d9.2 dissemination and communication plan - ecobulk...report name d9.2 dissemination and...

Circular Approach for Eco-Composite Bulky Product GA NUMBER: 730456

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D9.2 Dissemination and

Communication Plan

Document Information

Report name D9.2 Dissemination and

Communication Plan

Version number 1.4

Document number D9.2

Due date for deliverable 30-11-2017

Actual submission date 30-11-2017

Lead beneficiary KNEIA

This project has received funding from the

European Union’s Horizon 2020 research and innovation programme under grant agreement

No 730456


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Document Control page

Author Ciro Avolio

Version number 1.4

Date 20-11-2017

Modified by Jose Uribe,

Comments Final review version

Status Delivered

Accepted

Action requested

To be revised

Deadline for action:

Revision History

Version Date Author/Reviewer Notes

1.0 15-07-

2017 Ciro Avolio/ KNEIA

Creation of

the table of content

1.1 15-11-

2017

Ciro Avolio/ KNEIA First draft of

content

1.2

20-11-

2017

Jose Uribe / ISWA ISWA inputs

where requested

(mostly section 8)

Added CDB activities

1.3

28-11-

2017

Cristina Barragan /

ISWA

Processed

comments and input

from Exergy / ISWA

1.4 29-11-

2017

Jose Uribe / ISWA Final

contributions


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as requested

by KNEIA

x.x dd-mm-

yyyy

[name surname] /

[Beneficiary acronym]

[comments]

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[name surname] / [Beneficiary acronym]

[comments]

x.x dd-mm-yyyy

[name surname] / [Beneficiary acronym]

[comments]

x.x dd-mm-

yyyy

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[Beneficiary acronym]

[comments]


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DISCLAIMER

The opinion stated in this report reflects the opinion of the authors and not the opinion of the European Commission.

All intellectual property rights are owned by ECOBULK consortium

members and are protected by the applicable laws. Reproduction is not

authorized without prior written agreement.

The commercial use of any information contained in this document may require a license from the owner of that information.

While the information contained in the documents is believed to be

accurate, the authors(s) or any other participant in the ECOBULK consortium make no warranty of any kind with regard to this material

including, but not limited to the implied warranties of merchantability and fitness for a particular purpose.

Neither the ECOBULK Consortium nor any of its members, their

officers, employees or agents shall be responsible or liable in negligence or otherwise howsoever in respect of any inaccuracy or

omission herein.

Without derogating from the generality of the foregoing neither the

ECOBULK Consortium nor any of its members, their officers, employees or agents shall be liable for any direct or indirect or consequential loss

or damage caused by or arising from any information advice or inaccuracy or omission herein.

ACKNOWLEDGEMENT

This document is a deliverable of ECOBULK project. This project has received funding from the European Union’s Horizon 2020 research and

innovation programme under Grant Agreement No 730456.


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Executive Summary

This document is the detailed dissemination and communication plan and activities of the project ECOBULK. It is the master plan for all

communication and dissemination activities to be implemented during the project, and includes all the activities and actions to disseminate

the results of the ECOBULK project, the external and internal communication and also the transfer of knowledge and technologies

through several national and international events.

The Project Identity Set will be universally applied to all the communication channels that will be used in the ECOBULK project:

Website, Social Networks, Press releases, Congresses,

Workshops, Public events and Newsletters. This communication channels have been selected attending the different communication

objectives, which are described in detail in this document. ECOBULK project communication objectives are the following ones: Brand

knowledge, Promotion, Dissemination, Search for potentially attractive markets and Education.

Each communication channel and communication objective has been

selected taking into account the different targeted audiences that we want to reach: Institutions (Public, private and political), Other

H2020 projects, Scientific community, Industrial companies, Investors and Society.


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TABLE OF CONTENTS

DISCLAIMER .................................................................................................................................... 4

ACKNOWLEDGEMENT ................................................................................................................ 4

Executive Summary ..................................................................................................................... 5

0. Introduction ............................................................................................................................... 8

1. Background .............................................................................................................................. 10

2.1. Objectives ......................................................................................................................... 11

2.2. Targeted audiences ...................................................................................................... 12

2.3. Key messages .................................................................................................................. 15

2.4. Communication and Dissemination Channels and techniques ................. 16

2.4.1. Website ...................................................................................................................... 16

2.4.2. Social Networks ...................................................................................................... 18

2.4.3. Press releases .......................................................................................................... 20

2.4.4. Publications .............................................................................................................. 21

2.4.5. Conference & workshop presentation ......................................................... 21

2.4.6. Public events ............................................................................................................ 22

2.4.7. Newsletters ............................................................................................................... 23

2.4.8. Other ........................................................................................................................... 24

2.5. Dissemination time plan ............................................................................................ 26

2.5.1 Phase 1: Project Introduction and audience building (M1-M18) ...... 26

2.5.2 Phase 2: Design methodology & Business model (Initial/Academic

Results, M18-30) ................................................................................................................ 28

2.5.3 Phase 3: Circular model, impact and contextual analysis (Circular

Model, M30-36) .................................................................................................................. 29


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2.5.4 Phase 4: Demonstrators, Training & Results (M36-48) .......................... 30

3. Brand Identity ......................................................................................................................... 32

3.1 Logo ..................................................................................................................................... 32

3.2 Templates .......................................................................................................................... 32

3.3 Style Guide ........................................................................................................................ 32

4. Management of the Dissemination Plan ......... Error! Bookmark not defined.

5. Indicators .................................................................................................................................. 33

6. Dissemination Plan per partner ...................................................................................... 33

7. Summary of Dissemination Activities developed .................................................... 34

Annex 1: Style Guide ............................................................................................................... 36

Annex 2: Fact Sheet .................................................................................................................. 41

Annex 3: Leaflet #1 ................................................................................................................... 47


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0. Introduction

This document presents the first draft version of the Dissemination and

Communication Plan due at the month 6 since the start of the project.

