IMPACT DELIVEREDC U S T O M E R L O O K B O O K

Foreword

The global higher education community continues to

transform and evolve as they face new, unforeseen

challenges. The impact they deliver extends beyond the

students they serve—their efforts undeniably elevate

society at large.

Institutions are focusing on strengthening alumni and

constituent communities, all while managing the pressures

of the COVID-19 pandemic, economic uncertainty, social

issues, and the accelerating pace of technology innovation.

We’ve seen some great examples from our customers

including podcasts, videos featuring faculty and research

staff, virtual town halls, stewardship videos, and other

digital gatherings. We have also seen countless examples in

the role institutions play at all levels supporting COVID-19

research and medical initiatives and health training.

We are proud to partner with so many customers around

the world and I am truly inspired by the amazing work they

do day in and day out. We're pleased to share some of the

stories and lessons from these resilient institutions.

Chris Krackeler, President and GM of Blackbaud Higher

Education Solutions

Table of Contents

BrownTogether Fundraising Campaign 4

Sacred Heart University Targeted Communications 16

Commit to Georgia Campaign 23

St. Joseph's College Giving Day 31

Building on the Momentum for BrownTogether and Its Vision

BrownTogether FUNDRAISING CAMPAIGN

S P O T L I G H T

Support for the campaign is advancing

Brown's strategic vision to help the nation and

the world meet 21st-century challenges and

to find solutions to our most pressing societal

and global problems.

• New research centers are accelerating the development of novel treatments and cures for cancer and Alzheimer’s disease.

• Newly recruited top scholars in economics, public health, environmental science, and other disciplines are focusing on solving the most pressing global problems.

• Enhanced financial aid has significantly reduced loan debt for students and their families.

• State-of-the-art facilities are elevating Brown’s leadership in the arts, athletics, and undergraduate education.

These are just some of the achievements made possible

through the support of more than 66,000 donors to the

BrownTogether campaign, which has now eclipsed the

$3 billion mark.

BROWN UNIVERSITY’S NEW ENGINEERING RESEARCH CENTER (ERC)

The new state-of-the-art Engineering Research Center is home to

specialized research facilities for nanoscale and biomedical engineering.

Launched in 2015, BrownTogether is the largest and most

ambitious comprehensive fundraising campaign in the

University’s history. Funds raised during the campaign are

advancing Brown’s strategic vision to help the nation and

the world meet 21st-century challenges through investments

in people, innovative research and education, campus

infrastructure, and the student experience.

A primary focus of BrownTogether has been strengthening

financial aid and advancing the University’s commitment

to meeting 100 percent of every undergraduate student’s

demonstrated need. In total, BrownTogether has generated

$347 million in financial aid funding. This includes funding

for The Brown Promise, an initiative that removes loans from

undergraduate financial aid packages and replaces them

with scholarships. Since its launch in 2018, more than 1,500

students have had loans removed from their financial

aid packages, and Brown has seen a 56 percent drop in the

number of students across all income levels incurring debt

to cover the costs of attending the University. The campaign

also saw the successful launch of Brown’s veterans' financial

aid initiative, which will enable the University to admit student

veterans through a need-blind process and offer full financial

support on a long-term basis.

B R O W N T O G E T H E R H A S G E N E R A T E D

$347 million in financial aid funding.

A significant outcome of the BrownTogether

campaign is the strong donor response to

endowed professorships. The campaign has

raised 110 professorships for disciplines across

the University, from the humanities and economics

to environmental science and computer science.

Endowed professorships make it possible for Brown

to recruit and retain top scholars and to deepen its

research strengths in areas where the University

is already a leader and well-positioned to make

pathbreaking discovery leading to new knowledge

and treatments for cancer, ALS, Alzheimer’s and

some of the world’s most devastating diseases.

Campaign support has helped the university to

nearly double the number of faculty hired

from groups historically underrepresented in

higher education.

01A $100 million gift—one of the largest in the University’s history—from Robert J.

and Nancy D. Carney to name the Carney Institute for Brain Science.

