customer attitute towards in mobiles

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A Project Submitted to N.M.S.S.Vellaichamy Nadar College (Autonomous) in partial

fulfilment of the requirement for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Of

MADURAI KAMARAJ UNIVERSITY,

Madurai.

Submitted By

A.JEYAMOHAN

(Reg.No.11184123)

I MBA

Under the Guidance of

N.RAJASEKARAN M.B.A., M.Phil, P.G.DCA.

Asst.Professor

Department of Management Studies.

N.M.S.S.Vellaichamy Nadar College,

Madurai.

(Affiliated to Madurai Kamaraj University)

NAGAMALAI, MADURAI625 019.


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DEPARTMENT OF MANAGEMENT STUDIES

N.M.S.S.V.N.College

Madurai19.

CERTIFICATE

This is to certify that A STUDY ON CUSTOMER ATTITUDE TOWARDS

CELL PHONE IN DEVAKOTTAI is A.JEYAMOHAN, (Reg.No.11184123) in partial

fulfilment of the requirement for the award of the degree of Master of Business

Administration under the guidance of Mr.N.RAJASEKARAN, M.B.A., M.Phil., and

P.G.D.C.A.

Mr.N.RAJASEKARAN MBA., M.Phil, P.G.D.C.A Mr.R.ARUNACHALAM B.E., M.B.A.,

Faculty Guide Director M.B.A


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DECLARATION

A.JEYAMOHAN,

Reg.No:11184123,

1st

MBA,

N.M.S.S.Vellaichamy Nadar College (Autonomous),

Madurai - 625 019.

I hereby declare that project titled A STUDY ON CUSTOMER ATTITUDE TOWARDS

CELL PHONE IN DEVAKOTTAI In partial Fulfilment of the requirement for the award

of the degree of master of Business Administration at N.M.S.S.Vellaichamy Nadar College

(Autonomous) during the Period of 45 days under the guidance ofMr.N.RAJASEKARAN,

M.B.A., M.Phil., P.G.D.C.A., is Done by me and it is my original works.

Place :

Date :

(A.JEYAMOHAN)


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First of all I would like to thank God almighty of giving me the strength and

Opportunity to do my project successfully.

I thank my beloved parents for the continuous encouragement in successful

Completion of the project, without them nothing is possible.

I would like to express my deep gratitude to Dr.G.MARISKUMAR, M.A., M.Phil,

Ph.D., MTM, Principal of N.M.S.S.V.N College, Madurai for giving me this opportunity to

do my MBA program in this college.

Though my words cannot pay to this deed, I present my salutation with honour to our

Director, Mr.R.ARUNACHALAM, B.E., MBA, Department of Management Studies, who

have been the source of inspiration by this thoughts, words and deeds.

I thankMr.N.RAJASEKARAN, MBA., M.Phil., P.G.D.C.A., Faculty, Department

of Management Studies, N.M.S.S.V.N College, Madurai for his continuous motivation,

enthusiasm and moral Support extended from the very beginning.

I also wish to thank Mr.S.M.KANNAN, MANAGER UNIVERCELL

SHOWROOM IN DEVAKOTTAI, for evincing keen interest in my project and helped me

In each step of my project.

Last but not least, I thank my brothers and friends for the motivation and moral

Support in successful completion of the project.


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CONTENTS

S.NO CHAPTER PAGE

1 Introduction

2 Industry profile

3 Company profile

4 Objectives of the Study

5 Research Methodology

6 Data Analysis and Interpretation

7 Findings

8 Conclusion

9 Bibliography

10 Appendix


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LIST OF TABLE

S.NO PATICULARS PAGE.NO

1 Table showing the Gender wise

classification of the respondents

2 Table showing the Age wise


3 Table showing the Marital status of

the respondents

4 Table showing the Educational

qualification of the respondents

5 Table showing the Occupation wise


6 Table showing the Monthly income

of the respondents

7 Table showing the Family size of the

respondents

8 Table showing the Cell phone brand

owned by the respondents

9 Table showing the Types of cell

phone owned by the respondents

10 Table showing the Reason for using

cell phone

11 Table showing the Means of getting

cell phone

12 Table showing the years of using cell

phone

13 Table showing the Number of cell

phone owned so for


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14 Table showing Mobile network