It represents a framework for communication and dissemination activities to be realized during the lifetime of the project, guided by the

overall objective of achieving long-term impact of project results on bulky waste management and valorization in the European Union. In

order to maximize efforts and obtain the best results, the ECOBULK communication and dissemination plan is set as a living document. The

strategy might be slightly revised and extended in accordance with the information received from the work packages and with new

dissemination opportunities that may arise from the expanded stakeholder consultation process. Dissemination and communication

actions will be periodically re-evaluated and realigned based on the evolution of the project execution and the grant performance.

The dissemination plan will include:

➢ The definition of targeted audiences and stakeholders for

dissemination activities ➢ The definition of the communication content (key messages),

according to each specific target audience ➢ Definition of communication channels and dissemination

techniques that will be selected based on the project scope and main target stakeholders.

➢ Definition of the schedule of the dissemination activities among partners, including specific milestone and targets

All partners will contribute both to the definition of the Plan for use and

dissemination of the foreground, as well as to its deployment, in order to assure the corresponding impact on the respective sectors/fields of

interest.

Since ECOBULK has a strong involvement from the industry, and taking

into account the large innovation potential behind the project research goals, it is particularly important to reach a good balance between

dissemination of knowledge through scientific publications and other means, and protection of IPR. In this way, the future exploitation of

the project results will not be affected e.g. by publishing protectable results too early, and a maximum economic impact of the

developments realized and enabled by the developed technologies will


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be secured. This requires a coordinated effort towards a managed

approach for protecting the IPR and with regard to the dissemination actions and their content, with regular monitoring of the achievements

during the whole duration of the project, and paying special attention to the following aspects:

a) Evaluation, identification and qualification of tangible and intangible

results, that should be either kept confidential and/or legally protected, and are therefore not disseminated or transferred to third

parties. b) Avoidance of premature disclosure, which could compromise the

ability to secure patents. This includes a regular monitoring, in order to identify the appropriate time (if applicable) to publish or disclose

specific details.

c) Dissemination of project results and knowledge generated to maximize the impact in the industrial and scientific community,

respecting in all cases the IPR aspects mentioned above.

In order to cover adequately these issues, a strong coordination between the Exploitation Manager and the Dissemination and

Communication Manager will be promoted since the very beginning of the project execution.

Relevant information concerning the exploitation and dissemination

provision and rules can also be found in the following contractual documents, which are always taken as reference for the drafting of the

current Plan:

- Annex 1 to the Grant Agreement (description of work)

- Annex 2 to the Grant Agreement (general rules) - Consortium Agreement.


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1. Background

ECOBULK through a large-scale demonstration effort will contribute to

“closing the loop” of composite products in the automotive, furniture and building sectors by promoting greater re-use, upgrade,

refurbishment and recycle of products, parts, and materials. It will

bring opportunities for both the environment and the economy by offering business opportunities along the entire newly defined supply

and value chains.

ECOBULK approach will be based on identifying and promoting commonalities in processes, technologies, products and services

ensuring replicability and transferability to other industrial sectors. The ambitious application of the circular economy model in the three

selected sectors is justified by the numerous synergies, in terms of the design (design for modularity, design for disassembly/dismantling),

materials (fibre and particle reinforced plastic composites), manufacturing technology (moulding, extrusion, hot pressing,

thermobonding) and business models (leasing, renting, PSS, fix-it shops, etc.).

The methodology will embrace and focus on large scale demonstration activities in 7 countries and more than 15 demonstrators to address

the key components of the circular economy solutions; rethinking product design to shift towards a Design Circular Framework, validation

of material and product manufacturing technologies to ensure technical and economic feasibility, new reverse logistics for the recovery of

products and parts from consumers or users and into the supply chain, implementation of Innovative business models exploring C2C, B2C and

B2B opportunities, and dissemination to raise awareness and knowledge sharing activities on circular economy solutions.

Finally, an end-user and Stakeholder platform linking end users with

relevant actors from the early design stages will foster second life, reuse and recycle of product and parts as well as material recovery for

reintroduction into a circular production chain.


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2. Communication and Dissemination Plan

The dissemination strategy of the ECOBULK project consists of 5 core

components:

• Objectives of dissemination: identification of the project

dissemination objectives;

• Target groups: definition and identification of crucial target

groups and bodies that are interested in the project;

• Key messages: definition of core project messages for specific target groups;

• Dissemination methods: selection of dissemination tools and

channels;

• Dissemination time plan: definition of a plan of dissemination activities and responsibility of the partners.

