customer intelligence
DESCRIPTION
The slides from my Bazaarvoice WebinarTRANSCRIPT
Letting Customer Intelligence Drive Your Business
#UGCideas
http://www.flickr.com/photos/rosyfinch/5286652808/
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4http://www.flickr.com/photos/jamescridland/613445810/
Collective Wisdom in PeopleCollective Wisdom in People
©2011Bazaarvoice, Inc.5
[1] Speed[1] Speed
[2] Self-organization[2] Self-organization
[3] Collaboration[3] Collaboration
[4] Predictive[4] Predictive
Customer-centric attributesCustomer-centric attributes
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In a blink!In a blink!
Self-organizationSelf-organization
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Wired to CollaborateWired to Collaborate
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Predictive behaviorPredictive behavior
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Customer intelligence is everywhereCustomer intelligence is everywhere
© 2011Bazaarvoice, Inc.
© 2011 Bazaarvoice, Inc.11
The customer-centric enterpriseThe customer-centric enterprise
© 2011 Bazaarvoice, Inc.12
[1] Feedback everywhere[1] Feedback everywhere
[2] Filter & distribute[2] Filter & distribute
[3] Rapid course adjustment[3] Rapid course adjustment
[4] Two-way benefits[4] Two-way benefits
The customer-centric enterpriseThe customer-centric enterprise
Confidential and Proprietary. © 2010 Bazaarvoice, Inc.13
The Dell storyThe Dell story
Confidential and Proprietary. © 2010 Bazaarvoice, Inc.14
The Story of Kraft . . .
The Kraft storyThe Kraft story
Confidential and Proprietary. © 2010 Bazaarvoice, Inc.15
The Pace storyThe Pace story
Confidential and Proprietary. © 2010 Bazaarvoice, Inc.16
L.L.Bean The L.L. Bean storyThe L.L. Bean story
Confidential and Proprietary. © 2010 Bazaarvoice, Inc.17
“The product must have been changed because I cannot keep the mats clean”“The product must have been changed because I cannot keep the mats clean”
“They hold stains, and even bleach won't get rid of them”
“They hold stains, and even bleach won't get rid of them”
The Rubbermaid storyThe Rubbermaid story
“You made my day! I am so happy to hear that my‘single voice’ may have
made a difference”
“You made my day! I am so happy to hear that my‘single voice’ may have
made a difference”
“What a surprise… there is an American corporation out there who actually listens to its customers”
“What a surprise… there is an American corporation out there who actually listens to its customers”
© 2011 Bazaarvoice, Inc.
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Exciting conclusionsExciting conclusions
Confidential and Proprietary. © 2011Bazaarvoice, Inc.
© 2011 Bazaarvoice, Inc.19
[ 1 ] Listen-and-RespondListen-and-Respond
Distributes wisdomDistributes wisdom
Reduce time-to-marketReduce time-to-market
Improve loyaltyImprove loyalty
Improved products & servicesImproved products & services
Make managers heroesMake managers heroes
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[ 3 ]
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[ 5 ]
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Customer-centric advantagesCustomer-centric advantages
Confidential and Proprietary. © 2011Bazaarvoice, Inc.20
Shel Israel@[email protected]
Shel Israel@[email protected]
#UGCideas