connections

15 Table showing the Number of sim

cards owned

16 Table showing the Types of

connection you have

17 Table showing the Cell phone brands

preferred for next purchase

18 Table showing the Factor considered

while changing the present cell

phone

19 Table showing the Budget for the

new cell phone

20 Table showing the Overall

satisfaction towards the cell phone


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LIST OF CHART


1 Chart showing the Gender wise


2 Chart showing the Age wise


3 Chart showing the Marital status of

the respondents

4 Chart showing the Educational

qualification of the respondents

5 Chart showing the Occupation wise


6 Chart showing the Monthly income

of the respondents

7 Chart showing the Family size of the

respondents

8 Chart showing the Cell phone brand

owned by the respondents

9 Chart showing the Types of cell

phone owned by the respondents

10 Chart showing the Reason for using

cell phone11 Chart showing the Means of getting

cell phone

12 Chart showing the years of using cell

phone

13 Chart showing the Number of cell

phone owned so for


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14 Chart showing Mobile network

connections

15 Chart showing the Number of sim

cards owned

16 Chart showing the Types of

connection you have

17 Chart showing the Cell phone brands

preferred for next purchase

18 Chart showing the Factor considered

while changing the present cell

phone

19 Chart showing the Budget for the

new cell phone

20 Chart showing the Overall

satisfaction towards the cell phone


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CHAPTER-I

INTRODUCTION


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INTRODUCTION

The mobile phones are playing important part in our day to day life.Now a days even a common man is using mobile phones, which are

useful to communicate from one person to another person

In the modern world, marked by hustle and bustle coupled withceaseless activities, people have come to depend increasingly on mobile

phones to carry out their day to day chores.

Cell phones are available with an incredible range of functions.Depending on the cell phone model, one can store information, make task

or do lists, keep track of appointments and set reminders, use the built-in

calculator for simple mathematics, send or receive e-mails, get

information from the internet, play games and integrate other devices

such as Personal Digital Assistants (PDAs), MP3 players and GPS

receivers.

Cell phones provide up-to-date information about business andeconomy through SMS and MMS. In addition, the greatest advantage

derived in the use of cell phone is that it saves a lot of time and energy of

man.


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CELL PHONE AND ITS WORKING

Cell phone is an electronic device, which connects people around the world. It

is similar to a Walkie Talkie. The difference between a cell phone and a walkie-

talkie is that two people can communicate at the same time through cell phones and

only one person can talk at a time with a walkie-talkie, cell phone uses twofrequencies, which is why one can talk and listen at the same time.

Cell phone can travel from area to area or cell to cell (cell phone tower

coverage area) as device out. The only limit to where the cell phone can go is how

many towers are there to carry and transmit the frequencies. This is a remarkable

improvement over radio telephones which carry the signals from one control antenna

with a range of less than 50 miles. Basically, cellular radio provides mobile telephone

service by employing a network of cell sites, distributed over a wide area.

A cell site consists of a radio transistor and a base station controller which

manages to send and receive traffic from the mobiles in its geographical area to a cell

phone switch. It also employs a tower and antennas, and provides a link to the distant

cellular switch called a Mobile Telecommunication Switching Office (MTSO).

Advanced mobile phone service using a novel cellular approach operates in 25 to 45

MHZ Bands and 870 to 890 MHZ Bands and 1800 MHZ (Dual Bands).

