Cyber Hype?Email & Messaging

Social Media

Search, SEO, SEM

Websites

Location

Assets & Content

Landing Pages

Top 10 FREE DM Tips#1 KNOW YOUR TARGET AUDIENCE

Where do they hang out online?

What language do they use?

What are they into? Inspired by? Passionate about?

What problem(s) do you solve for them?

What does your customer base data tell you?

Top 10 FREE DM Tips#1 KNOW YOUR TARGET AUDIENCE

YOUR IDEAL CUSTOMER

There may be more than one, there will probably be several!

List out details about this typical person – review 32 Q’s in download

What do they do, where do they live, what are their interests etc

This will help you FIND and ENGAGE with them.

Speaking to existing and new customers

Top 10 FREE DM Tips#2 BE CONSISTENTHave a Logo –

Describable

Memorable

Effective Without Colour

Scalable

Review Logo Article in download

Top 10 FREE DM Tips#2 BE CONSISTENTKNOW YOUR COLOUR(S)

Get the Hex codes and always use the same colours everywhere plus anyone who works on your website or your graphic design will love you! #------

Upload images and find the code(s) at https://imagecolorpicker.com/en/

Top 10 FREE DM Tips#2 BE CONSISTENTKNOW YOUR COLOUR(S)

KNOW YOUR FONTS

HAVE BRAND VALUES TO GUIDE YOU

Top 10 FREE DM Tips#3 KNOW YOUR COMPETITORSWhat’s on their website – what information are they including what activity are they doing?

A great looking website isn’t necessarily doing a great job on content and SEO – some of the best ranking are the least appealing because they have great content.

A great design will not get you a great search result ranking but great content will.

Where are they active on social media, what are they doing and which groups do they belong to?

Get a gmail account and sign up to their newsletters

Top 10 FREE DM Tips#4 PUBLISH GREAT CONTENTUSEFUL, RELEVANT, APPROPRIATE CONTENT

Don’t have to be a great writer (although it helps)

Top 10 lists, hints and tips, recommendations and reviews, a journal. FAQs, Glossary and other useful lists/references

Ensure suitable for audience – product updates and news will be snappy and ultra-relevant an update on current employment law will be longer and detailed.

Use on website, but also on social media, email newsletters, can also record into podcast or video.

Use a mix of images, text, video as appropriate for your audience.

Top 10 FREE DM Tips#5 CREATE INSTRUCTIONAL VIDEOS

Use your smartphone – find an online course for tips and low-cost equipment.

Use your expertise to help your ideal customer

Open a YouTube Channel- 2nd Largest Search Engine

Do have a script or at least notes and do practice, have a format to follow

Transcribe into a blog post or email content

Could form part of an online training course

Download your Facebook Lives for evergreen content

Top 10 FREE DM Tips#6 LOOK FOR PROMO AD CREDITS/OFFERS

Google, Bing, Facebook and many more offer promo ad credits.

Some hosts have this built into their plans – check with your host.

See who is offering deals now.

Sometimes is spend x get x intro free ads.

Google is not the only place to be found!

Top 10 FREE DM Tips#7 SORT OUT YOUR SEARCH

Make sure Google knows about you and that your site is indexed – having Google Analytics installed does not mean you are all set up for search. Some platforms you must submit a sitemap – some will do it for you, but you HAVE toinitiate it!

Type site:yourwebsitename.com to see all indexed pages and meta data indexed. If nothing is there or the data is wrong you need to change it

MAKE SURE your business is on Google My Business and the much-overlooked Bing Places for Business – can import straight from Google account.

MAKE SURE your site has an active SSL certificate – https:// not http://

Great SEO is a combination of many different elements and variables and is not an overnight change. See article in download.

Top 10 FREE DM Tips#8 USE SOCIAL MEDIA PROPERLY & WISELY

Focus on the SM platforms where your ideal customers are

Use business profiles and accounts – business page on Facebook, Business account on IG, professional and business profile on LinkedIn

Do not create a personal profile for a business

Always be consistent, always be relevant, always be professional

Focus on groups where your ideal customers and referrals are – be helpful, don’t sell constantly, answer questions, advise. Never spam, always read group rules

The 80/20 rule – 80% of what you are sharing shouldn’t be about you! Find other places to ‘mine’ content/commentary/articles from

Top 10 FREE DM Tips#9 REPURPOSE & RECYCLE CONTENT

Turn a recorded webinar into a video tutorial

Transform a collection of blog posts into an ebook

Mash-up your old content to refresh it – there will be lots of people who didn’t see the original version

A transcript of a video can become a blog post, an email newsletter, part of a course

Breathe new life into existing content – create something new from existing data. Find relevant research and polish it up. Highlight interesting points, add your own thoughts. Be sure to cite sources and credit where it’s due.

Review the products and services you use in your business for others to learn from.

Top 10 FREE DM Tips#10 USE MESSAGING

WhatsApp and Facebook Messenger both have great tools to help you provide customers and enquirers with a great service, to manage expectations and expediate communication

Use automated, structured messaging to start communicating as soon as they visit your page

Be added to their WhatsApp contacts – use WhatsApp statuses to keep them informed. If you don’t want to use your own mobile number get a cheap PAYG SIMM and use an old phone/dual SIMM phone.

Consider the new ‘Add to Messenger’ plugins, especially for e-commerce and transactional websites.

Summary

KNOW LIKE TRUST CONVERT

Is the branding consistentacross all channels? Does it

Reflect the core message in aWay that communicates with the

target audience?

Engaging content thatCreates affinity. Memes, news,

topical humour – so target audience will want to stick

around and engage with you.

Trust is built with longer content and engagement that

demonstrates an understanding of and ability

to help with the target audiences needs / problems /

desires

Your ask, the call to action, the sale or action you desire.

Questions

info@cjstrand.com