customer expectations of service
DESCRIPTION
Chapter 4. Customer Expectations of Service. Meaning and Types of Service Expectations Factors that Influence Customer Expectations of Service Issues Involving Customers’ Service Expectations. Customer Expectations of Service. Customer Expectations Beliefs about ________________ - PowerPoint PPT PresentationTRANSCRIPT
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Customer Expectations of Service
Meaning and Types of Service Expectations
Factors that Influence Customer Expectations of Service
Issues Involving Customers’ Service Expectations
ChapterChapter
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Customer Expectations Beliefs about ________________ Serve as reference points against which
performance is judged In evaluating service quality, customers
compare ____________of performance with ____________
Customer Expectations of Service
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Possible Levels of Customer Expectations
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Customer Expectations of Service
Expected service: Level of Expectations ____________ service
Level of service the customer hopes to receive
____________ serviceLevel of service the customer will accept
Customers assess service on what they desire and what they deem acceptable.
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Dual Customer Expectation Levels
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Customer Expectations of Service
The ____________ Range or window in which customers do not
notice service performance
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The Zone of Tolerance
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Customer Expectations of Service
The Zone of Tolerance Range or window in which customers
____________ service performance When service falls outside the range (either
very high or very low), the service gets the customer’s attention in either a positive or negative way.
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The Zone of Tolerance
Adequate Service
Desired Service
Zone ofTolerance
Delights
Desirables
Musts
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Zones of Tolerance
The range of expectations between desired and adequate… can be wide or narrow
________________________
can vary among individuals
may vary with the ____________
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Zones of Tolerance for DifferentService Dimensions
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Factors That Influence Desired Service
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Factors That Influence Adequate Service
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Factors That Influence Desired and Predicted Service
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Frequently Asked Questions About Customer Expectations What does a service marketer do if customer
expectations are “unrealistic”?
Should a company try to delight the customer?
How does a company exceed customer service expectations?
Do customer service expectations continually escalate?
How does a service company stay ahead of competition in meeting customer expectations?