Recently, the large number of channels available in the new bands has made

cellular approach more practical. It is the usage of frequency which enables a person

to talk and listen at the same time. On a complexity per cubic inch scale, cell phones

are some of the most intricate devices people play with on a daily basis; modern

digital cell phones can process millions of calls per second in order to compress and

decompress the voice stream. Because of these facilities in cell phones, the demand

for them increases tremendously and so the companies providing services and

channels of service also increase much.


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CHAPTER-II

INDUSTRY PROFILE


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INDUSTRY PROFILE

The Cellular telephone (commonly mobile phone or cell phone

or hand phone) is a long-range, portable electronic device used for mobile

communication. In addition to the standard voice function of a telephone,

current mobile phones can support many additional services such as SMS for

text messaging, email, packet switching for access to the Internet, and MMS for

sending and receiving photos and video. Most current mobile phones connect to

a cellular network base stations (Cell sites), which is in turn interconnected to

the public switched telephone network.

The first-generation (1G) mobile phone and networks

The delays by the FCC led to the United States losing the head

start in mobile telephone deployment. Hence, the first commercial launch of

cellular telecoms was made by NET in Tokyo Japan in 1979, followed by the

NMT system in Denmark, Finland, Norway and Sweden, over the course of

1981. Other similar systems deployed around the world were AMPS (United

States), TACS, RTMI, C-Net, and Radiocom 2000.

The second-generation (2G) mobile phones and networks

Research and development in the field of mobile communications

(as well as the popularity that mobile communications enjoyed) led to some

serious improvements in the field of cellular telephony over the course of the

1990's, starting with the emergence of "second generation" (2G) mobile phone

systems such as GSM, IS-136 iDEN and IS-95.


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The third-generation (3G) mobile phones and networks

Actually, this is where our short history of the mobile phone reaches

modern times. Practically, what 3G networks provide, compared to 2G (as well

as the extensions of 2G, like 2.5G and 2.75G) is the seamless transmission of

data, as well as voice, via cellular networks. Practically, by enabling this kind of

functionality, cellular networks have opened up a world of possibilities for

handheld manufacturers as well. Japan is the place where the first 3G networks

made their appearance, as Japanese carrier NTT Docomo launched the first

commercial 3G network on October 1, 2001, using the WCDMA technology.

Prospects for the future

Recent developments in the industry clearly point out to the fact

that mobile phones are here to stay, although it's still hard to predict what

direction they'll eventually take.


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CHAPTER-III

COMPANY PROFILE


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COMPANY PROFILE

Univercell is the mobile expert; it is the founder of Mr. SM.Kannan.It is established in 2008. The mobile showroom is located in Devakottai,

Sivagangai District.

Univercell telecommunications India private limited operators as amobile phones retailer in India. It offers various mobile phones, ringtones

and accessories.

The company provides exchange, hire purchase and e-rechargeservices.

Category - Cell phone showroom Sector - Private Sector Address - 29-A,SKMomplex,ThiyagigalRoad,

Devakottai-630302


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CHAPTER-IV

OBJECTIVES


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OBJECTIVES

To reveal the profile of the cell phone users in Devakottai.

To explore the customers attitude towards various brands of cell phones.

To find out the cell phone brand preferred by the respondents for nextpurchase.


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CHAPTER-V

RESEARCH

METHODOLOGY


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RESEARCH METHODOLOGY

Research methodology is a systematic procedure of solving the research

problem which includes a data collection, Research design Adapted tool used in

analysis of data.

Research Meaning:

Research means a search for knowledge sometimes it may refer to a

scientific and systematic search for particular information on a specific topic.

Infect research is an art of scientific investigation.

Research Design:

The research design method adopted by the researcher for this study was

descriptive research.

Descriptive research includes surveys and fact finding enquiry of

different types. The major purpose of descriptive research is the description of

the state of affairs, as it exits & present. The main characteristics of descriptive

research is that the research has not control over the variables and he can onlyreport what has happened or what is happening.

Data Collection:

Primary data are collected through questionnaire fill up by respondents Secondary data are collected from internet, books and company records


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Sampling Method:

The researcher used convenience sampling technique.

