cvsuite art of data webinar series: presenting data - crafting compelling stories with data
TRANSCRIPT
PRESENTING DATAWEBINAR 3: Crafting Compelling Stories with Data
June 21st, 2016
1. WHY Data
2. WHICH DATA
3. PRESENTING DATA
March 29th, 2016
May 17th, 2016
June 21st, 2016
Advances in Technologies + More People Using Technology
RESULTS IN MORE DATA
Leveraging Data to Craft Compelling Arguments
In Oregon, Small Towns with Creativity = High Quality of Life Factors
Michael Curry Design Sochi Olympics
Columbia CountyScappose, Oregon
EggPressInternationalLetterpressPrintshop
Multnomah CountyPortland, Oregon
Defining Objective
ASPECTS OF PRESENTING DATA
1
CREATING A COMPELLING STORY
SUPPORTING THE STORYWITH DATA
Audience Type
Crafting a Narrative
Selecting Data & Visuals
Producing & Sharing
Materials
Matching data to your narrative and methods for creating visuals
Different types of materials and ways to distribute
5
2 3 4 5
Defining Objectives
1Audience
TypesCrafting a Narrative
Selecting Data & Visuals
Producing & Sharing
Materials
2 3 4 5
Defining Objective
1
Define &Measure
Compare Demonstrate Plan
Audience Type
2
+ Economic Development offices
+ Donors and Community
+ Regional Stakeholders
Crafting a Narrative
3
+ Narrative needs to fit:- who we are presenting to - what our objective is
A few possible objectives• Show our local economic development office why we need to be included in their 5-year plan• Selling our impact to internal stakeholders and need to show the current size and scope to increase funding
Selecting Data & Visuals
4
+ Which data are needed to support narrative?
+ What type of visuals support the objective?
Producing & Sharing
Materials
5
+ Report or Research Page+ Using Social Media
CASE STUDIES
PortlandHood River
CASE STUDY #1APPAREL DESIGN CLUSTER
REGIONSPortlandHood River
CASE STUDY #1APPAREL DESIGN CLUSTER
CLUSTEROutdoor Gear and Apparel Design
LARGEST OREGON BUSINESSES IN CLUSTERNikeColumbia SportswearKeen Adidas
CASE STUDY #1APPAREL DESIGN CLUSTER
=
Opportunity for Economic Growth Inand Beyond Portland
Supportof ExistingBusinesses
DesireableLocation+
CASE STUDY #1APPAREL DESIGN CLUSTER
Formation of Startup Ecosystem
+ Education
+ Financing
+ Accelerator
Increased growth in apparel industry
SpurredGrowth inStartup ecosystem
+ Education
+ Financing
+ Accelerator
Opportunity for Economic Growth Inand Beyond Portland
DEFINING OBJECTIVES
1AUDIENCE
TYPECRAFTING
A NARRATIVE
2 3
CASE STUDY #1APPAREL DESIGN CLUSTER
COMPAREConnect the story of the
apparel designers in Oregon to the larger story of that business
cluster in Oregon
STATE LEGISLATORS & BUSINESS/ ECONOMIC
DEVELOPMENT LEADERS
INNOVATION AND CREATIVITY ARE
ESSENTIAL FOR THE CONTINUED GROWTH
OF THE OUTDOOR APPAREL INDUSTRY
CLUSTER
REGIONS:Bend &Central Oregon
CASE STUDY #2CENTRAL OREGON COALITION FORMATION
Bend
CASE STUDY #2CENTRAL OREGON COALITION FORMATION
30 Creative Organizations
Initial Objectives+ Demonstrate
Value+ Quantify
Economic Impact
ABC CommissionArt in the High DesertArt in Public PlacesArts CentralAtelier 6000Bella Acappella HarmonyBendFilmBend Radio GroupCalderaCascade A&ECascade ChoraleCascades Theatrical Co.COCC Barber LibraryCentral Oregon MastersingersDeschutes County Historical SocietyDeschutes Public LibraryDeschutes Public Library FoundationHigh Desert Chamber MusicHigh Desert Museum Jefferson County Arts AssociationLes Schwab AmphitheaterLubbesmeyer StudioMuseum at Warm SpringsRed Chair GalleryRedmond Community Concert AssociationThe Roundhouse FoundationScalehouseSecond Street TheaterSisters Arts AssociationSisters Folk FestivalSisters Outdoor Quilt ShowThe SourceSunriver Music FestivalSunriver Stars Community TheaterTower Theatre FoundationThe WorkhouseTumalo Art Company
30 CreativeOrganizations
ShowingOverallImpact ofCreativeSector
Elevation ofArts & CultureTo EconomicDevelopmentPriority
Data UsedNonprofit orgspending+ $16 million annually+ 1 million creative
experiences
CASE STUDY #2CENTRAL OREGON COALITION FORMATION
Cultivate Relationship with Tourism Board-Visit Bend
Nonprofit organization data helped to...
