cwin17 frankfurt / data_stax_personalisatontopowercx
TRANSCRIPT
Realtime Personalization improves Customer Experience
Negib Marhoul, Solution Engineer
Thursday, 26. October 2017
From validation to momentum.
400+Employees
$190MFunding
500+Customers
Founded in April 2010Santa Clara • San Francisco • Austin •
London • Paris • Berlin • Tokyo • Sydney
(Series E – Sept. 2014) 30% +2016 World’s Best100 Cloud Companies
Ranked #1 in multiple operationaldatabase categories
© 2017 DataStax, All Rights Reserved. Company Confidential
Digital Transformation is the evolution of business processes to provide
better experiencebetter efficiencynew services
through a better use of digital tools and data
cons
umpt
ion
date
Let’s takea moment
Your business interacts with people, processes and things all the time
…in a rapidly evolving world.
Each time a customer is exposed to an improved digital experience, their engagement expectations are reset to a new higher level.
Source: Forrester© 2017 DataStax, All Rights Reserved. Company Confidential
CONTEXTUAL
These cloud applications must meet expectations.
ALWAYS-ON DISTRIBUTED SCALABLEREAL-TIME
© 2017 DataStax, All Rights Reserved. Company Confidential
DataStax Enterprise
Master-less Always-On, Scalable, Distributed
• Best in class fault tolerance• Replication automatically handled• Remains operationally simple at scale
DC1 DC2
On Premise, Cloud or HybridAlwaysOn, Linear Scalability
Data consumption
24/7/365expectations
MoreTx /Legacy? Scalability/MIPSCosts
New applications using existing systems ?
Application
Searchcapabilities 24/7/365?Batchwindow?
SearchEngine
Addedcomponent /Complexity
Data consumptionODH: Legacy / Mainframe Offloading
Application Operational Data Hub
24/7/365expectations
MoreTx /Legacy? Justscale(addnodes)
Searchcapabilities NativeAlwaysOn IntegratedSearch
Search
Netflix Delights Customers with Personal RecommendationsWorld’s leading streaming media provider with digital revenue $1.5BN+Tailors content delivery based on viewing preference data captured in DataStax EnterpriseIncreased market cap by 600% since 2012Introduction of ‘Profiles’ drove throughput to over 10M transactions per secReplaced Oracle in six data centers, worldwide, 100% in the cloud
11
Linear Scalability
– Have More Data? Add more nodes.– Need More Throughput? Add more nodes.
http://techblog.netflix.com/2011/11/benchmarking-cassandra-scalability-on.html
• Apple• 115,000+nodes• 10’sofpetabytesofdata• Millionsops/second• Largestcluster1000+nodes
• Sony• PlayStationnetworkauthentication/authorization
• Uber• About5,000nodes,going10X• Millionsops/second
– Nodes Down != Database Down– Datacenter Down != Database Down– Upgrade != Database Down
Continuous Availability
Sony Playstation Network World’s largest online marketplace needed highly scalable, available and robust data storeHandles fraud detection, messaging, and more with DataStax EnterpriseEnsures that users get the most accurate results for their searchesStores vast amounts of data: 250 TBs (Single transactional table: 40TB!)Handles high velocity with over 6 billion writes and 5 billion reads daily
Ebay Connects 100M Customers with 400M Items; Always-OnWorld’s largest online marketplace needed highly scalable, available and robust data storeHandles fraud detection, messaging, and more with DataStax EnterpriseEnsures that users get the most accurate results for their searchesStores vast amounts of data: 250 TBs (Single transactional table: 40TB!)Handles high velocity with over 6 billion writes and 5 billion reads daily
© 2 0 1 6 D a t a s t a x , A l l R g h t s R e s e r v e d15
Data ingest and processingNew applications using existing systems ?
Application
24/7/365expectations
Kilos- Megawrites/s Scalability/Costs
RealtimeAnalytics Not100%Up Addedcomponent /Complexity
ODH: Massive ingest / in-place analytics
Application OperationalData Hub
Data ingest and processing
24/7/365expectations
Kilos- Megawrites/s Justscale(addnodes)
RealtimeAnalytics NativeAlwaysOn IntegratedStreamingAnalytics
ContextualReal Time
Real Time Scoring Data Pipeline
SocialLocation
Sensor
Web Clicks
Event Consumption
Contextual Enrichments
OperationalData Hub
Scoring using event and contextual
data
Decision
PreviouspurchasesCustomerprofilePointofSaleprofile
Previousincidents
Raisinganalert
Recommendingaproduct
Blockinganoperation
Write
ProductRecommendationPersonalizationFraudDetectionPredictiveMaintenance
Personalizedbanner
Read
EventdataandDecision
Operational Data Hub vs Data Lake ?
Data Transport Layer
Operational Data Hub Data Lake
APIsDataWarehouse
Customer360
RecommendationPersonalization
IoT
Row storage Unstructured storageColumnar storage
Logs/FileStorage
Low latency request Customer Analytics
Real Time IngestBI analytics
Fast Data History / Archive Data
Denormalized Model
Real Time Scoring ML LearningBatch Scoring
Star Schema
CDC / Message Queuing / Streaming ETL
Operational Analytics
Operational Applications Analytical Applications
CRMERP SCM MainframeSocialLocation
Sensor
Clickstream
LogsEmail
HTTP Application Message Queue
StreamingAnalytics
BatchAnalytics
Real-time
DSE Multi-Workload Architecture
CONTEXTUAL
New applications must meet expectations
ALWAYS-ON DISTRIBUTED SCALABLEREAL-TIME
© 2017 DataStax, All Rights Reserved.
We are the powerbehind the moment.
© 2017 DataStax, All Rights Reserved. Company Confidential
Next Step• Visit http://www.datastax.com/ for
more resources on CX
• Consult with DataStax experts on CX blueprint services for CX 360 and/orReal-time Personalization project
Thank you
© 2017 DataStax, All Rights Reserved. Company Confidential