customer satisfaction and surveyi2i
TRANSCRIPT
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Rear-view approach will no longer be the staple for customer insights professionals…they must add predictive capabilities to their arsenal if they want to remain effective
Customer Surveys as we know it is changing
Picture source: science.howstuffworks.com
New technologies are taking over survey mode
Picture source: pcmag
Increasing penetration of
unstructured datain surveys
Growing demand for data
visualizationbeyond simple charts, among researchers
…but survey analysis is still PRE-HISTORIC
Challenges related to survey analysis
• Solution that enables easier analysis of data instead of putting 1s and 2s in a chart
• Visualization of complex relationships through fewer, better charts
• Multiple delivery options for reports to meet needs of different audience
How do I solve the analysis challenges?
SOLUTION:Effectively bridging the 3 worlds – Analytics, Visualization and Automation
Easy
Aff
ord
able
Colla
bora
ti ve
Deriving actionable Insights from surveys is now
Key driver analysis to identify drivers and understand their impact on customer
experience
Sentiment analysis to measure and understand customer’s tonality levels
WORD CLOUD THEME CLOUD
Word and Theme clouds to quickly identify areas of customer concerns
Banner Tables for deeper dive into the factors influencing customer satisfaction
Multiple charts for faster analysis
Share powerful insights with stakeholders across regions • Simple drag and drop feature to create interactive reports and
dashboards – viewer only needs a browser
• Or download and share as formatted MS PowerPoint slides
Automatedata to analysis to sharing report for tracking surveys
Auto
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