origin- location and functions of WTO- IATA,
PATA, ASTA, UFTAA, and ICAO.
Text Book:
1. Robert Chrislie Mill, Alastair M.Morrison, 200), The Tourism System: An Introductory
Text, Kendall/Hunt Publications, California 2012
Reference:
Books
1. Bhatia, A.K., - Tourism Development: Principles and Practices, 2012, Sterling Publishers
Pvt. Ltd., New Delhi
2. Charles R.Goeldner, J.R.Brent Ritchie, Tourism Principles, Practices, Philosophies, 14th
Edition, 2013, Johan Willey & Sons Inc.NewDelhi
3. Chris Coper, Tourism, 2011, Pearsons Education Ltd., Hong Kong.
4. Dr.M.Selvam, Tourism Industry in India, HPH, 8th
Edition, 2014
2016-17 SYLLABUS
EXAMINATION PATTERNS AND REGULATIONS
Applicable for MBA
I. Pattern of Examinations:
The college follows semester pattern. Each academic year consists of two semesters and each semester ends with the End Semester Examination. A student should have a minimum of 75% attendance out of 90 working days to become eligible to sit for the External Examinations.
II. Internal Examinations: The questions for every examination shall have equal representation from the units of syllabus covered. The question paper pattern and coverage of syllabus for each of the internal (CIA) tests are as follows:
Question Paper Pattern for MBA Programme
A . CIA Tests during First Semester
a. For courses with 25:75 Internal / External Ratio
Internal Assessment Test
Syllabus: The units or parts of units for which the teaching / training process would be completed.
Maximum marks 75 Duration Three hours
For the Internal Assessment Test the question paper pattern shall be as given below. Generally, the sequence of questions in each Section shall follow the sequence of Units as appearing in the Syllabus.
Question Paper Pattern
Section A (5 x 6 = 30 marks)
Five Questions of “either / or” type. Each question carries 6 marks. Minimum one and maximum two questions from each completed unit/topic would be asked.
Answer all questions Q.1 (a) ___________________ or
(b) ___________________
Q.2 (a) ___________________ or (b) ___________________
Q.3 (a) ___________________ or (b) ___________________
Q.4 (a) ___________________ or (b) ___________________
Q.5 (a) ___________________ or (b) ___________________
Section B (3 x 10 = 30 marks)
Five Questions with a choice to answer any Three. Each question carries 10 marks. Minimum one and maximum two question from each completed unit/topic would be asked
Answer ANY THREE questions Q.6 ____________________
Q.7 ____________________
Q.8 ____________________
Q.9 ____________________
Q.10 ____________________
Section C (1 x 15 = 15 marks)
Q.11 [One application oriented question or a question on contemporary business news or a case-let. The question would generally be related to one of the units of syllabus covered]
--------------------------------------------------------------------------------------------
B. Model Examination
Syllabus: All the five units for which the teaching / training process would be completed
Maximum Marks: 75 Duration: Three Hours
For Model Examination the question paper pattern shall be as given below. Generally, the sequence of questions in each Section shall follow the sequence of Units as appearing in the Syllabus.
Question Paper Pattern
Section A (5 x 6 = 30 marks)
FIVE Questions of “either / or” type. Each question carries 6 marks. Minimum one question from each completed unit/topic would be asked
Answer all questions
Q.1 (a) ___________________ or (b) ___________________
Q.2 (a) ___________________ or (b) ___________________
Q.3 (a) ___________________ or (b) ___________________
Q.4 (a) ___________________ or (b) ___________________
Q.5 (a) ___________________ or (b) ___________________
Section B (3 x 10 = 30 marks)
FIVE Questions with a choice to answer any THREE. Each question carries 10 marks. Minimum one question from each completed unit/topic would be asked
Answer ANY THREE questions Q.6 ____________________
Q.7 ____________________
Q.8 ____________________
Q.9 ____________________
Q.10 ____________________
Section C (1 x 15 = 15 marks)
Q.11 [One application oriented question or question on contemporary business news or a case-let. The question would generally be related to one of the units of syllabus covered]
A. CIA Tests during Second, Third and Fourth Semesters
b.For courses with 25:75 Internal / External Ratio
First & Second Internal Assessment Test
Syllabus: The units or parts of units for which the teaching / training process would have been completed.
