customers of british airways · the martian dallas buyers club pixels interstellar favourite musics...
TRANSCRIPT
THENEWSEGMENTATIONANDMEDIAPLANNINGPRODUCTFORAGENCIESANDBRANDS
CustomersofBritishAirways
YouGovprofilesisthenewsegmentationandmediaplanningproductforagenciesandbrands.ItispoweredbytheYouGovCube-ourconnecteddatavaultwhichholdsover120,000variableson190,000YouGovmembers.Thisdoesnotshowthe*average*memberofthisgroupbutratherthoseattributesthatdistinguishthisgroupfromthegeneralpopulation.
Contact:[email protected]
DEMOGRAPHICS
DEMOGRAPHICS
Gender:Male
Age:25-39
Socialgrade:ABC1
PROF.INTERESTS
Finance
Business
Advertising/Marketing/Public
MONTHLYSPARE
£1000ormore
POLITICS
TOPREGIONS
London
SouthCoast
CentralScotland
LIFESTYLE
HOBBIES&ACTIVITIES
Sports
Exercising
Cycling
FAVOURITESPORTS
Badminton
Figureskating
Tennis
GENERALINTERESTS
TravelandHolidays
Drama
InternationalNews
NICHEINTERESTS
London
Goingtorestaurantsandcafes
Exercising
FAVOURITEDISHES
ChickenShawarma
BrocolliSoup
MutterPaneer
MOSTLIKELYPET
Bird
ENTERTAINMENT
FAVOURITEMOVIES
TheMartian
DallasBuyersClub
Pixels
Interstellar
FAVOURITEMUSICSARTISTS
RonnieWood
Sia
Disclosure
Drake
FAVOURITECELEBRITIES
ChloëGraceMoretz
NeilPatrickHarris
JamesCorden
LeonardoDiCaprio
BRANDS
HeathrowAirport
GatwickAirport
LondonUnderground
Marks&Spencer
AmericanExpress
LondonCityAirport
Marks&Spencer
CLOTHINGBRANDS
BANK
FirstDirect
HSBC
TOPMAKEOFCAR
BMW
Audi
SHOPSAT
Sainsbury's
Waitrose
MEDIA
WATCHESTVFOR...
Lessthan1HOURSPER/WEEK
ONLINEFOR...
31-35HOURSPER/WEEK
MAGAZINESREAD
TheEconomist
GQ
Women'sHealth
TVSHOWSWATCHEDRECENTLY
BBCNewsatTen
BarclaysPremierLeaguePreview
ALeagueofTheirOwn
StrikeBack:Legacy
SaturdayNightFootball-Match
ALeagueofTheirOwn:Christmas
NEWSPAPERREAD
Times
DailyTelegraph
Guardian
ONLINE
TOPWEBSITESVISITED
britishairways.com
ba.com
aqa.org.uk
savefrom.net
columbia.edu
liberty.co.uk
computerweekly.com
reading.ac.uk
TOPFACEBOOKPAGES
BritishAirways
TheWestWing
TheEconomist
Edinburgh'sChristmas
AviosUK
Reese's
London,UnitedKingdom
GordonRamsay
@GabbyLogan @henrywinter
@Persie_Official @StanCollymore
@KP24 @ShaneWarne
Iliketogototrendyrestaurantsandbars
“Iliketoexperiencenewfoodand
cuisines“ Describesthemselvesas...aleader,
outgoingandwellEducated“
Ienjoyentertainingpeopleathome
“ Iamhappywithmystandardofliving
“...Butonoccasionintolerant,strong-willed
andself-absorbed.“CUSTOMEROF
TOPMOBILEAPPLICATIONS
Periscope
Uber
SonicJump
TrivialPursuit
SleepTalkRecorder