2.1. Objectives

The main aim of the communication and dissemination strategy is the

spreading of the knowledge about the project, in order to establish the appropriate bases for the effective exploitation of results.

It is worth considering that the ECOBULK workplan defines a specific Exploitation Plan deliverable “D8.2. Exploitation/Strategy Plan and

Customer and Market approach”. This deliverable, whose first draft will

be released in month 18, will include the statement of partner individual exploitation interests and the description of

business/product/process circular design opportunities, and the process for exploiting those opportunities. All specific dissemination

activities to be planned and executed, will be oriented towards gaining the appropriate visibility of the project and its results according those

exploitation interests and opportunities.

In general terms, the dissemination activities will be therefore focused

on the following objectives:

➢ Raising awareness by informing general audience about the project work. The dissemination activities will be focused on

target audience that does not require detailed knowledge of

project work. The purpose of these activities will be to raise


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awareness of the project existence and impacts.

➢ Dissemination of understanding by educating the target audience about the project work. The dissemination will be

focused on target audience which can directly benefit from the project work, so implies laying down the foundations for

effective communication of the project concept and potential benefits to interested stakeholders.

➢ Dissemination for action by underlining the changes proposed by the project work. Dissemination of action

targets on groups which are in position to »influence« and »bring change« within their organization or country. This

should contribute to build the foundations of effective partnership models, and laying the groundwork to establish

and reinforce a wide network of potential customers.

2.2. Targeted audiences

In the first phase, the dissemination strategy deals with a recognition of the crucial target groups interested in the project and in its results.

The following target groups should be considered:

Internal stakeholders refer to members of the project consortium organizations and partners that have to be informed about progress of

the project activities. Adequate internal dissemination will ensure that the project members are updated. The main internal stakeholders

which will be addressed:

• Valorization Units –or equivalent- of the participating

organisations; • Consortium members’ partners.

External stakeholders refer to institutions and persons that will

benefit from the outcomes of the project and act as "opinion makers" (usually policy makers, public bodies, researchers, companies and

scientists): • European institutions;

• State administration; • Local/Regional Authorities;

• Research Institutions; • Other public/semi-public bodies;

• Business sector.

General audience refers to persons who do not require detailed

knowledge of project work and results. Certain elements of the project


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provided through dissemination materials such as leaflets, brochures,

newsletters and articles can be used by a general audience as well as the specific target group. The general audience will be addressed in all

participating countries and when possible also on the European level: • general audience on the European level;

• general audience on the global level.

Other projects refer to sharing the project results with coordinators and key actors of projects dealing with similar topics, both within the

programme and in others, will ensure visibility and uptake of results, and provide opportunities to receive feedback, share experiences and

discuss joint problems and issues.

The project partners are being required to indicate their list of external

target groups. A specific Contacts database will serve as a dissemination tool and later on as a forum for potential future

cooperation. A first version of the list will be compiled during the 1st year of the project, and reviewed on subsequent years.

Target groups that will be identified in the table below are stakeholders

that can be directly involved in the project activities at different levels. After identification of the target groups and creation of the database,

we will follow the dissemination paths to each target body with the intent to get comprehensive image of the dissemination results.

Table 1: Identification of target groups and bodies

Audience targeted Objective Channels Means

Scientific and academia

community

✓ Create a scientific

community based

on concepts

developed in

ECOBULK

✓ Facilitate

knowledge

sharing on

methodologies,

tools and

interface

✓ Increase

publications rate

✓ Disseminate

results

Publication

Seminar

Workshop

Symposium

Conference

Newsletter

Poster

and

leaflets

Partners

Other

funds


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Industry

groups and

investors

Product

designers,

manufactures,

engineering,

Composite

manufacturers

and

processors,

plastics

processors,

textile

manufacturers

Public and

private

collecting and

recycling

companies,

technology

providers for

material

sorting and

separation

✓ Achieve cross-

domain

reusability

✓ Ensure

commercial and

technical

dissemination

✓ Disseminate and

exploit results

✓ Approaching new

markets

Seminar

Workshop

Symposium

Conference

Commercial

Fairs

Electronic

Newsletter

Demonstrators

and

presentation

Partners

Industries

Other

funds

SPIRE and

other

Innovation

related

initiatives

General ✓ Elaborate

networking

✓ Enhance

experience

feedback

✓ Identify new

opportunities

✓ Disseminate

results feedback-

cooperation

Joint road

mapping

SPIRE Journal

SPIRE

funds

Other EU funded projects

(Associations & consortia

from other funded projects

on circular economy)

✓ Create a

community and

networking

Journal

Workshop

Meetings

Citizens/ Public in general

✓ Disseminate

results

✓ Approaching new

markets

Website

Presentation

and videos

Newsletter

Forum

ECOBULK

project

ECOBULK Partners ✓ Ensure

networking and

collaboration

✓ Approaching new

markets

Website

Newsletter

Workshop

Meetings

ECOBULK

project

Partners


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2.3. Key messages

Once the purpose and audience of the dissemination are clear, the

key messages can be defined. The principle guidelines of key messages are to:

➢ be clear, simple and easy to understand. The language should

be appropriate for the target audience. ➢ tailored to the target groups; it is of paramount importance

to carefully consider what they should know about the project. It is possible to send the same message to different

audiences, but the relevance of the message to the target group should be revised each time;

➢ messages of different projects related to the same subject can be coordinated to enhance the impact;

➢ information should be correct and realistic.

