custom website design vs - amazon s3...custom website design vs. template website design: what to...

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Custom Website Design vs. Template Website Design: What to Choose? The goal of any business is to create a profitable venture and to do so as efficiently and as cheaply as possible. These days, the success of a business is due in great part to strategic marketing. One’s projected outward appearance and online presence toward a given audience has never been more important than it is today. So, when it comes to creating that presence, every business must have a website that projects and represents your overall image. A website is your business’ first impression, and the more professional it appears, the more credibility you will gain with your target audience. When it comes to designing and choosing your website’s appearance, there are two preferred routes – the custom web design and the website template, or website builder. While both can get the job done in representing your business, they are in fact very different. Your choice will depend on your specific business needs and budget. Let’s look at some of the differences: Website Templates and Website Builders For businesses new to creating websites, templates are a user-friendly way to construct your site that require little to no experience. These templates can be free or they can be purchased website templates. Depending on your needs, launch timeline, reach requirements and budget, they can also be an economic option to get up and running fast. Templates are website designs that are pre-made. They include everything from pre-set

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Page 1: Custom Website Design vs - Amazon S3...Custom Website Design vs. Template Website Design: What to Choose? The goal of any business is to create a profitable venture and to do so as

CustomWebsiteDesignvs.TemplateWebsiteDesign:WhattoChoose?Thegoalofanybusinessistocreateaprofitableventureandtodosoasefficientlyandascheaplyaspossible.Thesedays,thesuccessofabusinessisdueingreatparttostrategicmarketing.One’sprojectedoutwardappearanceandonlinepresencetowardagivenaudiencehasneverbeenmoreimportantthanitistoday.So,whenitcomestocreatingthatpresence,everybusinessmusthaveawebsitethatprojectsandrepresentsyouroverallimage.Awebsiteisyourbusiness’firstimpression,andthemoreprofessionalitappears,themorecredibilityyouwillgainwithyourtargetaudience.Whenitcomestodesigningandchoosingyourwebsite’sappearance,therearetwopreferredroutes–thecustomwebdesignandthewebsitetemplate,orwebsitebuilder.Whilebothcangetthejobdoneinrepresentingyourbusiness,theyareinfactverydifferent.Yourchoicewilldependonyourspecificbusinessneedsandbudget.Let’slookatsomeofthedifferences:WebsiteTemplatesandWebsiteBuildersForbusinessesnewtocreatingwebsites,templatesareauser-friendlywaytoconstructyoursitethatrequirelittletonoexperience.Thesetemplatescanbefreeortheycanbepurchasedwebsitetemplates.Dependingonyourneeds,launchtimeline,reachrequirementsandbudget,theycanalsobeaneconomicoptiontogetupandrunningfast.Templatesarewebsitedesignsthatarepre-made.Theyincludeeverythingfrompre-set

Page 2: Custom Website Design vs - Amazon S3...Custom Website Design vs. Template Website Design: What to Choose? The goal of any business is to create a profitable venture and to do so as

layouts,tofeaturesandcolors.Thesepre-madesettingsareconvenientifyou’renottoosurehowyouwantyourbusiness’websitedisplayed,however,becauseofthiseaseofuse,youcanbesurethatotherbusinessesoutthereareusingtheexactsametemplate.Websitetemplatesalsohavethedownfalloflackingintheirabilitytoaccommodatewebpagecoding,whichmeansyoucan’treallychangethingsupunlessyoueitherlearntocodeyourself,orhiresomeone.Forexample,ifyourbusinesswantstoaddtheirowncustomgraphics,theymightnotfitintothepre-settemplateandcouldactuallybreakthetemplatewhenyoutrytoencodethem.Tothissameeffect,sometemplatesarenotsetuptobesearchenginefriendly,whichcouldhurtyourmarketingeffortsinthelong-runintryingtoreachawideaudience.CustomWebDesignIncomparisontousingawebsitetemplate,havingacustom-builtwebdesigncanbeabitmorepricey,buthiringawebdesignerhasmanyadvantages.Oneofthemostdesiredadvantagesissimplythatyourbusinesswillhaveitsownuniquedesign.Youdon’thavetoworryaboutcompetingwithanyotherbusinessesforthesamedesigntemplate.Customdesignsarecreatedspecificallyforyouandwillmeetyourexactneeds.Thiscustomdesignalsomeansthatyourwebsitecanbeconstructedtobesearchenginefriendly.Thisisahugeadvantageforyourmarketingtacticsandstrategiesasitallowsyourbusinesstorankhigherinwebsearchesforamoresuccessfuloverallreach.WhattoChoose?Havingaprofessionallookingwebsiteisonlyhalfthebattlewhenitcomestomarketingyourbusiness.Whetheryouchoosetouseawebsitetemplateorcreateyourowncustomdesign,thereisstillworktobedone.Howyouchoosetomarketyourbusinessandyourreachstrategieswilldeterminehowmanyusersactuallyseeyourwebsitewhentheygothroughasearchengine.Yourgoalshouldbetorankashighinthesearchengineresultsaspossible,asmorepeoplewillbelikelytoclick.Remember,youwantyourbusinessandwebsitetostandoutamongthecrowd.Eitherrouteyouchoosewillrequiretime,attentionandmoney,dependingonyourbudget.So,thequestionyouneedtobeaskingyourselfinordertodeterminewhichdesignisbestforyou,issimply–Whataremyoverallbusinessgoals?Webetonceyouaskyourselfthisquestionthatyouwillfindthatacustom-builtwebsiteiswithoutadoubtthebestwaytogo.Whenitcomesdowntoit,therearemoreadvantagestoinvestinginagreatcustomwebsitedesignthanjustusingastandardtemplatedesign.Acustomdesignallowsfreedomtoaccommodateallofyourneedsinadditiontothosecrucialmarketingoptimizationneeds,andthatiswhatDeviTechdoesbest.Wecreateuniquewebdesignsjustforyouwithateamofexpertswhowillensurethebestresultsforyourprofessionalneeds.So,whatareyouwaitingfor?Getstartedtoday!