Customer Centricity, Master Data and the “360-Degree View”

A DataFlux White PaperPrepared by David Loshin

Figure 1: The virtuous cycle of customer data analysis.

Figure 2: Starting to map out the concept hierarchy associated with customer data.

To learn more about master data management, visit:

dataflux.com/knowledgecenter/mdm

www.dataflux.com

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