CASE STUDY #2CENTRAL OREGON COALITION FORMATION
Proposed hotel-motel tax increase benefit
- Formation of Arts and Culture Alliance & Visit Bend to offer competitive tourism grant
Grant Objectives+ Diversify Tourism offerings+ Increase Tourism in off
season
CASE STUDY #2CENTRAL OREGON COALITION FORMATION
From Timber to Tourism+ Started with Nonprofit only data+ But impact came from overall creative
sector definition
2015 Creative Economy Action Plan with Central Oregon Region’s Solutions Advisory Committee+ Elevated Arts & Culture with other economic
development priorities
CASE STUDY #2CENTRAL OREGON COALITION FORMATION
+ How can Bend enhance the arts organizations that will serve as a springboard to other economic development?
+ How does a vibrant arts community contribute to the region being attractive to people who can live anywhere?
DEFINING OBJECTIVES
1AUDIENCE
TYPECRAFTING
A NARRATIVE
2 3
CASE STUDY #2CENTRAL OREGON COALITION FORMATION
DEFINE/ MEASURE & PLAN
Increase awareness, and investment in
Central Oregon Arts and Culture sector
REGIONAL TOURISM & PUBLIC SECTOR
LEADERS
USING DATA ABOUT SPENDING & PUBLIC BENEFIT OF PROGRAMMING, THEY SECURED INCREASED
BED TAX DOLLARS AND INVESTED THOSE FUNDS TO INCREASE TOURISM IN THE
OFF SEASON
SUPPORTING THE STORY WITH DATA
+ Mapping+ Visualization of data
• Charts and Graphs• Infographic
+ Reports+ Research page+ Social Media
SELECTING DATA & VISUALS
PRODUCING & SHARING MATERIALS
4 5
VISUAL NARRATIVES MAPPING
Carto DB image
VISUAL NARRATIVES MAPPING
#1 Grant award amount #2 Grant awards amount per capita
VISUAL NARRATIVES MAPPING
#1 Dots on a map #2 Grouped dots on a map
VISUAL NARRATIVES MAPPING
QUESTIONS TO ASK ABOUT MAPPING+ Is it compelling to compare regions on a map? + Can all the data we have be grouped geographically?
For example - does it have an address, zip code of county associated with it?
+ How important is the geographic aspect of the narrative?
Selecting Data & Visuals
4
VISUAL NARRATIVES CHARTS AND GRAPHS
BAR CHART PIE CHARTPICTOGRAPH
TREE MAP LINE GRAPH
VISUAL NARRATIVES CHARTS AND GRAPHS
#1 Year-over-year growth #2 Occupations with the most jobs
VISUAL NARRATIVES CHARTS AND GRAPHS
Charting all data, not compelling
VISUAL NARRATIVES CHARTS AND GRAPHS
Grouping data to craft narrative
VISUAL NARRATIVES CHARTS AND GRAPHS
#1 Excel Chart #2 Cleaned chart
VISUAL NARRATIVES MAPPING
QUESTIONS TO ASK WHEN CREATINGCHARTS AND GRAPHS+ What is compelling about my data? + What visuals will best support my objective?+ How can I make this graphic easier to understand?+ Is this appropriate for the audience I’m trying to reach?
Selecting Data & Visuals
4
PRINTED MATERIAL REPORTS
The MinneapolisCreative Index2013 Full Report
PRINTED MATERIAL REPORTS
The MinneapolisCreative Index2014 Update
PRINTED MATERIAL REPORTS
The Creative Economy Report of HoustonJuly 2012
PRINTED MATERIAL REPORTS
The Creative Economy Report of Houston 2014
VISUAL NARRATIVES MAPPING
QUESTIONS TO ASK WHEN PRODUCING REPORTS+ What generation is my audience and do they prefer
printed materials over digital?+ Do they need large amount of information to trust
the research, should a lengthy appendix be included?
Producing & Sharing
Materials
5
WEBSITE RESEARCH PAGE
Sustain arts
VISUAL NARRATIVES MAPPING
QUESTIONS TO ASK WHEN CONSIDERING CREATING A RESEARCH PAGE+ Do we have access to data that can be updated yearly?+ Do we have the resources to manage a research page?+ Can we craft a compelling message and visuals
with our data? + How often do we need to drive the decision makers to
our research, and how varied are the data we are displaying?
Producing & Sharing
Materials
5
SOCIAL MEDIA FACEBOOK, TWITTER & LINKEDIN
SOCIAL MEDIA FACEBOOK, TWITTER & LINKEDIN
VISUAL NARRATIVES MAPPING
QUESTIONS TO ASK WHEN CONSIDERING USE OF SOCIAL MEDIA+ Is the audience we want to attract social media savvy?+ Do we have the resources to maintain a consistent
message with timely posts?+ Can we manage the correspondence with followers?
Producing & Sharing
Materials
5
Questions and Answers