Customizing Your Shopify Theme: How to Use Images, Colors, and Fonts

Choosing a theme and evaluating one after it’s been set up with images,

fonts, and colors. You will get significant themes but need to work hard to

make them look potential and perfect for your store. That is why opting for

better design is important. Initially, you might find it intimidating as a

beginner but here we will discuss in deep how to understand it easily with

the help of Shopify.

How to customize a theme?

One of the major benefits to work on a Shopify Theme Customization is that

it made a lot of the structural design decisions for you. As you don’t need to

care about how to layout your pages, where to put each image and

paragraph. Always add your touch to the theme to get your store to look

best and make your brand shine in the market.

As a beginner in web design, you will get access to an immense amount of

choices you can make is staggering, and can even feel overwhelming. You

can use any color you want! You can switch things up with the click of a

mouse!

Use the right image resolutions

Images are important for your online store. From the home page to product

images it should be eye catch for customers. While installing a new Shopify

Theme Designing Services you might observe the lack of photos is obvious,

so getting your images on point can be an enormous boost to your store.

Keep image size ratios in mind

The product images are shown side by side in your collection pages and

have different sizes. Make sure that product images are cropped at a

consistent height-to-width ratio.

In case you want all of your images to show up as a consistently sized

square, save them all with a 1:1 height-to-width ratio. Keeping a consistent

ratio will give you a really clean, well-laid out display wherever your

products are featured in your store.

Commit to a color palette

It’s very confusing deciding which color is suitable for your brand. The one

you have chosen will look good together? You will get a whole spectrum to

choose from, but some design feature of Shopify has some advice to help

you narrow down your options.

You can work on your existing logo with a few accent logos.

You can opt for a specified brand color and look for inspiration in the types

of products that you carry.

For some great inspirations, you can opt for an online color palette tool with

a prominent color palette created by other brands.

Once you have decided on some colors that look good and fit with your

products and branding, save the specific hexadecimal codes that represent

the colors. It is the six-letter and number combo that online platform and

design tools used to provide an exact match everywhere you need to use

your colors, such as #FFFFFF – White, and #50B83C – Green.

Use no more than 3 fonts

After finalizing the images and colors, it’s time to think about how you want

to display your words. Make sure the font you choose can be a strong part

of your branding, but just like other design elements, consistency is key.

Make sure to work with only two or three fonts throughout your design.

Working with multiple fonts at a time for the same design will start to

detract from the content and your customer can be confused and have

trouble with the flow of information.

Pick fonts that complement each other

Many of the best e-commerce store designs use a combination of different

fonts, so you don’t have to stick to just one font or even one style.

Many online store designs use a combination of different fonts, so you don’t

have to stick with one font and style. Of course, you have to follow the

standard approach that will help you through paid and free options available

as you try to find the perfect pairing.

Use fonts from the same family

A font family is something like Helvetica or Times New Roman, and the fonts

within it have a few variations.

Same fonts already have an assortment of weights and styles that work well

together.

A bold font will be heavier-weight font while a style variation might be an

all-caps version.

You can use a bold version of your favorite font, a regular version, and an

italicized version to differentiate your headings and other information. It’s a

simple way to make a single typeface family work for your whole store while

keeping clear differences between different types of content.

Pair compatible typefaces

Let’s highlight a quick primer on typefaces for our beginner friends. There

are a few different basic styles of text that you’ll find.

Serif: It has the little feet on each letter, like Times New Roman and Georgia.

Sans serif: It doesn’t have the little feet, like Arial, Helvetica.

Script: It does look like calligraphy or handwriting.

Monospace: It has letters that are equally spaced out, and are what you

usually see in computer code.

Like, you can pair up two fonts from different typefaces to get a strong

contrast between them.

Use font sizes intentionally

No matter what font pairing you choose, the size of your font in different

places on your website and should have additional meaning, and help your

customers find what they are looking for.

For highlighting the important content you can use a large font size. Use

varying font sizes to inform your users of the purpose and content of your

website.

Final words:

Consistency is the best design guideline. After deciding about colors, fonts,

and your general brand guideline, the important thing is to stick with your

store design. Cartcoders is a Shopify Theme Development Company that

helps your build a Shopify store so that your customers be able to identify

and navigate your store easily, and sticking to a core set of fonts, colors, and

styles can go a long way towards that goal.

Contact Us:- Website: www.cartcoders.com Facebook:www.facebook.com/CartCoders Twitter:www.twitter.com/CartCoders Linked In:www.linkedin.com/company/cart-coders Pinterest:in.pinterest.com/cartcoders Instagram:www.instagram.com/cart__coders Email:contact@cartcoders.com Contact: (+91)794-007-7787 Mobile : (+91)901-677-7787