cutting through the clutter - delivered to the donate life america webinar dec. 2014
TRANSCRIPT
CAN’T BE ABOUT YOU - MAKE IT ABOUT AUDIENCE BENEFIT
WATCH FOR THE BIG ISSUES FACING YOUR COMMUNITY YOUR STATE THAT CONNECT WITH YOUR CAUSE
BUILD RELATIONSHIPS WITH REPORTERS WHO ARE THE RIGHT FIT AND NEWS MANAGERS
HOW TO STAND OUT
PAY ATTENTION TO THE NEWS
REACT WITH FACTS/ PERSPECTIVE/INTERVIEW POSSIBILITIES/STUDIES
PROVIDE EXPERTS
BE READY!
MORNING ASSIGNMENT MEETINGS
AFTERNOON PLANNING MEETINGS
NEWSCASTS
REPORTERS WORKING THROUGHOUT DAY TO GENERATE NEXT DAY IDEA
UNDERSTAND NEWS DEADLINES
STUDY THE NEWS PRODUCT
Know where you belong
Look for brand clues
Look for specialty reports
Get to know someone at station