CharlesW.

Knight III

Education

Experience

Associations

Activities&

Created and maintained relationships with other Marketing majors as well as networked with local business owners.

Active Member of Tech Marketing Association Lubbock, TX

Texas Tech University: Rawls College of Business Administration Bachelor of Business Administration in Marketing, Graduated in December 2014

Major GPA: 3.40Relevant CourseworkLuxury Brand Development:American Business School of Paris-Paris, FranceFashion Marketing, International Marketing: Florence University of the Arts-Florence, ItalyConsumer Behavior, Brand Management/New Product Development, Marketing Strategy, Strategic Management: Texas Tech University-Lubbock, Texas

Texas Tech Cycling Team, Lubbock, TXPresident, August 2011-May 2012Showed leadership ability by managing a team of individuals including tasks of: Designing and ordering uniforms Collecting and organizing team funds and dues Organizing travel accommodations for races

Drest By Scott Malouf, Lubbock, Texas & Malouf on the Plaza, Santa Fe, New MexicoMarketing Director, November 2014-May 2015Managed the photography, editing, and designing of all social media, email marketing, and promotional media for two high end clothing, jewelry, and home goods boutiques.Developed & oversaw marketing plans, in-store merchandising, and special events pertaining to specific trends and changing tastes in two different customer bases.Implemented all imagery, copywriting, and final processing of regular ads placed in various printed publications local and regional. Increased store exposure and new customer base as a direct result from promotional materials.Increased email marketing effectiveness by 5% and social media presence by 20-25%.Added value and brand reputation by maintaining up to date, high quality media for store websites. Developed knowledge of the retail process pertaining to the high end fashion and jewelry market.Gained invaluable hands-on knowledge of fabric, tailoring, styling, brand history, and brand knowledge pertaining to men’s and women’s luxury vendors.

214 Barton Springs Rd, Austin, Texas 78704 knight.chas@gmail.com c: 512.968.0321

Proficiencies Highly proficient in: Microsoft Office, Keynote, Prezi, and all major social media platformsHighly proficient in Adobe Suite: Photoshop, Illustrator, & Lightroom

Ambitious Tenacious Inquisitive Meticulous

Andre Phillipe, Austin, TexasStyle Consultant, May 2015-Present Oversaw the complete measuring, fitting, styling, and overall creation of fully custom menswear to exact client specifications.Built a brand from the ground up in an unproven and new local market and carved out a customer base from direct marketing, personal contact, and the highest level of customer service. Created, managed, and tracked client orders as submitted to manufacture in Excel.Maintained client relationships with continued contact, thoughtful commentary, and attentive wardrobe analysis in order to create steady sales.