customers pesonas: the first step of all content marketing
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Customer Personas:Step 1 of Content Marketing
• Review of What a Persona is
• Why It especially matters on the web
• 10 ways to leverage with Inbound Marketing
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Online Resources on Personas
• Buyer Persona Webinar (3hr)• Personas Developing Worksheet• Articles– 6 Core Benefits of a Well Defined Persona– 9 Questions to Ask When Developing Buyer Personas– How to Design a Persona-Centric Website Experience
• These slides and recording
• Posted on LinkedIn Group Dec 12, 2012
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Who am I?
Follow me:@TMSchwab
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You already understand Buyer Personas
AllisonBrandon
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Why measure unique visitors, then treat them identically
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10 Ways to leverage Personas with Inbound Marketing
andimprove your business today
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1. Persona’s questions = Blog Titles
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2. Persona Specific Blogs
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3. Images to match Persona
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4. Match Offers to Persona
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5. Writers to match Persona
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6. Have visitors choose their Persona
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7. Have your visitors pick their website
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8. Ask questions - refine your Personas
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9. Focus on most profitable Personas
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10. Don’t invest in money loosing Personas ….ignore non-customers
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Thank you
“What’s ordinary to you, is amazing to me”Derek Sivers @sivers