Other BrownTogether highlights that show the

campaign’s impact across the University include:

02Construction of a new state-of-the-art Engineering Research Center, home to

specialized research facilities for nanoscale and biomedical engineering.

03Creation of a new performing arts center, due to be completed in late 2022, that will be home to innovative, experimental, and

diverse art and performances.

04Opening of Sternlicht Commons and Brown University Health & Wellness

Center, an innovative holistic concept that melds a residential experience with health

and wellness services.

05Support for Brown Athletics and the

student athlete experience totaling $178 million, including funding for 25 endowed coaching positions and the expansion and

creation of state-of-the-art facilities.

06Record-breaking annual giving, with $324 million

raised for immediate use needs. These include a

student emergency support fund providing assistance

to students facing financial challenges during the

pandemic as they transitioned to remote learning;

and $2.7 million raised for The Inman Page Black

Alumni Council (IPC) BAF Scholarship, making a Brown

education more accessible to outstanding Black and

African American students.

Building on the momentum for BrownTogether and its

vision, and having reached its $3 billion target more

than a year ahead of schedule, the University will continue

raising funds for student scholarships and faculty research,

while establishing new goals and plans for a campaign

extension in the months to come.

Image caption goes here

Building on the momentum for BrownTogether and its vision, and having reached its $3 billion target more than a year ahead of schedule, the University will continue raising funds for student scholarships and faculty research while establishing new goals and plans for a campaign extension in the months to come.

Jeanne M. Pecha has over 15 years experience

in the non-profit realm and is currently the

Vice President for Advancement Services

and Development Support at Brown

University. In this role, Jeanne serves as the

chief operating officer for the Division of

Advancement. Her areas of responsibilities

include the oversight of the following

teams: talent management, advancement

information services, gift accounting, gift

compliance, data management, research

and prospect management, donor relations

and stewardship, special events and direct

marketing, budget, human resources and

facilities. Jeanne serves as the key liaison

between the division and Brown’s academic

leadership from an operations perspective.

Currently, she serves on Blackbaud’s

Executive Advisory Board and is a member

of their Higher Education Product Advisory

Group. Jeanne has presented at various CASE

and APRA conferences.

Jeanne M. Pecha, Vice President for

Advancement Services and Development

Support at Brown University

Focused on Raising Our National and International Profile SACRED HEART UNIVERSITY

TARGETED COMMUNICATIONS

S P O T L I G H T

The initiative facilitated two-way

communication between the University

and potential donors and built

lifetime relationships.

The Sacred Heart University advancement team helps the

University communicate effectively with its target audiences. We

facilitate two-way communication between the University and

potential donors and build lifetime relationships. This requires

dedicated and data-based coordination within the department.

The Sacred Heart University community implemented a new

initiative called SHU Shares that combats food insecurity on

campus and ensures students remain well-fed and focused on

their academic and professional goals. Through SHU Shares,

contactless donations can be made to students in need, who

may make confidential requests online. SHU Shares strives

toward inclusivity on our campus and helps to remove the

stigma associated with food insecurity. Established in 2021,

the program works to address long-term needs through a

community-based approach in collaboration with student

leadership, University staff, SHU Dining, alumni, and donors.

In addition, we created a COVID-19 response fund to support

families impacted by COVID-19 and shared the student stories

with the donors.

The relationships we build through regular and

targeted communication support the University’s

growth through contributions in support of new

buildings, new programs, student scholarships, and

more. For example, our endowment has increased

by 133% in the past 10 years, which allows us to

award more scholarships to our deserving students.

We have added more than 20 buildings since 2011—

beginning with the Linda McMahon Student Commons

and ending with the Martire Family Arena currently

under construction. This facility will be one of the

premiere ice facilities in collegiate hockey. In between

have been the Martire Center for the Liberal Arts, the

Center for Healthcare Education, WSHU Radio Station,

the Valentine Health & Recreation Center, Hamilton

Wellness Center, Hamilton Student Success Center,

seven new residence halls, JP’s Diner, the Atrium at

West Campus, St. Joseph Center (campus operations),

and more. We have also upgraded and modernized

existing facilities, including our sports venues.

