czech tops flops
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Tops & FlopsCzech Republic
2 similar showssuccess & disaster
Lady or gentleman?
Originals
Lady Boss – Šéfkasearching The ApprenticeThe Apprentice licence
„federal“ reality super prime time reality show
Lady Boss – Nora Mojseyova – well known Slovak celeb businesswoman
Extremelly succesfull casting – 8000 people applied in 5 days
Massive launch campaign – OAP, off-air, web, PR, FB…
Lady BossCampaign summary
Off-air:total BU 4,85 mio CZK (185k EUR)print, radio, internet
On-air:1200,82 GRPsA15+ reach 3+ 67%
Boss in white – Ano, Šéfe! Living in Kitchen NightmaresKitchen Nightmares Licence
The Boss – Zdenek Pohlreich – well known Czech chef, running 3 restaurants (Prague, Geneve)
Recently broadcasting 4th season (but figures from launch)
Massive launch campaign – OAP, off-air, web, PR, FB…
Boss in white – Ano, Šéfe! Campaign summaryOff-air:total BU 6,1 mio CZK (234k EUR)print, radio, internet
On-air:485,86 GRPsA15+ reach 3+ 36,5%
Results
Lady Boss:
AirtimeSun 8pm
1st episodeShare 15+ 14,92 %
Average per seasonShare 15+ 11,83 %
0:1Yes, chef!
AirtimeThu 9pm
1st episodeShare 15+ 24,72 %
Average per season
Share 15+ 23,84 %