customer profit islands
DESCRIPTION
The Challenge Many customers with many transactions that behave differently over time The solution 1. Where do we start 2. Identifying profitable customers 3. Getting the high volume customers 4. Know where the high profit and the high volume come together 5. Create the action programTRANSCRIPT
Finding your islands of profit
Management ideas from BLUE HAWK Financial Performance Manager
www.gfbridge.com
Contact Andre Gien [email protected]
The problem
Lots of customers with many transactions over time
…..things change sometimes for the good sometimes for the bad
Getting familiar with the top performers
Traffic lights are a powerful optic
Period of neglect
Recovery
Where should we start
Determine the most profitable customer groups
580 customers are delivering a margin of
greater than 30%
Yea but!! I am sure
most of those customers are
very small
Segment your customers by revenue size
188 Customers deliver more than
$24333 revenue per month
But I am sure many of these large customers are at lower margins
I represent the large customers but some part of me is not that profitable
I represent the most profitable customers but some part of me does not do that much volume
I am what you are looking for I have good
volumes and good margins
The more you make of me the merrier
Problem solved – High revenue high profit customers
High revenue customers segments
High profit segmentsLooking for those
customers who produce more than 30% and
possibly those between 23 and 30% margin
Who are these Customers high profit customers
Make sure you inform others about your findings
Want to improve sales and margins
But You don’t want to learn new software
The cloud is something you worry about when you want to know if its raining or not.
You know you wont have the time to use the new tool properly and neither will anyone else
You want the facts and you want them in ways
that you can make a difference
Why not outsource your sales intelligence
We will
Install the required applications Review your data Determine
Where you can grow Where opportunities exist to sell more
product to existing customers (increase wallet share)
Where you can improve your margins Where you are at risk
Provide you with a monthly portfolio review Deliver an action plan to get it done
Once off set up fee $700.00
$800.00 per month*
Can cancel when ever you wish
Cost
*Up to 10,000 active products, larger data structures may be more