Curriculum Vitae of Shahriar Mohammad Osman (Nawed)

Advertising27%

Brand Communication

38%

Digital Marketing

35%

SMO NAWEDsmnawed@gmail.com

Entrepreneur Service

MadonnaA+RoopAdcommRahimafroozRangs PropertiesRangs GroupSomewhereinWhite Ribbon AllianceMousumi Industries Limited

Digimarka

• SMO Nawed, social media strategist by ownership, creativestrategist for an agency by passion and a strategic planner forone of the oldest local brand by profession. The Old Dhakaresident by birth achieved awards from Promo Logic (InterUni), MAAW (Global Marketing) and Sharpener (InterAdvertising Agencies). Within 8 years of professional career,he loves mentioning the success of ‘Agora Fresh’ campaignduring his years at Rahimafrooz; later switched to Rangs.

• Currently experiencing the peak of his career as the AssistantManager of the Marketing department attaining almost 200%growth since joining Mousumi Industries 2 years back. Earlier,as the Head of Market Communications forsomewhereinblog, he has mastered the art of local socialmedia and trained Robi on building fanbase and maintaining.Later he launched Digimarka to create the largestBangladeshi fanpage, the highest viewed Bangladeshicommercial on youtube in a month and the most invited localbrand application. He attended workshops from some of thegreatest global advertising individuals, brand personalitiesand digital marketing gurus of the time. He is the onlyBangladeshi to participate on the Asia Pacific YoungMarketers Workshop. All achievements mentioned above arecredited to the Almighty Allah.

CAREER BRIEF

EXPERIENCEBy Industry

Advertising

Automobile

FMCG

IT

Real Estate

Retail

Social Business

MadonnaA+RoopAdcommRahimafroozRangs PropertiesRangs GroupSomewhereinWhite Ribbon AllianceDigimarkaMousumi Industries Limited

A+ Adcomm Digimarka Madonna MousumiIndustries

Rahimafrooz Rangs Group RangsProperties

Roop SomewhereinWhite RibbonAlliance

EMPLOYERSGraphed by Duration

• Digimarka is an entrepreneurial initiative• Serving Mousumi Industries for the longest period• Groomed the early stage with Roop

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Rang

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Digi

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Salary Growth

• The gradually increasing salary is currently parked around BDT 60k/month• I prefer comparatively lower salary providing me scope to hire more subordinates to get things rolling faster

0

0.5

1

1.5

2

2.5

Sum of Telco Exp %

Sum of Real Estate Exp %

Sum of Retail Exp %

Sum of IT Exp %

Sum of FMCG Exp %

Sum of ExperienceAcrossEmployers

• My experience across various industries was most useful for Mousumi Industries

IndustryExperience

• Retail Category Management• In-store Campaigns• Insight Driven Tactics• Loyalty Program: 33% Regain

• Social Media Marketing• Social Media Buying• Insight Driven Strategies• Interactive Video Production

• Brand Strategy & Communication• Online Marketplace• Media Buying• Experience 3-digit growth%

TaskwiseIndustryExposure

Advertising Automobile FMCG IT Real Estate Retail SocialBusiness

• Summing up all the work till date, I was mostly involved into brand communication through the usage of IT

IT EXPOSUREby Employer

DigimarkaEntrepreneurship pushed me into understanding this industry

Mousumi Industries and Rahimafrooz• Integrated exposure to social media

communication• VAS content buying and prepration• E-commerce platform launch

Somewhereinblog• Interestingly, this workplace motivated me

into technology based marketing. However, my work scope was limited to market creation, mostly

Strongest Experience ZoneBy Work

Advertising

BrandCommunication

Digital Marketing

Sum of Real Estate Experience

Sum of Retail Experience

Sum of FMCG Experience

Sum of IT Experience

Why Brand Communication rules over advertising?Because brand building tasks weremuch more in number since joiningRoop as Creative Strategist andcompletely shifting into planning atAdcomm.

The Art in Me

Abol TabolFounder of this open fieldart exhibition platformpartnered by architectsand fine art designers tocreate an impactful artawareness beyond closeddoors of galleries

DhakaficationFounded this photowalkinitiative combiningarchitects, photographersand tourists to revisitDhaka and learn moreabout human insights

Some of the Brand Communication WorksVisuals Only

Click here to read an internship report on Zareen

REPACKAGING

LOGO & BRAND IDENTITY

WEB

LISTED AMONG THE TOP 8 MARKETING PROFESSIONALS OF BANGLADESH BY SDASIA

For Further Review Please Check These Links:

LinkedInOnline ResumeVisualized Resume orMail To: smnawed@gmail.com orContact: +8801723733838