customer engagement with branded phone apps: caret - qualysoft
DESCRIPTION
Increase the Telco Customer Engagement with Branded Phone Apps: Caret - a Qualysoft service, http://at.qualysoft.com/#company_r_dTRANSCRIPT
Controlled Contacts as customer
engagement tool
Bayer József, Head of R&D, Qualysoft
Solution to the smartphone / dumb call problem Slow down revenue loss related to VOIP usage
New Mobile Ad System – Smart Ads
Phone Number Based Availability Status, Availability Alert Same Country / City / Building
location info High Security, no data in the
cloud (but some random keys) High Privacy Driving Mode for Calls Viral Spread Already in the Store
Business Benefits
Featured Voice Calls High Privacy Personalized Offers from
friendly shops Context driven usability Social Features, no need of
registration
Customer Benefits
Topic: Qualysoft Caret –Branded Phone App
You know when your colleagues and friends are available by using Skype or Lync, but you don’t know when you should call them by phone. The traditional voice based phone communication is lack of the latest inventions available for VOIP solutions and social networking applications. 1. USP: Significantly decreases the user transition to Lync, Skype,
Viber and keep users on voice calls by a Telco branded phone app, due offering high-end features like online presence, etc.
2. Key features: Providing a conservative opt-in Groupon like personalized offer system integrated into the address book of the branded phone app on the business contact cards. Slow down revenue loss related to VOIP usage and preventing the line-phone syndrome (using mobile calls instead of cheaper and better line-phones due to better call comfort).
3. Target groups? All Smartphone users.5. Competition? Patent Protected. This managed address book
entries serve as the best platform for improving the voice-call usability, ensuring more comfort and simplicity than any other VOIP competitors. It launches traditional voice calls.
6. Results: Qualysoft offers a service for 200.000€/100.000 user + Project Launch on T/M basis.
7. Business Model: an online sales house can sell the opt-in ads and keep 70% of the revenues. Estimated yearly Ads income per users: 3-4€. Sell Enterprise Edition on unique pricing basis.