ROTARY INTERNATIONAL DISTRICT 5260! JANUARY 2012

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NEWSLETTER January Governor’s Message

Happy New Year―and welcome to January, recognized by Rotary as “Rotary Awareness Month”!Raising awareness of Rotary in our communities and around the world is one of our most important jobs, and one that we have not done well enough. For decades, Rotary Clubs were actively discouraged from promoting their activities―the idea was that our good deeds would speak for themselves. Unfortunately, that is no longer the way the world works.Why is awareness of Rotary and its activities important? Allow me a little gardening metaphor. People who garden know that you don’t really grow plants―you “grow” dirt, and then the plants grow themselves. The hard work that you put into preparing the soil, composting, checking nutrients, and watering is what really puts the veggies on the table. Our work in developing Rotary’s public image is the same. Telling your community about who your Club is and what it does is like preparing the soil; the payoff comes when your Club members ask others to join your Club or to support a project, and the answer is “yes”―because your community

We provide service to others, promote integrity, and advance world understanding, goodwill, and peace through our fellowship of business, professional, and community leaders.

Rotary is a worldwide network of inspired individuals who translate their passions into relevant social causes to change lives in communities.

Foundation and Holiday Gathering at the Castaway!

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knows who you are, knows what you do, and wants to be a part of you.A couple of years ago at the first Zone Institute that I attended, I was able to listen to a great presentation about “branding” Rotary. Now, “branding” is not exactly the same thing as “awareness”, but the speaker’s message really hit home with me. She taught us that our “brand” is everything that we do. Part of it may be the Rotary wheel, part of it may be paid advertising, and part of it may be press releases and news stories; but it really comes down to everything. What do visitors think when they come to your club? Do they leave energized and excited about the idea of Rotary? Do they see a dynamic groups of business, professional and community leaders? What do folks think when they see your club working on a project? Can they tell that it is a Rotary project? Can they tell that it is your Club’s project? Do you consciously think about the impression that you make in your community, and then make the best impression that you can?Perhaps most importantly, does your Club have a plan to increase awareness of Rotary in your community? At the International level, RI is committed to enhancing Rotary’s public image, and at the District level this year we are proud to be joining with three other Districts in Southern California in a Rotary Public Relations grant to put a fleet of “mobile billboards” on the sides of local delivery trucks―advertising that will be seen by hundreds of thousands of people every day. We’ve been leaders in using social media to spread the word about what we do. But, it can’t stop there―every club needs to have a way to speak to its local community and advance Rotary’s

January 21, 2012 Mid-Year District Meeting

Join your District 5260 friends on January 21, 2012 at Woodbury University in Burbank for our Mid-Rotary Year District Meeting. We’re going to have two parts to the event. First, we’ll be hearing from Roy Massey, PDG from District 5230 and Chair of the Rotary Ethics Initiative. Roy will be talking about how the Rotary Ethics Initiative was created, its achievements, and how it can help your club advance Rotary’s commitment to ethics and vocational service.

Then, we’ll hear DG Brad Robinson, from District 5280, and DG Doug Fowler, from District 5300, as they introduce us to the history, traditions, and happenings of their Districts―and we should time for lots of time for Q & A. This will be a chance to really start learning about our new homes.Breakfast will start at 8:00 a.m. at the Ahmanson Main Space at Woodbury, and we’ll be done by 11:30 a.m. Please register at www.rotary5260.org, so we know how many to plan on.

Rotary Ethics Initiative Chair, Roy Massey.

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ROTARY INTERNATIONAL TRIVIAOver the last several years, the Board of Directors of Rotary International has adopted a three-part strategic plan―and one-third of that plan calls on Rotary to “Enhance its public image and awareness”. The other two parts of the plan are to “support and strengthen clubs” and to “focus and increase humanitarian service”―so it’s clear that Public Awareness is a critical part of Rotary’s success in the future.

Top Three Clubs in Per Capita Foundation Giving Named at District Foundation GalaCongratulations to the top three clubs in District 5260 for per capita giving to the Rotary Foundation in 2010-11!

Number One: The Rotary Club of Burbank Sunrise, at $438.89 per capita.

Number Two: The Rotary Club of Universal City Sunrise, at $360.35.

Number Three: The Rotary Club of Lancaster West, at $351.71.

public image. It can be a challenge, but it is a challenge that is crucial to Rotary’s success in your community.Every Club needs a vision of where it is going to be in three, five, or ten years, and it needs a plan to realize that vision. Part of that plan has to be “how” you are going to make your world aware of all of the great things your Rotary Club does, and the great advantages that come to those who are part of your Rotary Club.

