customer survey participation rates · 2016-12-07 · centers for disease control and prevention,...
TRANSCRIPT
SAY EXPECTATIONS FOR CUSTOMER SERVICE IS INCREASING YEAR-ON-YEAR
A TYPICAL BUSINESS HEARS FROM JUST
OF COMPLAINERS WILL DO BUSINESS WITH YOU AGAIN IF YOU RESOLVE THEIR
PROBLEM. ii
OF ITS DISSATISFIED CUSTOMERS.
71%
4%
70%
61%
Learn more about connecting with your customers through surveys at www.intouchconnections.com
877-476-8808
Survey Response Rates: Survey Gizmo Lee Resource, Inc. Centers for Disease Control and Prevention, 2015 2013 Global contact Center Survey, Deloitte Loyalty Insights: Assessing Your Net Promoter System, Bain & Company Pew Research Center, 2016Questback.com, 2016InTouch Connections Research, 2016
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iiiivv
vivii
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SOURCES
SURVEYS: INCR E A SE CUSTOMERSATISFACTION
SURVEY RESPONSE PLATFORM PREFERENCES
RESPONDEDVIA PHONE
KEYPAD
RESPONDEDVIA SMS
RESPONDEDVIA EMAIL
RESPONDED VIA INBOUNDPHONE CALLINTOUCH DELIVERS A HIGH
SURVEY PARTICIPATION RATE BECAUSE WE CAN IMPLEMENT TRICKLE-DOWN OUTREACH, FIRST PHONE, THEN TEXT, THEN EMAIL.
THIS REDUCES RISK OF PATIENTS AND CUSTOMERS MISSING CRITICAL COMMUNICATIONS.
OF [COMPANY] PROMOTERS SAY THAT THEY CONDUCT
FOLLOW-UP CALLS WITH PROBLEM ACCOUNTS WITHIN 48 HOURS. ONLY 34% OF DETRACTORS DO SO.v
Welcome to the age of the customer. Technology has mushroomed, traditional barriers of the past have dissolved and customers know more about your products, services, competitors and pricing. More than ever, it’s critical you pay attention to what they have to say.
SAY SPEED OFRESPONSE ISIMPORTANT88%
21% 10-15%
AUTOMATED SURVEYS CAN QUICKLY DISCOVER ANY PROBLEMS BEFORE THEY
ESCALATE.
64%NEARLY ½ OF AMERICAN HOMES HAVE ONLY
WIRELESS TELEPHONES. iii
OF INTOUCH SURVEY PARTICIPANTS WERE MOSTLY WIRELESS.
OF ORGANIZATIONS THAT VIEW CUSTOMER EXPERIENCE AS A
DIFFERENTIATOR OFFER MULTIPLE CONTACT CHANNELS. iv
92%
38 %32 %
20%
10%
1 2 3
4 5 6
7 8 9
#* 0
33% OF INTOUCH SURVEY RESPONDENTS CAN BE REACHED BY PHONE, TEXT AND EMAIL.viii
50%
OF SURVEYS TODAY ARE OPENED ON A MOBILE DEVICEvii
OV
ER 94%
76+USE THE TEXT MESSAGING FEATURE ON
THEIR PHONESvi
OF PEOPLE AGES
i
CUSTOMER SURVEY PARTICIPATION RATES
INTOUCH CONNECTIONS
INDUSTRY AVERAGE