Maximum marks 50 Duration Two hours
For the First Internal Assessment Test the question paper pattern shall be as given below. Generally, the sequence of questions in each Section shall follow the sequence of Units as appearing in the Syllabus.
Question Paper Pattern
Section A (4 x 5 = 20 marks)
FOUR Questions of “either / or” type. Each question carries 5 marks. Minimum one question from each completed unit/topic would be asked.
Answer all questions Q.1 (a) ___________________ or
(b) ___________________
Q.2 (a) ___________________ or (b) ___________________
Q.3 (a) ___________________ or (b) ___________________
Q.4 (a) ___________________ or (b) ___________________
Section B (2 x 10 = 20 marks)
FOUR Questions with a choice to answer any TWO. Each question carries 10 marks. Minimum one question from each completed unit/topic would be asked
Answer ANY THREE questions Q.5 ____________________
Q.6 ____________________
Q.7 ____________________
Q.8 ____________________
Section C (1 x 10 = 10 marks)
Q.9 [One application oriented question or a question on contemporary business news or a case-let. The question would generally be related to one of the units of syllabus covered]
B. Model Examination
Syllabus: All the five units for which the teaching / training process would be completed
Maximum Marks: 75 Duration: Three Hours
For Model Examination the question paper pattern shall be as given below. Generally, the sequence of questions in each Section shall follow the sequence of Units as appearing in the Syllabus.
Question Paper Pattern
Section A (5 x 6 = 30 marks)
FIVE Questions of “either / or” type. Each question carries 6 marks. Minimum one question from each completed unit/topic would be asked
Answer all questions Q.1 (a) ___________________ or
(b) ___________________
Q.2 (a) ___________________ or (b) ___________________
Q.3 (a) ___________________ or (b) ___________________
Q.4 (a) ___________________ or (b) ___________________
Q.5 (a) ___________________ or (b) ___________________
Section B (3 x 10 = 30 marks)
FIVE Questions with a choice to answer any THREE. Each question carries 10 marks. Minimum one question from each completed unit/topic would be asked
Answer ANY THREE questions Q.6 ____________________
Q.7 ____________________
Q.8 ____________________
Q.9 ____________________
Q.10 ____________________
Section C (1 x 15 = 15 marks)
Q.11 [One application oriented question or question on contemporary business news or a case-let. The question would generally be related to one of the units of syllabus covered]
The suggested pattern and assessment procedure in respect of
Management Practice (MP)
For the Course Management Practices (MP) the total assessment shall be done internally and it would be for 50 marks. The details of internal assessment are as follows:
Unit 1 of the said course would be assessed for a total 10 marks.
Unit 2 of the course would be assessed through 2 exclusive assignments. The total of the two assignment rounds shall be 10 marks.
Unit 3 would be assessed through a specific assignment and a Seminar.
The total of these assessments shall be reduced to 10 marks
Unit 4 and 5 of the said course would be assessed through two rounds of GD on specified cases by formation of teams. The total of the two
assessment rounds shall be reduced to 20 marks.
Assignments (UG and PG Programs)
Each student is expected to submit at least two assignments per course.
The assignment topics will be allocated by the subject / course teacher. The students are expected to submit the first assignment before the commencement of first Internal Assessment Test and the second assignment
before the commencement of second Internal Assessment Test. Typed / computer print outs and photo copies will not be accepted for submission.
C. Scoring pattern for assignments
Punctual Submission : 2 Marks Contents : 4 Marks
Originality / Presentation skill : 4 Marks Maximum : 10 Marks x 2 Assignments = 20
marks
Reduce these marks to a maximum of 5 i.e., ( Marks obtained / 20) X 5 ==C
Seminar (PG Programs)
Each PG student is expected to present the two assignments as seminar in the class.
D. Scoring Pattern for Seminars
Logical and clear presentation : 3 Illustration : 3 Originality / Presentation skill : 4
Maximum : 10 Marks x 2 Seminars = 20 marks
Reduce these marks to a maximum of 5 i.e., (Marks obtained / 20) X 5 ===D
Calculating of Internal Marks PG and Parallel programs
( For theory papers having internal component 25 Marks)
