Custo Care Your B2C engagement Platform

(provides a multibrand Self Care customer app)

Download Custo App https://play.google.com/store/apps/details?id=com.softdew.custoVisit us at http://www.custolife.comEmail sharad@softdew.co.in Contact at +91 8512086111

Custo Care B2C PlatformA Multibrand Self care App

"CUSTO" is a Smart Care Platform providing a Self-Care app for the products purchased by the customer.  Companies can also send out "Calls To Action" to their client base with rewards and

incentives thereby taking  the after-purchase experience of their customers to a higher level of delight, making them more loyal

to the brand. •Reduces ‘Cost To Serve’– thru optimized internal processes leveraging the smart phone app

• Provides a delightful after sales care helping you achieve a higher CES - A self care app for customer

• Helps achieve a better NPS – A thrilled customer will get you another customer

• Gives better CTR’s on mobile ads - Engages customers with more effective “call to action” which are super easy to perform and therefore delivering a higher CTR of your digital ads served thru Custo.

Do you have meaningful presence on a customer’s smart phone --- THE PRIME real estate in today’s time?

Do you think there is an opportunity to reduce Cost To Serve by optimizing process’s and other means e.g. reducing inbound call center calls

Do you get satisfactory CTR’s in the digital/mobile ad’s that you push out thru various channels?

Are you able to push out all CTA’s that you ideally desire and How effective are your Call to Actions generated by your ad spends?

If you provide warranty extensions/AMC’s, do you want to maximize the probability of customers who opt for it without any outbound calls(another expense head)?

Do you want to reward your customers (loyalty programs)which are easily claimable and manageable?

Why Custo is relevant for you?

From the customer’s perspective, he doesn’t want to install 10 different apps for different appliances/services in his mobile phone for self-care.

Custo platform provides the self care app thru which customers can self-serve for their multiple objectives.

What’s multibrand?

Custo is relevant & effective for :- White Good/brown

Good companies Clubs/RWA’s AMC Service

Providers Stores/Shops for

loyalty/rewards

The Transformation…

The

The Current way1. He goes to a single/multi brand

store/online and buys the company’s product

2. He gets a paper warranty inside the box, printed invoice.

3. For query/service request, he goes to google and find call center number from company website etc

4. If customer is happy, he will orally tell his friend( atleast wont do so proactively)

5. Feedback solicited from customer on his recent purchase often missed

6. If you have a deal for your existing customers then at best he will get a SMS or an email (either unread/spam)

7. If warranty is expiring, he may get a voice call which often gets missed.

The Custo way

1. He goes to a single/multi brand store/online and buys

2. He gets a welcome push notification from Custo about the purchase( on companies behalf) and the purchase is registered in his custo cloud account.

3. For query/service request, he opens custo app and finds nearest service center or raise complaint thru the app.

4. If he is happy, he refers his friend from the app thru SMS/email/WA/FB etc.

5. If you want an explicit feedback/survey from the customer, you can send request to him thru the Custo platform to get his valuable feedback.

6. If you have a deal for your existing customers then you can push thru Custo backend and he gets a notification

7. If warranty is expiring, he will get a notification with a CTA which can’t be missed.

Business as usual

A Thrilled customer

The Ecosystem

How It Works1. The product purchase is registered in the customer’s custo cloud account. The customer’s custo account is created ( if first time user and even if customer doesn’t have smartphone) when the sale is booked and triggered in Custo platform (see below)

2. Customer downloads the Custo app from playstore and can view his warranty and other product related services/CTA immediately or when pushed from backend.

How to Book a Sale

Option 1Retailers/Sales Outlets can use the Custo Care Retailer App or web login to create the saleOption 2Integrate Custo Care web API’s with the existent software which the Retailers/Sales outlets use to register the saleOption 3Customer creates the E-Warranty himself through the Custo App/sends SMS which upon verification will create the purchased product warranty.

Custo Features(Company and Customer perspective)

Customer can still use the app even if their brand is not custo partner. He can use the app for his book keeping and warranty/insurance reminders

Increasing C.L.V. with CustoReducing CTS(Cost To Serve)

Reducing CES(Customer

Effort Score)

Improving NPS

(Net Promoter Score)

Higher CTR

(Click Thru Rate)

Reduction in number of inbound service related calls

Self care app with e-manuals, warranties and list of service centers

Coupons/ reward wallet/ cash-back

Super easy ‘Call to action’

Reduction in printing cost of warranty and manuals

App based service request ticketing

Exchange programs/ Loyalty bonus/ promotions

Conduct Surveys, send new products/ deals

More Warranty/AMC renewals

Warranty renewal reminders

Reviews , refer friend

Cross-sell/UpSell

Company’s Custo Care Dashboard (Web based)

Customer App #1

Custo Loyalty Engine

Companies can reward their customers with

- Reward points- e-Scratch Card- Discount Coupons

Vasant Vihar Club using Custo platform for enhanced member experience ( send monthly bill, important news/update communication, take club facilities booking, members directory)

Our Customers #1

Carrier Midea India using Custo app for service complaints from their customers The service complaint in the app is customized as per their requirement. (integrated with their existing service CRM thru provided API’s)

Our Customers #2

LexComply using Custo platform for customer complaint handling

Our Customers #3

Midas Elevator Services – using Custo platform for customer order, complaint management, lead capture. Customer has custo mobile app, Midas service engineer has Custo field app

Our Customers #4

Custo Field App for Technician

Rage MobileUsing white labelled Custo app pre-installed in their smartphone for eWarranty and other self care aspects like service center, manual etc.

Our Customer #5