Cyber Lions Shortlist by Category Page 1 of 15 Catalogue No. Entry No. Title Advertiser Product Entered By Advertising Agency Country

Foods and Drinks A01/7 01866 SMIRNOFF.COM GLOBAL DIAGEO SMIRNOFF VODKA AKQA New York AKQA New York USA SITE

A01/9 01930 HANDS DIAGEO DRAUGHT GUINNESS ICHAMELEON @ AMVBBDO London ICHAMELEON @ AMVBBDO London UNITED KINGDOM

A01/42 00843 TASTE REVOLUTION MILLER BREWING COMPANY MILLER LITE BEER Y&R CHICAGO Y&R CHICAGO USA

A01/44 01509 ABSOLUT.COM V&S ABSOLUT SPIRITS VODKA GREAT WORKS Stockholm GREAT WORKS Stockholm SWEDEN A01/45 01510 ABSOLUT RUBY RED V&S ABSOLUT SPIRITS VODKA GREAT WORKS Stockholm GREAT WORKS Stockholm SWEDEN A01/46 01512 ABSOLUT LOMO V&S ABSOLUT SPIRITS VODKA GREAT WORKS Stockholm GREAT WORKS Stockholm SWEDEN A01/59 01952 SPRITE WEBSITE THE COCA-COLA COMPANY SPRITE OGILVY BRASIL Sao Paulo OGILVY BRASIL Sao Paulo BRAZIL A01/63 01511 THE 100 ABSOLUTES V&S ABSOLUT SPIRITS VODKA GREAT WORKS Stockholm GREAT WORKS Stockholm SWEDEN A01/83 02429 AIR GUITAR PEPSI PEPSI-COLA ALMAPBBDO Sao Paulo ALMAPBBDO Sao Paulo BRAZIL A01/88 02173 GETTHEGLASS.COM CALIFORNIA FLUID MILK MILK GOODBY SILVERSTEIN & GOODBY SILVERSTEIN & PARTNERS San USA PROCESSORS ADVISORY PARTNERS San Francisco Francisco BOARD

A01/92 00847 SURVIVE UNTIL HOLIDAY DANONE ACTIMEL PROBIOTIC DRINK IQ marketing Moscow IQ marketing Moscow / PROMO INTERACTIVE RUSSIA Moscow

A01/108 00944 CODE RED PEPSI MOUNTAIN DEW SOFT DRINK TRIBAL DDB DALLAS TRIBAL DDB DALLAS USA

Automotive Products & Services A02/5 00521 BODY AUDI SOUTH AFRICA AUDI TT OGILVY INTERACTIVE Cape Town OGILVY INTERACTIVE Cape Town SOUTH AFRICA A02/12 00672 MINI TURBOVISION MINI CANADA MINI TAXI CANADA Toronto TAXI CANADA Toronto CANADA A02/15 01389 THINK OUTSIDE THE BOX VOLVO CARS SWEDEN VOLVO C30 FORSMAN & BODENFORS FORSMAN & BODENFORS Gothenburg SWEDEN Gothenburg

A02/16 01391 THE SIXTH SENSE VOLVO CARS SWEDEN VOLVO S80 FORSMAN & BODENFORS FORSMAN & BODENFORS Gothenburg SWEDEN Gothenburg

A02/18 00270 ON TOYOTA'S MIND TOYOTA SWEDEN TOYOTA CARS SWE ADVERTISING Stockholm SWE ADVERTISING Stockholm / NORTH SWEDEN KINGDOM Stockholm

A02/26 02017 SIX JOURNEYS MERCEDES-BENZ UK MERCEDES-BENZ R-CLASS AGENCY REPUBLIC London AGENCY REPUBLIC London UNITED KINGDOM A02/41 00094 AUDI R8 WEBSPECIAL AUDI AUDI R8 ARGONAUTEN G2 Duesseldorf ARGONAUTEN G2 Duesseldorf GERMANY A02/47 02112 SOCAL MINI MOTORING MINI USA MINI COOPER BUTLER SHINE STERN & BUTLER SHINE STERN & PARTNERS USA SCHOOL PARTNERS Sausalito Sausalito

A02/57 01490 DEF MINI RECORDS BMW MINI SAFTY FEATURES .START Munich .START Munich / INTERONE WORLDWIDE GERMANY Munich

A02/59 02267 PACE - PURSUIT BMW GROUP BMW CARS INTERONE WORLDWIDE Munich INTERONE WORLDWIDE Munich GERMANY ACROSS EUROPE

A02/74 00519 THE PASSENGER NOKIA NOKIA MULTIMEDIA CAR KIT CK- HYPER HAPPEN London HYPER HAPPEN London / FUEL INDUSTRIES UNITED KINGDOM 20W Ottawa

Cyber Lions Shortlist by Category Page 2 of 15 Catalogue No. Entry No. Title Advertiser Product Entered By Advertising Agency Country

Automotive Products & Services A02/84 01307 JEEP PATRIOT AND THE DAIMLERCHRYSLER JEEP PATRIOT ORGANIC San Francisco ORGANIC San Francisco USA WAY-BEYOND TRAIL

A02/87 02860 TEST LIFE GM CHEVROLET PRISMA McCANN ERICKSON BRASIL Sao McCANN ERICKSON BRASIL Sao Paulo BRAZIL Paulo

A02/97 02440 PILOTS WANTED SAAB AUTOMOBILE SAAB CARS LOWE BRINDFORS Stockholm LOWE BRINDFORS Stockholm / PERFECT SWEDEN FOOLS Stockholm

A02/98 02600 THE AUDI A6 ALLROAD AUDI AUDI A6 ALLROAD QUATTRO SAATCHI & SAATCHI Frankfurt SAATCHI & SAATCHI Frankfurt GERMANY QUATTRO MICROSITE

A02/104 02186 VW VDUBSROCK VOLKSWAGEN VW FIRST ACT GARAGE MASTER CRISPIN PORTER + BOGUSKY CRISPIN PORTER + BOGUSKY Miami USA GUITAR Miami

A02/108 02194 GYPSYCABPROJECT VOLKSWAGEN VOLKSWAGEN RABBIT CRISPIN PORTER + BOGUSKY CRISPIN PORTER + BOGUSKY Miami USA Miami

A02/113 01850 HAVE A NICE GIG SATURN AUTOMOBILES SATURN SUV'S GOODBY SILVERSTEIN & GOODBY SILVERSTEIN & PARTNERS San USA PARTNERS San Francisco Francisco

Beauty & Luxury Products A03/2 00819 BLOW UNILEVER LYNX/AXE DEODORANT DARE London DARE London UNITED KINGDOM A03/3 00988 ACTIONCITY UNILEVER REXONA FOR MEN DEODORANT GRUPO W Coahuila GRUPO W Coahuila MEXICO A03/5 00087 SEE MORE SIDE REVERSA (DERMTEK) SKIN & NAIL CARE PRODUCTS TAXI CANADA Montreal TAXI CANADA Montreal CANADA EFFECTS

A03/6 01043 THE STUNTMAN UNILEVER REXONA FOR MEN DEODORANT GRUPO W Coahuila GRUPO W Coahuila MEXICO A03/24 00350 JUNE BRIDE PLAY SHISEIDO MAJOLICA MAJORCA BBMEDIA Tokyo SHISEIDO Tokyo JAPAN COSMETICS

A03/25 00450 LIKE A DOLL SHISEIDO MAJOLICA MAJORCA BBMEDIA Tokyo SHISEIDO Tokyo JAPAN COSMETICS

A03/36 02011 HIOBIE.COM JOHNSON & JOHNSON O.B. TAMPONS LOWE NEW YORK LOWE NEW YORK USA

Healthcare & Medical A04/8 01393 KID'S COLD AID APOTEKET THE SWEDISH PHARMACY FORSMAN & BODENFORS FORSMAN & BODENFORS Gothenburg SWEDEN Gothenburg

A04/9 01394 KID'S COLD ORCHESTRA APOTEKET THE SWEDISH PHARMACY FORSMAN & BODENFORS FORSMAN & BODENFORS Gothenburg SWEDEN Gothenburg

Household A05/4 00550 BRAWNY ACADEMY GEORGIA PACIFIC BRAWNY PAPER TOWELS FALLON Minneapolis FALLON Minneapolis USA WEBSITE

