customer acceptance & bankers' perception to online banking
DESCRIPTION
My reserch on online banking in Sukkur......soon i'll publish my research proposal on "Online Banking"TRANSCRIPT
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Customer Acceptance And Bankers’ PerceptionPerception To Online Banking
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Research Objectives
To find benefits that bankers expect for their costumers when using e-banking.
To examine bankers perception of the risks associated to e-banking.
To explore who is using e-banking more either public or private banks.
To find the scope of online banking. To find either e-banking reduce cost of
transaction, save time, minimize inconvenience, minimize risk of carrying cash etc or not.
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Research Objectives (contd.)
To facilitate those who are interested in formulating policies regarding e-banking.
To explore whether bankers’ perception are linked with their work experience, their educational qualification or the type of bank they work for.
To review the existing literature, discuss results and their implications that provide insights for researchers and banks interested in e-banking distribution channels.
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MethodologyMethodology
The study will use a survey that will be designed and conducted in Sukkur, where almost twenty per cent of all bank branches in Pakistan are located,15 major commercial banks will be selected, representing more than 70 per cent of the whole banking system in terms of total assets.
The selection criteria will be that each bank must have a minimum of 2 branches in Sukkur city.
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Methodology (contd.)
A specifically design questionnaire will be used as a tool, and banks’ employees will be requested to complete this during office hours
In each branch at least 2 branch employees will be requested to fill in the questionnaire, at least one at each of the levels of officer and manager.
The questionnaire will be in English.
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Sampling
As a sample we take 16 branches of all banks which are online in Sukkur city
These branches are below:
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Banks To Be Visited State Bank of Pakistan Habib Bank Limited Muslim Commercial Bank United Bank Limited Bank Al-falah Limited Allied Bank Limited Royal Bank of Scotland Faysal Bank Soneri Bank Meezan Bank
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Banks To Be Visited (contd.)
Standard Chartered Bank KASB Askari Bank Limited Atlas Bank Limited NIB Bank Islami