customer relationship management & building relationship
TRANSCRIPT
CUSTOMER RELATIONSHIP MANAGEMENT AND BUILDING ONLINE COMMUNITIES
“Aanhin mo ang Facebook friends mo kung seen zoned ka lang”
QUOTE
“Yes you have fans, puro naman sila bashers”
QUOTE
How do you measure relationships?
More than just like counting your ex-es#WalangForever
QUOTE
Yes you are famous online, by metrics ikaw na!
Next question is…
Alter ego ka lang, fictional
QUOTE
Join na!
WE ARE ALL DIVERGENTS
JeoffAka
Liberatingjepoy
Bloggers
Instagrammers
Facebook Fanpage
Academe
Tourism
Traditional edia &
Entertainment
FMCG / Brands
Government
NGOs
etc
You identify your marketYou check on their demographics, psychographics,
particularly to their needs & wants
MARKETING 360
But he wasn’t alone…
Talk about common interests, or perhaps let others feel you’re listening… learn
The idea of #hashtags is to gather common online sentiments
FROM ONLINE TO OFFLINE
ENJOY (WITH) YOUR CONNECTION
More connections, you have a very busy day
WARNING
Manage expectations, draw the line
Build connections that mattersWithin your span of interests, para relate ka
Be in constant communicationsGreet them with birthdays
Mag like ng food na kinain nila
Celebrate with themBe present, to your immediate access
Wag puro on my way, tapos hopia sila
SUMMARY
CollaborateGive discounts kung hindi kaya ex-deal
Wag selfish, sa lovelife pwedeSet boundaries or limitations
Don’t always say “yes” mag pakipot ng kontiBe grateful
Always show gestures, Beauty Queen mantra If you could, return a favor
SUMMARY
THANK YOU
Kung bored ka follow me online
@Liberatingjepoy