Sample Size:

The sample size is 80.

Tools used in analysis:

PercentageWeighted average method


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CHAPTER-VI

ANALYSIS

&

INTERPRETATION


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ANALYSIS & INTERPRETATION

TABLE-1

GENTERWISE CLASSIFICATION OF THE RESPONDENTS

S.No Gender

No of

respondent %

1 Male 58 73

2 Female 22 27

Total 80 100

Inference:

The above table shows that 73% of the respondents are male and 27% of the

respondents are female.


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CHART-1

GENTERWISE CLASSIFICATION OF THE RESPONDENTS

Male

Female


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TABLE-2

AGEWISE CLASSIFICATION OF THE RESPONDENTS

S.No Age

No of

respondent %

1 55 3 04

Total 80 100

Inference:

From the above table, it is inferred that 38% of the respondents are aged

between 18-25 years, 32% of the respondents are aged between 26-40 years and 15% of the

respondents are aged below 18 years.


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CHART-2

AGEWISE CLASSIFICATION OF THE RESPONDENTS

0

5

10

15

20

25

30

55

Series1


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TABLE-3

MARITAL STATUS OF THE RESPONDENTS

S.No Marital Status

No of

respondent %

1 Married 32 40

2 Un married 48 60

3 Others 0 0

Total 80 100

Inference:

The above table shows that 60% of the respondents are unmarried, 40% of the

respondents are married.


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CHART-3

MARITAL STATUS OF THE RESPONDENTS

0

5

10

15

20

25

30

3540

45

50

Married Un married Others


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TABLE-4

EDUCATIONAL QUALIFICATION OF THE RESPONDENTS

S.No Education Level

No of

respondent %

1 Up to SSLC 24 30

2 HSC 11 14

3 UG 21 26

4 PG 4 05

5 Others 20 25

Total 80 100

Inference:

The above table shows that 30% of the respondents are studied Up to SSLC,

26% of the respondents are under undergraduates, 25% of the respondents are studied

other courses such as ITI and DIPLOMA , 14% of the respondents educational

classification is HSC, and 5% of the respondents are studied postgraduates.


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EDUCATIONAL QUALIFICATION OF THE RESPONDENTS

CHART-4

Series1

0

510

15

20

25

Up to SSLC HSCUG

PGOthers


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TABLE-5

OCCUPATIONWISE CLASSIFICATION OF THE RESPONDENTS

S.No Occupation

No of

respondent %

1 Govt.emp 6 7

2 Private.emp 25 31

3 Business 14 18

4 Others 35 44

Total 80 100

Inference:

From the above table, it is clear that 44% of the respondents are fall under theothers category such as students, housewives and daily wage workers. 31% of the

respondents are private employees and 18% of the respondents are business man.


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CHART-5

OCCUPATIONWISE CLASSIFICATION OF THE RESPONDENTS

Govt.emp

Private.empBusiness

Others


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TABLE-6

MONTHLY INCOME OF THE RESPONDENTS

S.No Income level

No of

respondent %

1 30000 4 05

Total 80 100

Inference:

The above table shows that 66% of the respondents income level isbelow Rs.10, 000 and 25% of the respondents income level is between Rs.10, 00020, 000.


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CHART-6

MONTHLY INCOME OF THE RESPONDENTS

0

10

20

30

40

50

60


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TABLE-7

FAMILY SIZE OF THE RESPONDENTS

S.No Family Members

No of

respondent %

1 1 to 3 14 17

2 3 to 6 30 38

3 Above 6 36 45

Total 80 100

Inference:

From this table we can infer that 38% of the respondents familys have

3-6 members, 45% of the respondents familys have more than 6 members & 17% of the

respondents familys have 1-3 members.


