Customer Acquisition at POS

Promozone – Targeted Customer Acquisition at POS

Run focused campaigns directly reaching targeted customers inside store

Drive sales with eye-catching call-to-action offers printed on the front of customers’ Credit / debit card charge slips.

Make efficient use of your marketing budget by accurately measuring the effectiveness of marketing initiatives

Select your target customers on combination of multiple criteria like purchase behavior, store location, date, time, specific banks cards etc.

Select. Target. Attract.

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Sample campaigns

Objective: Brand Equity

Objective: Launch teaser campaign

Objective: acquisitionwith special offer

Objective: Consumer offer to drive footfalls

Objective: Drive Facebook sign-ups

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It is crucial for them to create targeted and measurable customer engagements It is crucial for them to create targeted and measurable customer engagements

Targeted campaigns – Key Challenges for Marketers

• Critical to engage with consumers both inside and outside of stores

• Capture consumers’ attention, drive acquisitions, at the same time enhance shopper loyalty

• Effective measurement tools to improve ROI on marketing investments

• Engaging with target consumers across multiple channels

Creating targeted and measurable customer acquisitions

Pine Labs’ innovative promotion offerings

Address marketers’ need to deliver targeted campaigns for customer acquisition

That can be measured effectively

Direct reach to millions of consumers through Pine Labs’ Merchant Network

Easy customization & on-going optimization

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Introducing Promozone

** Sample list from Pine Network of merchants

Leverage Pine Labs retailer POS network of more than 25,000+ locations, gives your brand access to a captive audience of millions of credit and debit card customers doing transactions!

Reach

new audienceDrive traffic

back to store

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DESIGN

Target Consumers &

Create Content

ENGAGE

Manage Program &

Deliver Offers

OPTIMIZE

Analyze Results & Enhance

Offers

 

State-of-the-art: from design to delivery

Pine Network Of Retailers

Better ShopperExperience & Loyalty

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What Promozone can do for Retailers

Engage the right consumer with targeted messaging displayed on the front of their POS chargeslips

 

Promozone – Managed Services: Promozone allows retailers to utilize a proven touch point – the

FRONT of chargeslips Promote your own programs including sales, events, rewards etc Connect to your loyalty program to reward your top customers Add QR codes, URLs etc., to drive consumers Connect your POS campaigns with corresponding in-store signage

Promozone – Advertising Revenue: Provide a new stream of advertising revenue Open your POS marketing ad space to third party brand advertising Leverage Pine Labs relationships with the most sought-after

networks of merchants

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What Promozone can do for Marketers

 

Enables Marketers to drive sales and customer acquisition by reaching new audiences with targeted messages across Pine Labs merchant network

In-store Targeted Promotions On Chargeslips: A retailer network of 25,000+ locations nationwide – a captive

audience and millions of credit / debit cards transactions within your reach

Deliver targeted messages on the FRONT of customer charge Drive sales via product group promotions, cross-category volume or

affinity targeting Engage consumers via POS marketing with unique partnership

promotions, sweepstakes Utilize QR [2D] codes and barcodes to track redemptions Deliver coupons online, with redemptions at POS (EDC) Promote social media marketing promotions with custom URLs

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Cross Promotions with Promozone 

A compelling offer with a timely call-to-action will break through marketplace clutter, convincing customers to visit your store or try your product

Unique Cross Promotions Promozone makes it possible for you to acquire customers

wherever they are, via Pine Labs merchant network… and collaboration multiplies the results

Link to the customer base of complementary retailers Raise awareness and redemption with campaign promotion

on retailer Utilize the power of QR codes , custom URLs to expand your

customer interaction from in-store to mobile, digital or social channels

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Maximize Marketing ROI

Marketing analytic dashboards providing a comprehensive analysis of your marketing programs

View redemption rates in real time and redesign offer strategy on an ongoing basis

Reports on the imprints and redemptions, facilitating decision making on future offers

Evaluate and manage a variety of critical benchmarks like campaign effectiveness and brand loyalty

Drive sales and build loyalty with valuable shopper insights from all locations, further refining your

marketing message.

Promozone Marketing Analytics

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