cyberagent fy2012 q1-1

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1

1

Smartphone “Ameba”

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3

4

5

6

7

Table of Contents

Overview of Consolidated Financial Results

SAP and Other Media Businesses

Ameba Business

FX Business

Comprehensive Internet Business

Summary

1

2


Overview of ConsolidatedFinancial Results

(April 2012-June 2012)

3

ConsolidatedFinancialResults

*Sales by segment are reference number before deductions for intracompany transfers.

AmebaBusiness

1

SAP Business

Third Quarter Highlights (Apr. – Jun. 2012)

■ Sales: 33.7 billion yenIncrease 15.9% over the same quarter of the previous year

■ Operating Profit: 3.4 billion yenIncrease 8.3% over the same quarter of the previous year

■ Operating profit margin: 10.3%

■ Transition period from feature phone to smartphone

■ Sales: 6.1 billion yenIncrease 39.3% over the same quarter of the previous year

■ Operating Profit: 1.5 billion yenDecrease 4.0% over the same quarter of the previous year

■ Although Kompu Gacha regulations had an impact, overseas business did well

■ Sales: 7.4 billion yenIncrease 4.3 times over the same quarter of the previous year


4Note 1: netprice.com, Ltd. was transitioned from consolidated subsidiary to our equity method affiliate in FY2010.Note 2: The stock of VOYAGE GROUP, Inc. was transferred in 3Q 2012, and so is no longer consolidated.

1The ratio of smartphone sales increased to 26% (it was 20% in the previous quarter)


Quarterly Consolidated Sales

Quarterly Consolidated Sales(Unit: million yen)

FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012

Sales of netprice.com, Ltd. Sales of VOYAGE GROUP, Inc.Sales excluding netprice.com ,Ltd. and VOYAGE GROUP, Inc.

9,2889,947

11,009

14,41913,696

14,799 15,17816,216

17,050 17,354 17,78319,155 18,67219,160

18,50119,038 19,704

22,44122,767

24,413

26,70228,723 27,383

28,84130,035

33,92733,792

3,373 3,195

3,010

3,370 3,781 3,789 2,915

2,769 2,898 2,914 3,104

3,101 3,448 3,292 3,239

3,160

614 715 561

613 610 774 710

768 853 1,008 859

1,015 1,223 1,247 1,359 1,556

1,715

1,797 1,844

1,968

2,068

1,958

1,786

2,116 2,111

2,037

13,27513,857

14,580

18,402 18,08719,362

18,80319,753 20,801

21,276 21,74623,271 23,343 23,699

23,09923,754

21,419

24,238 24,611

26,381

28,770

30,681

29,169

30,95732,146

35,964

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

20,000

22,000

24,000

26,000

28,000

30,000

32,000

34,000

36,000

38,000

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q

Increased 15.9% over the same quarter of the previous year

Sales16.4%

Engineer43.1%

Operation21.3%

Management13.4%

Administration5.8%

64 68 74 74 75 74 70 71 71 72 65 62 70 72 8047 47 47 48 50 52 55 59 61 63 67 68 72 75 72

616 638 648 638 639 529 540 536 538 563 612 610 621 636 778586 574 630 622 594 577 621 623 632 671 732 676 669 720 833186 188 229 229 231 236 282 298 295 306 407 438 493 542 707

1,499 1,5151,628 1,611 1,589

1,4681,568 1,587 1,597

1,675

1,883 1,8541,925

2,045

2,470

0

500

1,000

1,500

2,000

2,500

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q

5

Note 1: The number of employees of netprice.com, Ltd., which had been a consolidated subsidiary until FY2009, is excluded.Note 2: The employees of VOYAGE GROUP, Inc. which was a consolidated subsidiary until 2Q 2012 are not included in the

above numbers or the numbers of new employees

Number of employees increased by 425 (including 267 new employees)Engineer ratio of 43.1% (it was 41% in the previous quarter)

