dab+ in cars: european expansion
TRANSCRIPT
![Page 1: DAB+ in cars: European expansion](https://reader031.vdocument.in/reader031/viewer/2022012500/6179f01f1c09b129f7357d2d/html5/thumbnails/1.jpg)
DAB+ in cars: European expansion
Patrick Hannon - President, WorldDAB
23 June 2021
![Page 2: DAB+ in cars: European expansion](https://reader031.vdocument.in/reader031/viewer/2022012500/6179f01f1c09b129f7357d2d/html5/thumbnails/2.jpg)
1
Radio in the car is changing
![Page 3: DAB+ in cars: European expansion](https://reader031.vdocument.in/reader031/viewer/2022012500/6179f01f1c09b129f7357d2d/html5/thumbnails/3.jpg)
2
95%
66%
49% 45%38%
22%
97.5%89% 85%
82% 82% 80%
UK Italy NL Bel France Germany
H2 19 H2 20
DAB+ now standard in majority of new cars
Source: JATO, SMMT / DRUK
New cars with DAB+ as standard
Significant shift in key EU markets
![Page 4: DAB+ in cars: European expansion](https://reader031.vdocument.in/reader031/viewer/2022012500/6179f01f1c09b129f7357d2d/html5/thumbnails/4.jpg)
3
• European Electronic Communications Code (EECC) effective from 21 December 2020
• All new car radios in the EU need to have digital terrestrial radio
Further progress is expected – driven by the EECC
![Page 5: DAB+ in cars: European expansion](https://reader031.vdocument.in/reader031/viewer/2022012500/6179f01f1c09b129f7357d2d/html5/thumbnails/5.jpg)
4
DAB+ firmly established as core future platform for radio in Europe
EstablishedOn the moveTrials
UK
NorwaySweden
Germany
France
Spain
Italy
CH
NLBel
DK
PolandCzech
Austria
Ireland
Portugal
Slovenia
Slovakia
Finland
Estonia
Latvia
Lithuania
Croatia Serbia
Greece
Bulgaria
Ukraine
RomaniaHungary
National launches
• Germany: 2011
• NL: 2013
• Italy: 2014
• Slovenia: 2016
• Belgium: 2018
• Austria: 2019N Macedonia
Montenegro
![Page 6: DAB+ in cars: European expansion](https://reader031.vdocument.in/reader031/viewer/2022012500/6179f01f1c09b129f7357d2d/html5/thumbnails/6.jpg)
5
France is launching national DAB+ in 2021
• Ten cities / regions already on air1
• Two national multiplexes (25 services) due to launch October 2021
(1) Paris, Nice, Marseille, Lyon, Lille, Nancy, Bordeaux, Toulouse, Nantes, Auvergne-Rhone Alpes
![Page 7: DAB+ in cars: European expansion](https://reader031.vdocument.in/reader031/viewer/2022012500/6179f01f1c09b129f7357d2d/html5/thumbnails/7.jpg)
6
Switzerland switching off FM: 2022 to 2023
• Radio industry has agreed switch from FM to digital broadcasting via DAB+
• SRG SSR will switch off its FM transmitters in August 2022
• Private radio stations by January 2023
![Page 8: DAB+ in cars: European expansion](https://reader031.vdocument.in/reader031/viewer/2022012500/6179f01f1c09b129f7357d2d/html5/thumbnails/8.jpg)
7
UK: Over 16 million cars
with DAB+
Germany: 2nd national mux (Oct 2020)NRW new mux (end 2021)
Major automotive markets continue to expand
Italy: All receivers must
have DAB+ (Jan 2020)
![Page 9: DAB+ in cars: European expansion](https://reader031.vdocument.in/reader031/viewer/2022012500/6179f01f1c09b129f7357d2d/html5/thumbnails/9.jpg)
8
Drivers of growth
![Page 10: DAB+ in cars: European expansion](https://reader031.vdocument.in/reader031/viewer/2022012500/6179f01f1c09b129f7357d2d/html5/thumbnails/10.jpg)
9
National radio services
8
22
5
13
2
5650
3229 29
UK Italy Norway NL Germany
Analogue DAB / DAB+
DAB+ offers greater choice – on average, six times as many services as FM
1
(1) pre-FM switch-off
![Page 11: DAB+ in cars: European expansion](https://reader031.vdocument.in/reader031/viewer/2022012500/6179f01f1c09b129f7357d2d/html5/thumbnails/11.jpg)
10
DAB offers clearer sound - particularly where FM is overcrowded
![Page 12: DAB+ in cars: European expansion](https://reader031.vdocument.in/reader031/viewer/2022012500/6179f01f1c09b129f7357d2d/html5/thumbnails/12.jpg)
11
DAB is the green solution
(1) https://www.bbc.co.uk/rd/publications/research-393-energy-footprint-bbc-radio-environment-impact-sustainability
• DAB+ consumes significantly less energy than FM
• BBC study shows DAB is 33% more efficient than FM1
![Page 13: DAB+ in cars: European expansion](https://reader031.vdocument.in/reader031/viewer/2022012500/6179f01f1c09b129f7357d2d/html5/thumbnails/13.jpg)
12
What next?