Regular messages will be provided through dissemination activities as

showed in the Table 2 and 3 below.

Table 2: Key messages

Target audience Key messages

Internal stakeholders:

• Valorization units –or

equivalent- of the

participating organizations

• Consortium members’

partners.

Project status: Whatever the project is currently

operating within the agreed schedule, budget and

quality targets;

Project issues: The impact of the issues currently

affecting the project and the actions taken to

resolve them.

Project risks: The high-level risks which may

affect the project and the actions taken to

mitigate, avoid or reduce them.

Project outputs: The outputs completed to date

and the items which are scheduled for completion

within the next reporting period.

Project budget: The overall situation in project

budget in relation to the plan and any constrains

currently affecting the project.

External stakeholders:

• European institutions

• State administration

• Local/Regional Authority

• Other public/semi-public

bodies

• Business sector

Project results: To underline the project

progress and results.

Project events: Invitation to public project

events, tailored workshops during the events and

dissemination of results of the events.


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General audience

• General audience on

European Level

• General audience on the

global level

Project results: Project results.

Project events: Invitation to public project

events, tailored workshops during the events and

dissemination of results of the events.

Other projects Project results: Project activities and results

that could be related to other projects.

Project events: Underline project events which

could be gathered through other projects’ events

with similar topics.

Table 3: Specific Key Messages

Target Audience Key Messages

Bulky products manufacturers Business approach, economic

advantages, modular products design

and disassembly methodologies

Internal car parts manufacturers Business approach, economic

advantages, modular products design

and disassembly methodologies

Waste management authorities Methodology to improve collection and

treatment of waste to ensure recovery,

recycling, and reusing process.

Local authorities Laws and regulation compliance,

incentive policies for circular economy

Standardisation bodies New standards for modular products

design and disassembly methodologies

2.4. Communication and Dissemination Channels and

techniques

2.4.1. Website

The public website has been uploaded to better communicate the

project results and the events to come. It will serve as a major dissemination tool regarding ECOBULK activities, towards partners,

external stakeholders and a wider audience. The project website can be seen at the following address: http://ecobulk.eu/public

http://ecobulk.eu/public


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The role of the website in the communications strategy is to provide a place for people interested in the project to get more in-depth

information about the project activities and results. We expect the target audience for the website will be other possible implementers of

circular models and/or policy makers within this area. The dedicated website will produce an extensive record of all

publications and communications originated on the course of the project. It will consist of a public area, a registration area and a private

area.

The public area will contain general information on the project, useful links to the EC services, etc., a download area for downloading project

leaflets and brochures, and other useful material such as public

deliverables, background information, working papers, news for communication of events, seminars, workshops and conferences

related to the project, and contacts to allow the website visitors to have a direct link to the Consortium. The registration area will allow every

public user to upload personal data (name, affiliation, area of interest and email address) in order to participate in the project’s mailing list.

The private area will be exclusively used by the Consortium for

exchanging and sharing electronic data. The partners will be able to access the private area by using their own username and password.


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2.4.2. Social Networks

The relevant social networks selected to communicate the ECOBULK

project and disseminate its results are: Twitter, Facebook and LinkedIn.

So far, specific ECOBULK accounts on these above mentioned social

networks have already been created and are active, supported by an increasing number of visitors.

We see social media as the main driver for traffic to the website as well

as the main communication point with a more general audience. In

each of the phases we will be producing different messages according

to the need of each phase:

Phase 1: Creating awareness of the project on the international arena

Goal: Engaged project audience across all target groups on dedicated

communications channel measured by the level and type of

interactions.

Target Group Messages Content Production

DECISION MAKERS:

Policy makers,

governmental officials,

industry

representatives, NGOs

Argumentation - WHY circular

process for eco-designed bulky

composite products is necessary

step to implement

Factsheets, interviews,

partner introduction,

videos, event networking,

ebooks, case studies

IMPLEMENTERS:

designers, material

and product

manufacturers, waste

managers and

recyclers

Activation - HOW the circular

process for bulky composite

products across automotive,

construction and furniture sectors

benefits the industry

Infographics, factsheets,

demonstration videos, case

studies, thought leadership

END USERS:

the public

Education - WHAT are bulky

composite materials and WHY

they matter

Videos, multimedia,

infographics, emotive

posts,

KPIs: Newsletter subscribers, Social media engagements (comments,

retweets)


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Phase 2: Presenting the design methodology and business model

supported by the initial academic results

Goal: Increased interest and involvement with ECOBULK's initiative

demonstrated by virtual engagement and the response of press

outreach


DECISION MAKERS: Policy makers, governmental officials, industry representatives, NGOs

Demonstrate - HOW to implement comprehensive circular process framework

Reports in PDF formats

IMPLEMENTERS: designers, material and product manufacturers, waste managers and recyclers

Instruct - HOW does the circular process framework for composite bulky materials looks like

Articles, reports in PDF format, shareable multimedia

END USERS: the public

Translate - HOW the new business model for circular approach translate into everyday life

Posts, infographics, visual examples, comparisons (before and after the implementation of the model),

KPIs: Number of page views, report downloads, social media engagement

Phase 3: Building awareness of the new complete circular model

Goal: Active response from the target audience and increased

recognition of ECOBULK evidenced by mentions, media attention and

online presence



Start a Dialogue - IS this model feasible and WHAT needs to happen to adopt it



Educate - WHAT is required from the implementers chain to make this model work



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Translate - HOW the new business model for circular approach translate into everyday life


KPIs: Number of report downloads, social media engagement

Phase 4: Present final results, demonstrate and train

Goal: Achieve active interest and involvement in the dissemination

and demonstrations of the prepared model.



