customer analysis of fine switches

8/8/2019 customer analysis of Fine switches

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FINE a multimillion, professionally managed group of companies, is engaged in

manufacturing of electrical accessories since 1973. Recognized as leaders in

electrical industry, company is known for its high standards of quality products

catering to the needs of millions of people all over India and Middle East

countries to their entire satisfaction.

Company's manufacturing plant is installed in an ultra -modern building

complex having the latest automatic machines, capable of producing highly

sophisticated products. Company maintains a modern Research &

Developement Centre and a well equipped Laboratory which are being looked

after by well qualified & experienced professionals and keeps on updating the

technology for bringing out the latest designs & mode ls comparable to global

standards. Presently company operates 6 in number BIS cer tification making

licences.

Fine is 1st in NORTHEN INDIA to be granted ISO 9001:2000 certificate and

the company owe this achievement to inspiring motto "QUALITY KEEPS US

AHEAD".

AWARDS

SUCESS IS JOURNEY, NOT THE DESTINATION

Our Prestigious Patranage/Achievements

1. Winners of 'National Award' for Small Scale Entrepreneur 2001

2. Winners of Productiveity Award from Punjab Government Chandigarh

two times.

3. Winners of Glod Medal awarded by Hon'ble Indistries Minister of

Tamil Nadu Government.

4. Ours is an ISO 9001:2000 Certified Company.



5. We are the 1st to be enrolled as member of ISI Sectional Committee

from North India.

6. Our accessories are marked.

7. Regd. with National Small Indistries Corpn/DGS & D.

8. Approved by PWD, B&R, Punjab.

9. Approved by Chief Engineer E/W, U.P. PWD Lucknow.

10. Approved by Cheif Engineer G.L. PWD Hyderabad.

11. On approved list of Housing Board, Punjab, Chandigarh.

12. On approved list of Housing Board, Haryana, Chandigarh.

13. Approved by Punjab Police Housing Corpn. Chandigarh.

14. Approved by Head Qr. Chief Engineer MES, Delhi.

15. Approved by HP Agricultural University, Palampur (H.P.).



CUSTOMER ANALYSIS;-

Who are the customers:- Every person while building his house, office or any

building needs to buy switches or electrical goods of the company.

Initiator;- Every house .

Influencer;-Electricians and Reference group.

Decider; - Head of the family.

Purchaser; -Head of the family itself.

User; - The whole family.

Consumer Segments ;-

y Geographic ;- North India

y Demographic ;- Of all age category, gender, Family life cycle, Lower

and middle class as well as upper class , occupation(professional or

managerial etc.), education, religion etc.

y Psychographics; - Of all attitudes, interest and opinions, life style,

personality and social class.

y Behavioural ;- When they build house or when the electric goods are out

of order

Benefits; - Customers are more concerned about the

benefits. Quality, and low consumption of electricity. Performance, low

maintenance etc.

User status; - User, non user, first time and regular

What they buy ;- They buy the switches and electronic items such as bulbs and

CFLs.



Where they buy;-They buy these products from the nearest retailer or from the

nearest electric goods shop.

How customer choose; - By comparing two or more branded products or by

the recommendation of the electricians. By taking care of the budget factor also.

Why customer prefer; - To ensure the low consumption of electricity and by

taking into consideration of the quality factor.

Why they repurchase ;- Because of the satisfaction. If customer will find no

gap between the expected value and actual value.

Customer relationship stage ;-

Unaware;- If the customers are not aware of the products produced by Fine

switches.

Aware;- if customers are aware of the products Produced by Fine switches.

Accepting;- The customers are only taking into consideration Fine switches.

Attracted;- In this the customers Liked the products of Fine switches .

Active;- current customer of Fine switches.

Advocating;- In this the customers are now recommending the products of the

Fine switches.



Customer response towards Marketing plan or promotion; -

y Most of the customers think that they will purchase the product of the

company with good promotion plan or marketing strategy.

y Most of the customers like to watch the advertisements on the local TV

channels and local advertisements.

y Most of the customers are seeking the various schemes with the products

as the promotion tools.

y The customers show positive response towards a marketing plan or

promotion. They start buying the products after watching an

advertisement of the company.

customer analysis of fine switches

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