PEDRO JOSÉ GONZÁLEZ135 Gables Blvd • Weston, Florida, 33326

(347) 684-1217 • piedraj2@gmail.com

EXECUTIVE

Savvy business professional with more than 15 years of diverse experience developing lucrative new business and international markets, leading domestic and international sales teams, creating innovative products and leading teams to success. Focused executive with an exceptional ability to strategically grow business and dramatically increase sales and revenue. Bilingual, with deep banking, financial services and sales experience in the U.S. and Latin America, Florida Licensed Realtor. Areas of expertise:

Executive Leadership • Sales Team Management • New Business Development Organizational Management • Marketing Strategies • Public Relations • Project Management Vendor Management • Risk Analysis / Mitigation • Process Improvement • Product Launch

International Market Development • Market Analysis • Customer Relations • Strategic PlanningTeam Building / Leadership • Performance Management • Compensation • Budgeting

PROFESSIONAL EXPERIENCE

UNION ANDINA-MUPI CORPORATION, New York and Kendall, Florida • 2006-PresentInternational residential real estate and financial planning firm assisting clients in buying new homes in Latin America. 23 employees in 2 branches. $33 million in annual gross sales.

General Manager and Commercial DirectorOrchestrate overall financial, sales and administrative activities, creating an environment conducive to expanding markets and growing sales and revenue. Conceptualize and execute strategies to build the business across Latin America and Spain, from developing new markets to implementing highly targeted sales strategies. Direct budgeting operations and maintain awareness of full range of financial reporting and results. Build relationships with new vendors in Latin America and nurture existing relationships. Deliver financial planning and wealth management services to individuals and businesses. Oversee all human resources management.

Major Contributions: Drove dramatic business growth, exploding gross sales from $4 million per year to $33

million annually. Opened valuable new markets in Colombia, Peru and Bolivia. Installed technology including CRM ZOHO to enhance client management capabilities and

provide sales teams a more complete understanding of target markets. Developed relationships with South American financial vendors and housing developers as

part of a larger strategy to serve immigrant populations in the U.S. and Europe. Transformed a $250,000 company into one valued at $15 million.

CFC CORPORATION, Quito, Ecuador • 2004-2005Lender providing vehicle and home loan services from several branches across the country.

Commercial Vice PresidentGoverned the company’s commercial team and overall commercial operations, including creating financial products and services to serve key market segments. Established and strengthened relationships with housing developers and vehicle dealers. Developed overall sales and marketing strategies and annual budgets necessary to achieve sales and marketing goals. continued ...

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PEDRO JOSÉ GONZÁLEZ (347) 684-1217 • piedraj2@gmail.com

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CFC CORPORATION Commercial Vice President Continued

Major Contributions: Extended domestic market reach by opening 3 new branches around the country. Tripled sales revenue in 2 years. Launched a new vehicle loan product that better served clients’ needs. Improved loan governance by better communicating loan status with suppliers. Expanded loan funding options, providing customers more flexibility in making vehicle or

home purchases.

BANCO POPULAR, Quito, Ecuador • 1994-2004Commercial bank providing a range of commercial and consumer loans and service including client asset management.

Financial AdvisorManaged a diverse portfolio of financial assets for private banking clients, providing clients with individualized plans to grow and protect their wealth through a wide range of international and domestic investment opportunities. Promoted bank products and helped clients take advantage of those products and services.

Major Contributions: Managed a portfolio valued at $35 million. Worked as an agent for both Fidelity Funds and Rothschild Investments. Specialized in complex financial products including futures, swaps and back-to-back loans,

along with international investments and emerging markets allocation.

Career Note: Additional roles include Vice President and Branch Manager, Gente Consorcio Directo Ecuador; Financial Advisor, Stanford Financial Group Ecuador; Treasurer Assistant, Alberta Energy Company Ecuador; Sales Supervisor, Banco del Austro Ecuador; and Sales Executive, Xerox Ecuador.

EDUCATION

Bachelor of Arts in Business Administration and MarketingUniversidad San Francisco de Quito, Quito, Ecuador

PROFESSIONAL DEVELOPMENT

International Treasury Management, TDMA CanadaProfessional Sales Skills, PSS Xerox Argentina

AFFILIATIONS

Ecuadorian-American Chamber of Commerce of New York, International Trade Director

LANGUAGES Spanish • English

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