C U S T O M E R

FOCUSEDP U B L I S H I N G

Michael S. HyattPresident & CEOThomas Nelson

May 31, 2007

“How Thomas Nelson moved away from

imprints and closer to customer wants”

THOMAS NELSON 1.0

1798

THOMAS NELSON 2.0

18Separate Imprints

THOMAS NELSON 3.0

PBS, “Fish Commercial”Video Clip in Actual Presentation

Current Outcomes

Current Thinking

Current Actions

Extraordinary Thinking

Extraordinary Actions

ExtraordinaryOutcomes

BAUCurrent

Thinking

Crisis

Possibility

Real

ity

Thinking the Unthinkable; Taking Unorthodox Action

A New Reality

One CompanyOne Company

Organizing Around Consumer Categories

It’s not about us.It’s about the customer.

Most publishing companies start with themselves and then look at the market.

Inside-Out Perspective

We wanted to start with our customers and then look at ourselves.

Outside-In Perspective

Business

Children

Gift

NelsonBooks

WBooks

RutledgeHill

NelsonCurrent

Bibles Brands Trade 1 Trade 2 Specialty

StudyLucado

EldredgeMaxwell

MacArthurMcLaren

McManusMiller

StanleyWOF

Spiritual Growth Business,

Culture& People

Gift Books

Readability PracticalLiving Children

General Interest

& LifestyleCurriculum Fiction Spanish

Strategic Publishing Units

MarketingEditorial Sales

Functional Silos

Focused Teams

Focusing on theThomas Nelson Brand

Asylum Records

Epic Records

Atlantic Records

# Artist Album Sales Label

4 Pink Floyd The Wall 23M Columbia

5 Billy Joel Greatest Hits 21M Columbia

6 AC/DC Back in Black 21M Epic

7 Garth Brooks Double Live 20M Capitol

8 Shania Twain Come on Over 20M Mercury

9 The Beatles The Beatles 19M Capitol

10 Fleetwood Mac Rumours 19M Warner

Top Selling Albums

20th Century Fox

20th Century Fox

Dreamworks

# Movie Gross Label

4 E.T. $435M Universal

5 Star Wars: Episode I $431M Lucas!lm

6 Pirates of the Caribbean $423M Disney

7 Spider-Man 1 $404M Columbia

8 Star Wars: Episode III $380M Lucas!lm

9 The Lord of the Rings $377M Newline

10 Spider-Man 2 $374M Marvel

Top Grossing Movies

Retailers?

Authors?

Publishers!

EDS, “Airplane Commercial”Video Clip in Actual Presentation

Bene!ts (so far)1. A simpli!ed business model

2. Better internal collaboration

3. Greater consumer focus

4. More market visibility

Q&AMichael S. Hyatt

President & CEOThomas Nelson

May 31, 2007