Clothing, Footwear & Accessories A06/7 00448 UNIQLO.COM UNIQLO FASHION THA Tokyo THA Tokyo JAPAN A06/17 01469 THE CITY IS YOUR STADIUM WEAR ATHLETICS WEAR AND FORSMAN & BODENFORS FORSMAN & BODENFORS Gothenburg SWEDEN STADIUM EQUIPMENT Gothenburg

Cyber Lions Shortlist by Category Page 3 of 15 Catalogue No. Entry No. Title Advertiser Product Entered By Advertising Agency Country

Clothing, Footwear & Accessories A06/32 01834 TRIBUTE TO PARIS NIKE AIR MAX CLASSIC BW EURO RSCG 4D Suresnes EURO RSCG 4D Suresnes FRANCE A06/38 02812 GIRLS WITH ZU SHOES MEN'S SHOE RANGE 303 GROUP Perth 303 GROUP Perth / BLUE STONE FILMS Perth AUSTRALIA SHOEHORNS

A06/45 02569 NIKE AIR MAX NIKE NIKE AIR MAX 06 BIG SPACESHIP New York BIG SPACESHIP New York USA A06/46 02581 UNIQLO MIXPLAY UNIQLO CASUAL WEAR PROJECTOR Tokyo PROJECTOR Tokyo / PARAGRAPH Tokyo JAPAN A06/47 03066 DAYDREAM WEAVE TOSHI HATS QUBIBI Tokyo QUBIBI Tokyo JAPAN A06/57 02038 HEIDIES 15 MB OF FAME DIESEL UNDERWEAR FARFAR Stockholm FARFAR Stockholm SWEDEN

Other Consumer Products A07/6 00748 WINNING ELEVEN KONAMI CORPORATION SOCCER GAME HAKUHODO Tokyo HAKUHODO Tokyo JAPAN A07/16 00844 PLAYB3YOND.COM SONY PLAYSTATION PLAYSTATION 3 TEQUILA\ Los Angeles TEQUILA\ Los Angeles USA A07/24 00946 CLEARIFICATION MICROSOFT WINDOWS VISTA McCANN WORLDGROUP San McCANN WORLDGROUP San Francisco / USA Francisco MEKANISM San Francisco

A07/31 01807 PUSH TO START NOKIA CANADA NOKIA 6133 MOBILE PHONE LOWE ROCHE ADVERTISING LOWE ROCHE ADVERTISING Toronto CANADA Toronto

A07/42 02721 THIS IS LIVING SONY COMPUTER PS3 GAMES CONSOLE LBI London LBI London UNITED KINGDOM ENTERTAINMENT EUROPE

A07/45 01761 BURNOUT DOMINATOR ELECTRONIC ARTS BURNOUT DOMINATOR GAME WIEDEN+KENNEDY WIEDEN+KENNEDY AMSTERDAM / THE NETHERLANDS AMSTERDAM USSR/CCCP Amsterdam

A07/59 02525 STUNNING NIKON NIKON CAMERAS McCANN RELATIONSHIP McCANN RELATIONSHIP MARKETING USA MARKETING WORLDWIDE New WORLDWIDE New York York

A07/71 02045 GREAT POCKETS NOKIA N95 MOBILE PHONE FARFAR Stockholm FARFAR Stockholm SWEDEN A07/72 02049 THE INTERNET WALK NOKIA N800 INTERNET TABLET FARFAR Stockholm FARFAR Stockholm SWEDEN

Financial Services A08/3 00152 BIZZNIZZ POSTBANK YOUTH ACCOUNT BRANDBASE Amsterdam BRANDBASE Amsterdam THE NETHERLANDS A08/14 01344 STEADYHAND.COM STEADYHAND INVESTMENT FUNDS BURNKIT Vancouver BURNKIT Vancouver CANADA A08/23 01454 THE TIME TRAVELLER AMF PENSION PENSION FUNDS FORSMAN & BODENFORS FORSMAN & BODENFORS Gothenburg SWEDEN Gothenburg

A08/27 02695 WELCOME TO THE BARCLAYS BANK BANKING MEDIAEDGE:CIA Paris MEDIAEDGE:CIA Paris FRANCE BARCLAYS FAMILY

A08/31 03122 YOUR OWN WORLD TRYGG-HANSA INSURANCES STARRING Stockholm STARRING Stockholm / SYNDICATE Stockholm SWEDEN

Travel, Entertainment & Leisure A09/5 00004 SCANDIC WEEKEND SCANDIC HILTON HOTELS PROJECTOR Stockholm PROJECTOR Stockholm SWEDEN A09/10 00118 DA VINCI CODE EUROSTAR TRAIN TRAVEL de-construct London de-construct London UNITED KINGDOM

Cyber Lions Shortlist by Category Page 4 of 15 Catalogue No. Entry No. Title Advertiser Product Entered By Advertising Agency Country

Travel, Entertainment & Leisure A09/12 00442 ERAGON 20TH CENTURY FOX ERAGON MOVIE 65 MEDIA California 65 MEDIA California USA A09/18 01052 TENACIOUS D IN THE NEWLINE CINEMA THE PICK OF DESTINY MOVIE TEQUILA\ AUSTRALIA Sydney TEQUILA\ AUSTRALIA Sydney AUSTRALIA PICK OF DESTINY

A09/24 00034 I'M A CYBORG, BUT CJ ENTERTAINMENT MOVIE PROMOTION D.O.E.S Seoul D.O.E.S Seoul KOREA THAT'S OK

A09/39 02372 MGM GRAND WEBSITE MGM GRAND CASINO HOTEL SID LEE Montreal SID LEE Montreal CANADA A09/61 02983 NFL BANDWAGON NFL NFL PLAYOFFS ATMOSPHERE BBDO New York ATMOSPHERE BBDO New York USA

Retails & E-Commerce, incl. Restaurants A10/4 00512 HALLOWEEN SHOW THE LOFT LOFT RETAIL STORE 777INTERACTIVE Tokyo HAKUHODO KANSAI Osaka JAPAN A10/6 00761 OPTIMO OPTIMO ONLINE RECORD STORE FORM: :PROCESS Tokyo FORM: :PROCESS Tokyo JAPAN A10/7 02129 HUCKIN' CHICKEN BURGER KING BURGER KING CRISPIN PORTER + BOGUSKY CRISPIN PORTER + BOGUSKY Miami USA Miami

A10/17 01395 COME IN TO THE IKEA IKEA FORSMAN & BODENFORS FORSMAN & BODENFORS Gothenburg SWEDEN CLOSET Gothenburg

Publications & Media A11/20 02287 CITY OF DREAMS HELSINGIN SANOMAT DAILY NEWSPAPER HASAN & PARTNERS Helsinki HASAN & PARTNERS Helsinki / VALVE Helsinki FINLAND

A11/23 02481 DR. JOSH ROSEN SPORTSNET NEW YORK SPORTS CHANNEL OGILVY New York OGILVY New York USA

Business Products & Services A12/2 00066 POSTERING ON THE FREELANCECOPY.NL FREELANCE WEBSITE PASCAL CONCEPT & COPY PASCAL CONCEPT & COPY Haarlem THE NETHERLANDS INTERNET Haarlem

A12/6 00205 JONATHAN YUEN JONATHAN YUEN GRAPHIC DESIGNER JONATHAN YUEN Singapore JONATHAN YUEN Singapore SINGAPORE A12/14 00827 DESK CRUSHER VODAFONE ENTERPRISE UK MOBILE OFFICE SOLUTIONS DARE London DARE London UNITED KINGDOM

A12/19 00048 DHL AP BRANDSITE DHL EXPRESS (SINGAPORE) COURIER SERVICE OGILVY SINGAPORE OGILVY SINGAPORE SINGAPORE A12/26 00979 BRANDGOSSIP TBWA ADVERTISING SERVICES TEQUILA\ Amstelveen TEQUILA\ Amstelveen THE NETHERLANDS A12/28 00666 AGE-O-MATIC CAREERBUILDER.COM ONLINE EMPLOYMENT AGENCY CRAMER-KRASSELT Chicago CRAMER-KRASSELT Chicago USA A12/47 03042 DIFFERENT EVERY TIME DRAFTFCB ADVERTISING AGENCY DRAFTFCB Madrid DRAFTFCB Madrid SPAIN A12/54 00896 THE CREATIVE MIND ADOBE SYSTEMS ADOBE CREATIVE SUITE 2.3 GOODBY SILVERSTEIN & GOODBY SILVERSTEIN & PARTNERS San USA PARTNERS San Francisco Francisco