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CHART-7

FAMILY SIZE OF THE RESPONDENTS

1 to 3

3 to 6

Above 6


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TABLE-8

CELL PHONE BRANDS OWNED BY THE RESPONDENTS

S.No Owned Brand

No of

respondent %

1 Nokia 20 25

2 Sony Ericson 8 10

3 Samsung 20 25

4 Tata indicom 2 3

5 RIM 0 0

6 Other 30 37

Total 80 100

Inference:

The above table shows that 37% of the respondents are using mobiles such as

GFIVE, MICROMAX, LG etc. 25% of the respondents are using NOKIA and SAMSUNG

mobiles respectively.


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CHART-8

CELL PHONE BRANDS OWNED BY THE RESPONDENTS

0

5

10

15

20

25

30

Nokia Sony

ericson

Samsung Tata

indicom

RIM Other

Series1


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TABLE-9

TYPES OF CELL PHONE OWNED BY THE RESPONDENTS

Inference:

The above table shows the 59% of the respondents cell phones have

camera/video camera features, 17% of the respondents touch screen facility and 10% of the

respondents have colour phones.

S.No Types

No of

respondent %

1 Ordinary 6 08

2 Colour 13 16

3 Camera/Video Camera 47 59

4 Touch screen 14 17

5 Smart Phone 0 00

Total 80 100


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CHART-9

TYPES OF CELL PHONE OWNED BY THE RESPONDENTS

Ordinary

Color

Camera/Video Camera

Touch screen

Smart Phone


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TABLE-10

REASON FOR USING CELL PHONE

S.No Reason

No of

respondent %

1 Easy contact 15 19

2 Prestige 4 05

3 Quick communication 30 38

4 Official purpose 6 07

5 Any time contact 9 11

6 Development of business 16 20

TOTAL 80 100

Inference:

The above table shows that 38% of respondents are using mobile for Quick

communication and 20% of the respondents are using cell phones for business development.


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CHART-10

REASON FOR USING CELL PHONE

0

510

15

20

25

30

35

Series1


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TABLE-11

MEANS OF GETTING CELL PHONE

S.No Means of Getting cell phone

No of

respondent %

1 Employer 3 04

2 Self bought 75 93

3 Gifted 2 03

Total 80 100

Inference:

The above table shows that 93% of the respondents bought mobile by

themselves, 4% of the respondents got cell phones through their employer and 3% of the

respondents got cell phones by gift.


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CHART-11

MEANS OF GETTING CELL PHONE

Employer

Self bought

Gifted


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TABLE-12

YEARS OF USING CELL PHONE

S.No

Year of using cell

phone No of respondent %

1 1 yr 7 09

2 2 yrs 25 31

3 3 yrs 24 304 4 yrs 11 14

5 5 yrs 6 08

6 above 5 yrs 7 09

Total 80 100

Inference:

From the above table shows that 31% of respondents are using mobile for 2

years. 30% of the respondents are using cell phones for 3 years and 13% of the

respondents are using 4 years.


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CHART-12

YEARS OF USING CELL PHONE

0

5

10

15

20

25

30

1 2 3 4 5 above 5 yrs


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TABLE-13

NUMBER OF CELL PHONES OWNED SO FOR

S.No Owned cell phone

No of

respondent %

1 1 53 66

2 2 27 34

3 More than 2 0 0

80 100

Inference:

From the above table shows that 66% of respondents have only one cell phone

and 34% of the respondents have to cell phones.


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CHART-13

NUMBER OF CELL PHONES OWNED SO FOR

1

2

3


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TABLE-14

TABLE SHOWING MOBILE NETWORK CONNECTIONS

Inference:

From the above table 35% of the respondents Aircel network, 30% of the

respondents have Vodafone and 18 % of the respondents have Airtel network connections.