E N D O W M E N T H A S I N C R E A S E D B Y

133% in the past 10 years.

In addition, we took over the defunct SHU Community Theatre

in downtown Fairfield where we are providing an array of

entertainment and educational programming for the SHU

community and our neighbors in the surrounding communities.

We have also assumed management of the Discovery Museum,

which is now called the Sacred Heart University Discovery

Science Center & Planetarium. The museum offers new and

updated exhibits, a more immersive planetarium, and state-

of-the-art facilities. Our intent is to provide STEM and STEAM-

focused exhibits and programming for neighborhood schools

while also providing teaching opportunities for students in

our College of Education.

With the help of the advancement team, Sacred Heart has

increased its acreage of the campus from 55 acres in

2010 to 311 acres today. We purchased Great River Golf

Club in Milford, CT; the former Jewish Home for the Elderly,

which is now Pioneer Village (residence and dining halls); and

the former world headquarters of General Electric, now our

West Campus in Fairfield, which is focused on programs in

business, technology, and engineering.

Finally, we support the University’s global outreach, which

includes campuses in Luxembourg and Dingle, Ireland,

(where we are building a campus after purchasing the former

Christian Brothers school that closed in 2007). The University

is focused on raising its national and international profile, and

advancement will play an important role in that effort.

As the Executive Director of

Advancement Initiatives, Carla Murphy

manages the operations of the

Advancement Office. Using her problem-

solving skills, she transforms how the end

users function, making data more reliable

and synchronized with the disparate

university data and improving operation

efficiencies. Prior to academics, her

experience was in business intelligence,

primarily using analytical software and

SQL to solve multi-dimensional business

analytical reporting needs.

Carla Murphy, Executive Director of

Advancement Initiatives

Empowering People for a Better Tomorrow COMMIT TO GEORGIA

CAMPAIGN

S P O T L I G H T

University of Georgia achieves record-

breaking fundraising growth and exceeds

its Commit to Georgia $1.2B campaign goal

ahead of schedule.

At the University of Georgia, we

like to say that Bulldogs believe in

tomorrow. For nearly 250 years, UGA

has been driven by its land- and sea-

grant mission to improve tomorrows

in Athens, throughout Georgia, and all

across the globe. As the birthplace of

public higher education in America,

our foundations built the belief that

empowering people leads to a better

tomorrow. Thus, Bulldogs believe in

tomorrow.

But that belief is more than just an

abstract notion. In UGA's Development

and Alumni Relations division, we

see it each and every day in Bulldogs

who give of themselves to advance

our mission. And in the last five years,

they have advanced our mission in

unprecedented fashion.

The Commit to Georgia Campaign publicly launched in

November 2016 with a goal of raising $1.2 billion by the end

of fiscal year 2020. Thanks to UGA's alumni and friends, we

surpassed the $1.2 billion mark 16 months ahead of schedule.

Over 175,000 donors from all 50 states and 62 countries gave a

total of $1.45 billion.

That giving funded over 900,000 square feet of new learning

and activity space and 94 new endowed faculty positions, but

the crown jewel of the campaign was the Georgia Commitment

Scholarship Program. Through this program, donors created 528

endowed, need-based scholarships—resulting in over

$80 million in new commitments to need-based aid—

that will remove financial barriers for talented Georgia

students forever.

Of course, the COVID-19 pandemic enveloped the globe

just as the campaign was closing, but even as the pandemic

loomed, Bulldogs continued to support important initiatives

at UGA.

01The number of Georgia Commitment

Scholarships available to students now exceeds 600 with over $90 million

committed to need-based aid through the program.

02The donor-supported Innovation Hub

opened in early 2021, providing a space for alumni startups to grow, industry partners to tap into UGA's talent pipeline, faculty to

commercialize their research, and more.

03Donors gave more than $4.5 million to

create the John H. “Johnny” Isakson Chair for Parkinson’s Research and Georgia Research

Alliance Eminent Scholar.