連結役職員数の推移（四半期）

1 Overview of Consolidated Financial Results

(Unit: person) Quarterly Number of Employees in Consolidated Company

Quarterly Number of Employeesin Consolidated Companies

FY2009 FY2010 FY2011 FY2012

Headquarters (management)

FX & Investment development

SAP/Other media

Comprehensive Internet business

Ameba

Percentage distribution by job type (3Q)

6,769 6,560 6,713 6,619

5,159 5,3425,913

6,7146,236 6,467

7,289

8,353

7,291

8,696

10,254

0

2,000

4,000

6,000

8,000

10,000


6

1

* The SG&A expenses of VOYAGE GROUP, Inc. which was a consolidated subsidiary until 2Q 2012 are not included in the above numbers.

Personnel expenses increased due to hiring of new employees and experienced engineers


Quarterly SG&A Expenses

Quarterly SG&A Expenses(Unit: million yen)

FY2009 FY2010 FY2011 FY2012

- - - - - - - 864 - - - 1,035 - - -1,293 1,354 1,325 1,278 1,047 1,266 1,065 1,285 1,175 1,313 1,328 1,609 1,490 1,821 2,434

96 90 88 77 68 76 71 73 80 71 75 87 81 92 96615 670 656 667 529 412 328 361 352 382 411 455 487 546 648668 645 693 677 301 316 352 470 546 595 589 707 846 1,111 1,218

1,048 857 906 796 574 577 1,325 911 1,188 1,177 1,649 1,417 1,142 1,585 1,8643,049 2,944 3,046 3,123 2,641 2,692 2,770 2,749 2,894 2,929 3,234 3,041 3,242 3,541 3,993

Earnings Incentives

OthersConsolidated adjustment

Office costs

Sales related costs

Personnel

Advertisement costs

-332 -215 -98 49465 645

205 862

1,262 1,655 1,648

2,267 2,335 2,382 1,582

627 767 508906

7101,175

871

1,769

1,822 1,707

643

1,364 1,552

2,936

927

494 743

584

8341,002

1,057

1,202

580

530 647

999

1,056 1,097

900

959

-71 -116 -38 -163 -63 -176

-56 -49

-56

45

-66 -142 -69 -70

24

-864-1,035

721 1,179 956 1,626 2,115 2,700 2,222 2,298 3,558 4,055 3,224 3,510 4,915 6,148 3,492 -1,500

-1,000

-500

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

5,500

6,000

6,500


7*The stock of VOYAGE GROUP, Inc. was transferred in 3Q 2012, and so is no longer consolidated.

Operating profit

Ameba Business

Existing Business

1

FX Business

Investment Development

Business


(Unit: million yen) Quarterly Operating Profit by Business Segments

Quarterly Operating Profit by Business Segments

FY2009 FY2010 FY2011 FY2012

Existing Business

FX Business

Investment Development Business

Earnings IncentivesAmeba Business

8

Factors in Profit Decline from 2Q (January to March) to 3Q (April to June)

1

● Additional investment in smartphones(SAP business, Ameba business, Internet Business Unit*)

● The restriction on use of “Ameba Pigg” by users under the age of 15 impacted the business as a whole

● Impact from Komp Gacha regulations

● Increased personnel, including 267 new employees

● Recoil from the high demand advertising season(January to March)

● Golf sponsorships

(1) Factors occurring in this period

(2) Seasonal factors

*Internet Business Unit: see page 13


9

Unit: million yen Apr-Jun 2012 Apr-Jun 2011 Change

Net sales 33,792 29,169 15.9 %

Gross margin 13,746 11,294 21.7 %

Gross margin rate 40.7 % 38.7 % 2.0 points

SG&A expenses 10,254 8,070 27.1 %

Operating profit 3,492 3,224 8.3 %

Operating profit margin 10.3 % 11.1 % (0.7 points)

Ordinary profit 3,438 3,120 10.2 %

Current net pretax profit 4,188 3,284 27.5 %

Current net profit 1,823 1,817 0.3 %


P L

10

Unit: million yen End of Jun 2012 End of Mar 2012 Change

Current assets 109,168 107,849 1.2 %

(Cash deposits + Securities) 21,600 24,328 (11.2 %)

