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Usability of Web ProductsDivya Kumar

Founder

For The Startup Centre, ChennaiJune 2011divyakumarinc@gmail.com

Say Hello! www.facebook.com/dybydx.yourself

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Cest Moi!

SVCE UC, San Diego Microsoft Research Intuit Dy/Dx

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user experience designlook and feel Visual Design

Information Design content

wireframes InteractionDesign

Design Research design principles

usabilityUser ResearchUI Development front-end codingand thats only the start

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UX

more @UXMyths

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UX is about your color choices

MYTH

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Form follows function

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec sapien lacus,blandit id molestie vel, pulvinar varius enim. Sed interdum ultricies dignissim.

Duis orci diam, placerat sit amet dapibus sit amet, ultrices id velit. Nullafacilisi. Pellentesque vel neque lacus. Nulla ullamcorper, libero sed semper

tempor, tellus dui commodo libero, sed pulvinar purus leo ac leo. Nullaadipiscing leo non velit fringilla at convallis nunc sollicitudin. Mauris fringilla,

tortor at venenatis imperdiet, enim urna aliquam augue, sit amet tempus

eros velit sit amet nulla. Morbi fringilla, quam et molestie sodales, ipsum

lectus semper lectus, et vestibulum quam sapien sit amet dui. Aenean purusneque, commodo sit amet mattis et, viverra quis nisi. Fusce luctus, erat et

semper hendrerit, lectus ligula fermentum turpis, sit amet sagittis leo nisi etlorem. Aliquam sed magna mi, eget iaculis sapien. Class aptent taciti

sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.Morbi dignissim sollicitudin pharetra. Suspendisse iaculis lorem sit amet orci

facilisis at semper leo rutrum. Cras ullamcorper suscipit elementum. Morbisollicitudin condimentum metus, ut egestas purus porttitor eget.Pellentesque suscipit elementum leo non blandit.

Users dont read content

MYTH

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec sapien lacus,blandit id molestie vel, pulvinar varius enim. Sed interdum ultricies dignissim.

Duis orci diam, placerat sit amet dapibus sit amet, ultrices id velit. Nullafacilisi. Pellentesque vel neque lacus. Nulla ullamcorper, libero sed semper

tempor, tellus dui commodo libero, sed pulvinar purus leo ac leo. Nullaadipiscing leo non velit fringilla at convallis nunc sollicitudin. Mauris fringilla,

tortor at venenatis imperdiet, enim urna aliquam augue, sit amet tempus

eros velit sit amet nulla. Morbi fringilla, quam et molestie sodales, ipsum

lectus semper lectus, et vestibulum quam sapien sit amet dui. Aenean purusneque, commodo sit amet mattis et, viverra quis nisi. Fusce luctus, erat et

semper hendrerit, lectus ligula fermentum turpis, sit amet sagittis leo nisi etlorem. Aliquam sed magna mi, eget iaculis sapien. Class aptent taciti

sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.Morbi dignissim sollicitudin pharetra. Suspendisse iaculis lorem sit amet orci

facilisis at semper leo rutrum. Cras ullamcorper suscipit elementum. Morbisollicitudin condimentum metus, ut egestas purus porttitor eget.Pellentesque suscipit elementum leo non blandit.

Content is more important

now than ever

Your content is that much more important!

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Users are rational

MYTH

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If I listened to my customers, I would havebuilt a bigger and faster horse- Henry Ford

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A GOOD UX IS

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A GOOD UX IS

pleasurable

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A GOOD UX IS

immersive

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A GOOD UX IS

thoughtfully crafted

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A GOOD UX IS

good usability

?

Audience responses: 3gsimplified.com,

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A GOOD UX IS

a happy feelinge.g.?

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WHAT ABOUT USABILITY?

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Usability allows users to use your

technology easily with less mental effort

and learning curve

User Interface

Your Techproduct

Data

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Usability allows users to use your

technology easily with less mental effort

and learning curve

accomplish theirgoals

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Usability allows users to use your

technology easily with less mental effort

and learning curve

accomplish theirgoals

User Interface

Magic

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so your users arent telling you the full story

& you want to solve fortheir goals

& UX is not about facelifts

What would you do?

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so your users arent telling you the full story

& you want to solve fortheir goals

& UX is not about facelifts

USABILITY & USER STUDY

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Market Research vs User

Research

Attitudinal Self-reported Quantitative Expensive

Behavioral Observational Qualitative Low-budget

How many Why andhow

Surveys Card sorting Focus Groups

Usability Tests Contextual Inquiry Almost always 1-1

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User

ResearchFLAVORS