![Page 14: DAB+ in cars: European expansion](https://reader031.vdocument.in/reader031/viewer/2022012500/6179f01f1c09b129f7357d2d/html5/thumbnails/14.jpg)
13
DAB+ in cars
Improving DAB+experience
Optimising DAB+ with IP platforms
Three steps to our automotive strategy
1
2
3
![Page 15: DAB+ in cars: European expansion](https://reader031.vdocument.in/reader031/viewer/2022012500/6179f01f1c09b129f7357d2d/html5/thumbnails/15.jpg)
14
Listeners need simple navigation
• A radio button is essential
• A-Z station list
• Pre-sets should be easy to programme
(1) https://www.worlddab.org/automotive/user-experience-guidelines
WorldDAB Automotive Working Group
![Page 16: DAB+ in cars: European expansion](https://reader031.vdocument.in/reader031/viewer/2022012500/6179f01f1c09b129f7357d2d/html5/thumbnails/16.jpg)
15
Listeners deserve great audio quality
Image source: Electronic Environment
• Optimise antenna performance
• Collaborate on testing (test routes)
• Electric vehicles next focus of investigation
Antenna complexity
WorldDAB Automotive Working Group
![Page 17: DAB+ in cars: European expansion](https://reader031.vdocument.in/reader031/viewer/2022012500/6179f01f1c09b129f7357d2d/html5/thumbnails/17.jpg)
16
Listeners need strong, clear branding and visuals
• Visuals / logos to maximise impact on the dashboard
• Competition (online services)
WorldDAB Automotive Working Group
![Page 18: DAB+ in cars: European expansion](https://reader031.vdocument.in/reader031/viewer/2022012500/6179f01f1c09b129f7357d2d/html5/thumbnails/18.jpg)
17
DAB+ in cars
Great DAB+experience
Optimising DAB+ with IP platforms
Step 3 of our automotive strategy
1
2
3
![Page 19: DAB+ in cars: European expansion](https://reader031.vdocument.in/reader031/viewer/2022012500/6179f01f1c09b129f7357d2d/html5/thumbnails/19.jpg)
18
• Extend geographic reach
• Additional data, e.g. station logos
• Potential for personalisation and interactivity
Image source: Audi
We are embracing hybrid radio (DAB+ and IP) WorldDAB Automotive Working Group
![Page 20: DAB+ in cars: European expansion](https://reader031.vdocument.in/reader031/viewer/2022012500/6179f01f1c09b129f7357d2d/html5/thumbnails/20.jpg)
19
We are engaging with Android Automotive
• WorldDAB members are part of the Android Automotive NAB Pilot project
• Cross-sector involvement brings important new perspectives to this work
WorldDAB Automotive Working Group
![Page 21: DAB+ in cars: European expansion](https://reader031.vdocument.in/reader031/viewer/2022012500/6179f01f1c09b129f7357d2d/html5/thumbnails/21.jpg)
20
We are focusing on voice as a key user interface
• Voice assistants well established in cars
• Radio needs to be part of this ecosystem
WorldDAB Automotive Working Group
![Page 22: DAB+ in cars: European expansion](https://reader031.vdocument.in/reader031/viewer/2022012500/6179f01f1c09b129f7357d2d/html5/thumbnails/22.jpg)
21
Conclusions
DAB+ experience has been simplified and improved2
DAB+ now standard in new European cars1
3 Our goal now is full integration of DAB+ in the connected car
![Page 23: DAB+ in cars: European expansion](https://reader031.vdocument.in/reader031/viewer/2022012500/6179f01f1c09b129f7357d2d/html5/thumbnails/23.jpg)
22
Thank you