cv elodie roy
DESCRIPTION
Branding is a passion, but not a Shakespearian one, blind and unconditional that preoccupies and ends disappointing. As the tastiest meals need seasoning, a brand strategy needs to be enriched with other subjects to be efficient: consumer psychology, online communication, creativity, etc.Brands should be like Ende’s novel, with a lot of adventures to-arrive and no end on the horizon, so shoulders to the wheel!TRANSCRIPT
Elodie ROYBrand manager
[email protected]+34 628 432 842
I am an empathetic person. I believe listening to people is the best way to learn about them, detect their needs and find it a solution. Problems don’t exist; only challenges and surprises do. I feel quite identified with Einstein quote: “You can never solve a problem on the level on which it was created” which means we should always be searching for creative and responsible solutions. It lies in being open-minded and keeping on training in every subject that could be relevant to improve final results. Also being multitask and hardworking helped me in other work experiences.
February 2011 - April 2012Junior Brand ConsultantAllegro 234, branding agency, Madrid (Spain)° Brand positioning° Insights ° Market researches° Branding online: content creator and community manager, in english and spanish
April - June 2010Communication Assistant in a Communication and Marketing departmentAcieroid, construction sector, Barcelona (Spain)° Knowledge management° Realization of corporate work tools
March - April 2009Communication Assistant in a Communication and Development departmentHit West, radio, Nantes (France)° Online reputation management° Private concert planning° Press relationship
January - February 2008PRBoule de Neige, Vannes (France)° Development of the service “wedding organization”° Events conceptualization
WORK EXPERIENCE
MAIN CHARACTERISTICS
° Operational immediately° Ability to manage deadline° Multitask° Hardworking° Team work° Perfectionist° Curious° Creative° Initiative° Persevering° Responsible
EDUCATIONAL BACKGROUNG
Seminars attendance:° Naming: how to create brand names, February 2012° Strategic marketing, February 2012° Copyright and the internet era, May 2011 ° Social Taboos: how to communicate, March 2011° Psychology: women place in society, March 2011° Visual identity & design, November 2010
Master in Corporate Communication and Strategic Planning Universidad Pontificia de Salamanca (Spain) - 2011
Degree in Information and Communication SciencesUniversité Catholique de L’Ouest (France) - 2007-2010
French: native speaker
Spanish: bilingual ° 3 years studying and working in Spain° Exchange in Zaragoza since my thirteen
English: European level B2 ° TOEFLL ITP° Bilingual Baccalaureate
LANGUAGES
IT tools: Microsoft Office
Design software: Photoshop, InDesign
Editing software: Final Cut
Surveys’ analyse software: Modalisa
COMPUTER SKILLS
HOBBIES
PUBLICACIONES
Travelling: for me, travelling represents a never-ending source of creativity. I love to meet people from other cultures and learn about their habits and daily life.
Playing basketball: I have been playing basketball for thirteen years. What I enjoyed in this game is team spirit and the necessity to quickly read what is your competitor’s strategy so you can find the appropriate response.
Playing the piano: music is my favourite way to express emotions and relax.
Reading: last books I read:° Everyone To His Own Creativity - Jean Cottreaux° La Celestina - Fernando de Rojas° The Metamorphosis - Franz Kafka
For Brandixit, the branding community
Branding ° What is your brand smelling of? - February 2012° The Louvre, a Parisian experience? Not only. - January 2012°Saving banks | Statute changes versus brand changes - March 2011° A coffee please!... Starbucks, Costa, MacDonald, Le Pain Quotidien or Nes-presso? - February 2011
Insights° Insights 2012 | Transparent brands
Creativity° Lose touch to boost co-innovation - January 2012