Rock on . . .

Tom and Rotary Youth Exchange Student Leonard Baum from District 1820, Frankfurt, Germany.

Don’t Forget: All clubs were supposed to have entered their President Nominee (their President for 2013-14) in Membership Access no later than December 31, 2011. But it’s never too late―get that name in as soon as you can.

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Dr. Muhammad Yunus to be a Keynote Speaker at Bangkok Convention.The RI Convention Committee has announced that Nobel Peace Prize winner Dr. Muhammad Yunus will address the Convention at the second plenary session on Monday, May 7, 2012 in Bangkok.Muhammad Yunus’s vision is the total eradication of poverty from the world. 'Grameen', he claims, 'is a message of hope, a program for putting homelessness and destitution in a museum so that one day our children will visit it and ask how we could have allowed such a terrible thing to go on for so long'. This work is a fundamental rethink on the economic relationship between the rich and the poor, their rights and their obligations. The World Bank recently acknowledged that 'this business approach to the alleviation of poverty has allowed millions of individuals to work their way out of poverty with dignity'.If you haven’t done so yet, make your plans to be in Bangkok for the 2012 RI Convention―great speakers, great entertainment, and great fellowship with your fellow Rotarians from all around the world.

It’s January!!! How is your Club doing?

January marks the “half-way” mark of the Rotary year. How is your Club doing in meeting it’s goals for the year? Now is a great time to dust off those goals that you set last spring, and see where you are. Also, don’t forget that the deadline for the RI Presidential Citation is MARCH 31, 2012 and the RI Changemaker Award is MARCH 15, 2012! That’s only about two and half months away, and your club must earn both of these recognitions to be eligible for Silver Bell Consideration. Don’t forget that eligibility depends on your Club’s membership and Foundation giving records with Rotary International―so get those records up-to-date on Member Access, and make sure that those Foundation Contributions are actually delivered to the Rotary Foundation and reflected on your Club Recognition Summary reports!Copies of the Presidential Citation and Changemaker Award applications are available at www.rotary5260.org and at www.rotary.org. Any questions? You can contact District Awards Chair Sherri Dumin at d5260awards2012@gmail.com.

Photos by Erin Hicks of the Santa Mile Run in Bishop, CA

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ROTARY INTERNATIONAL TRIVIARotary’s logo―our wheel-- is known around the world. A wheel has been the symbol of Rotary since our earliest days. The first design was made by Chicago Rotarian Montague Bear, an engraver who drew a simple wagon wheel, with a few lines to show dust and motion. The wheel was said to represent “civilization and movement.” In 1922, it was decided that all Rotary clubs should adopt a single design as the exclusive emblem of Rotarians. In 1923, the present “gear wheel” was adopted. Shortly after that, the “keyway” was added to make the gear wheel technologically sound, and it has been our symbol ever since.

Featuring

District Governor Tom Hardy ETHICS

Guest Speakers:

Roy Massey, Chair, Rotary Ethics Initiative

(PDG, District 5230)

ROTARY DISTRICT 5260

MID-YEAR MEETING

Saturday, January 21, 2012 8:00 a.m. registration & breakfast

8:30-11:30 a.m. seminar

Woodbury University | Ahmanson Main Space 7500 Glenoaks Blvd. Burbank, CA 91504

REGISTER TODAY!!! www.rotary5260.org

NEW DISTRICTS

Brad Robinson (DG, District 5280)

Doug Fowler (DG, District 5300)

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ROTARY INTERNATIONAL TRIVIAA Public Image plan for your club won’t take the place of a membership plan―you need to have both-- but the Public Image plan is an important tool to encourage people to want to be Rotarians―if the public already knows about your club and knows what you stand for, it is going to be easier to get people in the door, and to get them to join. Plus, if the public already knows what you’re doing, new member orientation is just that much easier.

PETS Registration Available NOWPresident Elect Training Seminar (PETS) Registration is available NOW! If your Club’s President Elect hasn’t done so already, please have him or her go to www.socalnevadapets.org and register (right now, not later). Registration rates go WAY up at the end of January. PETS is one of the most dynamic, educational, and FUN weekends that you can have in Rotary―get signed up TODAY.We’ve found out that the Eastern Sierra PEs are all registered at Far West PETS, so we’re not bothering them anymore.