A12/58 03130 THEREALCOPYWRITER.C BRIAN WIESENTHAL COPYWRITER BRIAN WIESENTHAL Hollywood BRIAN WIESENTHAL Hollywood USA OM

A12/65 03074 MY JOB SIGN MONSTER EMPLOYMENT SEARCH AND DOMANI STUDIOS Brooklyn THE VIA GROUP Boston / DOMANI STUDIOS USA RECRUITMENT Brooklyn

A12/73 01165 COKE DATAVIZ COCA-COLA USER BEHAVIOUR ONLINE TOOL SCHOLZ & VOLKMER Wiesbaden SCHOLZ & VOLKMER Wiesbaden GERMANY

Cyber Lions Shortlist by Category Page 5 of 15 Catalogue No. Entry No. Title Advertiser Product Entered By Advertising Agency Country

Business Products & Services A12/75 01140 MEFISTO SPRAY MEFISTO MEFISTO PRODUCTIONS MEFISTO Barcelona MEFISTO Barcelona SPAIN CREATIVE SELF- DEFENSE

A12/78 02684 STELLA AWARDS KREATIVT FORUM STELLA AWARDS McCANN NORWAY Oslo McCANN NORWAY Oslo / MEDIAFRONT NORWAY

Commercial Public Services A13/13 01453 TELE2 CHAMPION 2007 TELE2 PHONE COMPANY FORSMAN & BODENFORS FORSMAN & BODENFORS Gothenburg SWEDEN Gothenburg

A13/25 02585 ACTION HERO VERIZON TELECOMMUNICATIONS R/GA New York R/GA New York USA A13/34 01382 MOUSELESS SITE DPSL PEST CONTROL SERVICE VITRUVIO LEO BURNETT Madrid VITRUVIO LEO BURNETT Madrid SPAIN

Charities, Public Health & Safety, Public Awareness A14/4 00165 NOT WORTH IT WORKERS' COMPENSATION WORKPLACE SAFETY EXTREME GROUP Halifax EXTREME GROUP Halifax CANADA BOARD OF NOVA SCOTIA

A14/6 00309 CHECK OUT MY RETHINK CANCER CANADA BREAST CANCER AWARENESS ZIG Toronto ZIG Toronto CANADA BREASTS

A14/14 00248 I SPY WITH MY LITTLE SIRE ANTI-CHILD ABUSE CAMPIAGN ACHTUNG! Amsterdam ACHTUNG! Amsterdam THE NETHERLANDS EYE

A14/22 01648 TRY DRUGS UTESEKSJONEN ANTI-DRUGS CAMPAIGN KITCHEN (LEO BURNETT) Oslo KITCHEN (LEO BURNETT) Oslo / NORWAY MEDIAFRONT Oslo

A14/24 00765 HELPING MAKES YOU CENTRUM WOLONTARIATU VOLUNTEER CENTRE LEO BURNETT WARSAW LEO BURNETT WARSAW / ARC WARSAW - POLAND STRONGER LEO BURNETT GROUP

A14/59 02682 PIRACY KILLS MUSIC REPRESENTATIVES OF THE ANTI-PIRACY CAMPAIGN McCANN NORWAY Oslo McCANN NORWAY Oslo / FROM NORWAY NORWEGIAN MUSIC STOCKHOLM WITH LOVE Stockholm INDUSTRY

A14/64 02879 SOUND BRUISES WOMEN'S REFUGE VIOLENCE AGAINST WOMEN SAATCHI & SAATCHI NZ Auckland SAATCHI & SAATCHI NZ Auckland NEW ZEALAND AWARENESS

A14/67 01423 STILL ALIVE CVRD - CIA VALE DO RIO VALE FLORESTAR AMAZON AFRICA PROPAGANDA Sao Paulo AFRICA PROPAGANDA Sao Paulo BRAZIL DOCE FOREST CONSERVATION

Corporate Information A15/6 00421 MONOFACE MONO NEW YEAR MESSAGE MONO Minneapolis MONO Minneapolis USA A15/22 00766 CHRISTMAS CARD GENETIX SOUND DESIGN AND LEO BURNETT WARSAW LEO BURNETT WARSAW / ARC WARSAW - POLAND RECORDING STUDIO LEO BURNETT GROUP CHRISTMAS CARDS

A15/30 01256 FOREST LIFE UPM-KYMMENE SUSTAINABLE FORESTRY VALVE Helsinki VALVE Helsinki FINLAND COMPANY

A15/49 00326 WOOF AKQA SHANGHAI NEW YEAR GREETING AKQA San Francisco AKQA San Francisco USA A15/52 01435 AFRICA AUDITORIUM AFRICA CANNES FILM PRESENTATION AFRICA PROPAGANDA Sao Paulo AFRICA PROPAGANDA Sao Paulo BRAZIL A15/59 00213 ONE HOUR TOSHIBA CORPORATION TOSHIBA DENTSU Tokyo DENTSU Tokyo JAPAN

Cyber Lions Shortlist by Category Page 6 of 15 Catalogue No. Entry No. Title Advertiser Product Entered By Advertising Agency Country

Corporate Information A15/60 02438 UPDATE THE COOP CHRISTMAS FOOD LOWE BRINDFORS Stockholm LOWE BRINDFORS Stockholm SWEDEN CHRISTMAS TABLE

A15/62 01973 LOWE HOLIDAY CARD LOWE NEW YORK HOLIDAY MESSAGE LOWE NEW YORK LOWE NEW YORK USA

Miscellaneous A16/5 00783 4D2U NAVIGATOR NATIONAL ASTRONOMICAL ASTRONOMICAL CONTENT JUN KOSAKA OFFICE Tokyo JUN KOSAKA OFFICE Tokyo JAPAN OBSERVATORY OF JAPAN VIEWER

Games A17/10 00677 DARK JUST GOT FUN M&M'S/MASTERFOODS USA M&M'S CHOCOLATES G2 INTERACTIVE New York G2 INTERACTIVE New York USA A17/11 00990 THE STUNTMAN UNILEVER REXONA FOR MEN DEODORANT GRUPO W Coahuila GRUPO W Coahuila MEXICO A17/22 01500 CLUEDO COP STAR HASBRO CLUEDO GAME TRIBAL DDB LONDON TRIBAL DDB LONDON UNITED KINGDOM A17/36 01359 CDX BBC HISTORY HISTORY SERIES PRELOADED London PRELOADED London UNITED KINGDOM A17/37 01544 COLD SHOTS – AMPED MOLSON CANADIAN COLD-SHOTS BEER HENDERSON BAS Toronto HENDERSON BAS Toronto CANADA UP

A17/48 01272 DEADWOOD: DEAD HBO DEADWOOD SEASON THREE FUEL INDUSTRIES Ottawa FUEL INDUSTRIES Ottawa / PHD New York CANADA MAN'S HAND DVD

A17/50 02269 PACE - PURSUIT BMW GROUP BMW CARS INTERONE WORLDWIDE Munich INTERONE WORLDWIDE Munich GERMANY ACROSS EUROPE

A17/51 02342 PLUNGE AND PLAY NESTEA NESTEA LOWE ROCHE ADVERTISING LOWE ROCHE ADVERTISING Toronto CANADA Toronto

A17/53 02443 L'ÉTRANGER STELLA ARTOIS BEER LOWE BRINDFORS Stockholm LOWE BRINDFORS Stockholm SWEDEN A17/54 02444 LE DÉFI STELLA ARTOIS BEER LOWE BRINDFORS Stockholm LOWE BRINDFORS Stockholm SWEDEN A17/56 00538 THE HUNT VOLVO CARS VOLVO XC90 EURO RSCG 4D Amstelveen EURO RSCG 4D Amstelveen THE NETHERLANDS CORPORATION

Interactive Campaigns B01/5 00123 RUSH MYLO SONY ELECTRONICS SONY MYLO MEDIA PLAYER MCKINNEY Durham MCKINNEY Durham USA B01/52 00919 CLEARIFICATION MICROSOFT WINDOWS VISTA MEKANISM San Francisco MEKANISM San Francisco / McCANN USA WORLDGROUP San Francisco