Fixed assets 18,506 17,430 6.2 %

Total assets 127,675 125,279 1.9 %

Current liabilities 84,152 82,104 2.5 %

Fixed liabilities 1,528 1,787 (14.5 %)

Net assets 41,989 41,382 1.5 %


B S

※Of total assets, the total of foreign exchange dealings cash segregated as deposits for customers is 60,800 million yen.(Foreign exchange dealings cash segregated as deposits for customers + foreign exchange dealings variation margin paid for customers + deposits kept separately)

11

1

Unit: million yen Sales Operating Profit

Ordinary Profit Net Profit

Forecast for FY2012 130,000 17,000 16,700 8,500

Results for 3Q (9 months) FY2012 101,902 14,557 14,407 6,912

Progress rate 78.4 % 85.6 % 86.3 % 81.3 %

Unit: yen Dividend per share Dividend increase rate (from the previous term)

Estimated dividend for FY2012 3,500 0 %

Dividend for FY2011 3,500 59%

Dividend for FY2010 2,200 120%


Progress rate with respect to the forecast for FY2012

Progress rate for 3Q (9 months) with respect to the forecast for FY2012

Dividend forecast

Dividend forecast for FY2012

12

2 Comprehensive Internet Business


13

2

Internet Advertising Agency Business

Maintain sales by strengthening top clients sales structure

⇒ 474 client companies (166 less than the same quarter of the previous year)

Agency Unit(Former Internet Advertising Agency Business)

Internet Business Unit

Developing community services and social games

⇒ 15 released, 21 being developed


After October 2011

Before September 2011

NEW

Operating Smartphone Media Business


Comprehensive Internet Business Our organizational structure was changed in Oct. 2011.

9,839

11,12610,693 10,945 10,899 10,880

10,18610,701

11,191

13,102 13,499 13,908

15,448

16,915

15,194 15,715 15,58016,094

14,946

0.2% 0.3% 0.6% 0.6% 1.2%2.7%

5.2%

11.4%

16.6%

20.2%

22.7%

0.0%

10.0%

20.0%

30.0%

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q

14

2Ratio of smartphone advertising sales is 22.7%


Quarterly Agency Unit Sales

FY2008 FY2009 FY2010 FY2011 FY2012

Quarterly Agency Unit Sales(Unit: million yen)

Note 1: Agency Unit correspond to the old advertising agency business.Note 2: Quarterly sales are the reference value before the deduction of internal transactions.

Smartphone ratio

9,839 9,864 9,297 9,504 9,553 9,413 8,706 9,017 9,508 10,917 11,113 11,420 12,438 13,081 11,593 11,280 11,335 11,511 10,4890 1,262 1,396 1,441 1,346 1,467 1,480 1,684 1,660 2,150 2,306 2,403 2,832 3,385 2,812 2,648 1,663 1,329 1,0610 0 0 0 0 0 0 0 23 35 80 85 178 449 789 1,787 2,582 3,254 3,396

PCFeature phoneSmartphone

15


2Smartphone “advertising media” is performing well, over 2.85 million downloads (as of the end of June)

"App Bargain Sale""Smartphone de CHANCE" "Kozukai Getton" "Point CM""10,000,000 Yen Prize"

For community services and social games, see page 37 onwards


16

3 SAP and Other Media Businesses


*SAP: An abbreviation of Social Application Provider (providing game or service to game platform operated by other company)

17

5,272 5,773

5,954

6,442 6,274

6,678 6,533

6,242 5,907 6,063

5,719

6,738 6,894 6,618

6,346 6,383

7,654

10,522

11,656

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

11,000

12,000

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q １Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q

Quarterly SAP and Other Media Businesses Sales(Unit: million yen)

FY2008 FY2009 FY2010 FY2011 FY2012

237 492 625 1,239 1,686 1,728 1,716 1,839 3,211 6,165 7,405

5,272 5,773 5,954 6,442 6,274 6,678 6,533 6,242 5,670 5,571 5,094 5,499 5,208 4,890 4,630 4,543 4,442 4,357 4,251

SAP business

Others (Ads, commerce etc.)