a. During First Semester
1. Internal Assessment Tests (A) : Reduce to Maximum of 05 marks
2. Model Examination (B) : Reduce to Maximum of 10 Marks
3. Assignment (C) : Reduce to Maximum of 05 Marks
4. Seminars (D) : Reduce to Maximum of 05 Marks
Internal marks scored = A+B+C+D
b. During Second, Third and Fourth Semesters
1. Internal Assessment Tests : Average of the two tests.
((A1+A2)/2) : Reduced to a Maximum of 05 Marks
2. Model Examination (B) : Reduced to a Maximum of 10 Marks
3. Assignment (C) : Reduced to Maximum of 05 Marks
4. Seminars (D) : Reduced to a Maximum of 05 Marks
Internal marks scored =((A1+A2)/2)+B+C+D
External Examinations:
End Semester Examinations
Semester Examination with Maximum Marks – 75
Syllabus: All the five units of the syllabus Maximum Marks: 75 Duration: Three Hours
For Semester Examination the question paper patterns shall be as given below.
Generally, the sequence of questions in each Section shall follow the sequence of Units as appearing in the Syllabus.
Question Paper Pattern
Section A (5 x 6 = 30 marks)
FIVE Questions of “either / or” type. Each question carries 6 marks. Minimum one question from each completed unit/topic would be asked
Answer all questions Q.1 (a) ___________________ or
(b) ___________________
Q.2 (a) ___________________ or (b) ___________________
Q.3 (a) ___________________ or (b) ___________________
Q.4 (a) ___________________ or (b) ___________________
Q.5 (a) ___________________ or (b) ___________________
Section B (3 x 10 = 30 marks)
FIVE Questions with a choice to answer any THREE. Each question carries 10 marks. Minimum one question from each completed unit/topic would be asked
Answer ANY THREE questions Q.6 ____________________
Q.7 ____________________
Q.8 ____________________
Q.9 ____________________
Q.10 ____________________
Section C (1 x 15 = 15 marks)
Q.11 [One application oriented question or question on contemporary
business news or a case-let. The question would generally be related to one of the units of syllabus covered]
----------------------------------------------------------------------------------------------------------
IV. 1)The question paper pattern for the quantitative aptitude & verbal
reasoning
For External (Written only) : 75 MARKS is as follows:
QUANTITATIVE APTITUDE & VERBAL REASONING
Marks:100 Duration 3 hours
a) Average of two cycle tests – For a maximum of 25 marks
b) Model Examinations – For a maximum of 50 marks
c) Assignment marks – For a maximum of 05 marks
d) Seminar marks – For a maximum of 10 marks
e) Unannounced Quiz – For a maximum of 10 marks
Total marks – 100 marks
V. CALCULATION OF INTERNAL MARKS FOR YOGA FOR MODERN AGE
THEORY 1. Internal Assessment test : Average of the two tests. Reduced to a maximum of 25 marks(A+B/2) 2. Model Examination : Reduced to a Maximum of 25 marks(C) ------------- 50 Marks -------------
Internal Mark score D = (A + B)/2 + C
VI. PROJECT REPORT AND VIVA VOCE
The project assessment will be done for 100 marks for each project / research work. 40 marks for internal assessment and 60 marks for external assessment. The Internal Assessment mark for project evaluation is based on the following criteria.
a. I Review ( Title, Objectives, Reviews) 10 b. Pre final Review ( Questionnaire, Analysis
& Interpretation) 15 c. Final Review & Mock Viva 15
--------------------- 40 ---------------------
The external assessment mark for project evaluation is based on the following criteria a. Methodology 80% ( 60 marks) 48 a. Methodolgy 10 b. Application skill/tools, techniques 18 c. Logical presentation & result 10 d. Regularity with punctuality 10 b. Viva 20% ( 60 marks) 12 ------------------- 60 -------------------
Essential conditions for the Award of Degree / Diploma / Certificates
1. Pass in all components of the degree i.e, Part-I, Part-II, Part-III, Part-IV, and Part –V individually is essential for the award of degree.
2. First Class with Distinction will be awarded for Part III only. Ranking will be based on marks obtained in Part –III only.
3. GPA (Grade Point Average) will be calculated every semester separately and CGPA (Cumulative Grade Point Average) will be calculated from second semester. If a candidate has arrears in a course, then GPA for that particular semester will not be calculated. The CGPA will be calculated for those candidates who have no arrears at all. The ranking also will be done for those candidates without arrears.
4. The improvement marks will not be taken for calculating the rank. In the case of courses which lead to extra credits also, they will neither be considered essential for passing the degree nor will be included for computing ranking, GPA, ACGPA, etc.