B01/72 01773 LOST E-MAIL PROSIEBEN LOST 2ND SEASON JUNG von MATT Hamburg JUNG von MATT Hamburg GERMANY ADVENTURE

B01/74 01759 BURNOUT DOMINATOR ELECTRONIC ARTS BURNOUT DOMINATOR GAME WIEDEN+KENNEDY WIEDEN+KENNEDY AMSTERDAM / THE NETHERLANDS AMSTERDAM USSR/CCCP Amsterdam

B01/85 02864 WIN NICK'S LIFE LION NATHAN STEINLAGER BEER DROGA5 New York DROGA5 New York USA INTERNATIONAL

B01/93 02415 MINI SAFETY FEATURE BMW MINI .START Munich .START Munich / INTERONE WORLDWIDE GERMANY CAMPAIGN Munich

B01/94 00371 REVOLUTION 4WD MITSUBISHI MITSUBISHI 4WD CLEMENGER PROXIMITY Sydney CLEMENGER PROXIMITY Sydney AUSTRALIA

Cyber Lions Shortlist by Category Page 7 of 15 Catalogue No. Entry No. Title Advertiser Product Entered By Advertising Agency Country

Interactive Campaigns B01/103 01841 ROLLING ROCK ROLLING ROCK BEER GOODBY SILVERSTEIN & GOODBY SILVERSTEIN & PARTNERS San USA INTERACTIVE CAMPAIGN PARTNERS San Francisco Francisco

B01/112 01109 CORSA C.M.O.N.S. GENERAL MOTORS EUROPE OPEL CORSA MRM WORLDWIDE Frankfurt MRM WORLDWIDE Frankfurt GERMANY

B01/121 00103 SUBLYMONAL ONLINE THE COCA-COLA COMPANY SPRITE AKQA San Francisco AKQA San Francisco USA CAMPAIGN

B01/123 01150 SURVIVE UNTIL HOLIDAY DANONE ACTIMEL PROBIOTIC DRINK IQ marketing Moscow IQ marketing Moscow / PROMO INTERACTIVE RUSSIA Moscow

B01/126 02357 CINE MOBILE GRADIENTE GF930 MOBILE PHONE AFRICA PROPAGANDA Sao Paulo AFRICA PROPAGANDA Sao Paulo BRAZIL B01/128 02547 MEMORIES GM CHEVROLET PRISMA McCANN ERICKSON BRASIL Sao McCANN ERICKSON BRASIL Sao Paulo BRAZIL Paulo

B01/141 02492 PIGS IN PAIN GAIA ANIMAL RIGHTS ACTIVISTS DUVAL GUILLAUME Brussels DUVAL GUILLAUME Brussels BELGIUM B01/151 02825 50 GRAUS 50 GRAUS.ORG GLOBAL WARMING CAMPAIGN F/NAZCA SAATCHI & SAATCHI F/NAZCA SAATCHI & SAATCHI Sao Paulo BRAZIL Sao Paulo

B01/156 00608 PLATINUM HUMAN LION NATHAN AUSTRALIA TOOHEYS EXTRA DRY BMF Sydney BMF Sydney AUSTRALIA TESTING PROGRAM PLATINUM BEER

B01/174 02178 BK XBOX GAMES BURGER KING BURGER KING CRISPIN PORTER + BOGUSKY CRISPIN PORTER + BOGUSKY Miami / USA CAMPAIGN Miami EQUITY MARKETING Los Angeles

B01/175 02179 SAFE HAPPENS CAMPAIGN VOLKSWAGEN VOLKSWAGEN JETTA CRISPIN PORTER + BOGUSKY CRISPIN PORTER + BOGUSKY Miami USA Miami

B01/176 02181 BK STACKERS BURGER KING BURGER KING CRISPIN PORTER + BOGUSKY CRISPIN PORTER + BOGUSKY Miami USA CAMPAIGN Miami

B01/177 02182 VW RABBIT CAMPAIGN VOLKSWAGEN VOLKSWAGEN RABBIT CRISPIN PORTER + BOGUSKY CRISPIN PORTER + BOGUSKY Miami USA Miami

B01/178 02183 SLIM JIM SNAPALOPE SLIM JIM SLIM JIM MEAT SNACKS CRISPIN PORTER + BOGUSKY CRISPIN PORTER + BOGUSKY Miami USA CAMPAIGN Miami

B01/179 02184 VW VDUBSROCK VOLKSWAGEN VW FIRST ACT GARAGE MASTER CRISPIN PORTER + BOGUSKY CRISPIN PORTER + BOGUSKY Miami USA CAMPAIGN GUITAR Miami

B01/180 02347 EMOTION FIAT AUTOMOVEIS FIAT PALIO 2008 AGENCIACLICK Sao Paulo AGENCIACLICK Sao Paulo BRAZIL

Foods and Drinks C01/11 01046 TEA STRAINER SAZABY LEAGUE TEA 777INTERACTIVE Tokyo 777INTERACTIVE Tokyo JAPAN C01/12 00195 DRIFT WOODS UNILEVER/LIPTON SLIMMING TEA JWT SHANGHAI JWT SHANGHAI CHINA C01/13 00196 LOTUS LEAVES UNILEVER/LIPTON SLIMMING TEA JWT SHANGHAI JWT SHANGHAI CHINA C01/18 01012 TEA BAG SAZABY LEAGUE TEA HAKUHODO Tokyo HAKUHODO Tokyo / 777INTERACTIVE Tokyo JAPAN C01/36 02263 BOYBAND COCA-COLA COCA-COLA GLUE LONDON GLUE LONDON UNITED KINGDOM C01/50 01432 PASSWORD PARMALAT MILK WITH IRON AFRICA PROPAGANDA Sao Paulo AFRICA PROPAGANDA Sao Paulo BRAZIL C01/51 02574 CSOL GALAGA COCA-COLA KOREA COCA-COLA DKIMS COMMUNICATIONS Seoul TBWA\KOREA Seoul KOREA

Cyber Lions Shortlist by Category Page 8 of 15 Catalogue No. Entry No. Title Advertiser Product Entered By Advertising Agency Country

Foods and Drinks C01/56 02945 MAGNET PARMALAT MILK WITH IRON AFRICA PROPAGANDA Sao Paulo AFRICA PROPAGANDA Sao Paulo BRAZIL C01/57 00856 WHEN HUNGER STRIKES DANONE-SAIWA TUC SNACKS DMC FULLSIX Milan DMC FULLSIX Milan ITALY C01/65 02841 SELECTION CAFÉ SUPLICY COFFEE F/NAZCA SAATCHI & SAATCHI F/NAZCA SAATCHI & SAATCHI Sao Paulo BRAZIL Sao Paulo

C01/68 02688 TOASTER WICKBOLD WICKBOL LIGHT BREAD 141 BRASIL Sao Paulo 141 BRASIL Sao Paulo BRAZIL C01/70 01008 SQUEEZE COCA-COLA JAPAN MINUTE MAID SOFT DRINK HAKUHODO Tokyo HAKUHODO Tokyo / HAKUHODO DY MEDIA JAPAN PARTNERS Tokyo

C01/75 02125 SLIM JIM TRAP BANNER SLIM JIM SLIM JIM MEAT SNACKS CRISPIN PORTER + BOGUSKY CRISPIN PORTER + BOGUSKY Miami USA Miami

Automotive Products & Services C02/19 02026 MERCEDES GL BANNER MERCEDES-BENZ UK MERCEDES-BENZ GL-CLASS AGENCY REPUBLIC London AGENCY REPUBLIC London UNITED KINGDOM C02/39 01901 JUST FITS YOU GULLIVER INTERNATIONAL USED-CAR TRADING OPT Tokyo OPT Tokyo JAPAN C02/54 01610 INCREDIBILY MINI MINI NEW MINI NETTHINK Madrid NETTHINK Madrid SPAIN C02/66 02264 OVERBOOST MINI MINI GLUE LONDON GLUE LONDON UNITED KINGDOM C02/67 02265 TUG MINI MINI GLUE LONDON GLUE LONDON UNITED KINGDOM C02/70 02247 IN CRESCENDO AUDI ESPAÑA NEW AUDI S3 CP PROXIMITY Madrid CP PROXIMITY Madrid SPAIN C02/71 02412 PURE ENERGY AUDI TT AUDI TT DOUBLEYOU Barcelona DOUBLEYOU Barcelona SPAIN C02/73 02676 GRIP GOODYEAR TYRES Y&R Sao Paulo Y&R Sao Paulo / WUNDERMAN BRASIL Sao BRAZIL Paulo

