cvsuite art of data webinar series: presenting data - crafting compelling stories with data

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PRESENTING DATA WEBINAR 3: Crafting Compelling Stories with Data June 21st, 2016

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Page 1: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

PRESENTING DATAWEBINAR 3: Crafting Compelling Stories with Data

June 21st, 2016

Page 2: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

1. WHY Data

2. WHICH DATA

3. PRESENTING DATA

March 29th, 2016

May 17th, 2016

June 21st, 2016

Page 3: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

Advances in Technologies + More People Using Technology

RESULTS IN MORE DATA

Page 4: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

Leveraging Data to Craft Compelling Arguments

Page 5: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

In Oregon, Small Towns with Creativity = High Quality of Life Factors

Page 6: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

Michael Curry Design Sochi Olympics

Columbia CountyScappose, Oregon

Page 7: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

EggPressInternationalLetterpressPrintshop

Multnomah CountyPortland, Oregon

Page 8: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

Defining Objective

ASPECTS OF PRESENTING DATA

1

CREATING A COMPELLING STORY

SUPPORTING THE STORYWITH DATA

Audience Type

Crafting a Narrative

Selecting Data & Visuals

Producing & Sharing

Materials

Matching data to your narrative and methods for creating visuals

Different types of materials and ways to distribute

5

2 3 4 5

Defining Objectives

1Audience

TypesCrafting a Narrative

Selecting Data & Visuals

Producing & Sharing

Materials

2 3 4 5

Page 9: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

Defining Objective

1

Define &Measure

Compare Demonstrate Plan

Page 10: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

Audience Type

2

+ Economic Development offices

+ Donors and Community

+ Regional Stakeholders

Page 11: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

Crafting a Narrative

3

+ Narrative needs to fit:- who we are presenting to - what our objective is

A few possible objectives• Show our local economic development office why we need to be included in their 5-year plan• Selling our impact to internal stakeholders and need to show the current size and scope to increase funding

Page 12: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

Selecting Data & Visuals

4

+ Which data are needed to support narrative?

+ What type of visuals support the objective?

Page 13: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

Producing & Sharing

Materials

5

+ Report or Research Page+ Using Social Media

Page 14: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

CASE STUDIES

Page 15: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

PortlandHood River

CASE STUDY #1APPAREL DESIGN CLUSTER

REGIONSPortlandHood River

Page 16: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

CASE STUDY #1APPAREL DESIGN CLUSTER

CLUSTEROutdoor Gear and Apparel Design

LARGEST OREGON BUSINESSES IN CLUSTERNikeColumbia SportswearKeen Adidas

Page 17: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

CASE STUDY #1APPAREL DESIGN CLUSTER

=

Opportunity for Economic Growth Inand Beyond Portland

Supportof ExistingBusinesses

DesireableLocation+

Page 18: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

CASE STUDY #1APPAREL DESIGN CLUSTER

Formation of Startup Ecosystem

+ Education

+ Financing

+ Accelerator

Increased growth in apparel industry

SpurredGrowth inStartup ecosystem

+ Education

+ Financing

+ Accelerator

Opportunity for Economic Growth Inand Beyond Portland

Page 19: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

DEFINING OBJECTIVES

1AUDIENCE

TYPECRAFTING

A NARRATIVE

2 3

CASE STUDY #1APPAREL DESIGN CLUSTER

COMPAREConnect the story of the

apparel designers in Oregon to the larger story of that business

cluster in Oregon

STATE LEGISLATORS & BUSINESS/ ECONOMIC

DEVELOPMENT LEADERS

INNOVATION AND CREATIVITY ARE

ESSENTIAL FOR THE CONTINUED GROWTH

OF THE OUTDOOR APPAREL INDUSTRY

CLUSTER

Page 20: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

REGIONS:Bend &Central Oregon

CASE STUDY #2CENTRAL OREGON COALITION FORMATION

Bend

Page 21: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

CASE STUDY #2CENTRAL OREGON COALITION FORMATION

30 Creative Organizations

Initial Objectives+ Demonstrate

Value+ Quantify

Economic Impact

ABC CommissionArt in the High DesertArt in Public PlacesArts CentralAtelier 6000Bella Acappella HarmonyBendFilmBend Radio GroupCalderaCascade A&ECascade ChoraleCascades Theatrical Co.COCC Barber LibraryCentral Oregon MastersingersDeschutes County Historical SocietyDeschutes Public LibraryDeschutes Public Library FoundationHigh Desert Chamber MusicHigh Desert Museum Jefferson County Arts AssociationLes Schwab AmphitheaterLubbesmeyer StudioMuseum at Warm SpringsRed Chair GalleryRedmond Community Concert AssociationThe Roundhouse FoundationScalehouseSecond Street TheaterSisters Arts AssociationSisters Folk FestivalSisters Outdoor Quilt ShowThe SourceSunriver Music FestivalSunriver Stars Community TheaterTower Theatre FoundationThe WorkhouseTumalo Art Company

30 CreativeOrganizations

ShowingOverallImpact ofCreativeSector

Elevation ofArts & CultureTo EconomicDevelopmentPriority

Data UsedNonprofit orgspending+ $16 million annually+ 1 million creative

experiences

Page 22: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

CASE STUDY #2CENTRAL OREGON COALITION FORMATION

Cultivate Relationship with Tourism Board-Visit Bend

Nonprofit organization data helped to...