Demonstrate - HOW to implement comprehensive circular process framework



Instruct - WHAT does the circular process framework for composite bulky materials look like



Translate - HOW the new business model for circular approach translates into everyday life


2.4.3. Press releases

Press releases will be used to announce milestones and other

significant results deliveries. Announcements will be made through the

usual channels such as the website and social media, but also efforts

will be made to reach news and other relevant media outlets.

A press kit will be made available to support press releases, and will

be made available on the website for the general media. The kit will

consist of materials (texts, pictures, documents) that can be used both

directly by the media and by our consortium members to interact with

the press and promote the project.

The following scheme summarizes the sections of the press kit that will

be made available in the website:


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a. Materials

i. Project logo & Identity

ii. Factsheet

iii. Leaflet (M4)

iv. Consortium list & profiles

v. Consortium Logo Block

vi. Photo collection

vii. Project Timeline

b. Texts

i. Project description

ii. Quotes from project leaders

iii. Project outcomes and expectations

c. Contact information

i. Social Media Links

1. LinkedIn

2. Facebook

3. Twitter

ii. Website URL

iii. Project Email address

2.4.4. Publications

ECOBULK may wish to have printed versions of selected information or documents, such as publications, articles, leaflets and posters, ready

to use in all dissemination events, or to distribute them to any interested parties and communities.

A leaflet and a factsheet have been prepared and they will be soon

published for the general public.

The project will address only publications that reach a wide spectrum

both of the scientific and technical community.

2.4.5. Conference & workshop presentation

It is foreseen that the results of the project will be presented at

different events (workshops, technical conferences, fairs and


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exhibitions) organized by the consortium and in other potentially

interesting events that could be planned by interested organizations.

A full list of conference presentations will be given on the ECOBULK project website, where the associated poster/abstracts will also be

available. So far, the consortium has already planned to attend and present partial project results to the following events:

Event Location Date Purpose

ECOBULK

member(s)

attending

IFAT Munich May

2018

Present circular product

design results (M12)

Ecomondo Rimini Nov

2018

Workshop for ECOBULK

Circular Models (M18)

ISWA World

Congress Bilbao

Sep

2019

Workshop for LCA

Approach ECOBULK (M28)

ISWA World

Congress Rotterdam

Sep

2020 Final Conference (M40)

2.4.6. Public events

Conferences, workshops and seminars will be organized by the

ECOBULK project to:

• Raise awareness about ECOBULK activities

• Act as training venues for more public discussion of research,

development, collections, standards or other strategic and

substantive issues of interest to a wider community

Event Location Date Purpose

ECOBULK

member(s)

attending

IFAT Munich May

2018

General outreach and

promotion of the project ISWA

ISWA World

Congress

Kuala

Lumpur

Sep

2018




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Ecomondo Rimini Nov

2018



IFAT Eurasia Istanbul

Apr

2019



ISWA World

Congress Bilbao

Sep

2019



Ecomondo Rimini Nov

2019



IFAT Munich May

2020



ISWA World

Congress Rotterdam

Sep

2020



2.4.7. Newsletters

An Electronic Newsletter will be prepared, reporting the news of ECOBULK to the general research society but also to the general public.

This newsletter will be circulated every six months and the first issue

will be available on month 6. The preliminary schedule for the newsletter is as follows, with a brief description of the main expected

topics:

Newsletter 1 Overview of project launch & goals, participants M6

Newsletter 2 General overview of project progress, announcement of

workshop for circular models

M12

Newsletter 3 Overview of Circular models of project, together with

Video 1 launch for circular model, repost on Circular

Models workshop

M18

Newsletter 4 Circular product tracking and logistics, launch of

stakeholder platform

M24

Newsletter 5 Overview of Circular supply chain, ETV, repercussions

and regulatory requirements

M30

Newsletter 6 Overview of reports on manufacturing for innovative

composite, wood based and non-woven products

M36

Newsletter 7 Final Conference Issue, launch of Video 2 for

demonstrators

M42

Newsletter 8 Project Wrap up, (public) demonstration results M48

How to disseminate the newsletter: the ECOBULK project will use

existing mailing list for its external communications.