C02/79 01010 SOUNDS OF THE PIRELLI TYRES A1.BRASIL Sao Paulo A1.BRASIL Sao Paulo BRAZIL STREETS

C02/95 00823 FLAG MITSUBISHI MITSUBISHI ECLIPSE AFRICA PROPAGANDA Sao Paulo AFRICA PROPAGANDA Sao Paulo BRAZIL C02/113 01591 FOLLOW THE WHITE MINI MINI COOPER PROFERO London PROFERO London UNITED KINGDOM RABBIT

C02/115 02222 FRONTIERS LAND ROVER LAND ROVER WUNDERMAN BRASIL Sao Paulo WUNDERMAN BRASIL Sao Paulo BRAZIL C02/116 02223 FLAT WORLD LAND ROVER LAND ROVER WUNDERMAN BRASIL Sao Paulo WUNDERMAN BRASIL Sao Paulo BRAZIL C02/117 02224 DAY OFF LAND ROVER LAND ROVER WUNDERMAN BRASIL Sao Paulo WUNDERMAN BRASIL Sao Paulo BRAZIL C02/127 02122 VW JAM BANNER VOLKSWAGEN VW GARAGE MASTER GUITAR CRISPIN PORTER + BOGUSKY CRISPIN PORTER + BOGUSKY Miami USA Miami

C02/128 02126 BLANK LIKE A RABBIT VOLKSWAGEN VOLKSWAGEN RABBIT CRISPIN PORTER + BOGUSKY CRISPIN PORTER + BOGUSKY Miami USA Miami

Beauty & Luxury Products C03/2 00093 SEE MORE SIDE REVERSA (DERMTEK) SKIN & NAIL CARE PRODUCTS TAXI CANADA Montreal TAXI CANADA Montreal CANADA EFFECTS

Cyber Lions Shortlist by Category Page 9 of 15 Catalogue No. Entry No. Title Advertiser Product Entered By Advertising Agency Country

Beauty & Luxury Products C03/11 01565 DANDRUFF BERTIN COSMÉTICOS OX ANTI-DANDRUFF SHAMPOO LODUCCA PUBLICIDADE Sao Paulo LODUCCA PUBLICIDADE Sao Paulo BRAZIL

C03/13 00693 BARBECUE P&G ORAL-B DENTAL FLOSS LEO BURNETT BRASIL Sao Paulo LEO BURNETT BRASIL Sao Paulo BRAZIL C03/29 02687 CLOCK AVON AVON RENEW SKINCARE 141 BRASIL Sao Paulo 141 BRASIL Sao Paulo BRAZIL

Healthcare & Medical C04/13 00899 TISSUE MANTECORP CORISTINA D FLU MEDICINE AFRICA PROPAGANDA Sao Paulo AFRICA PROPAGANDA Sao Paulo BRAZIL C04/21 02530 FUN JOHNSON & JOHNSON JONTEX CONDOMS McCANN ERICKSON BRASIL Sao McCANN ERICKSON BRASIL Sao Paulo BRAZIL Paulo

Household C05/7 02098 HOT SAUCE PROCTER & GAMBLE ACE STAIN REMOVER LEO BURNETT MEXICO LEO BURNETT MEXICO MEXICO C05/16 02843 SPIN ARIEL DETERGENT F/NAZCA SAATCHI & SAATCHI F/NAZCA SAATCHI & SAATCHI Sao Paulo BRAZIL Sao Paulo

Clothing, Footwear & Accessories C06/11 01160 ONE THREAD FITS ALL LEVI STRAUSS POLAND LEVI'S GIRLS JEANS ARC WARSAW - LEO BURNETT ARC WARSAW - LEO BURNETT GROUP POLAND GROUP

C06/20 01621 IMPOSSIBLE IS NOTHING ADIDAS SPORTSWEAR NETTHINK Madrid NETTHINK Madrid SPAIN

Other Consumer Products C07/20 01080 TINY MONSTER OLYMPUS CORPORATION OLIO-LIFE PHOTO SERVICE HAKUHODO I-STUDIO Tokyo HAKUHODO Tokyo / HAKUHODO DY MEDIA JAPAN PARTNERS Tokyo

C07/23 01202 EFFECTIVE STORAGE IKEA EFFECTIVE STORAGE AGENCY.COM London AGENCY.COM London UNITED KINGDOM C07/28 02398 NBA LIVE 07 FLYING FEAT EA SPORTS NBA GAME FREESTYLE INTERACTIVE San FREESTYLE INTERACTIVE San Francisco USA Francisco

C07/37 00492 FIRST PLAY, THEN PAY GAMESLOAD.DE/DEUTSCHE GAMESLOAD.DE ONLINE GAMES PLAN.NET CONCEPT Munich PLAN.NET CONCEPT Munich GERMANY TELEKOM PROVIDER

C07/50 01971 REAL MUSIC MOTOROLA ROKR E2 MOBILE PHONE OGILVY BRASIL Sao Paulo OGILVY BRASIL Sao Paulo BRAZIL C07/69 02383 THE BATTERY PLAYSTATION (SCEF) PSP WHITE DUKE Paris DUKE Paris FRANCE C07/70 02384 THE BAR PLAYSTATION (SCEF) PSP CONSOLE DUKE Paris DUKE Paris FRANCE C07/74 02450 TURN UP THE VOLUME LOGITECH HOME COMPUTERS AND Y&R INTERACTIVE TEL AVIV Y&R INTERACTIVE TEL AVIV ISRAEL EQUIPMENT

C07/88 02217 SILENT MODE NOKIA MP3 PHONES WUNDERMAN BRASIL Sao Paulo WUNDERMAN BRASIL Sao Paulo BRAZIL

Financial Services C08/7 00321 UFO FIDELITY INVESTMENTS MY PLAN RETIREMENT PLAN ARNOLD Boston ARNOLD Boston USA C08/19 02497 BALL AGF INSURANCE DDB PARIS DDB PARIS FRANCE

Cyber Lions Shortlist by Category Page 10 of 15 Catalogue No. Entry No. Title Advertiser Product Entered By Advertising Agency Country

Financial Services C08/20 02498 CUTOUT AGF INSURANCE DDB PARIS DDB PARIS FRANCE C08/41 02923 MONEY BANCO ITAÚ INTERNET BANKING RAPP DIGITAL BRASIL Sao Paulo RAPP DIGITAL BRASIL Sao Paulo BRAZIL C08/43 00503 CRASH AAA AAA INSURANCE PUBLICIS & HAL RINEY San PUBLICIS & HAL RINEY San Francisco USA Francisco

Travel, Entertainment & Leisure C09/22 01219 WORLD OFFERS BRITISH AIRWAYS AIRLINE OFFERS AGENCY.COM London AGENCY.COM London UNITED KINGDOM C09/26 02301 KARATE SCHOOL BAD KARATE SCHOOL 1. KARATE SCHOOL OGILVY FRANKFURT OGILVY FRANKFURT GERMANY FELLAS: THE BULLY FRANKFURTER DOJO

C09/48 02411 PLAYA SEGITUR SPAIN TOURISM DOUBLEYOU Barcelona DOUBLEYOU Barcelona SPAIN C09/55 03128 WIDEROE CHRISTMAS WIDERØE FLYVESELSKAP NORWEGIAN REGIONAL AIRLINE BBDO OSLO BBDO OSLO / MEDIAFRONT Oslo NORWAY CAMPAIGN

C09/59 02598 THE TRIP GOES ON II SCHIRN KUNSTHALLE ART MUSEUM SAATCHI & SAATCHI Frankfurt SAATCHI & SAATCHI Frankfurt GERMANY FRANKFURT

C09/63 02949 EVOLUTION COMPANHIA ATHLETICA GYM DDB BRASIL Sao Paulo DDB BRASIL Sao Paulo BRAZIL C09/66 02960 RETOUCHER WOMAN COMPANHIA ATHLETICA GYM DDB BRASIL Sao Paulo DDB BRASIL Sao Paulo BRAZIL