Note 1: VOYAGE GROUP, Inc. was excluded from our group through share transfer in 3Q of 2012. Its performance so far was removed.Note 2: Quarterly sales are the reference value before the deduction of internal transactions

Sales increased 1.8 times from the same quarter of the previous year.


Quarterly SAP and Other Media Businesses Sales

3

230 454 572

1,159

1,599 1,635 1,609 1,719

3,066

6,008

6,650

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q1Q

18

809

5,840

Quarterly Domestic Sales on SAP Business Kompu Gacha was terminated at the end of May 2012.


(Unit: million yen) Quarterly Domestic Sales on SAP Business

FY2010 FY2011 FY2012

Existing New (those released between Apr. and Jun.)

“Saint Seiya Galaxy Card Battle” released by TOEI ANIMATION CO., LTD.developed and operated by DeNA CO.,Ltd. and Cygames,Inc.

“MAJOR LEAGUE ALL-STARS” released in May 2012

Provided by CyberX Inc.

Apr-Jun 2012: 20 new titles

*Quarterly sales are the reference value before the deduction of internal transactions.

Activities of our group regarding Kompu Gacha

19

3

No provision of any items similar to Kompu Gacha described in the

original guideline “Examples of Kompu Gacha” Jun. 22

Started displaying of items-provision-ratio in Gacha

Stopped providing Kompu GachaMay 31

Sep. 1

SAP business follows the guideline of each platform.

Decided to stop providing Kompu GachaMay 9


*Typical system with falls into Kompu Gacha:By explicitly showing certain combinations of two or more different items which shall be provided by Random-Item Charging,such as the Charged Gacha, operators would award another item to players who have collected such sets of items.

SAP事業

20

3“Rage of Bahamut” of Cygames, Inc.

Ranked first in grossing chart in App Store and Google Play in the U.S.

Ranked 1st in grossing in App Store in the U.S.

(as of June 13)

Ranked 1st in grossing in Google Play in the U.S.

(From Apr. 22; 15 consecutive weeks)

<No.1 in the U.S.>Number of users outside Japan

exceeded 2 million!

iOS version released in May 2012 Android version released in Feb. 2012

*Japanese title: “Shingeki-no-Bahamut”

*


SAP Business

21


Released in May 2012

“LEGEND OF THE CRYPTIDS”

Provided by Applibot, Inc.

To be released in July 2012

“Monster Maestro”

Provided by Applibot, Inc.

Strengthening overseas game (Jul.-Sep. 2012: 6 titles to be released)SAP Business

22

4 FX Business

FX Business

649

975

1,259

1,834

1,389 1,415 1,437

1,633

1,7661,897

2,191

1,5301,540

1,739

2,213 2,258

2,027 1,999

1,843

29,36638,777

46,94354,119

63,81171,263

85,71694,679

101,733110,345

119,061127,482

135,642145,183

154,889164,724

171,345181,969

188,455

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

200,000

0

500

1,000

1,500

2,000

2,500


Stable profit has been kept.

23

4

Asset on deposit as of the end of Jun.

60.0 billion yen (11.3% increase from the

previous quarter)

FX Business

Quarterly Sales on FX business and number of opened account(Net sales unit: million yen) (Number of opened accounts)

FY2008 FY2009 FY2010 FY2011 FY2012

Sales Number of opened accounts

649 975 1,259 1,834 1,389 1,415 1,437 1,633 1,766 1,897 2,191 1,530 1,540 1,739 2,213 2,258 2,027 1,999 1,843

255 541 805 1,059 494 743 584 834 1,002 1,057 1,202 580 530 647 999 1,056 1,097 900 958Sales

Operating profit

Note 1: FX Business is foreign exchange trading business operated by consolidated subsidiary, Cyber Agent FX, Inc.Note 2: Operating profit by business segments are those before payment of earnings incentives