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There are some existing newsletters, listed by partners, where

information about ECOBULK project can be transferred:

Format of the newsletter

The newsletter must content the following parts: • ECOBULK work progress

• Next important internal events (organization of workshops or dedicated seminars)

• Next important external events • Publications and articles

• Meeting and working group report statements

All ECOBULK website visitors will be able to subscribe to the project newsletters:

2.4.8. Other On a second level, wider dissemination will be achieved via a more

general strategy for attaining a broad coverage of the project to a wide range of European public and private actors. This strategy includes the

following activities:

- The diffusion of knowledge in cooperation with European organisations, such as the FEAD - European Federation of Waste

Management and Environmental Services (representing the private

waste and resource management industry across Europe), Municipal Waste Europe (the European umbrella association representing

public responsibility for waste), EIP-Raw Materials, RIS3, SPIRE, BBI. Communication will be targeted to these initiatives so that it

can contribute to efficient coordination and dissemination of the


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project outputs across the European green economy community to

facilitate the market uptake of innovative solutions, whereby early awareness of key innovation themes emerging from the projects to

the entire stakeholder community is desirable, as is a communication campaign to all industries that considers how they

can adopt a synergistic approach. Through the websites and annual meetings of these organizations, the present project can have a

direct link with their related scientific community, public actors, industry, and affiliations.

- Direct mail to targeted organisations and groups, based on target groups selected from relevant organizations for the use and

spreading of the research results, as the existing relevant clusters. - Common Dissemination Boosters: the project plans to make

grateful use of the common dissemination booster services provided

by EASME. A project cluster has been formed based on 6 other projects so far, all centered on compatible Circular Economy topics

which we believe complement each other in terms of activities and communication needs. The application for the CDB services was not

possible for 2017 because the funding was already exhausted by the time the cluster was formed, but the cluster is looking forward

to the announcement of a new round in 2018 and will apply again. In the meantime, we hope to use the project contacts to plan

combined activities wherever possible.

Project ID Description Interests

ECOBULK Demonstration of circular model

solutions for composite materials and

products in the automotive, furniture

and construction industries.

Stakeholder/End-

user mapping (Lead)

URBANREC 690103 Circular waste management for bulky

products, including waste treatments

to improve quality of recycled

materials.

Dissemination

Campaign (Lead)

Waste4Think 688995 Life cycle analysis data feedback and

gamification for improved

understanding of waste streams and

behaviour adaption

Portfolio

Identification (Lead)

DECISIVE 689229 Bio-waste circular models project

with demonstrations

FORCE

689157 Waste minimisation through circular

concepts for plastic waste, strategic

http://www.ecobulk.eu/

http://www.urbanrec-project.eu/

http://waste4think.eu/

http://www.decisive2020.eu/

http://www.ce-force.eu/


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metals from electronic and electric

equipment, surplus food

and biowaste, and wood waste.

SCREEN

730313 Analysis tools to improve synergies

between EU funding mechanisms in

specific regions.

Portfolio

Dissemination

Plan (Lead)

RepAiR

688920 Advanced repair and maintenance

concepts for the aerospace industry.

Capacity Building

(Lead)

2.5. Dissemination time plan

This project is a long-term project, which we foresee will have different

communications needs according to the stages of development. From our analysis of the work to be carried out, the delivery dates of the

different activities and the milestones, we have identified 4 different phases for the project communications, each with their own specific

messages which are outlined in the following sections.

Phase 1 Project Introduction and audience building M1-M18

Phase 2 Design methodology & Business model M18-M30

Phase 3 Circular model, impact and contextual analysis M30-M36

Phase 4 Demonstrators, Training & Results M36-M42

2.5.1 Phase 1: Project Introduction and audience

building (M1-M18)

The goal in the first communication phase of the project will be to

create awareness of the project. Initially the communication will focus

on the justification of the project – there are no results, so we must

build up a (business) case for the project and start to develop an

audience for it. The questions to be answered for this phase:

1. the problem(s) being addressed,

2. the solution (space) and

3. the expected benefits from the project.

The first phase is quite long, and will have ample opportunity to provide

more background information on both the subjects and the partners.

This background information will help to fill the gaps in time when no

results or deliverables are available, but it will also help in providing

http://www.screen-lab.eu/Policy-Lab.html

http://www.rep-air.eu/


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more context that should result in better findability for the website and

drive traffic to it through social media channels.

Typical content for this phase will include:

1. ECOBULK consortium members profiles and role within the

project – get to know each one, as a series of posts (1 x week)

on each member.

2. Short (video) interviews with project leaders about their

individual or company’s involvement in the project,

3. Focus on case studies by highlighting the specific challenges in

each case (automotive, construction and furniture) – this will

have to remain somewhat generic as there is still not much

information on the actual demonstration products,

4. Short expositional texts on the context of the project (ie the

situation as sketched in external reports from EU, UN,

environmental organizations, etc)

5. Social media engagement (tweets, retweets, likes) based on

external, relevant content that can bring attention to ECOBULK

The main topics of content should include news and information on

(circular) design to build up to the new design framework anticipated

in phase 2.

Emphasis should also be on the special case of composite materials,

which as a fast-growing group of materials that are difficult to recycle,

will become one of the biggest challenges to the circular economy

expansion into manufacturing.

Where appropriate, announcements will be posted when deliverables

are ready to de disseminated. Due care will be taken with respect to IP

issues, and all results will be cleared by the IP managers beforehand.

