customer relationship management crm software

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AppNET Group Customized CRM Software.CRM software is a web based, easy to use, fast to implement , AppNET Group CRM software solution Nagpur. It automates and enhances your entire customer relationship cycle, from lead generation to sales and customer care to billing production .

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Page 1: Customer relationship management crm software
Page 2: Customer relationship management crm software

Contact Us: AppNET Group, 265,1st floor, Millennium Shopping mall, Bajaj Nagar W.H.C Road,landmark-icici bank ATM Nagpur 440010

Email ID: [email protected] Website: www.appnetgroup.com

Page 3: Customer relationship management crm software

Customer Relationship Management

Customer Relationship Management refer to a program to manage

customer information the better CRM software . CRM give you

to Personalized and better relationships with customers are the key to

the success of an organization.

CRM software is a web based, easy to use, fast to implement , AppNET

Group CRM software solution. It automates and enhances your entire

customer relationship cycle, from lead generation to sales and customer

care to billing production .Through innovative software and processes

we help our customers to increase sales and subscription revenues,

decrease churn and increase operational efficiency.

Page 4: Customer relationship management crm software
Page 5: Customer relationship management crm software

If you go with web based CRM software in particular, it's possible to provide

an even higher level of service without breaking the bank. Customer support

doesn't have to be expensive anymore – you will soon find this out once you

begin searching for software for your company. CRM is critical to the proper

functioning of a business simply because it keeps things organized and deals

with clients in the best manner possible.

Types of CRM :- When it comes to application of CRM, three broad

classifications are :

Operational CRM

Analytical CRM

Collaborative CRM

Customer Relationship Management

Page 6: Customer relationship management crm software
Page 7: Customer relationship management crm software

Operational CRM

The operational application of CRM enables effective interaction with customers. For

this purpose various tools are used. These contact management tools aim to

reduce costs by improved process efficiency and use of media based

communication channels. These are also aimed to provide customers with a

consistent interface across all communication channels. To achieve this relevant

customer data is collected and also displayed at all customer touch points. This is

the customer master data.

Another set of data where employees' contact with customers is also logged. Banks

are an exemplary implementation of CRM as customer contact management.

Channel management tools aim to understand how customer interacts with the

company. It aims to deliver products and services across multiple channels in

effective, efficient, and consistent manner.

Page 8: Customer relationship management crm software

Analytical CRM

The data collected in operational management is analyzed to segment customers. The valuable information thus obtained is used to satisfy customers. Analytical CRM is composed of:

Pattern discovery component

Product and customer analysis component

Multitude component

Sorting and customer fractionation component

Customer value evaluation component

Analytical solutions provided for most companies are integrated view of customer across all channels and applications, campaign performance analysis, customer profitability analysis, cross-selling and up selling. The analytical solutions help answer questions like. we provide service like data warehousing also.

Page 9: Customer relationship management crm software

Collaborative CRM

Collaborative CRM deals with synchronization and integration of customer

interaction and channels of communications like phone, email, fax, web etc.

with the intent of referencing the customers a consistent and systematic

way.

The idea is not only enhancing the interactions but also to increase and

improve customer retention and liberty. Collaborative CRM entangles

various departments of organization like sales, marketing, finance and

service and shares the customer information among them to highlight

better understanding of customers.

Page 10: Customer relationship management crm software

Advantage of CRM

In business, it helps the organization in lots of ways, both in terms of

delivery more to the customers and also in terms of gaining more from

them.

Provide better customer service

Increase customer revenue.

Discover new customers .

Cross Sell and Up Sell Products More Effectively.

Help Sales Staff Close Deals Faster.

Simplify Marketing And Sales Processes.

Make intelligent business decisions with enhanced customer insights.

Page 11: Customer relationship management crm software

Strategy :

Choosing and implementing a system is a major undertaking. For

enterprises of any appreciable size, a complete and detailed plan is

required to obtain the funding, resources, and company-wide support

that can make the initiative successful. Benefits must be defined, risks

assessed, and cost quantified in three general areas:

Processes: Though these systems have many technological components,

business processes lie at its core. It can be seen as a more client-centric

way of doing business, enabled by technology that consolidates and

intelligently distributes pertinent information about clients, sales,

marketing effectiveness, responsiveness, and market trends.

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Therefore, before choosing a technology platform, a company

needs to analyze its business workflows and processes; some will likely

need re-engineering to better serve the overall goal of winning and

satisfying clients. Moreover, planners need to determine the types of

client information that are most relevant, and how best to employ

them.

People: For an initiative to be effective, an organization must convince

its staff that change is good and that the new technology and

workflows will benefit employees as well as clients.

Strategy :

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Senior executives need to be strong and visible advocates who can clearly

state and support the case for change. Collaboration, teamwork, and

two-way communication should be encouraged across hierarchical

boundaries, especially with respect to process improvement.

Technology: In evaluating technology, key factors include alignment

with the company’s business process strategy and goals; the ability to

deliver the right data to the right employees; and sufficient ease of use

that users won’t balk. Platform selection is best undertaken by a

carefully chosen group of executives who understand the business

processes to be automated as well as the various software issues.

Strategy :

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Implementation

Implementation Issues

Dramatic increases in revenue, higher rates of client satisfaction,

and significant savings in operating costs are some of the benefits to an

enterprise. Proponents emphasize that technology should be implemented

only in the context of careful strategic and operational planning.

Implementations almost invariably fall short when one or more facets of

this prescription are ignored:

Poor planning: Initiatives can easily fail when efforts are limited to

choosing and deploying software, without an accompanying rationale,

context, and support for the workforce.

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In other instances, enterprises simply automate flawed client-

facing processes rather than redesign them according to best practices.

Poor integration: For many companies, integrations are piecemeal

initiatives that address a glaring need: improving a particular client-

facing process or two or automating a favored sales or client support

channel. Such “point solutions” offer little or no integration or alignment

with a company’s overall strategy. They offer a less than complete

client view and often lead to unsatisfactory user experiences.

Implementation

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In this view, internally-focused, department-centric views should be

discarded in favor of reorienting processes toward information-sharing

across marketing, sales, and service. For example, sales representatives

need to know about current issues and relevant marketing promotions

before attempting to cross-sell to a specific client. Marketing staff

should be able to leverage client information from sales and service to

better target campaigns and offers. And support agents require quick

and complete access to a client’s sales and service history.

Toward a solution: overcoming siloed thinking. Experts advise

organizations to recognize the immense value of integrating their

client-facing operations.

Implementation

Page 17: Customer relationship management crm software

Contact Us: AppNET Group, 265,1st Floor, Millennium Shopping Mall, Bajaj Nagar W.H.C Road,Landmark-icici Bank ATM Nagpur 440010

Email ID: [email protected] Website: www.appnetgroup.com

Thank You !

CRM Presentation

We look forward to handle and deliver our vigor in the

endeavor. We sincerely thank your team for the trust you

have shown on us and assure you for a responsive and

fruitful venture ahead.