customer engagement with branded phone apps: caret - qualysoft

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Controlled Contacts as customer engagement tool Bayer József, Head of R&D , Qualysoft

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Increase the Telco Customer Engagement with Branded Phone Apps: Caret - a Qualysoft service, http://at.qualysoft.com/#company_r_d

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Page 1: Customer Engagement with Branded Phone Apps: Caret - Qualysoft

Controlled Contacts as customer

engagement tool

Bayer József, Head of R&D, Qualysoft

Page 2: Customer Engagement with Branded Phone Apps: Caret - Qualysoft

Solution to the smartphone / dumb call problem Slow down revenue loss related to VOIP usage

New Mobile Ad System – Smart Ads

Phone Number Based Availability Status, Availability Alert Same Country / City / Building

location info High Security, no data in the

cloud (but some random keys) High Privacy Driving Mode for Calls Viral Spread Already in the Store

Business Benefits

Featured Voice Calls High Privacy Personalized Offers from

friendly shops Context driven usability Social Features, no need of

registration

Customer Benefits

Topic: Qualysoft Caret –Branded Phone App

You know when your colleagues and friends are available by using Skype or Lync, but you don’t know when you should call them by phone. The traditional voice based phone communication is lack of the latest inventions available for VOIP solutions and social networking applications. 1. USP: Significantly decreases the user transition to Lync, Skype,

Viber and keep users on voice calls by a Telco branded phone app, due offering high-end features like online presence, etc.

2. Key features: Providing a conservative opt-in Groupon like personalized offer system integrated into the address book of the branded phone app on the business contact cards. Slow down revenue loss related to VOIP usage and preventing the line-phone syndrome (using mobile calls instead of cheaper and better line-phones due to better call comfort).

3. Target groups? All Smartphone users.5. Competition? Patent Protected. This managed address book

entries serve as the best platform for improving the voice-call usability, ensuring more comfort and simplicity than any other VOIP competitors. It launches traditional voice calls.

6. Results: Qualysoft offers a service for 200.000€/100.000 user + Project Launch on T/M basis.

7. Business Model: an online sales house can sell the opt-in ads and keep 70% of the revenues. Estimated yearly Ads income per users: 3-4€. Sell Enterprise Edition on unique pricing basis.