Page 23: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

CASE STUDY #2CENTRAL OREGON COALITION FORMATION

Proposed hotel-motel tax increase benefit

- Formation of Arts and Culture Alliance & Visit Bend to offer competitive tourism grant

Grant Objectives+ Diversify Tourism offerings+ Increase Tourism in off

season

Page 24: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

CASE STUDY #2CENTRAL OREGON COALITION FORMATION

From Timber to Tourism+ Started with Nonprofit only data+ But impact came from overall creative

sector definition

2015 Creative Economy Action Plan with Central Oregon Region’s Solutions Advisory Committee+ Elevated Arts & Culture with other economic

development priorities

Page 25: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

CASE STUDY #2CENTRAL OREGON COALITION FORMATION

+ How can Bend enhance the arts organizations that will serve as a springboard to other economic development?

+ How does a vibrant arts community contribute to the region being attractive to people who can live anywhere?

Page 26: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

DEFINING OBJECTIVES

1AUDIENCE

TYPECRAFTING

A NARRATIVE

2 3

CASE STUDY #2CENTRAL OREGON COALITION FORMATION

DEFINE/ MEASURE & PLAN

Increase awareness, and investment in

Central Oregon Arts and Culture sector

REGIONAL TOURISM & PUBLIC SECTOR

LEADERS

USING DATA ABOUT SPENDING & PUBLIC BENEFIT OF PROGRAMMING, THEY SECURED INCREASED

BED TAX DOLLARS AND INVESTED THOSE FUNDS TO INCREASE TOURISM IN THE

OFF SEASON

Page 27: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

SUPPORTING THE STORY WITH DATA

Page 28: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

+ Mapping+ Visualization of data

• Charts and Graphs• Infographic

+ Reports+ Research page+ Social Media

SELECTING DATA & VISUALS

PRODUCING & SHARING MATERIALS

4 5

Page 29: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

VISUAL NARRATIVES MAPPING

Carto DB image

Page 30: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

VISUAL NARRATIVES MAPPING

#1 Grant award amount #2 Grant awards amount per capita

Page 31: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

VISUAL NARRATIVES MAPPING

#1 Dots on a map #2 Grouped dots on a map

Page 32: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

VISUAL NARRATIVES MAPPING

QUESTIONS TO ASK ABOUT MAPPING+ Is it compelling to compare regions on a map? + Can all the data we have be grouped geographically?

For example - does it have an address, zip code of county associated with it?

+ How important is the geographic aspect of the narrative?

Selecting Data & Visuals

4

Page 33: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

VISUAL NARRATIVES CHARTS AND GRAPHS

BAR CHART PIE CHARTPICTOGRAPH

TREE MAP LINE GRAPH

Page 34: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

VISUAL NARRATIVES CHARTS AND GRAPHS

#1 Year-over-year growth #2 Occupations with the most jobs

Page 35: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

VISUAL NARRATIVES CHARTS AND GRAPHS

Charting all data, not compelling

Page 36: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

VISUAL NARRATIVES CHARTS AND GRAPHS

Grouping data to craft narrative

Page 37: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

VISUAL NARRATIVES CHARTS AND GRAPHS

#1 Excel Chart #2 Cleaned chart

Page 38: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

VISUAL NARRATIVES MAPPING

QUESTIONS TO ASK WHEN CREATINGCHARTS AND GRAPHS+ What is compelling about my data? + What visuals will best support my objective?+ How can I make this graphic easier to understand?+ Is this appropriate for the audience I’m trying to reach?

Selecting Data & Visuals

4

Page 39: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

PRINTED MATERIAL REPORTS

The MinneapolisCreative Index2013 Full Report

Page 40: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

PRINTED MATERIAL REPORTS

The MinneapolisCreative Index2014 Update

Page 41: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

PRINTED MATERIAL REPORTS

The Creative Economy Report of HoustonJuly 2012

Page 43: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

VISUAL NARRATIVES MAPPING

QUESTIONS TO ASK WHEN PRODUCING REPORTS+ What generation is my audience and do they prefer

printed materials over digital?+ Do they need large amount of information to trust

the research, should a lengthy appendix be included?

Producing & Sharing

Materials

5

Page 45: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

VISUAL NARRATIVES MAPPING

QUESTIONS TO ASK WHEN CONSIDERING CREATING A RESEARCH PAGE+ Do we have access to data that can be updated yearly?+ Do we have the resources to manage a research page?+ Can we craft a compelling message and visuals

with our data? + How often do we need to drive the decision makers to

our research, and how varied are the data we are displaying?

Producing & Sharing

Materials

5

Page 46: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

SOCIAL MEDIA FACEBOOK, TWITTER & LINKEDIN

Page 47: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

SOCIAL MEDIA FACEBOOK, TWITTER & LINKEDIN

Page 48: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

VISUAL NARRATIVES MAPPING

QUESTIONS TO ASK WHEN CONSIDERING USE OF SOCIAL MEDIA+ Is the audience we want to attract social media savvy?+ Do we have the resources to maintain a consistent

message with timely posts?+ Can we manage the correspondence with followers?

Producing & Sharing

Materials

5

Page 49: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

Questions and Answers

Page 50: CVSuite Art of Data webinar series: Presenting Data - Crafting Compelling Stories with Data

Susan [email protected]

(303)629-1166

cvsuite.org