Quarterly FX Business Sales

5

24

Ameba Business

Ameba Business

1 1 1 1 2 2 2 3 3 5 7 9 9 11 13 17 20 21 28 30 35 45 47 61 67 76

83 90

6 7 9 11 12 14 15 18 18 20 22 23 25 27 29 33 37 42 41 44 46 51 54 55 59 61 62 71 68 76 64 72 71 74 79 84

90 92

95 103 101

114 109

125 121

134 147

148

163 157

170

187 165

158

138 141

126 125

13 15 17 19 20 22 23 27 28 31 34 34 34 35 34 37 36 41

42 45 45 50 52 53 58 56 59

63 60 69 67 73 74 79

82 83

89 91

97 103

92

101 104

116 117

120 123

120

124 122

123

126 122

141

132 134

129

135

19 22 26 30 32 36 38 45 46 51 56 56

60 62 64 70 74

84 83 89 91

100 105 108 117 117 121

134 128

144 131

146 146 155

163 168

182 185

195

211

199

224 223

252 252

270

290 289

315 309

328

359

335

360

338 351

339 350

0

20

40

60

80

100

120

140

160

180

200

220

240

260

280

300

320

340

360

380

25

Smartphone

Feature phone

PC

5 Ameba Business

Monthly Page Views of “Ameba”

Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul

FY2008 FY2009 FY2010 FY2011 FY2012

Smartphone Feature phone PC

Monthly page views of “Ameba”(Unit: hundred million PV)

(estimate)

213 225 237 255 272 286 299 314 330 346 363 378 395 411 429 451 473 497 517 539 561589 618 645

676 703 728760

795835

882941

9881,032

1,0791,123

1,1661,243

1,2921,346

1,410

1,4751,535

1,5831,645

1,702

1,7591,823

1,8721,943

2,002

2,0682,125

2,2022,262

2,3112,359

2,400

5 10 23 33 42 54 70 96 122 142 156 181 207 237

271 323

361 392

426 457

495548

583619

662708

749788

820856

892935

9771,0101,052

1,0981,136

1,1901,229

1,2581,286

1,310

0

500

1,000

1,500

2,000

2,500

単位：万会員

26

Ameba Piggs

Amebasubscribers

5 Ameba Business

Oct Nov Dec Jan Feb Mar Apr MayJun Jul AugSep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul

FY2008 FY2009 FY2010 FY2011 FY2012

Number of subscribers Number of Ameba Pigg (Avatar)

Monthly Number of “Ameba” SubscribersMonthly Number of “Ameba” Subscribers

TV CM for “Ameba Pigg” Mar. 6 to Apr. 22

Jun. 8 to Jul. 16

(estimate)

0 5 18 25 44 84 151 320 565 649

824 1,166

1,710

2,229

2,507

3,161

3,753

4,127 3,768

329 453 427 595 606 676 701

837

1,056 1,206

1,116

1,407

1,788

1,801

1,903

2,379

2,323

2,517 2,372

329 458 445 620 650 760 852

1,157

1,621

1,855 1,940

2,573

3,499

4,030

4,410

5,540

6,076

6,643

6,141

-

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

5,500

6,000

6,500


Ameba事業売上高（四半期）

27

5 Ameba Business


FY2009 FY2011 FY2012FY2010FY2008

Quarterly Ameba Business Sales(Unit: million yen)

Ads, other sales39%

Virtual content sales61%

Note 1: The sales from charging is calculated based on the AmeGold amount purchased and consumed by users.Note 2: Based on figures before some segment internal transactions were removed