S.No Net work

No of

respondent %

1 Air tel 15 18

2 Aircel 28 35

3 Vodafone 24 30

4 BSNL 3 045 Tata indicom 2 03

6 Others 8 10

Total 80 100


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CHART-14

MOBILE NETWORK CONNECTIONS

0

5

10

15

20

25

30

Series1


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TABLE-15

NO OF SIMCARDS OWNED

S.No No of sim cards

No of

respondent %

1 1 53 66

2 2 27 34

3 More than 2 0 0

Total 80 100

Inference:

From the above table shows that 66% of respondents are using 1 sim card and

34% of respondents are using 2 sim cards.


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CHART-15

NO OF SIMCARDS OWNED

1

2

3


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TABLE-16

TYPES OF CONNECTION YOU HAVE

S.No Types of connection

No of

respondent %

1 Prepaid 76 95

2 Post paid 4 5

Total 80 100

Inference:

From the above table shows that 95% of the respondents are using prepaid

connection for mobile and 5% of the respondents are using post paid connection.


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CHART-16

TYPES OF CONNECTION YOU HAVE

0

10

20

30

40

50

60

70

80

Prepaid Post paid

Series1


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TABLE-17

CELL PHONE BRANDS PREFERRED FOR NEXT PURCHASE

S.No Prefer next purchase

No of

respondent %

1 Nokia 20 25

2 Sony Ericson 18 22

3 Samsung 20 25

4 Tata indicom 2 03

5 RIM 0 0

6 Other 20 25

Total 80 100

Inference:

The above table shows that 25% of the respondents prefer to buy Nokia,

Samsung and other low price models respectively. 22% of the respondents prefer to buy Sony

Ericson.


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CHART-17

CELL PHONE BRANDS PREFERRED FOR NEXT PURCHASE

0

2

4

6

8

10

12

14

16

18

20

Nokia Sony

ericson

Samsung Tata

indicom

RIM Other

Series1


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TABLE-18

FACTORS CONSIDERED WHILE CHANGING THE PRESENT CELL PHONE

S.No Features

No of

respondent %

1 Brand image 7 25

2 Price 33 22

3 Audio/Video quality 20 25

4 Models 15 03

5 Other 5 00

Total 80 100

Inference:

From the above table 41% of the respondents opined that they consider price

while change their mobile, 27% of the respondents considered Audio/Video quality and 18%

of the respondents considered mobiles.


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CHART-18

FACTORS CONSIDERED WHILE CHANGING THE PRESENT CELL PHONE

0

5

10

15

20

25

30

35

Brand image Price Audio/Video

quality

Models Other

Series1


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TABLE- 19

BUDGET FOR THE NEW CELL PHONE

S.No Budget

No of

respondent %

1


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CHART-19

BUDGET FOR THE NEW CELL PHONE

1


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TABLE-20

OVERALL SATISFACTION TOWARDS THE CELL PHONE

`

Inference:

From the above table shows that 26 respondents are neither satisfied for appearance of

the hand set, 26 respondents are dissatisfied for price of the hand set, 27 respondents are

dissatisfied for weight of the cell phone, 24 respondents are satisfied for multifunctionsetting, 27 respondents are neither satisfied longevity of the cell phone, 22 respondents are

Attributes Highly

satisfied

Satisfied Neither

satisfied nor

dissatisfied

Dissatisfied Highly

dissatisfied

Weighted

Average

Appearance of

the hand set 4 35 26 8 7

3.27

Price of the

handset

7 18 24 26 5 2.95

Weight of the

cell phone

5 14 20 27 14 2.61

MultifunctionSettings

16 24 18 14 8 3.33

Longevity 12 18 27 15 8 3.14

Battery

capacity

22 15 20 13 10 3.33

Audio/video 17 23 25 13 2 3.5

Resale value 0 8 13 25 34 1.94

Total 3.00


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highly satisfied for battery capacity, 25 respondents are neither satisfied audio/video quality

in cell phone, 34 respondents are highly dissatisfied for resale value of the cell phone. This is

overall satisfaction level towards cell phones.

CAPTER-VII

FINDINGS


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FINDINGS

Majority of the respondents are male, aged between 18-25 years, and undergraduates.Most of the cell phone users are students.