RI President’s Representative to District Conference NamedRI President Kalyan Banerjee has selected Past RI Director Peter Bungaard of the Rotary Club of Ry, Denmark, as his official representative to our District Conference on June 8 and 9, 2012 at Beverly Garland’s Holiday Inn in North Hollywood. PRID Peter is a distinguished European Rotarian, having served not only as a Director of Rotary International from 1995-97, but also on the Board of Trustees of the Rotary Foundation from 2005-09. He has served four times as a Rotary Foundation volunteer in the Philippines, Jamaica and Brazil. He is a recipient of The Rotary Foundation’s Distinguished Service Award and its Citation for Meritorious Service. He has received the “International Service Award for a Polio-Free World”. His wife Inge will be joining him at our Conference. Together they have 3 children and 6 grandchildren.Please make your plans now to be part of our Farewell District Conference on June 8 and 9, 2012.

We want your Club History . . .

A big part of our District Conference this June will be a look back at the history of our District and all of our clubs. Do you have some great historical information, documents, or pictures? Maybe some stories about great club projects from the past? Get them to either PDG Chuck Reinhart, our unofficial District Historian at, creinhart1-rotchuck@yahoo.com or Sheri Polak at sheripolak@aol.com.

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John Osterlund, General Manager of The Rotary Foundation will update us on how Rotarians are changing lives around the world and provide a preview of Future Vision, Rotary Foundation’s new grant model to support club and district humanitarian and education projects. Starting in 2013 all districts will transition to the new grant model which offers two types of grants. District grants are block grants that enable clubs and districts to address immediate needs in their communities and abroad. Global grants offer

opportunities to participate in strategically focused, high-impact activities within the six areas of focus. Global grants range from $30,000 to $400,000.

Born in Oak Park, Illinois, John grew up in Sebring, Florida. After graduating from the University of South Florida with a B.A. in Political Science, he became interested in the Rotary Foundation Ambassadorial Scholarship program. John was awarded a Rotary Foundation Ambassadorial Scholarship for the academic year 1987-88. With his Scandinavian heritage it was to John's advantage that he was placed at the University of Stockholm.

As the General Manager of The Rotary Foundation, John oversees the operations of four divisions: PolioPlus; Fund Development; Future Vision Pilot Operations; and, TRF Programs. In 2002-03, John served as the Associate Director of the Foundation’s US$80 million Polio Eradication Fundraising Campaign -- a campaign conducted in one year which raised more than US$135 million to further Rotary’s goal of eradicating polio. In 2006-07, The Rotary Foundation was successful in raising more than US$130 million. Currently, John is managing Rotary’s US$200 Million Challenge to End Polio Now.

CLUB: __________________ ATTENDEES: _______ AMOUNT ENCLOSED: $______

Return completed flyer with payment to the Rotary District Office

8939 S. Sepulveda Blvd., Suite 312, Los Angeles, CA 90045 Checks payable to “Rotary District 5280”

Rotary District Breakfast Tuesday, January 10, 2012

Doing Good in the World

John Osterlund, General Manager

Westin LAX Hotel 5400 W. Century Blvd.,

Los Angeles, CA 90045

7:00 a.m. Registration

7:25 a.m. Breakfast

Price: Early Registration (by Jan 4): $34

Late Registration: $39

RSVP: District Office Office@rotary5280.org

310-670-9792 direct

310-670-9795 fax

Parking: Free self-park in hotel

parking structure. Valet Parking at

Westin hotel rates.

ROTARY INTERNATIONAL DISTRICT 5260! JANUARY 2012

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Around 5260—What’s Up with Your Club?Thanks to the Rotary Club of Calabasas, Thanksgiving this year was once again a festive occasion at the Sagebrush Cantina for hundreds of local senior citizens. A s in past years, all the turkeys were collected and donated by Kathleen Sterling, publisher of the Valley Vantage Group of Newspapers, and traditional pumpkin and fruit pies were generously donated by St. Bernardine's Church and School while, in addition to offering its amazing establishment, the Sagebrush Cantina rounded out the meal with delicious holiday side dishes. Making the day particularly special for the honored guests, were the scores of students who helped in every way possible. While students from the newly formed Canoga Park High School Interact Club comprised the largest group, a good number of students also came from the Calabasas High Interact Club, Viewpoint High School and El Camino Real High School, with others from Harvard Westlake School, Nobel Middle School and other area schools.

