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DDDDScrapbook is an initiative of eeee----marketingmarketingmarketingmarketing team at The Leela to report updates on all things digital every fortnight. The idea is to discover, spread and share news, analysis, opinions on technology, the Internet and hotel business. And it promises to not take more than 15 minutes of your time.

EditorialEditorialEditorialEditorial “

BLOGS & BOOKSBLOGS & BOOKSBLOGS & BOOKSBLOGS & BOOKS A quick surf on some of the famous and most revolutionary ideas shared on digital media et al.

logslogslogslogs

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This book is by Leif & Christian, a creative team from Germany.

They sell their FREE pdf version of the book “Oh My God What Happened and What Should I Do?” for a

tweet.

Please read for our keynotes below. Or the book, here: http://www.ohmygodwhathappened.com/

KeynotesKeynotesKeynotesKeynotes....

If you have any sort of New Media phobia this book will help you make generational change in your head. We TOTALLY dig it! Read below for our keynotes from the book:

The Forced Viral Forced Viral doesn’t necessarily have to do with free content. Taking Whopper Sacrifice from Burger King as an example, as soon as you delete one of your friends on Facebook for a Whopper, the friend is automatically informed about your action via that app and this draws his or her attention automatically towards it. An automated, preprogrammed virality evolves.

Of course things don’t become VIRAL just like that!

AROU

NDTHE WORLD

in LUXURY AROUND THE AROUND THE AROUND THE AROUND THE WORLD IN LUXURYWORLD IN LUXURYWORLD IN LUXURYWORLD IN LUXURY A section that will talk about innovation in the hotel business.

PANTONEPANTONEPANTONEPANTONE

e x p a n d se x p a n d se x p a n d se x p a n d s from from from from colorcolorcolorcolor to hto hto hto hotelsotelsotelsotels -------------------------------------------------------------

Designed by Belgian interior designer Michel Penneman and Belgian architect Olivier Hannaert, each of the hotel's 59 rooms, which range from $84 to $184 a night, is inspired by different Pantone color palettes. On-site Pantone Color consultants are apparently available for "color consultations and educational seminars on color psychology and trends." And inside, you can buy any of the myriad products the company has co-created: The "Pantone Universe," which includes mugs, bath and body goods, clothes, cufflinks, key chains, stationery, bags, and folding chairs. Those products take their cues from Pantone’s style guide, which dictates iconic touchstones such as hang-tags shaped like Pantone chips or chip-windows that stick to garments. You gotta admire the chutzpah: Few companies can claim to have so successfully branded a color, much less the very idea of color.

World Weird WebWorld Weird WebWorld Weird WebWorld Weird Web

WORLD WEIRD WEBWORLD WEIRD WEBWORLD WEIRD WEBWORLD WEIRD WEB A micromini report on new happenings, trends, news on the World Wide Web.

No wonder Amazon CEO Jeff Bezos always looks so happy. Amazon stated that sales of its Kindle e-book reader have tripled since it cut the price from $260 to $190, The shift at Amazon is “astonishing when you consider that we’ve been selling hardcover books for 15 years, and Kindle books for 33 months,” the chief executive said in a statement.

>> http://mashable.com/2010/07/19/reading-faceoff-e-books-vs-print-books/

Google Discontinues the Nexus One Android Phone! Did anybody notice?

11 Ways to Speed up WordPress Blog: http://mashable.com/2010/07/19/speed-up-wordpress/

2010 digital trends:

http://www.betatales.com/2010/01/14/8-digital-

media-trends-to-watch-in-2010/

Facebook Nears 500-Million-User Mark So what's Facebook doing to celebrate this milestone? Turns out they're having a bit of a love-in, creating a separate website within Facebook to show off the "Facebook Stories" users have been submitting over the years. This site will have about 200 stories, with a maximum length of 420 characters, chosen by Facebook itself. Or, if that's too much work, might I suggest watching the trailer for the suspiciously excellent-looking The Social Network.

>> http://www.facebook.com/help/contact.php?show_form=user_stories

DIGITAL BAGDIGITAL BAGDIGITAL BAGDIGITAL BAG This section will share case study on internet marketing.

Why is Dell always talking about SOCIAL MEDIA?

“It’s a great way to fix customer problems and hear what customers have

to say, it’s a great feedback forum and it leads to sales — how can you miss?” said Richard Binhammer, who works in Dell’s corporate affairs office.

Like, what? And how?

Dell heard on Twitter that customers thought the apostrophe and return keys were too close together on the Dell Mini 9 laptop and fixed the problem on the Dell Mini 10. Now, the Dell Mini product development team is asking around on Twitter for new ideas for the next generation of the computer.

Marketing promotions on Social Media! Really?!

Dell uses Twitter to send out coupons, including some that are exclusive to its Twitter followers.

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THE WEEK THE WEEK THE WEEK THE WEEK THAT WASTHAT WASTHAT WASTHAT WAS A run through of what cool things e-marketing at The Leela does.

Web Chutney, ahoy! Don’t you just love the name. : ) This cool interactive agency will manage The Leela’s online web development from further on. We are looking forward to do some kickass work with them.

Web Web Web Web ChutneyChutneyChutneyChutney

What do we have in Andaman Island: A new joinee nomenclatured Aditi Chopra… meaning more awesomeness! : )

Venkat Shankar’s birthday! And Marie broke some news on the fact that Inception will be released on Boy got older!