Retails & E-Commerce, incl. Restaurants C10/1 02130 BK UK ANGUS BANNER BURGER KING UK BURGER KING UK CRISPIN PORTER + BOGUSKY CRISPIN PORTER + BOGUSKY Miami USA Miami

C10/5 00527 CAMO CUPIDO EROTIC SHOP TRY ADVERTISING AGENCY Oslo TRY ADVERTISING AGENCY Oslo NORWAY C10/12 01461 SWIMMING POINTER DFS OKINAWA GALLERIA OKINAWA SHOPPING OGILVYONE JAPAN Tokyo OGILVYONE JAPAN Tokyo JAPAN MALL

Publications & Media C11/9 01479 KAMASUTRA 1.000 KABEL DEUTSCHLAND REDX CLUB EROTIC CHANNEL JUNG von MATT Stuttgart JUNG von MATT Stuttgart GERMANY POSITIONS

C11/26 02339 MICHAEL JACKSON SKY DO BRASIL VH1 CHANNEL AGENCIACLICK Sao Paulo AGENCIACLICK Sao Paulo BRAZIL C11/39 00958 PIG RURAL CHANNEL TV CHANNEL AFRICA PROPAGANDA Sao Paulo AFRICA PROPAGANDA Sao Paulo BRAZIL C11/51 03013 KID'S WORLD TERRA PORTAL PORTAL WITH PARENTAL DDB BRASIL Sao Paulo DDB BRASIL Sao Paulo BRAZIL CONTROL

C11/60 02317 COMMA ESTADAO BRAZILIAN NEWSPAPER AGENCIACLICK Sao Paulo AGENCIACLICK Sao Paulo BRAZIL C11/61 02319 CHINESE WHISPERS ESTADAO BRAZILIAN NEWSPAPER AGENCIACLICK Sao Paulo AGENCIACLICK Sao Paulo BRAZIL

Business Products & Services C12/3 00495 SCROLL LE PERA ADVERTISING ADVERTISING AGENCY LE PERA ADVERTISING Sao Paulo LE PERA ADVERTISING Sao Paulo BRAZIL

C12/25 00955 PENCIL AFRICA ADVERTISING AGENCY AFRICA PROPAGANDA Sao Paulo AFRICA PROPAGANDA Sao Paulo BRAZIL

Cyber Lions Shortlist by Category Page 11 of 15 Catalogue No. Entry No. Title Advertiser Product Entered By Advertising Agency Country

Business Products & Services C12/35 00727 GET REAL - MAGNIFYING HERMAN MILLER OFFICE FURNITURE BEACON COMMUNICATIONS BEACON COMMUNICATIONS Tokyo JAPAN GLASS Tokyo

C12/39 02979 SLING SHOT FEDEX COURIER SERVICE ATMOSPHERE BBDO New York ATMOSPHERE BBDO New York USA C12/40 01570 TOOLS ANTHEM ANTHEM ONLINE TOOLS PUBLICIS & HAL RINEY San PUBLICIS & HAL RINEY San Francisco USA Francisco

Commercial Public Services C13/15 01953 TELIA FRIENDFINDER TELIA SONERA TELECOMMUNICATIONS DADDY Gothenburg DADDY Gothenburg SWEDEN C13/18 00532 WINDMILL SIEMENS ENERGY TRY ADVERTISING AGENCY Oslo TRY ADVERTISING AGENCY Oslo NORWAY C13/28 00974 KIDS COMCAST COMCAST ON DEMAND GOODBY SILVERSTEIN & GOODBY SILVERSTEIN & PARTNERS San USA PARTNERS San Francisco Francisco

C13/36 02989 BILBOQUE CATCHER TERRA PORTAL VOIP SERVICES DDB BRASIL Sao Paulo DDB BRASIL Sao Paulo BRAZIL C13/37 02990 MUSIPHONE TERRA PORTAL VOIP SERVICE DDB BRASIL Sao Paulo DDB BRASIL Sao Paulo BRAZIL

Charities, Public Health & Safety, Public Awareness C14/20 00150 WDCS LIFE SIZE WHALE WDCS WHALES AND DOLPHINS JUNG von MATT Hamburg JUNG von MATT Hamburg GERMANY SOCIETY

C14/29 00634 5 SECONDS BANC DE SANG BLOOD DONATION CAMPAIGN MINNIM Barcelona MINNIM Barcelona SPAIN C14/38 00334 PRESIDENTS GREENPEACE ENVIRONMENTAL AWARENESS SAVAGLIO\TBWA Buenos Aires SAVAGLIO\TBWA Buenos Aires ARGENTINA INTERNATIONAL

C14/42 02322 TYPO-CRASH BANNERS MALTESER FRANKFURT ANTI-DRINK-DRIVING APPEAL OGILVY FRANKFURT OGILVY FRANKFURT GERMANY C14/44 01572 SHELTER WESLEY MISSION HOMELESS SHELTER LEO BURNETT Sydney LEO BURNETT Sydney AUSTRALIA C14/49 02511 DOMESTIC VIOLENCE AMNESTY INTERNATIONAL DOMESTIC VIOLENCE DDB&CO. Istanbul DDB&CO. Istanbul TURKEY TURKEY AWARENESS

C14/52 03090 BRUTALITY AMNESTY INTERNATIONAL HUMAN RIGHTS ORGANISATION DDB&CO. Istanbul DDB&CO. Istanbul TURKEY TURKEY

C14/54 01187 PROTECTED ENTRY MTV ASIA AIDS AWARENESS TRIBAL DDB INDIA Mumbai TRIBAL DDB INDIA Mumbai INDIA C14/55 01677 RUB AMAM ESPAÑA ASSOCIATION OF WOMEN CONTRAPUNTO Barcelona CONTRAPUNTO Barcelona SPAIN AGAINST GENITAL MUTILATION

C14/59 02280 SHOOT ROYAL NAVY NAVY RECRUITMENT GLUE LONDON GLUE LONDON UNITED KINGDOM C14/78 01826 TREE INSTITUTO DE PESQUISAS ENVIRONMENT RECYCLING FABRA QUINTEIRO FABRA QUINTEIRO COMUNICACOES Sao BRAZIL ECOLÓGICAS COMUNICACOES Sao Paulo Paulo

C14/91 01452 UNITE FOR AFRICA RFSU AIDS CHARITY PROJECT ÅKESTAM HOLST Stockholm ÅKESTAM HOLST Stockholm SWEDEN C14/101 01213 BURNING CVRD - CIA VALE DO RIO AMAZON FOREST AFRICA PROPAGANDA Sao Paulo AFRICA PROPAGANDA Sao Paulo BRAZIL DOCE CONSERVATION

C14/102 01245 CRYING ITAÚ BANK ITAÚ SOCIAL FOUNDATION AFRICA PROPAGANDA Sao Paulo AFRICA PROPAGANDA Sao Paulo BRAZIL C14/117 00181 BLOOD JAPAN AD COUNCIL ANTI-DRINK-DRIVING MESSAGE DENTSU Tokyo DENTSU Tokyo JAPAN

Cyber Lions Shortlist by Category Page 12 of 15 Catalogue No. Entry No. Title Advertiser Product Entered By Advertising Agency Country

Charities, Public Health & Safety, Public Awareness C14/140 02556 CONTROL Z SALVATION ARMY HOMELESS CHARITY McCANN ERICKSON BRASIL Sao McCANN ERICKSON BRASIL Sao Paulo BRAZIL Paulo

C14/141 02559 WHEELCHAIR AACD DISABLED ACCESS CAMPAIGN McCANN ERICKSON BRASIL Sao McCANN ERICKSON BRASIL Sao Paulo BRAZIL Paulo

C14/144 02456 SPINNER COI/HOME OFFICE/DEPT OF FRANK DRUG ABUSE PROFERO London PROFERO London UNITED KINGDOM HEALTH, DEPT OF SKILLS & INFORMATION EDUCATION

C14/153 00995 SANDRA PFP EMERGENCY LINE OGILVYINTERACTIVE Mexico City OGILVYINTERACTIVE Mexico City MEXICO C14/159 02328 BEER FIAT AUTOMOVEIS ANTI-DRINK-DRIVING MESSAGE AGENCIACLICK Sao Paulo AGENCIACLICK Sao Paulo BRAZIL