The Rotary Clubs of Bishop and Bishop Sunrise hosted the first annual Bishop Rotary Santa Mile on December 3, 2011―right before the Bishop Christmas parade. With traffic closed off for the parade, about thirty brave runners and walkers braved the 30 degree temperatures to dash down Bishop’s Main Street. Besides being a ton of fun, all the proceeds go to the two Clubs!

The Rotary Club of North Hollywood hosted its annual elementary school Christmas party. Event chair Shakeh Grigor did a great job, with help from the entire club, and also assistance from members of the Rotary Club of Universal City Sunrise.

Tell us all about the fun and important projects that your club is working on. Send a short email to Newsletter Editor Vickie Taton at vtaton@gmail.com. Send a picture while you’re at it!

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ROTARY INTERNATIONAL TRIVIA

ultimate:

[1] the last in a progression or series; [2] ex-treme, utmost; [3] finally reckoned.

June 8-9, 2012

The ultimate District 5260 Conference

Plan to be there.

Beverly  Garland’s  Holiday  Inn

4222 Vineland Avenue

North Hollywood, CA

The Rotary Club of Lancaster Sunrise once again assisted in creating decorations for the Lancaster Boulevard Christmas Trees. We also have a picture of Brooke, PDG Larry & Sandy Jernigan’s new granddaughter helping out on the Boulevard―a future Rotarian in the making (we’ll need to get her in an Interact Club, first, though)

On Wednesday, Nov. 30, Burbank Sunrise Rotary president Rod Gregson and members Lee Stacy, Dave Thomas, and Janice Lowers met at Stough Canyon Nature Center to assemble three 100% recycled plastic benches the club had bought for the Center and Dave and Lee brought in Dave's truck. They get about 2,500 visitors a year, including hundreds of school children and other youth groups, and Center Director Carol Mercado said they have needed the benches for several years since they lost 2 in a large fire there about 10 years ago but they did not have the budget and nobody else stepped up to fill the need until . . . but Burbank Sunrise did!

Rotary’s mottoes also help raise public awareness of Rotary. Our first motto, “He Profits Most Who Serves Best,” was approved at the second Rotary Convention in Portland, Oregon in 1911. At almost the same time, the motto of “Service, Not Self” was proposed. In 1950, the Convention approved both “He Profits Most Who Serves Best” and “Service Above Self.” In 1989, the Council on Legislation adopted “Service Above Self” as the principal motto of Rotary. Then, in 2004, the secondary motto was changed to “They Profit Most Who Serve Best.”

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Zone Assembly - SouthSaturday, February 4, 2012

Boy Scouts of America Facility • 1211 E. Dyer Road, Santa Ana, CA • Tel. (714) 546-4990Reasonable hotel housing in the area • Suggested lists available

Zone Assembly - NorthSaturday, February 11, 2012

Pacific Grove High School • 615 Sunset Drive, Pacific Grove, CA 93950Reasonable hotel housing in the area • Suggested lists available

Registration Fee for each Zone Assembly: $30.00(includes continental breakfast and lunch)

Register for Zone Assembly South on-line at:http://www.ismyrotaryclub.org/Register/GuestMemberExternal.cfm?EventID=77175715

Register for Zone Assembly North on-line at:http://www.ismyrotaryclub.org/Register/GuestMemberExternal.cfm?EventID=77175814

AGENDA FOR THE ASSEMBLIES7:30 - 8:30 - Registration, coffee & rolls8:30 - 9:50 - Opening Plenary Session

10:00 - 12:00 - Separate Sessions for Foundation with the RRFCand for other District Leaders with the RC and RPIC

12:00 - 12:45 - Lunch Together12:45 - 2:15 - Separate Breakout Sessions

2:15 - 2:45 - Final Plenary SessionRI Director Ken Boyd, speaker

2:45 - 3:30 District Breakouts with DGEs

These Zone Assemblies are designed for:

District Governors (past, current and future) • Assistant Governors • District TrainersDistrict Foundation Chairs • TRF Sub-Committee Chairs • TRF Area Coordinators

District Membership Committees • Membership Area CoordinatorsNew Generations Committees (Rotaract, Interact, Youth Exchange and RYLA)

Public Image Committees • Strategic Planning Committees • Avenues of Service Committees

RI Zone 26Zone Assemblies

For Districts 5000 • 5170 • 5220 • 5230 • 5240 • 5260 • 52805300 • 5320 • 5330 • 5340 • 5490 • 5500 • 5510

Event Conveners:Art Harrington, Regional Rotary Foundation Coordinator (RRFC) • (928) 763-1440 • arthts@msn.com

