CUSTOMER

by :SAHAM SIAVASHEXPLORING THE CUSTOMER MARKETINGMETHODS STRATEGY

1. Put yourself in their shoes2. Be humble 3. Be curiousHOW TO IN TRANSITWITH THCULTURES

Science is the recognition that to get what you want, you have to set aside your want long enough to see what is. Then, clearer on context, youll have a better chance of getting what you want.1. Put yourself in their shoes

A universal phenomenonA.What do I want to seeB.What do I want to hearC.What do I want to touch D.What do I want to smellE.What do I want to testF.What do I think

1.1 WantingWith practice you can become better at noticing the I want state of mind, letting it arise, looking at it, and letting it go. By observing desire itself and by letting it go again and again, you constantly can bring a more settled and satisfying sense of equanimity into your life instead of being subject to a never-ending series of desires

STEP 1. EXPLOR CUSTOMER

STEP 2. GET CUSTOMER INTO YOUR PYRAMID STEP 3. MOVE CUSTOMER HIGHER IN YOUR PYRAMID STEP 4. KEEP CUSTOMER FROM LEAVING PYRAMID

BBB

5

HOW TO IMPLEMENTANDPROFIT FROM CUSTOMER IS AN IMPLEMENTATON OF ONE OR MORE ASPECT OF (CRM)AND CRM IS CUSTOMER RELATION MANAGEMENT

THE CUSTOMER MARKETING METHODS

A RESPONE IS IN RELATION TO YOUR PRIMAY PRODUCT OR SERVICEEXAMPLEI AM AN INSURANCE AGENTHOW SHOULD IT BE IMPLEMENTED?SO WHAT BUSINESS YOU ARE IN?

TOP CUSTOMER: > $100,000.LARGE CUSTOMER: $50,000 -$100,000MEDIUM CUSTOMER: $25,000-$50,000SMALL CUSTOMER: < $25,000

WORLD WIDE CUSTOMER BASE CURRENCY RELEVENCE

TRANSENDENCE SELF ACTUALIZATIONAESTHETIC NEEDNEED TO KNOW& UNDERSTANDESTEEM NEEDSBELONGINGNESS & LOVE NEEDSSAFETY NEEDSPHYSIOLOGICAL NEEDS

UNDERSTAND CUSTOMER PYRAMID OF NEEDS(Need, desire, or want THAT Activate or energizes behavior THAT gives direction )

36UNDERSTAND OF CUSTOMER PYRAMID OF NEEDS$25,000 $25,000 - $50,000$100,000 - $500,000$25,000 <

Need, desire, or want THAT Activate or energizes behavior THAT gives directionThe arousal, direction, and persistence of behaviorLearned behavior will not occur unless it is energizedUNDERSTAN CUSTOMER PYRAMID NEEDS

1) Physiological: hunger, thirst, bodily comforts, etc.;2) Safety/security: out of danger;3) Belongingness and Love: affiliate with others4) Esteem: to achieve, be competent, gain approval and recognition5) Cognitive: to know, to understand, and explore;6) Aesthetic: symmetry, order, and beauty;7) self-fulfillment and realize one's potential8) Self Transcendence: to connect to something beyond the ego or to help others find self-fulfillment and realize their potential.

UNDERSTAN CUSTOMER PYRAMID NEEDS

UNDERSTAND SOURCE(s) OF MOTIVATIONMOTIVATION TOUNDERSTANDEXTRINSIC:EX & INTRRINSIC

1. SOCIAL COGNITIONINTRINSICOPERANTCONDITIONING1.COGNITION2. AFECT3. CONATION4. BIOLOGY & SPIRITUAL

behavioral/external socialBiologicalCognitiveaffectiveconativespiritual

Sources of Motivational Needs

4. maintain attention to something interesting or threatening develop meaning or understanding increase/decrease cognitive disequilibrium; uncertainty solve a problem or make a decision, figure something out, eliminate threat or risk5. increase/decrease affective dissonance, increase feeling good, decrease feeling bad, increase security of or decrease threats to self-esteem, maintain levels of optimism and enthusiasm6. meet individually developed/selected goal, obtain personal dream, develop or maintain self-efficacy take control of one's life, eliminate threats to meeting goal, obtaining dream, reduce others' control of one's life7. understand purpose of one's life, connect self to ultimate unknowns

1.obtain desired, pleasant consequences (rewards) or escape/avoid undesired, unpleasant consequences 2. be a part of a dyad, group, institution, or community3. increase/decrease stimulation (arousal) activate senses (taste, touch, smell, etc. decrease hunger, thirst, discomfort, etc. maintain homeostasis, balance

15

Principles of environmental/ecological influences, perception, memory,cognitive development, emotion, explanatory style, or personality or areconcepts unique to motivation more pertinent.MOTIVATION TO UNDERSTAND

external motivation such as social or ecological, an internal motivationalprocessEmotions occur as a result of an interaction between perception ofenvironmental stimuli,neural/hormonal responses to these perceptions (often labeled feelings), andsubjective cognitive labeling of these feelings

MOTIVATION TO UNDERSTAND

facial expressionthe most appropriate facial expression would be a smile.

EXPLOR MINING DATAORGANIZING SOURCES OF DATAPROFESIONAL TEAM WORKMULTI DEPARTMENT APPROACH INNOVATE SMART IDEAVALUE CUSTOMERCOMMIT TO GIVE THE CUSTOMER THE BEST POSSIBLE OUTCOMECUSTOMER RELATION MANAGEMENT(CRM)