Majority of the cell phone users are using handsets such as G five, LG, reliance,micromax (Low price models) followed by Nokia and Samsung.

Most of the respondents have one hand set and have Aircel network and prepaidscheme.

Most of the respondents preferred Samasung Mobile for their next purchase and theirbudget is ranged between Rs.5000 to Rs.10, 000.

Majority of the customers opined, Price is the influencing factor for their next mobilephone purchase.


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CHAPTER-VIII

CONCLUSION


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CONCLUSION

Now a days even a common man is using mobile phones, which are useful to

communicate from one person to another person. Mobile users are increasing

day by day there habits also changes, so every showroom is ready to face the

changes of customer attitudes about cell phones.


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CHAPTER-IX

BIBLIOGRAPHY


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BIBLIOGRAPHY

BOOKS

Cooper, Donald R & Pamela S. Schindler, (2003),Business Research Methods,, 8thEdition, Tata McGraw- Hill Publishing Company Limited, New Delhi.

Kotler, Philip, Kevin lane Keller, Abraham Koshy & Mithileshwar Jha, (2007),Marketing Management, 12th edition, Pearson education.

Websites

www.univercell.in

http://en.wikipedia.org/wiki/Cellphone
http://en.wikipedia.org/wiki/Cellhttp://en.wikipedia.org/wiki/Cell


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CHAPTER-X

APPENTIX


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A STUDY ON CUSTOMER ATTITUDE TOWARDS CELL PHONES IN

DEVAKOTTAI

1. Name:2. Gender:

o Maleo Female

3. Age:o Below 18 yearso

18-25 yrso 25-40yrso 40-55 yearso Above 55 years

4. Marital status:

o Marriedo Singleo Others

5. Education qualification:

o SSLC and belowo HSCo UGo PGo Others specify------------------------

6. Occupation:

o Private employeeo Governmento Businesso Others please specify -------------------------

7. Monthly income:

o Below Rs.10, 000o Rs.10, 001-Rs. 20, 000o Rs.20, 000-Rs.30, 000o Above Rs.30, 000

8. Family Size:

o 1-3 Members


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o 3-6 memberso Above 6 members

9. Cell phone brand owned now:

o Nokiao Sony Ericsono Samsungo Tata indicomo RIMo Others specify---

10: Types of cell phone you own:

o Ordinaryo Coloro Camera/video camerao Touch screeno Smart phone

11. Reason for using cell phone:

o Easy contacto Prestigeo Quick communicationo Official purposeo Any time contacto Development of businesso Others specify -------------------------

12. Means of getting cell phone:

o Through employero Self boughto Gifted

13. Years of using cell phone:

o 1yro 2yrso 3yrso 4yrso 5yrso Above 5yrs

14. Number of cell phones owned so for:

o 1


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o 2o 3

15) Which companys network (Sim card) you have used:

o Airtelo Aircelo Vodafoneo BSNLo Tata indicomo others specify -------------

16) Number of Sim cards owned:

o 1o 2o 3

17) Types of connection you have:

o Prepaido Post paid

18) Cell phone brand preferred for next purchase:

o Nokiao Samsungo Sony Ericsono Tata indicomo others specify ---------------------

19) Features considered while changing the present cell phone:

o Brand imageo Priceo Audio/video qualityo Modelso others specify ----------------

20) Budget for the new cell phone:

o Below 5000o 500110,000o 10,001-15000o Above 15,000


73/74

73

21 Kindly give your satisfaction level toward the following attributes:

Attributes Highly

satisfied

Satisfied Neither

satisfied

nor

dissatisfied

Dissatisfied Highly

dissatisfied

Appearance

of the hand

set

Price of the

handset

Weight of the

cell phone

Multifunction

Settings

Longevity

Batterycapacity

Audio/video

Resale value


74/74

customer attitute towards in mobiles

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