cva presentation
DESCRIPTION
CVA UNSW Univative presentation slide.TRANSCRIPT
CONSERVATION
VOLUNTEERS AUSTRALIA
UNSW UNIVATIVE TEAM
Mathew • Jonathan • Yu Shan • Kay • Ly
WILD FUTURES: STUDENTS FOR
TOMORROW
A CVA Initiative
Environment
Others
5%
$7.7 BILLION
Where do the donations go?
$100 plus
$100 less
below $2
More than $100Less than $2
CVA Donations for Wild
Life Futures
$60,000$
Brand Loyalty
FEASIBILITY FOR IPHONE APP
• INCREASE DONATIONS
• INCREASE AWARENESS
• RESEARCH IPHONE APP
ISSUES TO ADDRESS
Wild Futures Programme
Revenue
Public
Donation Government
Funding
Individual Corporate/Payroll
REVENUE STREAM
DIVERSIFICATION
HUMAN RESOURCE
“LETS GIVE A SHIT AND DO OUR BIT”
NEW STUDENT FOCUSED WEBPAGE
AND SLOGAN
WHY AND HOW DO WE DONATE TO
THE CHARITIES WE DO?
WEBSITES,
SOCIAL NETWORKING
AND MOBILE GIVING
Appeal to the heart,
not the head
Emotionally driven appeal streamlined on social media
websites across the web
SDFGS
10 dollars
Plants 5 trees for Gwenyth the Richmond Birdwing Butterfly
20 dollars
Sponsors one day worth of beach cleaning for the Flatback
Turtle
30 dollars
Enables radiotracking of the Brush-tailed Rock-wallaby for a
week
Gloria: Superb ParrotFavourite Pastime: Long flights
over the bushland
Favourite foods: Worms and
sometimes chocolate
Occupation: Mechanic
Unfortunately due to a lack of
nesting Gloria's sex life has
been compromised and may not
have the chance to reproduce.
But you can help her! Donate
here.
“Donors want to see what
their gifts allowed you to
accomplish”
“Yesterday Dr Alex Smith
localised a gene, making a
breakthrough in Tasmanian
devil cancer research”
HOW DO WE ATTRACT GEN Y?
This months winner of
the NRMA
“Build a Recycled
Monster” competition
goes to Ivan Ivan.
Prize: $100 Myer Gift
card.
I PHONE APPLICATION?
sdfsd
Recommendation 2:
Media Interns
For students, by
students
COFFEE
RECOMMENDATION 3
BIODEGRADABLE PRODUCT RANGE
• Coffee cups
• Coffee sleeves
• Brown bags
• Coffee lids
CUPS
SLEEVES
COFFEE SLEEVES
SANDWICH/ TAKEWAY BAGS
MARKET ANALYSIS
SURVEY RESULTS
COST ANALYSIS
Initial Costs Per Dollar
Coffee Cups 8oz
($0.02/10,000Unit)
200.00
Coffee Cups 12oz
($0.02/10,000Unit)
200.00
Coffee Lids
($0.01/20,000 Unit)
400.00
Coffee Sleeves
($0.03/20,000)
600.00
Shipping +
transport
500.00
Total 2,630.00