D-PLATFORMD-PLATFORM

accompanying the European distributors in the digital transition

> Digital distribution will be a chance for european content :

. Ease of circulation and localisation

. New ways of programming

. The sales agent or producer will pay for the encoding, the distributors will then pay for the

duplication and localisation : savings can be done.

BUT :

> the transition will be very hard for independent distributors

. costs still very high (and not homogeneous!)

. the sales agents and producers still reluctant to pay

. very difficult to book the digital prints, i.e. to afford the costs of the digital release

. new technologies, new actors, new ways of programming etc.

European distributors must be active in this rollout, and not be too late behind the studios.

The digital transition The digital transition

2 axis :

> Help independent European distributors experiment on digital releases

> Build a programming tool adapted to independent distributors

> 3 years pilot project started in 2007.

> 11 distributors :

Arthaus (Norway), Cineart (Belgium), Frenetic Films (Switzerland), Haut et Court

(France), Notro Films (Spain), Rezo Films (France), Soda Pictures (Great-Britain),

Budapest Films (Hungary), Dogwoof Pictures (Great-Britain), Non Stop Entertainment

(Sweden), Wild Bunch Distribution (France)

D-PLATFORM D-PLATFORM

help independent european distributors experiment on digital releases

> Financial help : up to 50% of the technical costs of the digital release are taken in charge

> Technical and operational help :

• find the most suited title,

• find already encoded titles,

• find the service providers and if necessary ask for quotes,

• find ways to share the costs with other distributors,

• explain all the technical details etc.

> 10 films supported so far

D-PLATFORM - 1st axis D-PLATFORM - 1st axis

D-PLATFORM – supported releases D-PLATFORM – supported releases

NorwayFrance, Belgium,

Norway, Sweden, PortugalUK ? Germany ? Finland ?

Belgium France Belgium

Switzerland UK UK Belgium Hungary

Build a programming tool adapted to independent distributors

> Releasing a film in digital will be a real challenge for independent distributors :

Today : fixed amount of 35mm prints, the challenge is to book these prints the best way. In

digital the logic won’t be the same :

> Multiple actors : labs, third parties, transportation companies, key management

companies etc.

> Multiple costs : VPFs, access fees, rental rate etc.

=> each of these parameters will be different for each theater, and each film !

The interaction between booking and the logistics will be more complex, with a

need for flexibility

> Every major distributor is currently using or developping such a tool :

Hollywood Software developped by Access IT, or worlwide proprietary tool

cinego.net cinego.net

The same tool for the commercial and the technical aspects of the release

> This tool will gather the details for each equipped screen: type of equipment, type of

delivery, financing (VPF etc.), etc.

> The distributor will then in his booking tool directly :

> launch and monitor the digital delivery of the film whenever it’s possible

> manage the key generation and distribution

> manage the hard-drives’ stock and their circulation

> cinego will also :

> calculate the cost of the release depending on the agreements the distributor

has signed

> record the contract’s condition (MG, rental rate), gather the box office,

generate the invoices towards the exhibitors

cinego.net cinego.net

cinego.net cinego.net

Contact :

Thierry DELPIT

CN FILMS

+33 1 45 23 08 16

www.cinego.net

Thank you ! Thank you !