Don Kremer, Rotary Coordinator (RC) • (831) 375-5523 • dekremer@pacbell.netGinger Taylor-McDonald, Rotary Public Image Coordinator (RPIC) • (408) 395-2622 • rotaryzone26ginger@gmail.com

Rotary and Our Foundation are Continuing to ChangeRotary and Our Foundation are Continuing to ChangeRotary and Our Foundation are Continuing to ChangeRotary and Our Foundation are Continuing to ChangeRotary and Our Foundation are Continuing to ChangeDon’t miss this opportunity to prepare your district’s leaders to deal with these changesDon’t miss this opportunity to prepare your district’s leaders to deal with these changesDon’t miss this opportunity to prepare your district’s leaders to deal with these changesDon’t miss this opportunity to prepare your district’s leaders to deal with these changesDon’t miss this opportunity to prepare your district’s leaders to deal with these changes

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District Public Relations Grants Still Available

District 5260 still has funds for Club Public Relations Grants this Rotary year. The grants are to be used to promote your Rotary Club and Rotary International in your community. They are designed for general public image purposes―not to promote a particular club event or fundraiser. For example, a District PR grant could help to offset the cost of developing a club brochure, or improving your website or developing a You Tube video about your club. You could use it to purchase materials for a membership recruitment program; or to publish a newspaper insert for Rotary Awareness Month in January. You could notuse one, for example, to promote your annual fundraising auction. We are looking forward to seeing how creative clubs can be in developing ideas to promote Rotary’s public image in their locality.

Applications have been emailed to Club Presidents―but if your club is interested and no one has the application, please email DG Tom at tom@hardyplace.com and we’ll get it to you!

Officers of Rotary International for District 5260Kalyan Banerjee, Rotary Club of Vapi, IndiaRotary International President 2011-12

Ken Boyd, Rotary Club of Kerman, California, USARotary International Director, Zones 25 & 26, 2011-13

Tom Hardy, Rotary Club of Bishop Sunrise, California, USADistrict Governor, District 5260, 2011-12.

Photos: Christmas gi!-wrapping at IMACA. Top: DG Tom Hardy Le!: Phil McDowe$ and an unidentified helper.

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Calendar

January 10, 2012District BreakfastWestin LAX

January 21, 2012

Mid-year Club District MeetingWoodbury University

January 28, 2012Pre-PETS - All District 5280 Club Presidents 2012-2013Hacienda Hotel, El Segundo

April 19-22, 2012

District 5280 District Conference,San Diego, CA

May 6-10, 2012

RI International Convention, Bangkok, Thailand

May 15-18, 2012

District 5190 District Conference, Reno, NV

May 31-June 3, 2012District 5300 District Conference Lake Arrowhead, CA

June 8-9, 2012

Final District 5260 District Conference Beverly Garland’s Holiday InnNorth Hollywood, CA

Please submit items of interest to District Newsletter Editor Vickie Taton at vtaton@gmail.com. Submission deadline is the 20th of the month prior to publication. Please visit www.rotary5260.org for contact information for all of your District Officers and the latest and greatest of what is happening in our District. Rotary Trivia items are blatantly stolen from the ABC’s of Rotary by Past RI President Cliff Dochterman, and A Century of Service, by David C. Forward.  Both are available for purchase at www.rotary.org. And visit our District 5260 Facebook Page!

Passings

February 3 & 4, 2012 For more information check out the website:http://www.mammothlakesrotaryclub.org/ or contact Rick Phelps 760.934.4650

PDG John W. Chesley passed on Thanksgiving Day, 2011 at the age of 94. He was Past President of the Rotary Club of Encino and served as District Governor of District 526, but his greatest accomplishments were marrying the love of his life, Anita; his children, John Chesley, Jr., Anna Marie Manocchio (John) and Edward Chesley; his grandchildren who truly loved him, and he was so proud of his great grandchildren who called him GG, and his many nieces and nephews in Montana and throughout the country.

The Rotary Club of Palmdale is sad to announce the passing of Chuck Medicus, on December 3, 2011. He was a member with the Palmdale Club since 1997 and was President twice. He was a Paul Harris Fellow and a true Rotarian in every sense of the word. Chuck was always so proud to say he was a Rotarian. He always went out of his way to help our club in any way he could. He would tell his stories of the "Good Old Days of Palmdale" and the Rotary Club he loved. He retired from the Highway Patrol and in recent years he and his wife would spend time in their home in Mazatlan, Mexico.

ROTARY INTERNATIONAL DISTRICT 5260! JANUARY 2012