customer loyalty thought leaders you need to follow
TRANSCRIPT
THE MOST IMPORTANT VOICES INC U STO M E R LOYA LT Y
Customer loyalty programs have been around for decades – and with good reason:
Consumers are over 80 percent more likely
to shop at stores with a loyalty program.
As consumers embrace digital and mobile payments, the nature of incentive programs is changing.
Technology has transformed the way businesses think about (and reward) loyalty.
Customer loyalty isn’t just a punch card tucked away in someone’s wallet.
• fostering community and engagement
• building stronger relationships
• and raising the customer lifetime value
It means:
As the industry grows and changes, emerging thought leaders are guiding the customer loyalty dialogue into new territory.
While you may recognize some influential names in this slideshow, this list also details some of the newcomers paving the way for the next developments in loyalty.
Colin ShawFounder of the customer experience consultancy, Beyond Philosophy
Author of The DNA of Customer Experience: How Emotions Drive Value
Keynote speaker + shares his expertise regularly on LinkedIn
Twitter:
@ColinShaw_CX
Blog:
beyondphilosophy.com/blog
LinkedIn:
linkedin.com/in/colinrjshaw
Must-read post:
5 Ways to Gain Customers’ Trust in Data Security
Sarah RobinsonPresident and CEO of Sarah Robinson Co
Keynote speaker, as well as the Best-Selling Author behind Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities
Helps clients build thriving communities and foster employee engagement
Twitter:
@SarahRobinson
Blog:
fierce-loyalty.com/blog
Linkedin:
linkedin.com/in/sarahrobinson
Must-listen podcast:
Entrepreneur on Fire Interview with Sarah Robinson
Barry Kirk
VP of Loyalty Strategy at Maritz, a marketing services company
His experience as Senior Director of Digital Strategy at Bunchball brings unique and valuable insight to those interested in loyalty marketing
Shares his expertise weekly as the co-host of the podcast, The Customer Loyalty Space
Twitter:
@BarryKirk
Blog:
maritzmotivation.com/blog
Linkedin:
linkedin.com/in/barrykirk
Must read post:
Keep Them Guessing:
Loyalty Programs Need Randomness
Ashley Tate
Director of Marketing at BigDoor, where she shares insights on the company blog
Her Loyalty Leaders series provides refreshing interviews with industry experts
Co-hosts the podcast, The Customer Loyalty Space
Twitter:
@ashtate /@bigdoor
Blog:
bigdoor.com/blog/
Linkedin:
linkedin.com/pub/ashley-tate/2b/122/551
Must read post:
Top 10 Retail Loyalty Programs
Don Peppers
Author of 11 books on customer strategy, including Extreme Trust: Honesty as a Competitive Advantage
Global authority on marketing and business competition and was listed by The Times of London as one of the “Top 50 Business Brains”
He shares thought-provoking articles on his influential LinkedIn account
Twitter:
@DonPeppers
Blog:
peppersandrogersgroup.com/blog
Linkedin:
linkedin.com/in/donpeppers
Must read post:
Turn Customer Frustration Into an Opportunity
Mark JohnsonPresident and CEO of Loyalty360
Loyalty360 is a resource for loyalty, customer experience, and brand/customer engagement strategy
The company offers research, reports, webinars, conferences, expert articles, and more
Twitter:
@MJohnsonLoyalty
Blog:
loyalty360.org
Linkedin:
linkedin.com/in/loyaltyexpo
Must-read post:
Interview with Solutions to
Fuel Your Bottom Line: Part 1 and Part 2
Erin RaeseCo-Founder of aforementioned Loyalty 360, as well as the Editor-in-Chief of Loyalty Management magazine
Loyalty Management is a one of a kind, customer driven quarterly-publication that focuses on loyalty, incentive/reward, and engagement marketing opportunities
Twitter:
@erinraese
Blog:
loyalty360.org
Linkedin:
linkedin.com/in/erinraese
Must-read post:
Loyalty Strategy Should Come
With a KIS — Keep it Simple, That Is
Celiea BrownSenior Director of Content Marketing and Customer Engagement at SAP
Editor of The Customer Edge, a website focused on the future of customer engagement
The Customer Edge features both original and curated digital content from thought leaders and publications across the globe
Twitter:
@celiabrown
Blog:
custedge.com
Linkedin:
linkedin.com/in/celiabrown
Must read post:
Top 30 Customer
Engagement Influencers on Twitter
Evan HamiltonEvan Hamilton is the Director of Community & Customer Loyalty at ZOZI.
His blog is a goldmine of information on how to build value through customer retention, brand awareness, and loyalty.
Twitter:
@evanhamilton
Blog:
evanhamilton.com
Linkedin:
linkedin.com/in/evanhamilton
Must read post: Loyalty Leader Series:
Interview with Evan Hamilton from ZOZI
Thomas KnollFounder and CEO of Primeloop, Online community advisor and consultant
Thomas has been building online communities for brands and organizations for over 17 years and regularly shares valuable resources on Twitter
Twitter:
@thomasknoll
Blog:
cmty.primeloop.com
Linkedin:
linkedin.com/in/thomasknoll
Must read post:
An Interview with Thomas Knoll
What customer loyalty thought leaders or experts do you follow online?
To stay up to date on customer loyalty news, trends, and technology, visit:
www.TechnologyAdvice.com