Public deliverables in the first phase:

D1.5 Data management plan Exergy Report M6 – Dec

2017

D2.1 Report on Baseline description Granta Report M9 – Mar

2018

D8.5

Report on the standardisation

landscape and applicable standards

UNE Report M8 – Feb

2018

D9.1 Project Website ISWA Website M3 – Sep

2017

D9.2 Communication and Dissemination plan KNEIA Report M6 – Dec

2017


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D9.3 Newsletter 1 ISWA Website, M6 – Dec

2017

2.5.2 Phase 2: Design methodology & Business model

(Initial/Academic Results, M18-30)

The second phase of the project will begin once we start collecting the

first significant results, which can characterise still as mostly academic.

One of the first significant results will be a tightly coupled design

framework and business model for a circular approach to bulky

composite products. The features of this design framework will be a

core theme in this period.

1. Design for Service – modularity, upgrade, maintenance

2. Design for Repair – extended life, second use

3. Design for Remanufacture – reuse components, intermediate

products

4. Design for Recovery – sorting, separation, shredding

This phase will also feature two workshops, one for the newly

developed circular design models, and one for a new LCA approach to

better measure the environmental effects of circular design. The two

workshops will be used to further bring attention to the project, and

will be combined with other major events to increase the opportunities

for networking and reaching out to other stakeholders.

At present, we foresee hosting the first workshop on circular design at

the Ecomondo 2018 trade fair in Rimini (November) and the LCA

workshop at the ISWA World Congress 2019 in Bilbao (September).

These two events will see many visitors from the technical, commercial

and policy sectors dealing in environmental issues and waste

management issues respectively.

Public deliverables in the second phase:

D2.2 Design Circular: strategies and tools TU Delft Report M18 – Dec

2018

D2.3 Review of material and

manufacturing process selection

criteria.

Granta Report M18 – Dec

2018

D2.4 Report on Design Circular framework

setting

ITENE Report M18 – Dec

2018

D4.4 Demonstration plans for activities at

DEMO SITES: User involvement

Conenor Report M18 – Dec

2018


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D5.1 Report on collection and reverse

logistics optimization.

ITENE Report, M18 – Dec

2018

D5.3 Solutions for the final sorting of

Bulky Waste

TS Report M18 – Dec

2018

D5.4 Solutions of the final sorting of End-

of-Life Vehicle Shredder Light

Fraction.

[ARN] Report M18 – Dec

2018

D6.1 Report on user and system

requirements and reference

architecture.

UPC Report M18 – Dec

2018

D5.5 Characterization and Selection of

materials from MBW and ELV for

recycling.

CNR Report M21 – Mar

2019

D6.2 Sustainable procurement, retail and

product tracking and labelling

system

ITENE Report M24 – Jun

2019

D6.3 End user and stakeholder platform Exergy Other M24 – Jun

2019

D3.4 Report on material conditioning

processes

IRIS Report M30 – Dec

2019

2.5.3 Phase 3: Circular model, impact and contextual

analysis (Circular Model, M30-36) At this stage of the project, the different solutions can be integrated

into a complete model and be presented as such. Thus, in the third

communication phase of the project we can communicate the new

complete circular model and its expected impact. The messages should

be about:

1. Circular model in general

a. How the design framework ties the different materials and

(re)manufacturing solutions together to produce circular

products

b. How we handle the logistics for a circular value chain

(collection, sorting, material redistribution)

c. The incentives for enhanced service, repair and

refurbishment practices that can lengthen each life cycle

2. The circular model in each target industry in specific (in other

words, specific features or issues for the automotive,

construction and furniture sectors)

3. The expected impact of the circular model (economic, social, and

policy)

Public deliverables in the third phase:


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D7.1 Design and optimisation of the whole

Circular Supply

Chain

Exergy Report M32 – Feb

2020

D7.3 Environmental technology verification

(ETV).

Vertech Report M32 – Feb

2020

D7.5 Socio-economic, ethical and cultural

repercussions study.

Vertech Report M32 – Feb

2020

D7.6 Legal and Regulatory, Environmental,

and Health and Safety Requirements.

ITENE Report M32 – Feb

2020

D8.6 Report on the contribution to

standardisation

UNE Report M32 – Jun

2020

2.5.4 Phase 4: Demonstrators, Training & Results

(M36-48) The last phase wraps up all the results from the demonstrations and

other activities. During this phase, the three demonstrators can be

communicated, along with the analysis of their impact. A major

component of the communication and dissemination for this phase will

be the final conference, which we hope to combine with the ISWA World

Congress in Rotterdam. The location, the timing and the subject (Waste

Management) are well suited to get the desired stakeholders’ attention.

The Rotterdam municipality also has a strong focus on the Circular

Economy and is keen to keep this focus at the 2020 World Congress.

Another important part of the dissemination is the training in the

different parts of the ECOBULK model. To promote the new knowledge

generated during the project execution as well as to create new links

with the interested audiences in the three ECOBULK markets

(automotive, furniture and construction), other related sectors and the

circular economy sector (remanufacturing, recycling, business models,

etc), 3 e-learning modules as well as training events will be held. These

modules will have a strong technical focus on the current solutions and

how to implement the circular models, apart from the potential skills

acquired for the development of the solutions in the European

Remanufacturing Industries.