5. The grading will be awarded for the total marks of each course.
6. Fees shall be paid for all arrears courses compulsorily.
7. There is provision for re-totaling and revaluation for UG programmes and re-totaling and re-checking for PG programmes, on payment of prescribed fees.
5) Classification of Successful Candidates (Course-wise)
Range of Marks % Grade Points Grade Description 90-100 9.0 – 10.0 O OUTSTANDING 80-89 8.0-8.9 D+ EXCELLENT 75-79 7.5-7.9 D DISTINCTION
70-74 7.0-7.4 A+ VERY GOOD 60-69 6.0-6.9 A GOOD 50-59 5.0-5.9 B AVERAGE 40-49 4.0-4.9 C FAIL 00-39 0.0 U REAPPEAR
ABSENT 0.0 U ABSENT Reappearance is necessary for those who score below 50% Marks
Individual Courses
Ci = Credits earned for course “I” in any semester Gi = Grade Point obtained for course “I” in any semester
“n” refers to the semester in which such courses were credited GRADE POINT AVERAGE [GPA] = { ∑ Ci Gi } / ∑ Ci
GPA = Sum of the multiplication of grade points by the credits of the courses
Sum of the Credits of the Course in a Semester
6) Classification of Successful Candidates (Overall)
CGPA Grade Classification of Final Result
9.5 to 10.0 O+ First Class – Exemplary *
9.0 &> but < 9.5 O 8.5 &> but < 9.0 D++
First Class with Distinction* 8.0 &> but < 8.5 D+ 7.5 &> but < 8.0 D 7.0 &> but < 7.5 A++
First Class 6.5 &> but < 7.0 A+ 6.0 &> but < 6.5 A 5.5 &> but < 6.0 B+
Second Class 5.0 &> but < 5.5 B
4.5 &< U Re-appear
* The candidates who have passed in the fist appearance and within the prescribed semester of the Programme (Major, Allied and Elective Course alone) are eligible
CUMULATIVE GRADE POINT AVERAGE [CGPA] = { ∑n∑i Cni Gni} / ∑n∑i Cni
CGPA =
Sum of the multiplication of grade points by the credits of the entire program Sum of the Credits of the Courses of entire program
In order to get through the examination, each student has to earn the minimum
marks prescribed in the internal (wherever applicable) and external examination in each of the theory course, practical course, project and viva voce.
Normally, the ratio between internal and external marks is 25:75. There is no
passing minimum for internal component. The following are the minimum percentage and marks for passing of each course, at UG and PG levels for external and aggregate is as follows;
Sl.No. Program Passing Minimum in Percent External
(75) Aggregate (100)
1 UG Degree 40% (30) 40% (40) 2 PG Degree 50% (38) 50% (50)
However, the passing minimum marks may vary depending up on the maximum marks of each course. The passing minimum at different levels of marks is given in the following table:
Sl.No. UG & PG
Maximum Marks Passing minimum for UG Passing minimum for PG
Int. Ext. Total Int. Ext. Agg.40% Int. Ext. Agg.50% 1 25 75 100 - 30 40 - 38 50 2 50 100 100 - 60 80 - 75 100 3 40 60 100 - 24 40 - 30 50 4 80 120 200 - 48 80 - 60 100 5 80 20 100 - 8 40 - 10 50 6 160 40 200 - 16 80 - 20 100 7 15 60 75 - 24 30 - 30 38 8 50 - 50 20 - 20 25 - 25 9 - 50 50 - 20 20 - 25 25 10 20 30 50 - - - - 15 25 11 10 40 50 - - - - 20 25 12 - 100 100 - - - - 50 50
Reappearance
The students having arrears shall appear in the subsequent semester (external)
examinations compulsorily. The candidates may be allowed to write the examination
in the same syllabus for 3 years only. Thereafter, the candidates shall be permitted to write the examination in the revised / current syllabus depending on various administrative factors. There is no re-examination for internals. Criteria for Ranking Students
1 Marks secured in all the courses will be considered for ranking of students. 2 Candidates must have passed all courses prescribed / chosen / opted in the
first attempt itself. 3 Improvement marks will not be considered for ranking but will be considered
for classification.
External Examination Grievance Committee:
Those students who have grievances in connection with examinations may represent their grievance, in writing, to the Chairman of Examination Grievance Committee in the prescribed proforma. The Principal will be the Chairman of this Committee.
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