Corporate Information C15/9 02417 CHRISTMAS LIGHTS AJUNTAMENT DE CHRISTMAS MESSAGE DOUBLEYOU Barcelona DOUBLEYOU Barcelona SPAIN BARCELONA

Miscellaneous C16/2 01059 MOUSE VS. PENCIL STAEDTLER STATIONERY HOST Sydney HOST Sydney AUSTRALIA

Mobile Advertising D01/7 00363 MOBILE COFFIN DUTCH ASSOCIATION FOR ROAD SAFETY CAMPAIGN OGILVY AMSTERDAM OGILVY AMSTERDAM THE NETHERLANDS TRAFFIC VICTIMS

D01/12 00548 DONATION TV ORANGE BABIES AIDS CHARITY OGILVY AMSTERDAM OGILVY AMSTERDAM THE NETHERLANDS D01/21 02291 MINI TURN YOUR BMW GROUP MINI INTERONE WORLDWIDE Munich INTERONE WORLDWIDE Munich GERMANY D01/22 02486 CALL FOR HELP WOMEN'S AID WOMEN AGAINST VIOLENCE ARC WORLDWIDE Kuala Lumpur ARC WORLDWIDE Kuala Lumpur MALAYSIA ORGANISATION (WAO)

D01/24 00124 PHONE LEGENDS LAND TRANSPORT NZ ANTI-DRINK- DRIVING CLEMENGER BBDO Wellington CLEMENGER BBDO Wellington NEW ZEALAND CAMPAIGN D01/30 03129 GET THE MESSAGE ROYAL NAVY NAVY RECRUITMENT GLUE LONDON GLUE LONDON UNITED KINGDOM D01/37 00178 COMIC SHOGAKUKAN SHOGAKUKAN COMIC SHOGAKUKAN BOOKS DENTSU Tokyo DENTSU Tokyo / AOI ADVERTISING JAPAN BOOKS PROMOTION Tokyo

D01/38 02872 BLUETOOTH MISSION NEW ZEALAND ARMY ARMY RECRUITMENT SAATCHI & SAATCHI NZ Auckland SAATCHI & SAATCHI NZ Auckland NEW ZEALAND

Interactive Tools D02/25 01407 KID'S COLD AID APOTEKET THE SWEDISH PHARMACY FORSMAN & BODENFORS FORSMAN & BODENFORS Gothenburg SWEDEN Gothenburg

D02/27 02019 SCREENSAVERS CRAZY HELLMANNS/UNILEVER KETCHUP OGILVY BRASIL Sao Paulo OGILVY BRASIL Sao Paulo BRAZIL ABOUT KETCHUP

D02/43 02293 TRACKS MITSUBISHI MITSUBISHI TR4 AFRICA PROPAGANDA Sao Paulo AFRICA PROPAGANDA Sao Paulo BRAZIL D02/51 02344 FLIGHT SIMULATOR X XBOX FLIGHT SIMULATOR VIDEO AKQA San Francisco AKQA San Francisco USA WIDGET GAME

D02/53 01899 TETRIS FIAT AUTOMOVEIS FIAT DUCATO AGENCIACLICK Sao Paulo AGENCIACLICK Sao Paulo BRAZIL

Cyber Lions Shortlist by Category Page 13 of 15 Catalogue No. Entry No. Title Advertiser Product Entered By Advertising Agency Country

Interactive Tools D02/54 02139 VW RABBIT WIDGET VOLKSWAGEN VOLKSWAGEN RABBIT CRISPIN PORTER + BOGUSKY CRISPIN PORTER + BOGUSKY Miami USA Miami

D02/56 01422 SOLIDARY DOWNLOAD HOSPITAL DA CIDADE BLOOD DONATION APPEAL AFRICA PROPAGANDA Sao Paulo AFRICA PROPAGANDA Sao Paulo BRAZIL D02/57 01736 TRAY BRAHMA BEER AFRICA PROPAGANDA Sao Paulo AFRICA PROPAGANDA Sao Paulo BRAZIL

Innovative Ideas D03/6 00050 UNDER CONSTRUCTION HTTPCOMUNICACIO INTERACTIVE AGENCY HTTPCOMUNICACIO Barcelona HTTPCOMUNICACIO Barcelona SPAIN D03/17 00529 BIG SHADOW MICROSOFT CORPORATION XBOX 360 GAME CONSOLE GT Tokyo GT Tokyo JAPAN D03/19 01173 BEFORE YOU ENTER KRAJOWE CENTRUM DS. AIDS PROTECTION ARC WARSAW - LEO BURNETT ARC WARSAW - LEO BURNETT GROUP POLAND (WEAR CONDOMS) AIDS GROUP

D03/26 00336 HANDSHAKE MICROSOFT MSN (INTERNET PORTAL HAKUHODO Tokyo HAKUHODO Tokyo / TOHOKSHINSHA FILM JAPAN SERVICE) CORPORATION Tokyo

D03/35 01459 CHAMPION TELE2 PHONE COMPANY FORSMAN & BODENFORS FORSMAN & BODENFORS Gothenburg SWEDEN Gothenburg

D03/44 01451 HEAR THE DIFFERENCE SPRING MOBILE MOBILE OPERATOR ÅKESTAM HOLST Stockholm ÅKESTAM HOLST Stockholm SWEDEN D03/46 02579 NIKE+ NIKE RUNNING APPLICATION R/GA New York R/GA New York USA D03/60 02690 THE PISS SCREEN MAIN TAXI FRANKFURT TAXI SERVICE SAATCHI & SAATCHI Frankfurt SAATCHI & SAATCHI Frankfurt GERMANY

Email Advertising E01/36 01168 CONTROL AUDI ESPAÑA FINLAND DRIVING COURSES CP PROXIMITY Barcelona CP PROXIMITY Barcelona SPAIN E01/42 02294 NAVY MAIL ROYAL NAVY NAVY RECRUITMENT GLUE LONDON GLUE LONDON UNITED KINGDOM E01/46 01877 TIGER EMAIL WWF WWF WILDLIFE MONITORING OGILVY BEIJING Beijing OGILVY BEIJING Beijing CHINA NETWORK

E01/49 00939 SOCCER BALL BRAHMA BRAHMA BEER AFRICA PROPAGANDA Sao Paulo AFRICA PROPAGANDA Sao Paulo BRAZIL E01/53 02810 HARD FEELINGS J MACEDO CAKES LEW LARA Sao Paulo LEW LARA Sao Paulo BRAZIL E01/56 01586 REFRESH YOU TELEFONICA COMPUTER UPDATE SERVICES OGILVYONE WORLDWIDE Madrid OGILVYONE WORLDWIDE Madrid / SPAIN OGILVYINTERACTIVE SPAIN Madrid

E01/62 01888 TEST-DRIVE WHIRLPOOL-BRASTEMP BRASTEMP SIXTH SENSE AGENCIACLICK Sao Paulo AGENCIACLICK Sao Paulo BRAZIL WASHING MACHINE

Viral Video E02/2 00011 TEA PARTAY SMIRNOFF RAW TEA BARTLE BOGLE HEGARTY New BARTLE BOGLE HEGARTY New York USA York

E02/3 00108 RONALDINHO SPOOF AUTOLOG GPS DEVICE SP3 Virum SP3 Virum DENMARK E02/11 00475 SLOB EVOLUTION BLINK PRODUCTIONS PRODUCTION COMPANY BLINK London BLINK London UNITED KINGDOM E02/20 00747 MONKEY-PROOF.COM PANASONIC MARKETING PANASONIC TOUGHBOOK DOT-FILMS Berlin DOT-FILMS Berlin GERMANY EUROPE

Cyber Lions Shortlist by Category Page 14 of 15 Catalogue No. Entry No. Title Advertiser Product Entered By Advertising Agency Country

Viral Video E02/28 00943 PREPARE YOUR HAIR GM BELGIUM AND THE OPEL ASTRA TWINTOP MARKEE Gent MARKEE Gent BELGIUM NETHERLANDS

E02/38 00362 EVOLUTION UNILEVER CANADA DOVE SELF ESTEEM FUND OGILVY & MATHER Toronto OGILVY & MATHER Toronto CANADA E02/51 00948 CLEARIFICATION MICROSOFT WINDOWS VISTA McCANN WORLDGROUP San McCANN WORLDGROUP San Francisco / USA Francisco MEKANISM San Francisco