The content for these trainings will still have to be defined according to

the needs that are uncovered as the project progresses. We anticipate

that they will be subject based rather than sector based training since

there is a desire to cross pollinate with other sectors. While the project

might uncover specific barriers to adoption that would be well served

with specific training material, we otherwise plan the trainings to

contain the following:


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31

1. Design framework – how to use and adopt the framework for use

by designers and production engineers.

2. Materials – how to use and re-use the materials in a circular

framework, including circularity indicator and decision support

system.

3. Logistics – how to implement the necessary logistics to collect,

transport and redistribute the components and materials for a

circular including the stakeholders’ platform to organise

information and processes.

Public deliverables in the fourth phase:

D4.1 Report on (re-)manufacture of the

innovative composite products.

NetC Report M36 – Jun

2020

D4.2 Report on (re-)manufacture of the

innovative wood based products.

Conenor Report M36 – Jun

2020

D4.3 E Report on (re-)manufacture of the

innovative nonwoven products.

TechnoP Report M36 – Jun

2020

D9.4 Final Conference ISWA Report M42 – Dec

2020

D9.5 Project Video 2 – Demonstrators ISWA Websites M42 – Dec

2020

D9.6 Massive Open Online Courses and

other training materials

ISWA Websites M36 – Jun

2020

D4.6 Demonstration results of the furniture

and building products

Conenor Demo M45 – Mar

2021

D8.4 Tools developed for cointegration into

ERN website.

OAK Websites M48 – Jun

2021


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3. Brand Identity

A concrete and unique Project Identity Set has been designed in order to make the project recognisable and give it its own identity.

In order to make sure that all partners know how to apply the ECOBULK brand in the different communication platforms and printed materials,

it has been designed and published together with a simple but effective

brand manual, which is available on the ECOBULK intranet.

3.1 Logo A project logo has been selected among 5 project logo options: the

selection has been performed by means of ECOBULK consortium members voting. The selected logo is the one shown below:

3.2 Templates

Specific templates for the ECOBULK project have been developed during the first month of the project, including: the Meeting agenda template,

the Meeting minutes template, the Signatures sheet template, the general power point presentation template and the deliverables

template. Those templates are available in the ECOBULK website, at:

http://ecobulk.eu/project-space/project-files [Requires Login]

3.3 Style Guide A Style Guide for the ECOBULK project has been developed, in order to

guarantee a homogeneous image along all the materials and documents developed during the project. The Style Guide has been included in

Annex A1.

http://ecobulk.eu/project-space/project-files


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4. Dissemination Plan per partner

This section will include the specific strategy for each partner, as long as the detail of the dissemination activities performed. On the current

stage of the project (M6), the procedures for supporting the partners on defining their dissemination strategy in detail is being developed. A

responsible for communication aspects for each partner is being identified, in order to concrete and coordinate such procedures.

At the current stage, an amendment of the GA is in process, related

with the withdrawal of two partners and the inclusion of three new members of the consortium. For this reason, the list of partners is not

included in this first version of the Dissemination Plan, as indication of the content that will be included in this section.

It is foreseen the next release of the Dissemination Plan will already

include an outline of the strategy and detail of the activities performed

by each partner, considering outputs derived of the initial development of D8.2.

5. Indicators

A set of performance indicators will be used to monitor to what extent targeted end-users are reached as result of the dissemination and

communication activities developed according to the Dissemination Plan. The following indicators will be updated annually:

- Peer reviewed articles: Number of submitted, number of published, number of citations.

- Scientific conference papers: Number of presented. - Reports and working papers: Numbers of published.

- Training: number of participants - Web page: number of page views, report downloads.

- Media appearances: Number of. - Clustering with other projects: Number of joint activities;

participation in other projects activities. - Presence at workshops, seminars, conferences and fairs: number of.

- Newsletters: number of subscribers - Social media engagements: comments, retweets.


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Whenever possible, specific indicators about attendees in conferences,

joint activities with other projects, workshops, seminars and fairs will be included, in order to better monitor the potential coverage in terms

of audience.

6. Schedule for next dissemination related activities

The following table summarizes the next steps foreseen in relation with the development and deployment of the Dissemination Plan. It will also

include the specific activities scheduled by each partner in relation with their own dissemination plan. The list is not exhaustive but gives a

general overview of the more significant activities coming up to M18.

Action Responsible

Partner

Involved

Partners

Foreseen

completion

Identification of Each

consortium member’s

Communication activities

responsible

ISWA All M8

Definition of protocol for

updating dissemination

activities list

KNEIA All M8

Update of dissemination

activities

KNEIA All M9

Update of the project

leaflet according to new

consortium members

KNEIA Approval of GA

Plan of activities with

willing cluster partners

(outside booster

services)

ISWA Open to All M9

Promotion at event –

IFAT Munich

ISWA Open to All M12

Newsletter 2 ISWA All M12

Report on Social Media

Performance Indicators

ISWA M12


ISWA World Congress

2018



Ecomondo Rimini


Workshop on Circular

Design

ISWA All M18

Publication of video ISWA WP leaders M18

Newsletter 3 ISWA All M18

Report on Social Media

Performance Indicators

ISWA M18


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Annex 1: Style Guide


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Annex 2: Fact Sheet


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Annex 3: Leaflet #1


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d9.2 dissemination and communication plan - ecobulk...report name d9.2 dissemination and...

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