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Page 1: D4l russia main_eng

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Page 2: D4l russia main_eng

dance4life

is an international initiative aimed to unite by 2014 1 000 000 young people who

have much contributed to youth’s health protection and combat against AIDS.

The project involves 30 countries, with Russia having joined in 2005. In Russia

the project is implemented in 30 regions, bringing together more than 45 000 young

people.

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What is Dance4Life like

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The project allows reaching the four sequential objectives:

• inspire young people to learn about health protection

• train young people the skills of health protection

• involve young people in activities designed to protect their health

• encourage the most active participants

The target group of the project is: school and college

students aged 14 to 19. Participation in all project

activities is free.

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“Tell me and I will forget, Show me and I may remember,

Involve me and I will understand”

Confucius

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Dance4life: inspire

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The project is implemented in educational institutions, starting

with the inspiring presentation – Heart Connection Tour. The

Tour is aimed at inspiring young people for learning more about

their health and inviting them to participate in the life skills

raining program.

The dance4life project is unique in its using the youth culture sources – dance, music, video, animation, internet technologies, social networks, brand etc., to:

• Establish a trust relationship with young people

• Deliver prevention messages

• Unite the project participants

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“The dance4life project set my heart on fire. Now I know that I can give its warmth to people surrounding me!!!”

Orenburg, 2009

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Dance4life: educate

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After the Heart Connection Tour, the encouraged young people will take part in the “life skills” training program, consisting of six interactive training sessions (90 minutes each) on the following issues: maturing, faith and continence, preventing unwanted pregnancy, sexually transmitted infections, HIV, tuberculosis, preventing the use of psycho-active substances.

The Federal Institute for Education Development, RF Ministry of Education and Science,

recommended that the program be introduced in educational institutions.

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“Young people have the right for true

information. The dance4life project

provides it to them. All we have to do is to

support young people and help them.”

Vladimir Pozner

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Dance4life: educate

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After the life skills program, the young people are involved in the activities aimed at protecting their health. With the help of the dance4life teams, the young people develop and organize all kinds of events: quizzes, contests, dance parties, fundrasing, etc.

In 2009, the project events involved over 105 000 young people.

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“Each of us have talents and skills, and if we unite

them we will manage to do a great deal.

Be involved, act for life!”

Svetlana Izambaeva, activist of the Community of people living with HIV,

winner of the “Miss Positive 2005” beauty contest

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Dance4life: encourage

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The project participates in major youth festivals, concerts, awards, in partnership with other organizations, and organizes dance events for its supporters on its own.

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“We do not want you to do what you cannot do. Just be careful of your deeds and

their consequences. And be always good people!”

DJ FEEL

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Support dance4life

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Dance4life: ambassadors

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Tо get support of its activities, the project involves ambassadors.

Ambassadors are well-known Russian people with a positive image sharing the basic dance4life principles.

Each of the 30 dance4life regions in Russia has celebrities supporting the project: dance groups, singers, athletes, models, presenters, etc.

The activities ambassadors carry out are variable and associated with the interests of a popular person.

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Ambassadors

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Vladimir Pozner helps to raise the public awareness of the youth health issues through his work on TV.

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Ambassadors

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During their performances, DJ FEEL and Alexey Vorobyov inform young people about the idea of the need to protect their health.

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Ambassadors

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Svetlana Izambaeva openly speaks of her personal experience of living with HIV, helps to overcome the negative attitude to HIV-positive people.

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Dance4life: trustees

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The project involves trustees to support its activities.

Trustees are persons of consequence, successful, sharing the basic dance4life principles.

Trustees help the project “to open the doors”, establish relevant contacts, give the project recommendations.

One of the project trustees is Catherine von Gechmen-Valdek, who helps the project by using her contacts in show business and on entertaining TV.

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Dance4life: finance

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All the teenagers interested in the project can participate in it free.

The project invests about 6 EURO for one teenager to take part in a heart connection tour, life skills program and to organize a health event.

In 2011, we are planning to involve at least 15000 teenagers and try to raise 15 000*6 EURO= 90000 EURO.

We will appreciate donations of any amount, with the strict accounting being provided.

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Do not make us

dance alone!

Please learn more

about us

www.dance4life.ru