WHY DATAWEBINAR 1: What Every Arts Administrator Needs to Know

March 29th, 2016

WHY DATA

WHICH DATA

PRESENTING DATA

Today

May 17th, 2016

June 21st, 2016

WHY IS SO MUCH DATA AVAILABLE?

DATA & EDUCATION

Why Do We Seek Data?

WE SEEK DATA TO DEFINE & MEASURE

MEASURE● Impact of past work

WE SEEK DATA TO DEFINE & MEASURE

DEFINE● Size and Scope

WE SEEK DATA TO COMPARE & DIAGNOSE

COMPARE● To competing entities (creative and other industries)DIAGNOSE● Strengths and Weaknesses of jobs and industries

WE SEEK DATA TO DEMONSTRATE

● Show Impact to Forge Partnerships

● Dispel Misbeliefs about Contribution

WE SEEK DATA TO PLAN

● Identify trends● Benchmarking for

future development

UNDERSTAND DATA QUALITY

Be an Effective Data Consumer

DEFINE OBJECTIVES/ SELECT DATA

PRESENTING DATA

DEFINE OBJECTIVES/SELECT DATA

- Know your audience

- Select data to support objectives

Key question - Is the data selected reflective of the nonprofit sector only, or does it include the for-profit sector also?

Objective:Prove our funding impacted the growth of our local music scene.

Select Data

Misconception - If it is creative and it is in my region thenits applicable.

DEFINE OBJECTIVES/SELECT DATA

- Understand the nexus

Develop an argument, identify data to support it and understand what the nexus is

Nexus - Make certain there is a nexus between the data you are using and the activity you are investigating.

• Know how your data plays out at the micro level. Misconception - If it is creative and

it is in my region then its applicable.

?

Misconception - More data is always better.

UNDERSTAND DATA QUALITY

Accessing Data: Where data comes from defines what type of data it is which impacts the credibility

- Types of Data • National• Indexes• Surveys

UNDERSTAND DATA QUALITY

Misconception - All data is equally reliable.

UNDERSTAND DATA QUALITY

- Credibility• Is this plausible

Misconception - This report includes data, it must be factual regardless of what we experience first hand.

UNDERSTAND DATA QUALITY

- Type of Regions

Misconception - I can measure just one job in a single zipcode.

Independent Artists, WritersAnd Performers

- Data Year

UNDERSTAND DATA QUALITY

Misconception - The report dateis the same as the data date.

Misconception - A single report will cover everything all our stakeholders need to know.

PRESENTING DATA

- Presentation ● Qualitative and

Quantitative data- Distribution

Questions and Answers

Upcoming WebinarsWhich Data - May 17

Presenting Data - June 21