UGA was able to bring internationally renowned Parkinson’s

researcher Anumantha Kanthasamy from Iowa State

University to Athens as the first chairholder in fall 2021.

04Increasing support for diversity, equity, and

inclusion initiatives is a UGA priority and donors

have helped us make significant strides in this by

creating endowed scholarships targeting rural

students and making record donations to our

Black Alumni Scholarship Fund in FY21.

Greg Harmelink is Senior Director of

Advancement Services for the University

of Georgia's Division of Development

and Alumni Relations. The team he

leads develops and maintains the data

management tools that undergird the

work of UGA's fundraisers and alumni

relations teams. He graduated from the

UGA Terry College of Business in 1999 as

has worked for the university and the UGA

Foundation in a variety of positions since

he was enrolled as a student.

Greg Harmelink, Senior Director of

Advancement Services for the University

of Georgia's Division of Development and

Alumni Relations

“I am incredibly proud of the work this university has been able to accomplish, not the least

of which is the constant work of finding new and better ways to turn all that Bulldog belief

into real impact that changes lives. I'm reminded of another thing we like to say: "The issues

we face today are bigger than any one of us, but they are not bigger than all of us."

Directly Benefiting the Student Body and Our Surrounding Community

ST. JOSEPH'S COLLEGE GIVING DAY

S P O T L I G H T

The campaign represented the great

connection between the donors, the work being

done on campus, and how the institution is

delivering impact on campus in the community.

St. Joseph’s College hosted its third annual Giving Day

fundraising campaign in April, an initiative focused on student

scholarships, equipment for labs, and other projects directly

benefiting the student body and the surrounding community.

The Giving Day campaign is a 24-hour fundraiser celebrating

St. Joseph the Worker Day. The school was happy to see many

of the Giving Day projects connect to the Year of St. Joseph

and the long tradition of service at the college. SJC’s Giving

Day represented the great connection between the donors,

the work being done on campus, and how the institution is

delivering impact on campus in the community.

Projects included the purchase of microscopes for a

new biology lab at SJC Brooklyn. The new lab needed

to be equipped with high-quality microscopes to

ensure students have access to the best equipment for

instruction and research, and SJC's generous donors

were able to provide that.

Another project included practice IVs to create better

RNs at SJC Long Island. For many nursing students

and new nurses, being able to properly and confidently

start an IV is a vital and sometimes nerve-wracking skill.

Adding new IV practice training arms and supplies in the

Skills Lab will allow SJC nursing students to boost their

knowledge and skills, making them even more successful

when helping patients in their community. SJC fulfilled

its goal to give nursing students an opportunity to

expand their education and become more confident in

their skills.

For SJC's 2019 Giving Day, the college raised money to help its

club, the Green Team, raise money to purchase supplies to clean

up Patchogue River. This past weekend, more than 20 SJC Long

Island students and faculty participated in the annual effort to

collect waste as part of the annual Patchogue River Clean Up.

The event, hosted each year, resulted in the collection of 350

pounds of garbage from the community, with more than 100

volunteers participating. Volunteers cleaning the lake used a

canoe and paddles purchased with the help of donors who

supported the Green Team during the College’s inaugural

Giving Day in 2019. SJC is looking forward to what the 2022

Giving Day will bring!

Kelly Cortes is a higher education

professional with experience in

institutional advancement, alumni

relations, parent relations, student &

employee fundraising, and event planning.

She has been working as Manager of

Alumni Giving at St. Joseph's College NY

for eight happy years!

Kelly Cortes, Manager of Alumni Giving at St.

Joseph's College NY

YOUR ORGANIZATION: IMPACT DELIVERED

Work smarter with unparalleled intelligence and performance.

See how University of Georgia did it!

Make meaningful connections with your donors.

See how Le Moyne College did it! Boost your fundraising with powerful data.

See how DePaw University did it!Streamline your awards and donor stewardship.

Learn more

Join the world's leading cloud solution for Higher Ed.

Learn more