Virtual content sales Ads, other sales

Quarterly Ameba Business Sales

82344 398

720

800

126203 208 282

394 433 385544

715 764 757

776700

609

469

479473 492

555

662771 731

857

1,0701,014

1,063

1,2581,226

1,188 1,102

606 676 701

837

1,056

1,206 1,116

1,407

1,788 1,801 1,903

2,379 2,323

2,517

2,372

-

500

1,000

1,500

2,000

2,500


23

28

5Transitional period from feature phone ads to smartphone ads

Ameba Business

(Unit: million yen) Quarterly Advertising Sales of Ameba Business

Quarterly Advertising Sales of Ameba Business

FY2009 FY2011 FY2012FY2010

*Based on figures before some segment internal transactions were removed

Smartphone Feature phone PC

0 5 18 25 44 84 151

320

565 649

824

1,166

1,710

2,229

2,507

3,161

3,753

4,127

3,768

0

400

800

1,200

1,600

2,000

2,400

2,800

3,200

3,600

4,000


29

5

Feature phone30%

Smartphone9%

PC61%

Effect of the restrictions on the use of “Ameba Pigg” by users at the age of 15 or less

Ameba Business

Note 1: The sales from charging is calculated based on the AmeGold amount purchased and consumed by users.Note 2: Device percentages are based on money spent on each.

Quarterly Virtual Content Sales of Ameba Business

(Unit: million yen) Quarterly Virtual Content Sales of Ameba Business

FY2009 FY2011 FY2012FY2010FY2008

15 years old or younger0.3%

16-19 years old

3.7%

20s

22.6%

30s

33.5%

40s

28.1%

50s or older

11.8%

15 years old or younger8.9%

16-19 years old1

3.9%

20s

20.3%

30s

30.8%

40s

25.6%

50s or older

10.5%


30

5Age restrictions on the use of services

Ameba Pigg

Attributes of AmeGold users in “Ameba Pigg”

On Apr. 24, 2012, people at the age of 15 or less were prohibited from using the communication function.

15 years old or younger They are prohibited from using any kinds of communication functions, such as real-time chat.

Less than 18 years old They are prohibited from using some communication functions, such as mini-mail.

Mar. 2012 Jun. 2012

Educational sites for users

Ameba Business

31

Ameba Pigg（PC）

5

Note 1: Games to be released are under development, and so its contents may be changed.Note 2: Consumption amount of AmeGold includes those not yet used. (it dose not include in sales amount)

Fourth large-scale game “Pigg Island” released in May 2012

Fifth large-scale game “Café Game” to be released in mid Aug 2012

Sixth large-scale game “Pigg World” to be released in early September 2012

109

786

1,144

1,422 1,331

66 204 297

282

271

407

349

251

166

327

392

428

250

282

359

189

200

233

531

690

820

1,308

1,834

2,131

1,973

-

500

1,000

1,500

2,000

4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q

(Unit: AmeGold)Game in “Ameba Pigg” (PC)

Quarterly transition in the consumption of AmeGold

FY2010 FY2011 FY2012

Pigg Life Casino Game Fishing Game Pigg Island

Ameba Business

Effect of the restrictions on the use by users at the age of 15 or less

61

256

403

364

573

890

1,173 1,328

1,413

1,495

1,349

364

573

890

1,173

1,328

1,474

1,751 1,752

-

500

1,000

1,500

4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q

32

Ameba Mobile The ratio of sales from smartphone increased to 23% (15% in the previous quarter)

5

*Consumption amount of AmeGold includes those not yet used. (it dose not include in sales amount)

Released in June 2012

Original game “Tenku-no-Crystalia”

Smartphone23%

(Unit: AmeGold)“Ameba Mobile”

Quarterly transition in the consumption of AmeGold

FY2010 FY2011 FY2012

Smartphone Feature phone

Ameba Business

Smartphone “Ameba”

33

6 Smartphone “Ameba”

Roadmap

34


Release

ofthebrow

serversion

Release of som

e original comm

unity services

Release of som

e social games

Release of the application version

(iOS＆

Android)

Release of a lot of social gam

es

Release of a lot of original com

munity

servicesPresent

Prior investment period Increase in profit

① ② ③ ④ ⑦⑥Rem

odeling of the user interface

⑤Large-scale prom

otion⑧

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Outline

Community service

“DEKA GRAPH”


Social game

Loop

Connection function

*Connection function: Users can use the Ameba service without registration by using their ID for other services.

Existing users shift seamlessly.

