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HVAC Incentive Programs

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Click to edit Master title styleFor manufacturers, creating a quality product factors first in customer relationships. What’s just as important, however, is reaching those customers. HVAC manufacturers in particular may have a more difficult time with this aspect of customer relationships. Due to the channel sales set up, they face obstacles in accessing consumer data and updating sales teams on product information. Incentive programs that feature customer loyalty sales team training can help in surmounting customer connection issues.

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Click to edit Master title styleThe phrase “Knowledge is power” is applicable when it comes to sales numbers. A recent Salesforce report found that salespeople who receive three or more hours of training a month are more productive than their peers. Educated salespeople will have more confidence in the products they’re handling.

With incentive program technology like Loyaltyworks’, manufacturers can manage online training environments that reward participants for passing quizzes or filling out surveys.

Training a Sales Team

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Click to edit Master title styleThe Office of Energy Efficiency & Renewable Energy found that the HVAC business model has room for substantial gains in aftermarket services. According to their guide, “service contracts lead to revenue, partly from annual maintenance visits, but mostly from repairs to and replacement of units sold during those visits.”

Incentive programs can be customized to reward customer loyalty. In the HVAC industry’s case, distributors, dealers, and other sales channel parties can share in loyalty rewards. Customers and business-to-business (B2B) partners can receive rewards for upgrading units, replacing parts, or

scheduling maintenance checks.

Encouraging Ongoing Maintenance

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Their Incentive programs with an Open Enrollment option allow anyone to register to the program. Manufacturers often aren’t even aware of how many dealers, distributors, and contractors are moving their products. Open Enrollment can connect manufacturers to new partners, creating relationships based on appreciation and mutual benefits.

Offering Open Enrollment So Everyone Can Benefit

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Click to edit Master title styleReaching out to consumers can be challenging for

HVAC manufacturers. Some of the struggle can be

alleviated, however, by implementing multi-

functional incentive programs. Online incentive

technology gives manufacturers the power to

reward product knowledge and regular

maintenance, improving consumer relations. Open

incentive program enrollment also lets

manufacturers forge new relationships with B2B

partners, connecting to previously untapped sources

of data. Loyaltyworks offers sales channel incentive

programs with multiple features promoting open

communication and consumer connection.

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