customers before code – codestock 2015
TRANSCRIPT
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CUSTOMERS BEFORE CODE
UNDERSTAND YOUR MARKET BEFORE YOU BUILD YOUR PRODUCT
SHAWN YEAGER
CODESTOCK – JUNE 11, 2015
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HOUSEKEEPING
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@SHAWNYEAGER
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YOUR CUSTOMERS KNOW BEST
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MOST STARTUPS
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“UBER'S VALUATION JUMPED $15 BILLION IN A SINGLE WEEK,
ACCORDING TO ONE BILLIONAIRE HEDGE FUND MANAGER”
BUSINESS INSIDER, MAY 18, 2015
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FORTUNE.COM
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THIS SHIT IS HARD
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OPPORTUNITY
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“A STARTUP IS AN ORGANIZATION FORMED TO SEARCH FOR A
REPEATABLE AND SCALABLE BUSINESS MODEL.”
–STEVE BLANK
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“LEAN STARTUP ISN'T ABOUT BEING CHEAP [BUT IS ABOUT] BEING LESS
WASTEFUL AND STILL DOING THINGS THAT ARE BIG.”
–ERIC RIES
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WHAT LEADS TO WASTE?
BOILING THE OCEAN – BUILDING TOO MUCH TOO SOON
EXPECTING UNREALISTIC CHANGES IN USER BEHAVIOR
LETTING ONE BIG CUSTOMER/PARTNER DRIVE PRODUCT
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CUSTOMER DEVELOPMENT ≠
PRODUCT DEVELOPMENT
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DO
HAVE A PLAN
INTERVIEWS IN PERSON
TAKE NOTES
KEEP GOING UNTIL YOU HAVE “FIT”
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DON’T
USE A SURVEY
USE THE PHONE
WING IT
LET THE RESULTS COLLECT DUST
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RESOURCESMARKET-BY-NUMBERS.COM/CUSTOMER-DEVELOPMENT/
LEANSTACK.COM/CUSTOMER-DEVELOPMENT-GETTING-STARTED/
BUSINESS MODEL GENERATION
LEAN STARTUP
RUNNING LEAN
THE MOM TEST
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Q&A@SHAWNYEAGER
BACKPORCHGROUP.COM
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