36


6170

8088

102

116

128

142153

169

200213

255

263269 270

280296

285 280 276 275 272 266 262253

244 240

226 221

195

178166 164

0

20

40

60

80

100

120

140

160

180

200

220

240

260

280

300

3月 4月 5月 6月 7月 8月 9月 10月11月12月 1月 2月 3月 4月 5月 6月 7月

単位：万人MAU

スマートフォンフィーチャーフォン

9 911

13

1720 21

2830

35

4547

61

67

76

83

90

0

5

10

15

20

25

30

35

40

45

50

55

60

65

70

75

80

85

90

3月 4月 5月 6月 7月 8月 9月 10月11月12月 1月 2月 3月 4月 5月 6月 7月

単位：億PV PV数

MAU&PV

(Unit: hundred million PV)(Unit: 10 thousand persons)

Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul(estimate)

Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul(estimate)

Smartphone Feature phone

MAU PV

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Release of original community services

“girls pic” – Photo-sharing service for girls “Candy” – Blog service for girls “Nau-soku” – Tweeting service

“Tell me” – Social Q&A service “Pockemo” – Entertainer application “GIRLS UP” – weight controlling

“Commentator” – Community for enjoying news through comments “cubie talk” – Avatar-based community service “Pekoli” – Home cooking community

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Number of games to be released by Sep. 2012: 23Release of a lot of original community services (1/3)

“ALLbum” – Album sharing service“GIRL’S TALK” – Completely anonymous

community for women only “intely” – Business-related social networking service

“Simplog” – Easy sentence blogging service “Kiiteyo! Mirucho (tentative)” – New type of community for connecting loosely by murmuring “Senseful” – Community service with interesting images

“Tomodachi Nenkan” – Friends photo sharing site “Mainichi Furima” – Social flea market service “Minnano Kokannikki wakka”– Social Diary sharing site

*Products to be released are under development, and so its contents may be changed.

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“Pashatto my Pet” – Social pet photo sharing site “Pashaoku” – New type of social auctioning “Ameba Matchmaker” – Social matching service

“GRUMAYOR” – Social gourmet service “baby days” – Child photo sharing site “bk2” – Facebook-based community service


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“tagly” – Photo service connecting people through favorite photos

“DECOLINK” – Message service for women using charge-free decorations

“MonoGrapher” – Photo-sharing service that enables you to take professional pictures

“Goraku Log” – Community service for connecting people who have the same experiences “photofeel” – Service for producing new profiles with photos only


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Release of social games


Original social games (14 titles as of July 25)

“Tenku no Christaria” - Card battle game with rich graphic “Hugg Pet” - Pet raising game

“ULTIMATE RACER”- Car racing battle game “Watashi-no-host-chan (My Host)” – Host raising game

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Opened on Jun. 12 (33 titles as of July 25)

CROOZ, Inc.

“Shinma × Keisho! Lagnabreak”

G-mode Co., Ltd.

“One-winged Chronosgear”

Sumzap Inc.

“Sengoku Saga”

Arithmetic, Inc.

“Yuwaku-Sankokushi-Renka

Sakerarenu-Unmei”


Release of social games

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Number of games to be released by Sep. 2012: 50Release of a lot of social games


“Tenka-toitsu-chronicle (World Uniting Chronicle)” – Game of dominating the whole world “Battle Slot” – Slot game that gives a new sensation

“GF Girlfriend (provisional title)” – Campus life card game featuring voice actors

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7 Summary

Summary

● This term is the transitional period from feature phones to smartphones

● Release of a lot of original community services and social games

Ameba Business

● Despite the effects of regulations and volatility, we aim to grow stably.

● Strengthening of the cooperation with “Ameba”● Release of social games as well as original community services

● Emphasis on superior clients to keep sales● Strenthening sales promotion of smartphone ads

● Affected by the Kompu Gacha restrictions, but sales increased thanks to new titles. ● Strengthening of overseas businesses


FX Business

Agency Unit

SAP Business

Com

prehensive Internet B

usiness

45

7Strengthen the competitiveness in the field of “Smartphone”Summary

Summary

46

We create the company that symbolizes the 21st century.