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Customer Satisfaction Incentives John R. Hauser; Duncan I. Simester; Birger Wernerfelt  Marketi ng Science , Vol. 13, No. 4. (Autumn, 1994), pp. 327-350. Stable URL: http://links.jstor.org/sici?sici=0732-2399%28199423%2913%3A4%3C327%3ACSI%3E2.0.CO%3B2-W  Marketing Science is currently published by INFORMS. Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org/about/terms.html . JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your personal, non-commercial use. Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained at http://www.jstor.org/journals/informs.html . Each copy of any part of a JSTOR transmission must contain the same copyright notice that appears on the screen or printed page of such transmission. JSTOR is an independent not-for-profit organization dedicated to and preserving a digital archive of scholarly journals. For more information regarding JSTOR, please contact [email protected]. http://www.jstor.org Fri May 25 11:07:16 2007

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http://www.jstor.org/journals/informs.html
http://www.jstor.org/about/terms.html
http://links.jstor.org/sici?sici=0732-2399%28199423%2913%3A4%3C327%3ACSI%3E2.0.CO%3B2-W
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