E02/58 01593 IDIOTS MTV/AUTOTRADER ANTI-DRINK-DRIVING MESSAGE JWT London JWT London UNITED KINGDOM E02/62 01711 THE COPY SHOP VIRAL HAPPY COPY DIGITAL HAPPY COPY SHOP SCHOLZ & FRIENDS Hamburg SCHOLZ & FRIENDS Hamburg GERMANY E02/67 01388 AFTER TRAINING NIKE NIKE FOOTBALL ONO WIEDEN+KENNEDY TOKYO WIEDEN+KENNEDY TOKYO JAPAN E02/68 01614 ROONEY ELECTRONIC ARTS EA FIFA 07 GAME WIEDEN+KENNEDY WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS AMSTERDAM

E02/69 01615 RONALDINHO ELECTRONIC ARTS EA FIFA 07 GAME WIEDEN+KENNEDY WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS AMSTERDAM

E02/105 00335 PRESIDENTS GREENPEACE ENVIRONMENTAL AWARENESS SAVAGLIO\TBWA Buenos Aires SAVAGLIO\TBWA Buenos Aires ARGENTINA INTERNATIONAL

E02/117 01928 NAKED MEN JBS UNDERWEAR & CO. Copenhagen & CO. Copenhagen DENMARK E02/126 01767 HELPING YOU SELL VINCENT WAUTHIER LAYOUT DESIGNER LG&F Brussels LG&F Brussels BELGIUM YOUR BAD IDEAS

E02/145 01290 3.3 SECONDS SANTO DOMINGO MOTORS YAMAHA R1 SPORT BIKE PAGES BBDO Santo Domingo PAGES BBDO Santo Domingo DOMINICAN REPUBLIC E02/148 01940 CHOIR 118 118 TELEPHONE ENQUIRIES MEME London MEME London UNITED KINGDOM E02/195 00109 THE VISION JESUSCENTER HAMBURG SOCIAL WELFARE JUNG von MATT Hamburg JUNG von MATT Hamburg GERMANY ORGANISATION

E02/196 00269 DYNAMITE SURFING QUIKSILVER DENMARK SPORTS CLOTHING AND SAATCHI & SAATCHI Copenhagen SAATCHI & SAATCHI Copenhagen DENMARK EQUIPMENT

E02/197 00299 POOL COCA-COLA NORDIC SPRITE ZERO SAATCHI & SAATCHI Copenhagen SAATCHI & SAATCHI Copenhagen DENMARK SERVICES

E02/206 01701 KITE COCA-COLA NORDIC SPRITE ZERO SAATCHI & SAATCHI Copenhagen SAATCHI & SAATCHI Copenhagen DENMARK SERVICES

E02/221 00945 REWIND CVRD - CIA VALE DO RIO VALE FLORESTAR FOREST AFRICA PROPAGANDA Sao Paulo AFRICA PROPAGANDA Sao Paulo BRAZIL DOCE RECOVERY

E02/244 02633 FINGERSKILZ HP PERSONAL COMPUTERS McCANN WORLDGROUP London McCANN WORLDGROUP London UNITED KINGDOM E02/250 02142 BANANA HANDS ALTOIDS ALTOIDS DARK CHOCOLATE LEO BURNETT USA Chicago LEO BURNETT USA Chicago USA DIPPED MINTS

E02/251 02143 HALF DEER ALTOIDS ALTOIDS DARK CHOCOLATE LEO BURNETT USA Chicago LEO BURNETT USA Chicago USA DIPPED MINTS

E02/252 02144 BLOW HOLE BOB ALTOIDS ALTOIDS DARK CHOCOLATE LEO BURNETT USA Chicago LEO BURNETT USA Chicago USA DIPPED MINTS

E02/258 02204 DO YOU BELIEVE IN 5IVE? ADIDAS SPORTS APPAREL EVB San Francisco EVB San Francisco USA

E02/268 01873 HP TEA RUNNING VIRAL HEWLETT-PACKARD LAPTOP COMPUTERS MODEM MEDIA London MODEM MEDIA London UNITED KINGDOM

Cyber Lions Shortlist by Category Page 15 of 15 Catalogue No. Entry No. Title Advertiser Product Entered By Advertising Agency Country

Viral Video E02/272 03137 SUNGLASS CATCH RAY-BAN SUNGLASSES CUTWATER San Francisco CUTWATER San Francisco USA E02/277 02981 MEN WITH CRAMPS: PROCTER & GAMBLE THERMACARE MENSTRUAL PUBLICIS NEW YORK PUBLICIS NEW YORK / KIRT GUNN & USA STUDY IN PROGRESS HEAT WRAPS ASSOCIATES New York

Other Digital Video E03/3 00622 SHOT GLOBAL MEDIA AIDS HIV AND AIDS AWARENESS OGILVY PORTUGAL Lisbon OGILVY PORTUGAL Lisbon PORTUGAL INITIATIVE

E03/12 01763 JAPAN FILM ONITSUKA TIGER SPORTS FASHION STRAWBERRYFROG Amsterdam STRAWBERRYFROG Amsterdam THE NETHERLANDS E03/21 01909 CIRCUIT SHELL RETAIL VPOWER FUEL JWT London JWT London UNITED KINGDOM E03/23 02382 BADMAN THE METROPOLITAN OPERATION TRIDENT MILES CALCRAFT BRIGINSHAW MILES CALCRAFT BRIGINSHAW DUFFY UNITED KINGDOM POLICE DUFFY London London

E03/37 02853 KEN BERLITZ LANGUAGE SCHOOL DDB GERMANY Berlin DDB GERMANY Berlin GERMANY E03/45 01222 VIRAL LEARNING COMCAST ZIDDIO.COM VIDEO SITE GOODBY SILVERSTEIN & GOODBY SILVERSTEIN & PARTNERS San USA CENTER PARTNERS San Francisco Francisco

E03/46 01223 GOING PLACES COMCAST ZIDDIO.COM VIDEO SITE GOODBY SILVERSTEIN & GOODBY SILVERSTEIN & PARTNERS San USA PARTNERS San Francisco Francisco

E03/78 00605 SPOONS COCA-COLA LIFT PLUS SOFT DRINK PUBLICIS MOJO Auckland PUBLICIS MOJO Auckland NEW ZEALAND E03/79 01037 NIKECOSPLAY NIKE JAPAN NIKE ID ADK Tokyo ADK Tokyo JAPAN E03/83 02170 MAKING THINGS RIGHT HAGGAR HAGGAR MEN'S APPAREL CRISPIN PORTER + BOGUSKY CRISPIN PORTER + BOGUSKY Miami USA WEB FILMS Miami

E03/86 03098 BATTLE OF THE ALBUM FLUID NY BATTLE OF THE AD-BANDS CURIOUS PICTURES New York CURIOUS PICTURES New York USA COVERS

Viral Marketing E04/8 01247 THE PASSENGER NOKIA NOKIA MULTIMEDIA CAR KIT CK- HYPER HAPPEN London HYPER HAPPEN London / FUEL INDUSTRIES UNITED KINGDOM 20W Ottawa

E04/26 02270 PACE - PURSUIT BMW GROUP BMW CARS INTERONE WORLDWIDE Munich INTERONE WORLDWIDE Munich GERMANY ACROSS EUROPE

E04/28 01090 IWANTTOSEEAGHOST DEAPLANETA PULSE MOVIE CP PROXIMITY Barcelona CP PROXIMITY Barcelona SPAIN E04/30 02295 IMPOSSIBLE STORY ADIDAS ADIDAS GLUE LONDON GLUE LONDON UNITED KINGDOM E04/39 02141 COCQ-SIDA COCQ-SIDA AIDS AWARENESS CAMPAIGN MARKETEL Montreal MARKETEL Montreal CANADA E04/47 01657 SAMURAI KITTENS INDEPENDENT FILM SAMURAI 7 TV SERIES COG1 San Francisco COG1 San Francisco USA CHANNEL

E04/53 02176 THE ROYAL ROMANCE BURGER KING BURGER KING CRISPIN PORTER + BOGUSKY CRISPIN PORTER + BOGUSKY Miami USA Miami

E04/55 02047 GREAT POCKETS NOKIA MOBILE PHONES FARFAR Stockholm FARFAR Stockholm SWEDEN